The Football World Cup is almost there! in 2014 it will be an event for TV and more than ever on the 2nd screen. Visiware has prepared a unique application to enrich the soccer tv experience and define the ultimate world cup companion app on mobile, pc & tablets. Discover how your digital marketing can benefit from our experience in sports TV enrichment together with the NFL, ESPN, France TV...

1. The Best World Cup Companion App
Read this document if you are interested to:
• Build on the unique worldwide traction from the fifa
world cup event
• Create engagement with your brand
• Elaborate sports & innovation marketing messages
• Develop new revenue sources with interactive
advertising

2. In 2010, 2.2 Billion people
watched the world cup on TV
(more than 20 minutes in a row)

3. In 2014… TV is no longer the center of the attention
70 to 90% of TV viewers are regular dual screeners

4. Visiware is the leader of
nd
2
screen experiences for Sports
A unique product & expertise to create enriched Sports TV experiences on the 2nd screens
1400 shows, 30 M app downloads, in 20 countries

5. Rules of Sports Engagement in
INFORM
nd
2
screen Apps
All statistics about teams, players, rankings
Test your knowledge
PLAY
Rate the players & the games
Predict what will happen for the championship
and in the game
Facilitated sharing on social networks,
SHARE
Top tweets, chat rooms per preferred teams
SYNC
Everything synced in Real Time with the live event
progress
All following illustrations are samples from actual 2nd screen experiences empowered by Visiware

6. INFORM
Visiware solution is preintegrated with a number of
leading statistics providers,
including
Embed a profusion of free
contents from the web
Exclusive “Road to Brazil”
contents
100 x 1min clips for top players,
teams, locations
Bringing all the medias together

7. PLAY
Knowledge competition
With trivia about soccer, Brazil, world
cups …
Predict the play
Who will qualify ? Will they score the
penalty ?
Vote & Rate the players
Who’s the best player tonigth? Was
the yellow card diserved?
Vote and compare with others
opinions!
Advanced Points scoring
-
Individual leaderboards
Competition between team fans
-
Win prizes !
Keep the viewers entertained

8. SHARE
Visiware experience is preintegrated with all major
social networks
Make use of contents
shared on social networks
and opinion leaders
The Application embeds
the concept of favorite
teams & team chat rooms
Leverage & Create Social Buzz

9. SYNC
Best practices & suggestions
Pre-match
TEST IT FOR REAL !
Yellow card for Thiago Silva
www.espnsync.com
France dominates without
scoring
Free kick for France
Goal from Ribery
To be continued
…
and confirmed…

10. AND DURING THE AD BREAK…
https://vimeo.com/73209837
UNIQUE AD
SYNCHRONIZATION
TECHNOLOGY
• No need to control TV signal
• Seamless for the viewer
• Rich ad format
• On any device
• Call to action
• Targetting and scenarios
• Deployment in Progress
AD SPOT ON ANY
CHANNEL
SYNCHRONOUS
2ND SCREEN
RICH MEDIA AD:
ANIMATION,
GAME, COUPON…

11. Proposition
Technology
and/or
Content
• Customization of our standard application to your brand
(iOS, Android & Web, possible integration into existing apps)
• The leading 2nd screen platform, deployed for 3 years by the
most innovative and proven TV players
Although the platform leverages a profusion of free to air
contents from the web, we can provide additionally:
• statistics & scores modules
• Trivia questions
• Dedicated video vignettes about players, teams, Brazil
and/or
Operations
To optimize relevance and stickiness to the application, it needs
to be monitored and animated live during the game
We can offer to handle it during the World cup
and/or
Monetization
The app comes with a built in advertising synced technology
allowing breakthrough interactive adverts on the 2nd screen
For your brand or partners willing to use this new ad window

12. Do not miss this opportunity !
Let’s be in touch - farquier@visiware.com