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Digital Marketing is the pr
actice of promoting prod DIRKITINGL G TA ucts and services using digital distribution channe consumers in a timely, re ls to reach levant, personal and cost- Whilst digital marketing do effective manner. es include many of the te Internet Marketing, it exte chniques and practices nds beyond this by includ contained within the cate ing other channels with wh gory of require the use of the Int ich to reach people that ernet. As a result of this do not non-reliance on the Inter net, the ﬁeld of digital mar MA E includes a whole host of keting elements such as mobile phones, sms/mms, display / bann er ads and digital outdoo r. WWW.THEFWA.COM/
BECAUSE THEY‘RE ALL DIFFERENT! http://digitallabz.com/blogs/the-14-peculiar-social-media-users.html
Clueless Self-Promoter The Know it All The clueless self-promoter is, well, clueless. Mr. Rain on Your Parade Whatever the topic, he knows everything It’s not so much that he’s trying to be a Acts out by bringing his elitist attitude to best. His opinions are usually complete spammer; it’s just that he really doesn’t every post he can ﬁnd. Nothing is good garbage, but at least he himself is convinced know any better. enough for him. Every article he reads that he is great. sucks, and he’s going to let you know it. Casual Observer The Elite Few make it to this level, but when Crazy Political Extremist This social media user is content to watch He only submits stories about the action from the sidelines. He’s having a they do, the social media world is in the palm of their hands. conspiracy theories, and he swears enough time watching all the others interact, he has the inside track on all the but he has no urge to jump in. inner workings of the government. The Spam-a-Lot The guy who submits spam, spams the comment section, tries to befriend you so he can spam you, and keeps on spamming until he ﬁnally gets banned. Wide Eyed Enthusiast A pretty good social media user. They’re just now getting into it, and they want to take the time to learn it properly. They’ll usually submit useful content. Average User Understands how everything works but usually doesn’t put in the time to become an elite user. Second-Tier User They won’t spam you, and lend a helping hand Has connections with the top users on the site, but whenever they can. he’s not quite on their level. A good percentage of his submits go hot, and he’s usually willing to help. www.ﬂickr.com/photos/nateperro/2130350582
AND THEY ARE NOT INTERESTED
IN TALKING ABOUT MAKEUP, INSTANT SOUPS, DIGITAL CAMERAS, SAVING PLANS, TELEVISIONS, BURGERS OR JEANS IN A WAY THAT WOULD HELP MARKET THESE PRODUCTS. WWW.FLICKR.COM/PHOTOS/KEENAHN/3087637236
2.0 IS NOT ABOUT ADVERTISING.
BECAUSE WEB . IT‘S ABOUT BOUT PEOPLE AN D RELATIONSHIPS IT‘S A ES AND SOLUTIO NS FOR THEM. SOCIAL ISSU WWW.FLICKR.COM/PHOTOS/I_RULE/3886135769
WWW.FLICKR.COM/PHOTOS/THISJANEISPLAIN/3443815350 Solving social failures in
the ofﬂine world – that‘s the principle that makes online social networks attractive in the ﬁrst place. FIRMS SHOULD BEGIN TO DO THE SAME AND HELP PEOPLE FULFILL THEIR SOCIAL NEEDS ONLINE. To execute on this, ﬁrms will need to start making changes to the products themselves to make them more social and leverage group dynamics. SOURCE: HTTP://HBSWK.HBS.EDU/ITEM/6156.HTML