This document discusses 10 digital marketing trends for nonprofits in 2021: artificial intelligence and chatbots, visual search, the Internet of Things, Alexa skills, livestreaming, augmented and virtual reality, 360-degree photos, ephemeral content and stories, TikTok, and influencer marketing/takeovers. It provides examples and recommendations for how nonprofits can utilize these trends, including using chatbots for customer service, integrating visual search on websites, creating Alexa skills, livestreaming events, using 360 photos, leveraging stories on social platforms, creating TikTok videos, and partnering with influencers. The document aims to help nonprofits strategically decide which trends to pursue.
5 Social Media Storytelling Trends for NonprofitsJulia Campbell
Julia Campbell is a digital marketing consultant and author who runs the social marketing agency JC Social Marketing. She provides insights on current social media trends for nonprofits. Some key trends she discusses include the growing popularity of TikTok and social media stories across platforms like Instagram and Facebook. She also covers livestreaming, emerging audio platforms, and takeovers as effective social media storytelling techniques for nonprofits.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
How to Tackle Social Media in the Time of Coronavirus & Times of UnrestJulia Campbell
Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing.
Nonprofits, libraries, and organizations across the globe are asking:
How can we continue to post on social media about changes occuring due to the pandemic?
How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest?
How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment?
We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.
Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.
You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
Nonprofit Online Awareness Campaigns - What Works and How To Do ItJulia Campbell
To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign?
In this small group, deep dive intensive workshop, we will review actual case studies from nonprofits that had success with their online awareness and marketing campaigns. Using their examples, we will go into detail each step necessary to run a successful online awareness and marketing campaign for your nonprofit.
During this 2 hour, small group workshop, you will learn:
How to plan and prepare for a successful campaign
How to set SMART goals for the campaign
How to set up your website, email, and social media channels for maximum success
How to identify and recruit Social Media Ambassadors to spread the word
How to launch your campaign with a bang
How to use a Campaign Calendar to consistently promote the campaign after launch
How to measure the success of the campaign
How to build on momentum and keep your new supporters motivated and engaged after the campaign
About our Presenter: Julia C. Campbell, Digital Marketing Strategist, Founder of J Campbell Social Marketing. Julia Campbell has been involved with the social good sector her whole life, from coordinating food drives as a child to volunteering at homeless shelters in high school to assisting NGOs in Senegal, West Africa and beyond.
In her current position, she consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press.
10 Ways to Use Social Media to Promote Your Giving Tuesday CampaignJulia Campbell
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
How to Set Up The Donate Button and Start Collecting Donations On Your WebsiteJulia Campbell
The document provides instructions for non-profits on how to set up a donate button on their website using GoFundMe Charity. It discusses how to customize the button with the organization's branding, choose donation amounts and frequencies. It also provides tips on writing effective donation form copy and creating a confirmation page to thank donors. The document recommends ways to grow supporters like sending thank you emails, creating videos to showcase impact and asking donors to share content.
How to Get More People to Sign-Up for Your EventJulia Campbell
If you have a campaign on GoFundMe Charity or are considering launching one, our Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals.
Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings.
Registration or ticketing is great for your campaign if you need to:
Combine registration and fundraising into one smooth process
Collect a participation fee
Ask your supporters additional custom questions
Organize supporters to participate in a live event
Sell tickets, spots, or merchandise
In this webinar, you will learn:
How to set up the Registration and Ticketing functionality;
How to optimize your registration and ticketing campaign by strategically pricing your tickets and getting creative with ticket types;
How to take advantage of GoFundMe’s donation and sharing tools;
How to leverage these tools to reach more of our network and drive more registrations.
5 Social Media Storytelling Trends for NonprofitsJulia Campbell
Julia Campbell is a digital marketing consultant and author who runs the social marketing agency JC Social Marketing. She provides insights on current social media trends for nonprofits. Some key trends she discusses include the growing popularity of TikTok and social media stories across platforms like Instagram and Facebook. She also covers livestreaming, emerging audio platforms, and takeovers as effective social media storytelling techniques for nonprofits.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
How to Tackle Social Media in the Time of Coronavirus & Times of UnrestJulia Campbell
Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing.
Nonprofits, libraries, and organizations across the globe are asking:
How can we continue to post on social media about changes occuring due to the pandemic?
How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest?
How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment?
We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.
Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.
You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
Nonprofit Online Awareness Campaigns - What Works and How To Do ItJulia Campbell
To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign?
In this small group, deep dive intensive workshop, we will review actual case studies from nonprofits that had success with their online awareness and marketing campaigns. Using their examples, we will go into detail each step necessary to run a successful online awareness and marketing campaign for your nonprofit.
During this 2 hour, small group workshop, you will learn:
How to plan and prepare for a successful campaign
How to set SMART goals for the campaign
How to set up your website, email, and social media channels for maximum success
How to identify and recruit Social Media Ambassadors to spread the word
How to launch your campaign with a bang
How to use a Campaign Calendar to consistently promote the campaign after launch
How to measure the success of the campaign
How to build on momentum and keep your new supporters motivated and engaged after the campaign
About our Presenter: Julia C. Campbell, Digital Marketing Strategist, Founder of J Campbell Social Marketing. Julia Campbell has been involved with the social good sector her whole life, from coordinating food drives as a child to volunteering at homeless shelters in high school to assisting NGOs in Senegal, West Africa and beyond.
In her current position, she consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press.
10 Ways to Use Social Media to Promote Your Giving Tuesday CampaignJulia Campbell
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
How to Set Up The Donate Button and Start Collecting Donations On Your WebsiteJulia Campbell
The document provides instructions for non-profits on how to set up a donate button on their website using GoFundMe Charity. It discusses how to customize the button with the organization's branding, choose donation amounts and frequencies. It also provides tips on writing effective donation form copy and creating a confirmation page to thank donors. The document recommends ways to grow supporters like sending thank you emails, creating videos to showcase impact and asking donors to share content.
How to Get More People to Sign-Up for Your EventJulia Campbell
If you have a campaign on GoFundMe Charity or are considering launching one, our Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals.
Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings.
Registration or ticketing is great for your campaign if you need to:
Combine registration and fundraising into one smooth process
Collect a participation fee
Ask your supporters additional custom questions
Organize supporters to participate in a live event
Sell tickets, spots, or merchandise
In this webinar, you will learn:
How to set up the Registration and Ticketing functionality;
How to optimize your registration and ticketing campaign by strategically pricing your tickets and getting creative with ticket types;
How to take advantage of GoFundMe’s donation and sharing tools;
How to leverage these tools to reach more of our network and drive more registrations.
How to Implement a Mobile Strategy for Your NonprofitJulia Campbell
In 2015, more of your supporters will visit your website from a mobile device than from their desktop computer.
Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website.
In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising – websites, emails, appeals, events, blogs and social media.
Implementing a mobile strategy is no longer an option for nonprofits. Today's webinar with NonprofitReady detailed the reasons that your nonprofit cannot ignore mobile, and offered 8 ways to begin to implement your strategy.
Here are the slides.
How to Drive Donor Engagement with Social MediaJulia Campbell
Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.
For nonprofits to effectively raise money and build community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert Julia Campbell will walk you through the secrets to successful donor relations with social media. Participants will also get digital access to her Social Media Checklist and Social Media Matrix.
Participants will learn:
-How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know;
-How to use social media to build and deepen relationships with current donors and prospects;
-How to manage social media work at a small nonprofit with limited capacity;
-Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and
-Real-world examples from small and mid-size nonprofits.
Julia Campbell is on a mission to make the digital world a better place. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes.
2016 Social Media Trends Chattanooga Apartment AssociationAnsley Sudderth
The document provides an overview of 8 social media trends for property managers in 2016 presented by Ansley Sudderth. The trends discussed include: creating "youtility" or useful content, the explosion of visual marketing, the importance of going mobile, advocacy through employee contests, real-time marketing, cross-functional team integration, maintaining a presence on multiple social platforms, and using micro-video and live streaming. The presentation emphasizes the importance of visual content, mobile optimization, and creating useful content that adds value for consumers.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
The document discusses creating a breakthrough social media strategy for 2020 and beyond. It notes that while social media provides access to billions of people, it also means greater competition and noise. To grow a business with social media requires having a solid digital strategy that aligns with what audiences seek and can adapt to changing conditions. The document advocates developing a "keystone" growth framework using a "hero's journey" approach that focuses on the customer's goals and maps their social/digital experience with a business's offerings. This can help capture audiences and create a compelling strategy beyond just social media use.
Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running.
Key takeaways:
1. The most important platforms for brands.
2. How to ensure your company is set up to execute social effectively.
3. Ways to amplify social activity beyond organic engagement.
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
The document outlines an agenda for a 2020 Social Workshop on social media strategy for CXOs. The workshop consists of 4 sessions: Introduction, Strategy, Tactics, and Wrap-Up. Session 1 provides an introduction to social technologies and how they are changing people and society. It discusses various social platforms and how to understand them. Session 2 focuses on social media strategy, including how marketing is evolving from a TV-centric model to a community-driven approach. Key concepts around building online communities and scaling passion are also presented.
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
How to Use Social Media to Maximize Your Giving Tuesday CampaignsJulia Campbell
Giving Tuesday is just around the corner. Your campaign has 24 hours to stand out and make the most of this growing giving frenzy.
Are you ready?
GivingTuesday success depends on a great social media plan. Join us as social strategist, Julia Campbell, shares insider tips and tactics to bring the power of social to your campaign.
JOIN US AS WE EXPLORE:
• Strategies for harnessing social channels and networks
• Tips for launching easy social campaigns
• Unique ways to grow engagement and revenue
• Real-life tips any nonprofit can use!
Social Media Marketing: 50+ Predictions for 2016Carlos Gil
Social media predictions for 2016 featuring insight from marketers and professionals.
50+ marketers were polled and asked the following questions:
What's your social media prediction for 2016?
What will be the most important social media channel in 2016 and why?
Thank you to everyone who participated including: Aaron Kilby, Aaron Lee, Adam Lewites, Adel de Meyer, Ahna Hendrix, Albert Qian, Anabella Acoca, Anthony DeNardis, Ben Phillips, Bernie Borges, Chris Barrows, Chris Mikulin, Chris Strub, Christian Karasiewicz, Christin Kardos, Daniel Newman, Dennis Yu, Dino Dogan, Dom Garrett, Ekaterina Walter, Ian Cleary, Jason Miller, Jason Falls, Jed Record, Jess Bahr, Jessika Phillips, Joel Comm, Kasey Skala, Keri Jaehnig, Lisa Loeffler, Lucy Rendler-Kaplan, Marc Guberti, Marji J. Sherman, Mark Schaefer, Marsha Collier, Martin Jones, Martin Shervington, Meghan M. Biro, Melonie Dodaro, Michael Stelzner, Mitch Jackson, Esq., Neal Schaffer, Nick Cicero, Owen Hemsath, Rachel Miller, Ryan Paugh, Ryan Pena, Saba Sedighi, Samantha Klein, Sarah Evans , Tayo Rockson, Ted Coiné, Vincent Orleck, Viveka von Rosen, and Nick Haase.
UPDATE: The State of Corporate Social Media Briefing 2014 is now available. You can download a free copy here - http://ow.ly/zrDAX
The State of Corporate Social Media is a free briefing from Useful Social Media on how large companies are using social media.
It is based on responses to our annual survey – and this year we had over 1,000 respondents – so the data is more reliable and complete than ever before.
business intelligence, marketing best practice, social media best practice, social media for business, social media intelligence, social media report, social media strategy
How to Promote Your #GivingTuesday Campaign to Get More BuzzJulia Campbell
Learning objectives:
The best ways to use video and social media in your #GivingTuesday campaign;
How to use storytelling to get people to pay attention to your campaign;
Several free and low-cost ways to raise more money during your campaign;
Real-world examples from small nonprofits and libraries who are getting it right.
50+ Social Media Tools and Sites: Beyond Facebook and TwitterJeremy Caplan
Beyond Facebook, Twitter and YouTube, there are dozens of other social networks where communities gather and share. These slides accompanied a presentation on 50+ Social Media Sites and Tools.
#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for SuccessJulia Campbell
In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.
Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Your Customer's Journey in the Social EraTara Hunt
I presented this at the United Benefits Advisors' spring conference in May - to answer the question, "Why would benefits advisors use social media?" I presented it like this:
The customer journey is non-linear and unpredictable. It goes online/offline/and more. You need to be on that path in as many places as possible. Social is a good chunk of that now.
This is a high level synopsis of the book, Smart Business, Social Business: A Playbook for Social Media in Your Organization by Michael Brito (@britopian)
Debunking the Myths of Social Customer Care by Hootsuite & ZendeskHootsuite
Our experts from Hootsuite & Zendesk share how organization can benefit from being customer-obsessed on social media—and provide actionable tips on how to start making changes. Download e-book here: http://ow.ly/ElS1303sks3
---------------------------------------------------------------------------
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
SOCIAL MEDIA - Connecting the World with BusinessesNicoleElmore.com
The document is a presentation about social media statistics and facts. It provides statistics on the number of users and engagement for major social media platforms including Twitter, Facebook, LinkedIn, Pinterest, Google+, Instagram, YouTube and others. Some key facts are that 92% of US companies use social media marketing, Twitter has 500 million users who tweet 58 million tweets per day, and Facebook has over 1.1 billion users and 2.5 billion likes per day. The presentation aims to provide interesting social media facts and statistics to readers.
The document discusses trends in social media and how social networks can be used as online marketing tools. It outlines various social networks like Facebook, Twitter, YouTube and Second Life and trends seen on these platforms. Some key points made are that social networks are important places for word-of-mouth marketing and conversations about brands, and that they can be leveraged for listening to customers, building an online presence, communicating with audiences and finding new customers through connections on the networks.
The document discusses social network marketing and various social media platforms. It defines social networks as online communities where consumers and influencers can create, share, and interact with content. It highlights several popular social networks including Facebook, YouTube, and Twitter. It provides tips on how businesses can use these networks to build their brand, engage customers, and participate in online conversations.
How to Implement a Mobile Strategy for Your NonprofitJulia Campbell
In 2015, more of your supporters will visit your website from a mobile device than from their desktop computer.
Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website.
In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising – websites, emails, appeals, events, blogs and social media.
Implementing a mobile strategy is no longer an option for nonprofits. Today's webinar with NonprofitReady detailed the reasons that your nonprofit cannot ignore mobile, and offered 8 ways to begin to implement your strategy.
Here are the slides.
How to Drive Donor Engagement with Social MediaJulia Campbell
Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.
For nonprofits to effectively raise money and build community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert Julia Campbell will walk you through the secrets to successful donor relations with social media. Participants will also get digital access to her Social Media Checklist and Social Media Matrix.
Participants will learn:
-How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know;
-How to use social media to build and deepen relationships with current donors and prospects;
-How to manage social media work at a small nonprofit with limited capacity;
-Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and
-Real-world examples from small and mid-size nonprofits.
Julia Campbell is on a mission to make the digital world a better place. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes.
2016 Social Media Trends Chattanooga Apartment AssociationAnsley Sudderth
The document provides an overview of 8 social media trends for property managers in 2016 presented by Ansley Sudderth. The trends discussed include: creating "youtility" or useful content, the explosion of visual marketing, the importance of going mobile, advocacy through employee contests, real-time marketing, cross-functional team integration, maintaining a presence on multiple social platforms, and using micro-video and live streaming. The presentation emphasizes the importance of visual content, mobile optimization, and creating useful content that adds value for consumers.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
The document discusses creating a breakthrough social media strategy for 2020 and beyond. It notes that while social media provides access to billions of people, it also means greater competition and noise. To grow a business with social media requires having a solid digital strategy that aligns with what audiences seek and can adapt to changing conditions. The document advocates developing a "keystone" growth framework using a "hero's journey" approach that focuses on the customer's goals and maps their social/digital experience with a business's offerings. This can help capture audiences and create a compelling strategy beyond just social media use.
Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running.
Key takeaways:
1. The most important platforms for brands.
2. How to ensure your company is set up to execute social effectively.
3. Ways to amplify social activity beyond organic engagement.
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
The document outlines an agenda for a 2020 Social Workshop on social media strategy for CXOs. The workshop consists of 4 sessions: Introduction, Strategy, Tactics, and Wrap-Up. Session 1 provides an introduction to social technologies and how they are changing people and society. It discusses various social platforms and how to understand them. Session 2 focuses on social media strategy, including how marketing is evolving from a TV-centric model to a community-driven approach. Key concepts around building online communities and scaling passion are also presented.
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
How to Use Social Media to Maximize Your Giving Tuesday CampaignsJulia Campbell
Giving Tuesday is just around the corner. Your campaign has 24 hours to stand out and make the most of this growing giving frenzy.
Are you ready?
GivingTuesday success depends on a great social media plan. Join us as social strategist, Julia Campbell, shares insider tips and tactics to bring the power of social to your campaign.
JOIN US AS WE EXPLORE:
• Strategies for harnessing social channels and networks
• Tips for launching easy social campaigns
• Unique ways to grow engagement and revenue
• Real-life tips any nonprofit can use!
Social Media Marketing: 50+ Predictions for 2016Carlos Gil
Social media predictions for 2016 featuring insight from marketers and professionals.
50+ marketers were polled and asked the following questions:
What's your social media prediction for 2016?
What will be the most important social media channel in 2016 and why?
Thank you to everyone who participated including: Aaron Kilby, Aaron Lee, Adam Lewites, Adel de Meyer, Ahna Hendrix, Albert Qian, Anabella Acoca, Anthony DeNardis, Ben Phillips, Bernie Borges, Chris Barrows, Chris Mikulin, Chris Strub, Christian Karasiewicz, Christin Kardos, Daniel Newman, Dennis Yu, Dino Dogan, Dom Garrett, Ekaterina Walter, Ian Cleary, Jason Miller, Jason Falls, Jed Record, Jess Bahr, Jessika Phillips, Joel Comm, Kasey Skala, Keri Jaehnig, Lisa Loeffler, Lucy Rendler-Kaplan, Marc Guberti, Marji J. Sherman, Mark Schaefer, Marsha Collier, Martin Jones, Martin Shervington, Meghan M. Biro, Melonie Dodaro, Michael Stelzner, Mitch Jackson, Esq., Neal Schaffer, Nick Cicero, Owen Hemsath, Rachel Miller, Ryan Paugh, Ryan Pena, Saba Sedighi, Samantha Klein, Sarah Evans , Tayo Rockson, Ted Coiné, Vincent Orleck, Viveka von Rosen, and Nick Haase.
UPDATE: The State of Corporate Social Media Briefing 2014 is now available. You can download a free copy here - http://ow.ly/zrDAX
The State of Corporate Social Media is a free briefing from Useful Social Media on how large companies are using social media.
It is based on responses to our annual survey – and this year we had over 1,000 respondents – so the data is more reliable and complete than ever before.
business intelligence, marketing best practice, social media best practice, social media for business, social media intelligence, social media report, social media strategy
How to Promote Your #GivingTuesday Campaign to Get More BuzzJulia Campbell
Learning objectives:
The best ways to use video and social media in your #GivingTuesday campaign;
How to use storytelling to get people to pay attention to your campaign;
Several free and low-cost ways to raise more money during your campaign;
Real-world examples from small nonprofits and libraries who are getting it right.
50+ Social Media Tools and Sites: Beyond Facebook and TwitterJeremy Caplan
Beyond Facebook, Twitter and YouTube, there are dozens of other social networks where communities gather and share. These slides accompanied a presentation on 50+ Social Media Sites and Tools.
#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for SuccessJulia Campbell
In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.
Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Your Customer's Journey in the Social EraTara Hunt
I presented this at the United Benefits Advisors' spring conference in May - to answer the question, "Why would benefits advisors use social media?" I presented it like this:
The customer journey is non-linear and unpredictable. It goes online/offline/and more. You need to be on that path in as many places as possible. Social is a good chunk of that now.
This is a high level synopsis of the book, Smart Business, Social Business: A Playbook for Social Media in Your Organization by Michael Brito (@britopian)
Debunking the Myths of Social Customer Care by Hootsuite & ZendeskHootsuite
Our experts from Hootsuite & Zendesk share how organization can benefit from being customer-obsessed on social media—and provide actionable tips on how to start making changes. Download e-book here: http://ow.ly/ElS1303sks3
---------------------------------------------------------------------------
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
SOCIAL MEDIA - Connecting the World with BusinessesNicoleElmore.com
The document is a presentation about social media statistics and facts. It provides statistics on the number of users and engagement for major social media platforms including Twitter, Facebook, LinkedIn, Pinterest, Google+, Instagram, YouTube and others. Some key facts are that 92% of US companies use social media marketing, Twitter has 500 million users who tweet 58 million tweets per day, and Facebook has over 1.1 billion users and 2.5 billion likes per day. The presentation aims to provide interesting social media facts and statistics to readers.
The document discusses trends in social media and how social networks can be used as online marketing tools. It outlines various social networks like Facebook, Twitter, YouTube and Second Life and trends seen on these platforms. Some key points made are that social networks are important places for word-of-mouth marketing and conversations about brands, and that they can be leveraged for listening to customers, building an online presence, communicating with audiences and finding new customers through connections on the networks.
The document discusses social network marketing and various social media platforms. It defines social networks as online communities where consumers and influencers can create, share, and interact with content. It highlights several popular social networks including Facebook, YouTube, and Twitter. It provides tips on how businesses can use these networks to build their brand, engage customers, and participate in online conversations.
Presented at Call Center Week in Las Vegas 2011, Jacob Morgan of Chess Media Group collaborated with Astute Solutions to deliver a workshop on Social CRM success.
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
The document is a presentation about running a restaurant in the digital world from the perspective of Chef Mark Garcia. Some key points:
- Social media has become the most popular online activity, overtaking even search engines. It allows for two-way conversations between brands and customers.
- Mobile usage is rising dramatically and changing digital behaviors, such as mobile shopping. Many restaurants are engaging customers across channels including social media, websites, and mobile apps.
- The presentation provides examples of how some restaurants are using tools like Facebook, Twitter, YouTube, and Pinterest as part of their social media strategies to build awareness, drive sales, and boost loyalty.
- Chef Garcia outlines a seven step recipe for a successful social media strategy
The document discusses social media, its components, statistics on usage, and best practices for businesses. It defines social media as a medium for sharing information through conversations not controlled by any single entity. It lists common social media platforms like Facebook, LinkedIn, YouTube, and discusses how businesses can use social media to learn about customers, create buzz, and engage in conversations. The document also outlines some myths about social media and provides case studies of companies successfully using these platforms. It recommends businesses start with a social media plan and welcome feedback rather than just pushing messages. Useful resources and an intensive social media course are also mentioned.
Urban Style is an furniture company with declining sales and foot traffic. They are seeking ways to boost online marketing through strategies like branding, creating an engaging website, search engine optimization, social media marketing, and business blogging to reconnect with their target demographic of young urban professionals. Key aspects include developing content to attract and retain attention online for 8-15 seconds, building a sense of community, and establishing metrics to track success.
This document discusses the importance of social media for businesses. It defines social media as online conversations and interactions between people. It emphasizes that social media is about engagement, not just having an online presence. It provides examples of how businesses can participate in social media through blogging, social networks, sharing content and listening to customers. It stresses the importance of developing an integrated social media strategy that balances risk and reward.
The document discusses the rise of social media and its importance for independent insurance agencies. It outlines how agencies can establish a social media presence through platforms like Facebook, blogs, videos and Twitter. It emphasizes using social media for relationship building, customer engagement and marketing to gain new opportunities and stay competitive in the industry. Finally, it provides tips on developing a social media strategy and policy for agencies.
Are You in Need of A Comprehensive Social Media Strategy?Ripple6, Inc.
Marketers must find ways to manage, improve, and scale their social media strategy beyond Facebook and Twitter. Engaging with customers through social networks is becoming a vital part in any companies’ brand marketing strategy, but there are high demands of time and resources, plus difficulties measuring return on investment. In this session, you’ll learn how to create a Social Hub, around which you can better control your efforts. We’ll discuss ways to improve efficiencies in your social marketing and provide answers to numerous questions, including how to scale your social media strategy across the Internet; manage multiple social marketing efforts; and put user generated content to work for you, by building and leveraging advocates.
Social Media’s Return On Investment – When Will We Get Buy-in?Donald Schwartz
Presentation Slides: NYC Social Media Club 6/17 Meeting w/Josh Chasin, Chief Research Officer, comScore, Inc. & David Binkowski, Director of Word of Mouth Marketing at MS&L. Moderated by: Donald Schwartz, Imagelink Productions
Analyzing and Enhancing Your Social Engagementahorsepubs
This document discusses analyzing and enhancing social media engagement. It argues that social media is an important tool for staying in front of 97% of customers who are not ready to make a purchase. It discusses measuring the ROI of social media through metrics like revenue, costs per lead and engagement, savings, and customer retention rates. It provides tips for better social media engagement like building a community, joining conversations, creating native content, using new media, and caring about customers. The overall message is that social media is about relationships and that measuring engagement can help justify the time and money spent on social platforms.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaTeguh Andoria
1. Social media has become a major platform for word-of-mouth marketing as it allows recommendations from friends to reach a wider audience.
2. Several key statistics are presented on social media usage in Indonesia, including that Indonesia has the largest population of social media users in Asia and over 55 million Indonesians used the internet as of late 2011.
3. Data is shown on technology penetration rates across Indonesian provinces in 2011, with Java, Riau, and DIY having above average national penetration of internet, computers, mobile phones, and landlines.
This document discusses how social media can help B2B companies reach more customers online. It notes that over 90% of B2B purchases now have some online component, so companies need more than basic brochure websites. Social media allows for "pull marketing" where customers control when they engage, as opposed to traditional "push marketing". The document provides an overview of social media platforms like LinkedIn, Facebook, and Twitter that B2B companies can use to drive traffic, build relationships, and learn from customers. It stresses developing a social media strategy with measurable goals.
Social media is a powerful tool for businesses. It allows companies to build their brand, generate sales leads, manage their reputation, get real-time consumer feedback, and improve customer service. Dell, car companies, and local plumbers have all successfully used social media for business purposes. Monitoring social media conversations allows companies to understand what customers are thinking and discussing in real time. As social media becomes more integrated into people's lives, it will continue to transform marketing and force companies to communicate more honestly and transparently while breaking down internal silos. The role of brand managers may change to focus more on community engagement through social media.
Social media is a powerful tool for businesses. It allows companies to build their brand, generate sales leads, manage their reputation, get real-time consumer feedback, and improve customer service. Dell, car companies, and local plumbers have all successfully used social media for business purposes. Monitoring social media conversations allows companies to understand what customers are thinking and discussing in real time. As social media becomes more integrated into people's lives, it will continue to transform marketing and business communications by making recommendations and conversations more public and transparent.
Social media is a powerful tool for businesses. It allows companies to build their brand, generate sales leads, manage their reputation, get real-time consumer feedback, and improve customer service. Dell, car companies, and local plumbers have all successfully used social media for business purposes. Monitoring social media conversations allows companies to understand what customers are thinking and discussing in real time. As social media becomes more integrated into people's lives, it will continue to transform marketing and business communications by making recommendations and conversations more public and transparent. Businesses must learn to engage in quiet conversations by creating shareable content and lighting up online discussions gradually through baby steps.
Similar a 10 Current Trends in Digital Marketing That Will Shape Your Cooperative Communication for the Next Year (20)
How Nonprofits Can Adapt Their Storytelling in the Time of Social DistancingJulia Campbell
Sign up at www.StorytellingThatSticks.com
In this free online training designed for nonprofits, you will learn:
✅ How to make the case for storytelling at your nonprofit.
✅ Real-world examples of compelling stories resonating right now.
✅ The benefits of sharing your stories (for your audience!)
✅ Essential qualities of a stellar nonprofit storyteller in uncertain times.
5 Essential Stories to Drive Donations At Year-End presented by Julia CampbellJulia Campbell
Learn how to use storytelling, social media, and email to drive even more donations at year-end; the kinds of stories that donors want to hear, read, and watch; and how to collect and craft the most impactful stories about your work at year-end.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media expert Julia Campbell will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
How to Mobilize Supporters to Fundraise for YouJulia Campbell
The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful.
You’re in luck. GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go. In this webinar, you'll learn tactics to spread the word and mobilize your supporters to not only make a donation, but to fundraise for you!
What you’ll learn:
Best practices for recruiting fundraisers for your campaign;
How to invite team members directly from your GoFundMe Charity campaign;
How to share on social media to reach new audiences and expand your fundraiser base;
How to communicate with and support your fundraisers during the campaign.
May 27, 2020: How Nonprofits Can Adapt Their Storytelling in the Time of Soci...Julia Campbell
Storytelling is the fuel in the communication engine of the modern nonprofit. Great storytelling does more than simply communicate a message or push out an agenda; it gets at the heart of how humans process information. Mission-driven storytelling has the potential to change hearts and minds around complex, difficult issues. All nonprofit professionals and volunteers need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates.
In this free online training designed for nonprofits, you will learn:
How to make the case for storytelling at your nonprofit
Real-world examples of compelling stories resonating right now
The benefits of sharing your stories (for your audience!)
Qualities of a stellar nonprofit storyteller
I'll also be taking questions and giving you more details about my brand new online program Storytelling that Sticks: The Essential 5-Step Formula to Collect, Craft, and Share the Most Effective and Engaging Stories About Your Impact!
Stellar #GivingTuesdayNow Results with GoFundMe Charity's Free On Demand ToolsJulia Campbell
#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. Julia and David will walk you through how.
How to Start Your #GivingTuesdayNow Campaign with GoFundMe Charity's Free ToolsJulia Campbell
#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. This toolkit will walk you through how.
How to Launch an Emergency Crowdfunding Campaign for Your NonprofitJulia Campbell
Nonprofit organizations are getting hit hard by the coronavirus crisis. Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. For charities, the need to support employees and expand services in the face of the COVID-19 crisis is critical.
In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign.
Learning objectives:
How to identify a goal;
How to figure out what to fund;
How to raise funds for employee relief;
How to choose a platform for your campaign;
How to promote the campaign;
Case studies of successful emergency crowdfunding campaigns running right now.
Coronavirus and Nonprofits: How to Communicate in a Time of CrisisJulia Campbell
Register for this webinar: https://www.charityhowto.com/nonprofit-webinar/coronavirus-and-nonprofits-how-to-communicate-in-a-time-of-crisis?list=Free+Courses
Key Takeaways from this free webinar:
How to communicate with your donors and supporters during this time of crisis;
How to adapt your social media content and your email communications;
How to communicate about cancelled and postponed events; and
Examples of real-world nonprofit social media posts, emails, and web pages adapted for the coronavirus crisis.
Nonprofit Social Media Strategy In the Time of CoronavirusJulia Campbell
How can your nonprofit continue to post on social media during the coronavirus pandemic? What's too much, too little, insensitive? How to stay focused on mission-related content while still addressing COVID-19?
Join the #NonprofitNerds for a live webinar and Q&A session. Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida, will share his case study. He's had to cancel and postpone events, take things virtual, talk to donors, fundraise, and entirely pivot Komen Florida's social media strategy in the light of COVID19.
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...Julia Campbell
What we cover in this workshop:
The key changes in the current social media landscape that affect nonprofits.
The three seismic shifts affecting donor behavior and preferences in the social media age.
How to get started creating a social media strategy for your nonprofit.
Tools and apps for social media management and content creation.
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
Benchmarking reports so you can see how you are doing compared to other nonprofits.
5 Habits of Successful Nonprofit Social Media Managers in 2020Julia Campbell
In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world.
Three billion people, around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms.
That breaks down to around half a million tweets and Snapchat photos shared every minute. Whew!
Not only is social media use showing no signs of slowing down, yesterday’s tried-and-true growth drivers are becoming increasingly obsolete, demographic shifts are resetting donor expectations, and the promise of technology to reach new supporters has never been more real.
There is a lot on the plate of the modern nonprofit social media manager.
It’s getting harder to manage the chaos, avoid burnout, and do your work more effectively and efficiently without losing your mind.
To help you get focused, I recommend adopting these five habits in the New Year.
A Wake Up Call for P2P Fundraisers - sponsored by DonorDriveJulia Campbell
It’s NOT business as usual for Non-Profit Organizations. Yesterday's growth drivers are becoming increasingly obsolete; demographic shifts are resetting donor and participant expectations; and the promise of technology to reach new donors has never been more real. Julia Campbell walks you through the three ways to thrive in the new normal for NPOs.
Keynote sponsored by DonorDrive: https://www.donordrive.com/
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...Julia Campbell
The document outlines a 4-phase process for planning and launching successful online fundraising campaigns: 1) Planning and preparation, including building an engaged online community, choosing platforms, and creating campaign collateral; 2) Launching with impact through social media promotion and securing early donations; 3) Keeping momentum with a content calendar and frequent updates; 4) Strategic follow-up by cultivating new donors and showing impact.
How Nonprofits Should Adapt Their Social Media Strategy in 2020Julia Campbell
Live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020!
In this free online training, you will learn:
⚡️ The key changes in the current social media landscape that affect nonprofits;
⚡️ The three seismic shifts affecting donor behavior and preferences;
⚡️ How to make sense of the recent changes to Facebook's business model - and what to do about them;
⚡️ Tools and apps for social media management and content creation.
I'll also be taking questions and giving you more details about Social Media for Social Good Academy - my brand new online training program for nonprofit social media managers!
10 Ways to Improve Donor Retention with Social MediaJulia Campbell
This document discusses 10 ways for non-profits to improve donor retention through social media. It provides statistics showing that social media, especially Facebook and Instagram, inspire many donors to give. However, the number of new and retained donors declined in 2018. The top reasons donors stop giving are related to poor communication from the non-profit. The document then lists 10 strategies for non-profits, such as providing impact updates, humanizing the organization, and sharing stories of how donations changed lives.
Flash Class: How to Promote Your Giving Tuesday Campaign To Get More Buzz wit...Julia Campbell
Do you want to raise more money and connect with more supporters this year on the global day of giving, #GivingTuesday? This year Giving Tuesday is December 3, and it’s never too early to start planning for a successful campaign!
Last year on #GivingTuesday nonprofits raised over $380 million online. #GivingTuesday is a global social good movement designed to encourage people to give back the Tuesday after Thanksgiving, as an antidote to the shopping days of Black Friday and Cyber Monday.
Simply sending out one email and telling your donors that you are participating in this international day of giving is not enough. In this jam-packed webinar, social media expert Julia Campbell will go through exactly what is required in promoting a successful Giving Tuesday campaign for your nonprofit.
Julia Campbell has helped dozens of small and mid-size nonprofits launch successful Giving Tuesday campaigns, and she will teach you exactly what to do to reach your goals this Giving Tuesday for your nonprofit.
Learning objectives:
How to use email to reach donors on Giving Tuesday
How to use storytelling to get people to pay attention to your campaign
Ways to strategically use social media advertising to further amplify your message
Battle-tested tools and apps to create great visuals and videos to promote the campaign
Websites vs. Social Media for Nonprofits - Pros and ConsJulia Campbell
The document discusses Julia Campbell and her expertise in digital storytelling and social media for nonprofits. It provides tips on building an effective nonprofit website, optimizing it for mobile and search, and using social media platforms like Facebook, Instagram, and Twitter to fundraise and engage supporters. Key recommendations include having a seamless donation process, optimizing websites for voice search, posting relevant and eye-catching content regularly, and using video to inspire supporters.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
2. ABOUT ME
Mom of 2
Author, Storytelling in the Digital Age: A
Guide for Nonprofits and How to Build and
Mobilize a Social Media Community for
Your Nonprofit in 90 Days
Business owner for 11 years
Former Development and Marketing
Director at small shops
Get the slides and other materials:
https://JCsocialmarketing.com/cca-
institute/
WWW.JCSOCIALMARKETING.COM
4. WHAT WE WILL COVER TODAY:
WWW.JCSOCIALMARKETING.COM
10 digital marketing trends that will shape cooperative
communications for the next year;
A framework to evaluate the trends and decide which ones
to pursue (or, how to combat shiny object syndrome!);
A peek inside Julia’s battle-tested digital toolbox of tools
and apps to help you streamline your digital marketing.
5. WHY ARE
YOU HERE?
To gain information that will help you make
informed, strategic decisions about new ways
to grow your cooperative this year (and
beyond).
To network with others in your shoes and get
their advice.
To get inspiration and new ideas to bring back
to your office
WWW.JCSOCIALMARKETING.COM
6. MY GOALS FOR YOU
TODAY:
To feel more confidence and clarity
navigating these emerging trends in
communication.
To get you excited about the possibilities
and opportunities presented by digital
technologies – not overwhelmed and
intimidated.
A lot of what we learn in digital marketing
involve new tools. It’s how you put them
to use that really matters.
WWW.JCSOCIALMARKETING.COM
7. THE DIGITAL
LANDSCAPE
My trusted sources:
Pew Research Center
HubSpot
eMarketer’s US Social Media Usage
Report 2020
WWW.JCSOCIALMARKETING.COM
9. BUT MY AUDIENCE IS
OLDER…
Never assume that older generations don’t
participate online!
“Baby Boomers (born 1946-1964): They
make up 34 percent of the nation's annual
donor base, but they contribute 43 percent
of all gifts made by individuals.
While they still engage with nonprofits
through direct mail, their online giving and
social media use continues to spike.”
Source: Classy
This Photo by Unknown Author is licensed under CC BY-NC
WWW.JCSOCIALMARKETING.COM
12. DATA INSIGHTS
CHANGING BEHAVIOR
% who say the following are main reasons for using digital tools and
social media
Because my friends
are on them
To stay in touch
with my friends
To network for work To follow celebrities
or celebrity news
To research/find
products to buy
2015: 37%
2018: 31%
Trend: -16%
2015: 44%
2018: 40%
Trend: -9%
2015: 22%
2018: 24%
Trend:+9%
2015: 15%
2018: 19%
Trend:+27%
2015: 23%
2018: 30%
Trend:+30%
Source: Pew Research Center
13. SOCIAL MEDIA INFLUENCES
CONSUMER BEHAVIOR (AND
THUS, DONOR BEHAVIOR)
Consumers who are influenced by social media
are four times more likely to spend more on
purchases.
Social media and online shopping shortened
the customer journey.
Social media amplified the impact of social
proof or word-of-mouth.
Social media influencer marketing remains one
of the most effective ways to reach your
audience.
Source:
https://www.searchenginewatch.com/2020/1
1/20/how-social-media-influence-71-
consumer-buying-decisions/
WWW.JCSOCIALMARKETING.COM
15. ARTIFICIAL INTELLIGENCE
AND CHATBOTS ARE HERE,
AND NONPROFITS NEED TO
GET ON BOARD.
WWW.JCSOCIALMARKETING.COM
What is a chatbot and
how does it work?
“A chatbot is a service,
powered by rules and
sometimes artificial
intelligence, that you
interact with via a chat
interface. The service
could be any number of
things, ranging from
functional to fun, and it
could live in any major
chat product (Facebook
Messenger, Slack,
Telegram, Text Messages,
etc.).”
Source: The Complete
Beginner’s Guide To
Chatbots
16. WHY SHOULD WE CARE ABOUT
CHATBOTS?
A quarter of all downloaded apps are abandoned after a single use.
Only instant messaging bucks the trend.
The market’s leading duo, Facebook Messenger and WhatsApp, which
is also owned by Facebook, are nearing one billion monthly users
each.
Many teenagers now spend more time on smartphones sending
instant messages than perusing social networks.
The Economist – Bots, the next frontier
WWW.JCSOCIALMARKETING.COM
17. HOW TO USE
THEM?
They can make our lives
easier!
Top benefits of
chatbots are:
24-hour service (64%)
Instant responses to
inquiries (55%)
Answers to simple
questions (55%)
WWW.JCSOCIALMARKETING.COM
19. RESOURCE
S TO LEARN
MORE
ABOUT
CHATBOTS:
Pinterest board (free to access): AI and
Chatbots for Nonprofits
Beth Kanter wrote an illuminating op-
ed for The Chronicle of Philanthropy on the
age of automation and it implications for
organizations.
Kanter also compiled a great list of
chatbots that organizations can study,
research, and use for ideas and inspiration.
WWW.JCSOCIALMARKETING.COM
21. AI AND VISUAL SEARCH
WWW.JCSOCIALMARKETING.COM
Visual search uses artificial
intelligence technology to
help people search through
the use of real-world
imagery, rather than
through text search.
When customers undertake a
visual search, they look for a
product with a photo or other
image instead of the
keywords normally used in
search engines.
22. HOW IS VISUAL
SEARCH USED?
When customers undertake a visual search, they
look for a product with a photo or other image
instead of the keywords normally used in search
engines.
Shoppers can take a picture of something they
want to buy, upload it to the visual search engine
of their choice—such as Google Images or
Pinterest Lens—and immediately see visually
similar items available to purchase.
Shortened path from search to conversation
Integrating online and offline experiences
Social proof and word of mouth
Easy tracking and measuring of success
WWW.JCSOCIALMARKETING.COM
23. EXAMPLE: TARGET
Target integrated Pinterest’s
visual search tool, Pinterest Lens,
into its own mobile app.
From inside a Target store,
customers can snap a picture of
any product and the app will pull
up similar items.
Action Step: Integrate Pinterest’s
Save button into your website to
make your products as easy to
find as those of leading brands.
WWW.JCSOCIALMARKETING.COM
25. “ALEXA, TELL ME
ABOUT THE INTERNET
OF THINGS.”
WWW.JCSOCIALMARKETING.COM
The Internet of Things,
or IoT, refers to the
billions of physical
devices around the
world that are now
connected to the
internet, all collecting
and sharing data.
These include the
helpful virtual
assistants we have on
our phones, in our
watches, and inside our
homes.
This Photo by Unknown Author is licensed under CC BY-ND
26. ALEXA AMAZON SKILLS
The National Audubon Society – Audobon Bird
Songs
The NRDC and the Ad Council – Save The Food
Mayo Clinic – Mayo Clinic First Aid
The American Heart Association – American
Heart
You can create your own Alexa skill for free at:
https://developer.amazon.com/alexa-skills-
kit/tutorials
WWW.JCSOCIALMARKETING.COM
27. THE NATIONAL AUDUBON SOCIETY
– AUDOBON BIRD SONGS
Do you ever see a bird in your backyard and wonder what it sounds
like? Ask Alexa to play back the songs and calls of over 600 North
American bird species from our library of over 2,000 high-quality
audio recordings from the library of Lang Elliot & Associates.
WWW.JCSOCIALMARKETING.COM
30. LIVE
STREAMING
Beats the algorithm – gets
more engagement and
views.
Puts people into the
action, in the moment.
The video can be
repurposed after the
livestream ends –
embedded on a blog,
uploaded to YouTube.
WWW.JCSOCIALMARKETING.COM
31. HAVE YOU
HEARD OF
TWITCH?
WWW.JCSOCIALMARKETING.COM
Have you heard of Twitch? No?
It’s the most popular livestreaming platform in the world.
Launched in 2011 by Justin Kan and Emmett Shear, the
online video platform is comparable to sites like YouTube
or Vimeo, except that it focuses exclusively on live video.
15 million users tune in to watch an average of 1.5 hours
of Twitch live streams each day.
33. LIVESTREAMIN
G FOR
ORGANIZATION
S
During Suicide Prevention
Awareness Month, the Seize
the Awkward campaign ran a
three-day Twitch event to
raise funds for their mental
health work.
More info: Going Live: How
Nonprofits Are Reaching
Younger Donors by Streamig
Games Online
WWW.JCSOCIALMARKETING.COM
34. HOW TO USE
LIVESTREAMING TO
BUILD COMMUNITY
WWW.JCSOCIALMARKETING.COM
Choose the platform
where you have the
biggest and most
engaged audience. You
can stream to multiple
platforms using tools like
Streamyard and Restream.
What’s the format.
Scheduled or
spontaneous? Interview-
style, panel, one person?
News update, story,
behind-the-scenes?
Promote it beforehand
and afterwards.
The Essential Guide to
Nonprofit Live Streaming
Video
35. INTERACTIV
E
EXPERIENCE
S THROUGH
AR AND VR.
AR – Augmented Reality
VR – Virtual Reality
Rhodri Davis of the Charities Aid Foundation
calls VR and AR for nonprofits “empathy
machines” and Mark Zuckerberg calls these
technologies “the holy grail of social
experiences”.
WWW.JCSOCIALMARKETING.COM
36. 360-
DEGREE
PHOTOS
Augmented reality experiences like 360-
degree photos are exploding in popularity,
especially on Facebook.
This is where you can place yourself at the
center of the experience and use “360
Photo” through the Facebook app to take a
full 360-degree panorama.
https://facebook360.fb.com/360-photos/
WWW.JCSOCIALMARKETING.COM
37. Climate activists from 350.org today conducted a virtual march to project the photos more than 500 frontline communities,
activists, students, artists, churchgoers, and other advocates for climate action at the Bantayog ng mga Bayani Memorial in
Quezon City.
The virtual march is part of the Rise For Climate global day of action on September 8, which includes over 700 other actions in 88
countries.
www.jcsocialmarketing.com
39. EPHEMERAL
CONTENT AND
STORIES
Ephemeral content is content
– videos and photos – that
disappear after 24 hours.
Snapchat
Instagram Stories
Facebook Stories
Twitter Fleets
LinkedIn Stories
WWW.JCSOCIALMARKETING.COM
40. BENEFITS OF
STORIES
Stories are incredibly popular and run
in chronological order – no algorithm
here!
Stories put a more human face on
your nonprofit and make it more
accessible.
Stories create a sense of urgency and
relevancy by sharing photos and video
snippets as they happen – your
followers don’t want to miss a thing.
The benefit – we want to be connected
to the causes and people we follow
every day!
WWW.JCSOCIALMARKETING.COM
41. HOW TO USE
THEM
Use them to share:
Behind-the-scenes perspective
News and announcements
Campaigns
Events
Statistics
Helpful educational info
WWW.JCSOCIALMARKETING.COM
43. THE TIKTOK
REVOLUTION
TikTok was the second most-downloaded
app last year, with 1.5 billion downloads.
What works best on the app:
TikTok is built for music
Humor
Entertainment
Surprise
Relatability
WWW.JCSOCIALMARKETING.COM
44. WHY PEOPLE
LOVE IT
Very accessible – anyone can
set it up and use it in just a few
seconds.
Low-fi video focused on
transitions, video effects, and
sound, more than it is on filters
that change your body.
Audience generosity and
engagement.
Easy-to-do creative concepts.
WWW.JCSOCIALMARKETING.COM
46. INSTAGRAM REELS
VS. TIKTOK
If you’re looking to reach a Gen Z
audience, TikTok may be the place to be.
If you’re looking to buffer up your
Instagram strategy and grow your
following there, Instagram Reels is a
great place to get more visibility and
exposure.
The TikTok “For You” Page (FYP) (the
algorithm) is very customized to your
interests, whereas the Instagram Reels
Explore Page is a “melting pot” of
content.
WWW.JCSOCIALMARKETING.COM
49. WHAT IS AN INFLUENCER?
WWW.JCSOCIALMARKETING.COM
Individuals that have a dedicated social following and are viewed as trusted
sources of information. (There is not required number of fans and followers to be
an influencer.)
This translates into social proof for what you are selling, advertising, promoting.
51. AUTHENTICITY IS
BACK!
Taylor Lorenz wrote an
article in The
Atlantic forecasting a more
‘authentic’ trend driven by
the network’s youngest
users that strives to return
to what Instagram used to
look like when your feed
was just friends.
Lorenz wrote, “While
Millennial influencers
hauled DSLR cameras to
the beach and mastered
photo editing to get the
perfect shot, the
generation younger than
they are largely post
directly from their mobile
phones.”
WWW.JCSOCIALMARKETING.COM
54. HOW TO USE THIS TREND
Research is the first step. Choose which platform you want to focus
on.
Set a budget if you plan on working with people with large followings.
Decide on goals and message. How will you know success?
Does the influencer already post about similar things to your service?
Are they legit?
Have they worked with similar brands before?
Reach out to them and see what happens!
WWW.JCSOCIALMARKETING.COM
57. HOW TO USE AUDIO
PLATFORMS
Marketing and communications are all about
building trust.
Be seen as an indispensable, go-to resource in
your industry!
Optimize your brand bio. What are people
searching for? You only have a short time to
grab them and get them interested.
WWW.JCSOCIALMARKETING.COM
58. HOW TO USE
AUDIO
PLATFORMS
Listen and participate –
join the rooms and
conversations where your
target market is.
Start a Room or
Conversation in your
niche.
Collaborate with others to
reach new audiences.
WWW.JCSOCIALMARKETING.COM
60. MY RECOMMENDATIONS
TO FUTURE-PROOF YOUR
COMMUNICATIONS
WWW.JCSOCIALMARKETING.COM
Meet your donors
where they are, not
where you want them
to be.
Make every interaction
as frictionless (and
clear) as possible.
Always consider the
DONOR POV first when
revamping your
website, writing that
email welcome series,
and sharing content on
social media.
61. MY RECOMMENDATIONS TO
FUTURE-PROOF YOUR
COMMUNICATIONS
Focus on building your email list with
people who sign up and want to be there.
Create a strategic plan to move your social
media fans and followers to your email list.
Do not worry about unsubscribes! They
just weren’t that into you anyway.
WWW.JCSOCIALMARKETING.COM
62. MY RECOMMENDATIONS
TO FUTURE-PROOF YOUR
COMMUNICATIONS
WWW.JCSOCIALMARKETING.COM
Don’t get
overwhelmed.
The only constant in
online marketing is
that it’s constantly
changing.
Platforms come and go.
Focus on building a
real community that
will follow you no
matter where you set
up shop.
65. DO NOT
START WITH
THE TOOLS.
“Getting on Facebook”
“Start tweeting”
“Get 5,000 fans”
THERE ARE NOT GOALS –
they are tactics to get to
your goals
WWW.JCSOCIALMARKETING.COM
67. TWO MAIN AUDIENCE SEGMENTS:
WWW.JCSOCIALMARKETING.COM
The people who
are already with
you and have an
interest in what
you do.
The people you
need to reach
and to engage in
order to
accomplish your
goals.
68. KNOW YOUR
CURRENT
AUDIENCE.
What do your supporters really value?
What do they want to know more about as
related to our nonprofit and our work?
What motivates them?
What drives them to participate?
WWW.JCSOCIALMARKETING.COM
71. IDENTIFY WHO YOU NEED TO
ATTRACT.
Why is this target audience important –
specifically, how will they help you
accomplish your goal?
What might they already know about
you?
What may drive them to take the action
that you want?
Where do they get their information?
What else is important to them in
creating a meaningful life and how can
your nonprofit fit in?
WWW.JCSOCIALMARKETING.COM
72. DON’T “CUT
THROUGH THE
CLUTTER”.
A better question:
How do we cultivate, nurture, and inspire
a wildly passionate group of supporters
that actually care about what we do?
WWW.JCSOCIALMARKETING.COM
73. WHAT IS THE INCENTIVE FOR YOUR
AUDIENCE?
WWW.JCSOCIALMARKETING.COM
Follow you on Facebook – what’s in it for them?
Join your email list – what’s in it for them?
Visit your website – what’s it in for them?
How can your digital comms entice and inspire
participation?
78. WHEN YOU KNOW
WHAT YOU WANT TO
ACHIEVE AND WHO
YOU NEED TO REACH,
YOU CAN CHOOSE
YOUR CHANNELS.
WWW.JCSOCIALMARKETING.COM
79. HOW TO CHOOSE?
WWW.JCSOCIALMARKETING.COM
Which online platforms
will help us reach our
target audience and get
them to take the action
we desire?
Those are the
platforms and channels
that you focus on.
Don’t be afraid to
break up with social
media platforms that
aren’t working!
81. CREATE A LIST OF CONTENT
TOPICS.
Stories – staff, donor,
volunteer, client,
community
Stats and data that
shed light on the issue
and show me it’s a
problem worth solving
Behind-the-scenes Upcoming events
Milestones
Cause and awareness
days
News stories How-to posts
Inspirational quotes
WWW.JCSOCIALMARKETING.COM
93. 3 KEYS TO DIGITAL MARKETING
SUCCESS
Confidence – in your voice, in your mission, and in
taking risks.
Consistency – showing up regularly for your
community (especially when you aren’t asking for
anything).
Creating content that people like to watch, read,
share, comment on. Follow the 80/20 rule!
WWW.JCSOCIALMARKETING.COM
94. BE
PROACTIVE
– NOT JUST
REACTIVE.
WWW.JCSOCIALMARKETING.COM
Now is not the time to let people forget that
your cooperative exists.
Now is the time to show people how
effectively you stand for your mission and
your community – both when your physical
doors are open and when they are closed.
The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
Each generation living today has come of age with profoundly different experiences concerning mass communication and fundraising, and these differences directly impact how they give to nonprofits.
Seniors who came age during the era of print media still prefer print communications
The same is mostly true of baby boomers, however, they are young enough to be experiencing the rise of new media in their daily lives which consequently is impacting their life-long giving habits.
Gen X and gen Y both came of age during the rise mass Internet communications and increasingly shun print communications while adapting quickly to new trends in mobile and social giving.
Gen Z who will come of age in a post-print era will be connecting to causes and giving to nonprofits through technologies that haven’t been invented yet.
Social media started as a way for people to connect and communicate with friends and family. However, as it became more and more popular, brands began recognizing it as a great opportunity to interact with their target audiences and customers, as well as to expand their reach and grow.
Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions.
for the first time ever people are using messenger apps more than they are using social networks
Many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetitive tasks – which means that you can focus on more important work.
One exciting example of AI in practice is chatbots (more on that later). Mastercard created a Facebook messenger bot – which uses natural language processing software to decipher what the customer wants and respond as if it were a real person – to automate handling payments:
Visual search uses artificial intelligence technology to help people search through the use of real-world imagery, rather than through text search.
So, when a person takes a photograph of an object, using Google Lens, for instance, the software identifies the object within the picture and provides information and search results to the user.
Visual search uses artificial intelligence technology to help people search through the use of real-world imagery, rather than through text search.
So, when a person takes a photograph of an object, using Google Lens, for instance, the software identifies the object within the picture and provides information and search results to the user.
This technology is particularly useful for eCommerce stores and brands, and with the implementation of well-optimized content, they could stand the chance of being the returned search result for a user.
A company that appears for the result of a popular search query could stand to make a lot of money.
So, when a person takes a photograph of an object, using Google Lens, for instance, the software identifies the object within the picture and provides information and search results to the user.
Word of mouth isn’t worth much if customers can’t figure out where that celebrity’s shoes came from or who made their favorite YouTube star’s go-to mascara. Visual search can help you bridge that gap by providing a direct connection between these favorite products and your brand.
Visual search performance is something retailers can track and measure easily. If a customer uses visual search and goes on to buy that product (or a similar product), it’s easy to trace that sale back to visual search—even without a custom app or search engine.
Target dove into visual search headfirst by integrating Pinterest’s visual search tool, Pinterest Lens, into its own mobile app. From inside a Target store, customers can snap a picture of any product and the app will pull up similar items. This makes it easier for customers to browse products they’re actually looking to buy, instead of Target’s entire extensive product catalog. It also allows customers to see a full lineup of options rather than just what’s available in that one store.
Visual search through Pinterest Lens also helps Target capitalize on the social network’s retail goldmine.
Target dove into visual search headfirst by integrating Pinterest’s visual search tool, Pinterest Lens, into its own mobile app. From inside a Target store, customers can snap a picture of any product and the app will pull up similar items. This makes it easier for customers to browse products they’re actually looking to buy, instead of Target’s entire extensive product catalog. It also allows customers to see a full lineup of options rather than just what’s available in that one store.
Visual search through Pinterest Lens also helps Target capitalize on the social network’s retail goldmine.
Nonprofits are building Alexa Amazon skills to reach new audiences and build relationships with potential donors.
I have to admit that before this year, I had never watched anything on Twitch – the most popular live streaming platform in the world.
The Seize the Awkward campaign encourages teens and young adults to have difficult conversations about mental health by prompting them to reach out to friends or peers who may be at risk for suicide.
September is Suicide Prevention Awareness Month
In 2015, Pencils of Promise wanted to increase donations at their annual celebrity-studded gala and used a VR experience to do so.
PoP knew if they could show attendees what it was like to go to school in a developing nation, it could create an unmatched emotional connection that might inspire more donations for their students. So, at their gala, they gave attendees VR headsets that transported them to a school in Ghana.
The results were stunning. The VR experience helped PoP raise an additional $500,000 for a total of $2.4 million that evening in response. Plus, their video was viewed nearly two million times on Facebook.
Climate activists from 350.org today conducted a virtual march to project the photos more than 500 frontline communities, activists, students, artists, churchgoers, and other advocates for climate action at the Bantayog ng mga Bayani Memorial in Quezon City.
The virtual march is part of the Rise For Climate global day of action on September 8, which includes over 700 other actions in 88 countries. On Saturday, sectors will be staging a Rise for Climate march at the Quezon City Elliptical Road while a renewable energy company will be holding a Climate & Cocktails talk at the Batala Bar in Makati.
Your nonprofit should always be trying to connect with and build up new audiences – don’t rule it out just b/c your baby boomer donors don’t use Stories.
And that coveted younger audience you want to reach so desperately? They are on there!
Your nonprofit should always be trying to connect with and build up new audiences – don’t rule it out just b/c your baby boomer donors don’t use Stories.
And that coveted younger audience you want to reach so desperately? They are on there!
Once assumed as a channel that’s just for kids, the TikTok user-base is diversifying fast with brands, influencers, YouTubers, parents, and even grandparents joining the fun.
Built for music It’s so easy to add tracks to your videos in the app — they’re segmented out by dance crazes, “LOL Sounds”, viral tracks, and a pretty broad list of genres and moods.
Low-fi video: Post-production is done in the app using native tools, and the editing is focused on transitions, video effects, and sound, more than it is on filters that make you look more tanned or change your face or body.
TikTok’s has a unique audience. The majority of TikTokkers are young, so spontaneous, and generous with reactions to content — likes, shares and comments — so videos easily take off reaching hundreds of thousands of views much faster than other platforms.
TikTokkers take trends and put their own spin on them, while the linked music and hashtags are the common thread pulling the remixes together. Overall, what works on TikTok are concepts that people can easily recreate which have an element of fun, surprise, and a track that is both catchy and of-the-moment.
TikTok also has a fairly level playing field when it comes to achieving viral status on the app. Unlike Instagram or YouTube, even accounts with zero followers can get millions of views on a new video. Content really is king on TikTok.
Publishers like The Washington Post have amassed followings of 400K+ in under a year, positioning themselves as a creative powerhouse and potentially shifting their reach to a new, more global, and younger demographic in the process.
With the rising popularity of TikTok, Instagram introduced Instagram Reels — a new way for users to record 15 to 30-second videos set to music.
Another major difference between the platform’s video tools is TikTok’s Duet, Reaction, and Stitch features.
These features are a fun way for brands and businesses to creatively interact and engage with users in their community (and grow their reach even further!).
Currently, on Instagram Reels, there is nothing like the Duet or Stitch feature — users can only record their own footage or upload content from their camera roll.
At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
Take Reese Blutstein, a 22-year-old influencer who has amassed more than 238,000 followers in just over a year by posting unfiltered, low-production photos of herself in quirky outfits
Ideas for creating great social media content your audience will love no matter the platform
For example, if one of your goals is to build up your peer-to-peer fundraising program, but your current audience is made up of baby boomers and matures, you may need to target younger donors more comfortable with technology and social media fundraising.
If you want to start a text advocacy campaign, and your supporters don’t have smartphones, trying to reach civically-engaged digital natives, 20 and 30-year-olds comfortable with mobile technology, may be your desired audience.
If you have determined that you need to reach and engage an entirely new audience, answer the following questions:
The only solution to the digital clutter problem is to craft inspiring, relevant communications designed for your target audience, asking them for their attention and earning their participation. This is why we spent so much time in the previous section identifying who you are engaging with and what action you want them to take – different messages inspire different actions.
Creating engaging, well-received content is the name of the social media game.
The best way to create your own high-performing social media content strategy is by completing the 3 steps that we will cover today:
Brainstorm Content Categories that are laser-focused on your target audience and to your specific nonprofit;
List out several different Content Types, based on what works on each social media platform, as well as the technical capacity and resources of your org;
Put the Content Categories and the Content Types together into a Content Calendar.