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Copyright. M ovable, Inc. COM PANY CONFIDENTIAL
10 Lessons I Learned Growing
Past $40mm in ARR
(and 230 employees)
1
SaaStock on Tour NYC | June 20, 2018
Copyright. M ovable, Inc. COM PANY CONFIDENTIAL
1. Product
2
New product introduction?
Shrink your company back
down to a startup.
Copyright. M ovable, Inc. COM PANY CONFIDENTIAL
2. Sales
3
Discover your own
first principles
Copyright. M ovable, Inc. COM PANY CONFIDENTIAL
3. Customer Success
4
Your head of customer
success is your most
seasoned manager
Copyright. M ovable, Inc. COM PANY CONFIDENTIAL
4. Marketing
5
Embrace marketing
without clear-cut ROI
Copyright. M ovable, Inc. COM PANY CONFIDENTIAL
5. Partnering
6
Arm a bigger company
with a slingshot
Copyright. M ovable, Inc. COM PANY CONFIDENTIAL
6. People
7
The secret to hiring
A-players
Copyright. M ovable, Inc. COM PANY CONFIDENTIAL
7. Finance
8
Hire a CFO
before $10mm in ARR
who has SaaS experience
Copyright. M ovable, Inc. COM PANY CONFIDENTIAL
8. Operations
9
Establish a
decision-making framework
Copyright. M ovable, Inc. COM PANY CONFIDENTIAL
9. International
10
Follow the bread crumbs
of those who’ve come
before you
Copyright. M ovable, Inc. COM PANY CONFIDENTIAL
10. Growing as a Leader
11
Push yourself to grow
every single year
Copyright. M ovable, Inc. COM PANY CONFIDENTIAL
Q&A
12

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10 Lessons I Learned Growing Past $40m in ARR (and 230 employees)

  • 1. Copyright. M ovable, Inc. COM PANY CONFIDENTIAL 10 Lessons I Learned Growing Past $40mm in ARR (and 230 employees) 1 SaaStock on Tour NYC | June 20, 2018
  • 2. Copyright. M ovable, Inc. COM PANY CONFIDENTIAL 1. Product 2 New product introduction? Shrink your company back down to a startup.
  • 3. Copyright. M ovable, Inc. COM PANY CONFIDENTIAL 2. Sales 3 Discover your own first principles
  • 4. Copyright. M ovable, Inc. COM PANY CONFIDENTIAL 3. Customer Success 4 Your head of customer success is your most seasoned manager
  • 5. Copyright. M ovable, Inc. COM PANY CONFIDENTIAL 4. Marketing 5 Embrace marketing without clear-cut ROI
  • 6. Copyright. M ovable, Inc. COM PANY CONFIDENTIAL 5. Partnering 6 Arm a bigger company with a slingshot
  • 7. Copyright. M ovable, Inc. COM PANY CONFIDENTIAL 6. People 7 The secret to hiring A-players
  • 8. Copyright. M ovable, Inc. COM PANY CONFIDENTIAL 7. Finance 8 Hire a CFO before $10mm in ARR who has SaaS experience
  • 9. Copyright. M ovable, Inc. COM PANY CONFIDENTIAL 8. Operations 9 Establish a decision-making framework
  • 10. Copyright. M ovable, Inc. COM PANY CONFIDENTIAL 9. International 10 Follow the bread crumbs of those who’ve come before you
  • 11. Copyright. M ovable, Inc. COM PANY CONFIDENTIAL 10. Growing as a Leader 11 Push yourself to grow every single year
  • 12. Copyright. M ovable, Inc. COM PANY CONFIDENTIAL Q&A 12