We've collected some data on what choices did notable brands make over the last decade when it comes to #naming and #domainnames. Turned out bigger than we expected (pretty huge actually:)) so here is part one. I do hope it is of use to #entrepreneurs to make informed decisions about their #brands, knowing all the benefits, risks and expected outcome of each potential choice.
Amazon was founded in 1994 by Jeff Bezos and is now a global e-commerce company headquartered in Seattle. Bezos initially named the company Cadabra, but later changed it to Amazon after learning the original name sounded like "cadaver." The company launched as Amazon.com in 1995 focusing on books but has since expanded to sell a wide variety of products. Amazon's logo symbolizes customers being able to find anything from A to Z on the site. The company aims to provide customers with low prices, convenience and wide selection to earn loyalty through positive customer experiences. Amazon faces intense competition from other online and offline retailers.
Car sharing has grown 34% between 2013-2014 according to an article. There are four types of car sharing: station based, one-way, home area, and free-floating. Enterprise CarShare focuses on membership plans for frequent and infrequent users starting at $40/year. Compared to competitor Zipcar, Enterprise has lower yearly and hourly rates but fewer locations. Traffic analysis shows Enterprise had 167,000 average monthly visits from July-December 2018, while Zipcar had 1,500,000. Both saw around a 30% decrease, likely due to seasonal factors. Enterprise could improve engagement by adding reviews and pricing details on their homepage.
The document analyzes traffic and engagement data for the websites of Enterprise Car Share and its competitor Zipcar. It finds that Zipcar has significantly more visits, visitors, pages per visit, and longer visit durations than Enterprise Car Share. Enterprise Car Share's bounce rate is too high and it lacks the page views and time on site of the more established Zipcar. The document recommends Enterprise Car Share improve engagement by providing more detailed vehicle photos and information to help consumers make informed rental decisions.
Enterprise CarShare provides car sharing services in 27 cities and over 130 college campuses across North America and the UK. According to a traffic analysis, ZipCar has significantly more website visits and unique visitors than Enterprise CarShare. While Enterprise CarShare's website contains valuable information, only 8% is unique content which may hurt its search engine ranking. The analysis recommends Enterprise CarShare add a summary of the car sharing industry to help visitors better understand its services.
Tom Vann Team Hillsdale Dodge Auto News 01 2010Ralph Paglia
1) Tom Vann embraced using the internet for car sales 15 years ago at his dealership in Hillsdale, Michigan. This has helped grow his business as 70% of his sales now come from online customers.
2) The rural area around Hillsdale has lost many jobs in recent years but Vann's dealership has been largely unaffected as his average online customer comes from 120 miles away, mainly the Detroit area.
3) Vann pioneered an approach where customers can test drive vehicles for 3 days with no obligation to buy, helping reduce their purchase anxiety. This approach has helped him sell over 8,000 vehicles online in the past 11 years, with 7,000 of those purchased sight unseen.
adsmobi Mobile Advertising Seminar Jakarta June 19adsmobi
The document outlines an agenda for a mobile advertising seminar that discusses current mobile industry trends, how brands can use mobile products to achieve their goals, and how adsmobi can help clients achieve a return on their mobile investment through targeted mobile advertising solutions. The seminar will cover topics like changing media consumption patterns, opportunities for geo-location and audience targeting, and adsmobi's approach to campaign creation and audience selection to drive results for clients.
The document is a presentation by Copper Mobile, a mobile applications development company. It summarizes Copper Mobile's focus on designing usable, marketable apps. It highlights the company's emphasis on customer satisfaction, quality, and partnership. It also provides examples of apps Copper Mobile has developed across various categories like business, games, and social media.
Amazon was founded in 1994 by Jeff Bezos and is now a global e-commerce company headquartered in Seattle. Bezos initially named the company Cadabra, but later changed it to Amazon after learning the original name sounded like "cadaver." The company launched as Amazon.com in 1995 focusing on books but has since expanded to sell a wide variety of products. Amazon's logo symbolizes customers being able to find anything from A to Z on the site. The company aims to provide customers with low prices, convenience and wide selection to earn loyalty through positive customer experiences. Amazon faces intense competition from other online and offline retailers.
Car sharing has grown 34% between 2013-2014 according to an article. There are four types of car sharing: station based, one-way, home area, and free-floating. Enterprise CarShare focuses on membership plans for frequent and infrequent users starting at $40/year. Compared to competitor Zipcar, Enterprise has lower yearly and hourly rates but fewer locations. Traffic analysis shows Enterprise had 167,000 average monthly visits from July-December 2018, while Zipcar had 1,500,000. Both saw around a 30% decrease, likely due to seasonal factors. Enterprise could improve engagement by adding reviews and pricing details on their homepage.
The document analyzes traffic and engagement data for the websites of Enterprise Car Share and its competitor Zipcar. It finds that Zipcar has significantly more visits, visitors, pages per visit, and longer visit durations than Enterprise Car Share. Enterprise Car Share's bounce rate is too high and it lacks the page views and time on site of the more established Zipcar. The document recommends Enterprise Car Share improve engagement by providing more detailed vehicle photos and information to help consumers make informed rental decisions.
Enterprise CarShare provides car sharing services in 27 cities and over 130 college campuses across North America and the UK. According to a traffic analysis, ZipCar has significantly more website visits and unique visitors than Enterprise CarShare. While Enterprise CarShare's website contains valuable information, only 8% is unique content which may hurt its search engine ranking. The analysis recommends Enterprise CarShare add a summary of the car sharing industry to help visitors better understand its services.
Tom Vann Team Hillsdale Dodge Auto News 01 2010Ralph Paglia
1) Tom Vann embraced using the internet for car sales 15 years ago at his dealership in Hillsdale, Michigan. This has helped grow his business as 70% of his sales now come from online customers.
2) The rural area around Hillsdale has lost many jobs in recent years but Vann's dealership has been largely unaffected as his average online customer comes from 120 miles away, mainly the Detroit area.
3) Vann pioneered an approach where customers can test drive vehicles for 3 days with no obligation to buy, helping reduce their purchase anxiety. This approach has helped him sell over 8,000 vehicles online in the past 11 years, with 7,000 of those purchased sight unseen.
adsmobi Mobile Advertising Seminar Jakarta June 19adsmobi
The document outlines an agenda for a mobile advertising seminar that discusses current mobile industry trends, how brands can use mobile products to achieve their goals, and how adsmobi can help clients achieve a return on their mobile investment through targeted mobile advertising solutions. The seminar will cover topics like changing media consumption patterns, opportunities for geo-location and audience targeting, and adsmobi's approach to campaign creation and audience selection to drive results for clients.
The document is a presentation by Copper Mobile, a mobile applications development company. It summarizes Copper Mobile's focus on designing usable, marketable apps. It highlights the company's emphasis on customer satisfaction, quality, and partnership. It also provides examples of apps Copper Mobile has developed across various categories like business, games, and social media.
Amazon.com - Company Analysis (OD & HRM)Nikhil Saraf
This document provides an overview of Amazon.com, Inc. including its business description, products and services, global presence, financials, competitors, and recent milestones. It also analyzes Jeff Bezos as the entrepreneur who founded Amazon and established its culture of metrics, low prices, and continuous innovation. The document discusses Amazon's shift to using software-based recommendations and its focus on proprietary technology and infrastructure to gain a competitive advantage.
Successful Social Media Comm Week #6 DeckSteven Ziemba
The document provides information on managing unexpected situations and crises that can occur on social media. It discusses tips for handling social media disasters such as responding quickly and empathetically. Examples are given of crises experienced by companies like Domino's Pizza, Gap, United Airlines, and Maker's Mark. The importance of monitoring social media and having a prepared crisis response plan is emphasized. Advice is also provided on addressing different types of negative commenters, such as complainers and trolls, in a constructive manner.
This interview discusses strategies for doubling online sales in 2012. The interviewee, Armand Morin, argues that the most effective approach is to focus on conversion optimization before increasing traffic. Creating targeted landing pages that speak directly to specific customer demographics can significantly improve conversion rates compared to a single homepage. Examples given include creating separate landing pages for post-pregnancy women looking to lose weight. This allows optimizing the messaging, design, and advertising for each target group. The interviewee believes this approach can double, triple or quadruple conversions while also lowering advertising costs through improved relevancy.
Content Marketing Cage Match: The Battle of the V8 Super Car BrandsKing Content
Welcome to the third in our series of content marketing cage matches!
This time we explore V8 Super Car brands and the way they are utilising content marketing to win the hearts and minds of motoring enthusiasts.
Spoken About Social Media PresentationSpoken About
This document discusses the importance of online presence and reputation management for businesses. It notes that most consumer buying decisions now happen online before entering a store. It promotes various online reputation and marketing services including claiming and monitoring business listings, responding to reviews, creating websites and social media posts, and more. Package options ranging from $299-599 per month are presented. The first month of service includes onboarding, claiming listings, and beginning social posting and review monitoring.
The document provides background information on Amazon.com in preparation for a strategic planning workshop. It details Amazon's founding and early growth as an online bookseller. It discusses Amazon's expansion into new product categories like music and video as well as its international expansion. The document also covers Amazon's acquisitions of other companies, personnel changes, and staff layoffs as it worked to achieve profitability in the face of intense competition. The purpose of the case study is to provide relevant information for participants to analyze Amazon's performance and develop an actual strategic plan during the workshop.
Web Publishing- Enterprise Car Share AnalysisAustinHarrach
ZipCar has significantly more traffic and engagement on its website than Enterprise CarShare. Some key metrics that demonstrate ZipCar's website superiority include:
1. ZipCar averages over 1.5 million monthly visits compared to Enterprise's 167,000.
2. ZipCar's bounce rate is lower at 27% versus Enterprise's 39%, and ZipCar users view more pages per visit on average.
3. ZipCar has over 1 million more backlinks from external websites than Enterprise, which positively impacts its search engine rankings.
4. ZipCar's homepage provides more useful information to users through features like a pricing estimator, whereas Enterprise's homepage could be more engaging.
Improving Enterprise's website content
Amazon has diversified its business beyond its original online retail operations through services like Amazon Web Services (AWS), the Fire Phone, FireTV, and same-day grocery delivery. AWS started in 2002 as a way to manage Amazon's internal infrastructure but now generates significant revenue. In 2012, Amazon beat IBM, an experienced cloud computing company, to win a $600 million CIA contract, showing its strength in this new area. The document discusses Amazon's diversification strategy and references several books and videos for further information.
This document provides an overview of Amazon's business model and operations. It discusses how Jeff Bezos founded Amazon in 1994 and launched it online in 1995 originally as an online bookstore. It details Amazon's expansion into other product categories and international markets over time. The document also outlines Amazon's acquisitions, merchant partnerships, locations of facilities, and provides a brief SWOT analysis.
Cole & Parker creates trendy socks and donates 20% of profits to Kiva, a microfinance organization. They were asked to develop a digital strategy to better engage millennials. Research found millennials are responsive to sustainability and want brands with social missions. The presentation proposes telling the story of "The Common Thread" to show how purchases connect individuals. Solutions include pop-up stores, social media campaigns, and a mobile app to track impact. The goal is to engage millennials and show how their purchases directly help entrepreneurs through Kiva loans.
Enterprise Car Share is a car sharing service that is gaining popularity but still lags behind market leader Zipcar in certain metrics. Zipcar has significantly more website traffic with over 1.5 million average monthly visits compared to Enterprise's 173,000. Zipcar also has a lower bounce rate and more pages viewed per visit, suggesting better site usability. To improve, Enterprise could add 360-degree vehicle views and simplify the rental process with a prominent "Rent Now" button to guide customers through selection and payment more directly.
2012 Top100 : Retailers, Issues & Trends that are making an impact in RetailArthur Megnin
1. Amazon had another hugely successful year, more than doubling its revenues over the past four years to $34 billion in 2010.
2. Amazon launched several new products and services in 2012 that have the potential to significantly impact retail, including expanded cloud services, the Amazon Local daily deals site, the Kindle Fire tablet, and a smartphone app that allows price checking in physical stores.
3. Analysts predict Amazon's cloud services business could generate $2.5 billion in revenue by 2014, though it currently represents a small portion of Amazon's overall business. The Kindle Fire and price checking app further enhanced Amazon's ability to directly challenge brick-and-mortar retailers.
The presentation is a semester long brand profile, which analyzes how Amazon works in their industry. While Amazon has many products and services, our team chose to specifically outline Amazons Echo.
The document summarizes information about Amazon, including how it started in 1994 and has become the world's largest online retailer. It discusses how Amazon has succeeded when other online companies failed by welcoming new products, offering a wide range of products and easy selling options for suppliers. The document also presents three case studies: how Amazon succeeded online, whether the Kindle will revolutionize the book industry, and what the future may hold for Amazon, including that cloud computing is a good direction for the company to grow.
This document discusses the emerging trend of "f-commerce", which is selling products and services directly on Facebook. It outlines the various ways that companies can engage in f-commerce, from opening Facebook stores to drive direct sales, to using Facebook ads, deals, and check-ins to promote external websites or physical retail locations. The goal of the report is to analyze the opportunities and risks of f-commerce specifically for consumer brands, and provide guidance on how brands can best leverage f-commerce on Facebook to build their brands and activate advocacy among fans.
Amazon began as an online bookstore in 1994 and has since expanded into many other product categories like DVDs, music, electronics and cloud computing services. It is now the largest internet company in the US. Jeff Bezos started Amazon after leaving his job at a Wall Street firm and moving to Seattle. In addition to its retail business, Amazon also produces products like the Kindle e-reader, Fire tablets, and provides cloud computing services through Amazon Web Services. It has also acquired companies like IMDb, an online movie database, and grocery delivery service Amazon Fresh.
AMAZON - case study - growth of e-commerceSiddhi Sharma
This project report summarizes Siddhi Sharma's research project on the growth of e-commerce through Amazon. The report includes an acknowledgement, declaration, and certificate sections. It also includes an abstract, introduction providing background on Amazon, objectives of the research, a literature review, methodology, data analysis sections covering Amazon's lines of business, business models, and e-commerce strategies. The report aims to analyze how Amazon has become one of the most successful e-commerce platforms through its business areas, models adopted, and various intensive growth, user reference, and supply chain management strategies.
This document discusses a potential campaign by Amazon to improve its public image and attract new customers. It provides background on Amazon's history, starting as an online bookstore and expanding into other markets. A SWOT analysis is presented, identifying Amazon's strengths like loyal customers and rapid growth, weaknesses like perceptions of being too large, opportunities like new job creation, and threats like competition from Walmart. The document also describes some of Amazon's key goods and services, such as Amazon Prime, Kindle e-readers, and their new Amazon Go grocery stores.
In the first part of our research we covered brands who simplified their names and those who went for a complete rebrand. Next we will have a look at businesses who picked short and descriptive names.
Amazon began as an online bookseller in 1995 and has since expanded to sell a wide variety of products across multiple international websites. It pioneered features like 1-Click ordering and operates a global infrastructure including warehouses and offices worldwide. Amazon continues to grow through strategic acquisitions, partnerships, and expanding into new product categories and global markets.
Worst tech mergers and acquisitions Cisco and Linksys; Appl.docxhelzerpatrina
Worst tech mergers and acquisitions: Cisco
and Linksys; Apple and Lala.com
By ZDNet EditorsALERTS: Redundant link for Between the Lines | September 20, 2016
Original Source
(Note: not all examples are provided in this document)
Corporate mergers - like marriages - can result in the whole being stronger than its
parts -- or they can end in utter disaster. The IT industry has suffered its share of
disastrous marriages. We're counting down the worst of the worst...
CISCO & LINKSYS
Cisco entered the highly competitive small office and home office market back in 2003,
by purchasing LINKSYS for $500M.
Linksys, once the dominant player in the space has since been joined by NETGEAR, D-
LINK, ASUS and numerous other vendors making nearly identical products, not to
mention that many service providers and telcos have also issued their own integrated
OEM Wi-Fi routers/residential gateways included as part of basic service offerings.
Linksys as a result fell on hard times -- first being somewhat neglected by its parent
company Cisco in the last several years, releasing extremely commoditized and less-
reliable products.
Various experimentation with "router design of the month" and heavy product overlap
had produced a lousy generation of home routers by 2010, which required a complete
re-design in 2011. Arguably this did improve the quality of LINKSYS's products. But it
was too late.
While LINKSYS did eventually solve its engineering issues, Cisco could not make the
consumer products division profitable when compared to its enterprise networking
equipment division.
LINKSYS is now owned by Belkin, and has since been producing very good quality
SOHO routers again, such as those which embrace the current 802.11ac "Wave 2"
standard.
APPLE & LALA
With most of the company mergers listed in this piece, although many of them turned
out horribly, you can at least say that the intentions of the company doing the
https://www.zdnet.com/article/worst-tech-mergers-acquisitions-cisco-linksys-apple/
acquisition had the objective of actually integrating the assets of the company being
acquired and making money with it.
I mean, this is usually why you acquire another company, right?
Apple bought music streaming service Lala.com back in December of 2009 for about
$80M. If you recall, Lala was doing some innovative things around pricing and service
offerings in the music streaming business, and our own Ed Bott picked it as his favorite
among iTunes alternatives in his article written in April of 2009.
Well, Lala was being so innovative that it scared the hell out of Apple, so the company
simply killed it.
No further development, no integration into iTunes, nada.
While the financial impact of Lala's death is far smaller than any of the mergers and
acquisitions listed in this rogue's gallery, it is by far the worst and most malicious case of
corporate merger infanticide I have ever seen to date.
Apple would late ...
Amazon.com - Company Analysis (OD & HRM)Nikhil Saraf
This document provides an overview of Amazon.com, Inc. including its business description, products and services, global presence, financials, competitors, and recent milestones. It also analyzes Jeff Bezos as the entrepreneur who founded Amazon and established its culture of metrics, low prices, and continuous innovation. The document discusses Amazon's shift to using software-based recommendations and its focus on proprietary technology and infrastructure to gain a competitive advantage.
Successful Social Media Comm Week #6 DeckSteven Ziemba
The document provides information on managing unexpected situations and crises that can occur on social media. It discusses tips for handling social media disasters such as responding quickly and empathetically. Examples are given of crises experienced by companies like Domino's Pizza, Gap, United Airlines, and Maker's Mark. The importance of monitoring social media and having a prepared crisis response plan is emphasized. Advice is also provided on addressing different types of negative commenters, such as complainers and trolls, in a constructive manner.
This interview discusses strategies for doubling online sales in 2012. The interviewee, Armand Morin, argues that the most effective approach is to focus on conversion optimization before increasing traffic. Creating targeted landing pages that speak directly to specific customer demographics can significantly improve conversion rates compared to a single homepage. Examples given include creating separate landing pages for post-pregnancy women looking to lose weight. This allows optimizing the messaging, design, and advertising for each target group. The interviewee believes this approach can double, triple or quadruple conversions while also lowering advertising costs through improved relevancy.
Content Marketing Cage Match: The Battle of the V8 Super Car BrandsKing Content
Welcome to the third in our series of content marketing cage matches!
This time we explore V8 Super Car brands and the way they are utilising content marketing to win the hearts and minds of motoring enthusiasts.
Spoken About Social Media PresentationSpoken About
This document discusses the importance of online presence and reputation management for businesses. It notes that most consumer buying decisions now happen online before entering a store. It promotes various online reputation and marketing services including claiming and monitoring business listings, responding to reviews, creating websites and social media posts, and more. Package options ranging from $299-599 per month are presented. The first month of service includes onboarding, claiming listings, and beginning social posting and review monitoring.
The document provides background information on Amazon.com in preparation for a strategic planning workshop. It details Amazon's founding and early growth as an online bookseller. It discusses Amazon's expansion into new product categories like music and video as well as its international expansion. The document also covers Amazon's acquisitions of other companies, personnel changes, and staff layoffs as it worked to achieve profitability in the face of intense competition. The purpose of the case study is to provide relevant information for participants to analyze Amazon's performance and develop an actual strategic plan during the workshop.
Web Publishing- Enterprise Car Share AnalysisAustinHarrach
ZipCar has significantly more traffic and engagement on its website than Enterprise CarShare. Some key metrics that demonstrate ZipCar's website superiority include:
1. ZipCar averages over 1.5 million monthly visits compared to Enterprise's 167,000.
2. ZipCar's bounce rate is lower at 27% versus Enterprise's 39%, and ZipCar users view more pages per visit on average.
3. ZipCar has over 1 million more backlinks from external websites than Enterprise, which positively impacts its search engine rankings.
4. ZipCar's homepage provides more useful information to users through features like a pricing estimator, whereas Enterprise's homepage could be more engaging.
Improving Enterprise's website content
Amazon has diversified its business beyond its original online retail operations through services like Amazon Web Services (AWS), the Fire Phone, FireTV, and same-day grocery delivery. AWS started in 2002 as a way to manage Amazon's internal infrastructure but now generates significant revenue. In 2012, Amazon beat IBM, an experienced cloud computing company, to win a $600 million CIA contract, showing its strength in this new area. The document discusses Amazon's diversification strategy and references several books and videos for further information.
This document provides an overview of Amazon's business model and operations. It discusses how Jeff Bezos founded Amazon in 1994 and launched it online in 1995 originally as an online bookstore. It details Amazon's expansion into other product categories and international markets over time. The document also outlines Amazon's acquisitions, merchant partnerships, locations of facilities, and provides a brief SWOT analysis.
Cole & Parker creates trendy socks and donates 20% of profits to Kiva, a microfinance organization. They were asked to develop a digital strategy to better engage millennials. Research found millennials are responsive to sustainability and want brands with social missions. The presentation proposes telling the story of "The Common Thread" to show how purchases connect individuals. Solutions include pop-up stores, social media campaigns, and a mobile app to track impact. The goal is to engage millennials and show how their purchases directly help entrepreneurs through Kiva loans.
Enterprise Car Share is a car sharing service that is gaining popularity but still lags behind market leader Zipcar in certain metrics. Zipcar has significantly more website traffic with over 1.5 million average monthly visits compared to Enterprise's 173,000. Zipcar also has a lower bounce rate and more pages viewed per visit, suggesting better site usability. To improve, Enterprise could add 360-degree vehicle views and simplify the rental process with a prominent "Rent Now" button to guide customers through selection and payment more directly.
2012 Top100 : Retailers, Issues & Trends that are making an impact in RetailArthur Megnin
1. Amazon had another hugely successful year, more than doubling its revenues over the past four years to $34 billion in 2010.
2. Amazon launched several new products and services in 2012 that have the potential to significantly impact retail, including expanded cloud services, the Amazon Local daily deals site, the Kindle Fire tablet, and a smartphone app that allows price checking in physical stores.
3. Analysts predict Amazon's cloud services business could generate $2.5 billion in revenue by 2014, though it currently represents a small portion of Amazon's overall business. The Kindle Fire and price checking app further enhanced Amazon's ability to directly challenge brick-and-mortar retailers.
The presentation is a semester long brand profile, which analyzes how Amazon works in their industry. While Amazon has many products and services, our team chose to specifically outline Amazons Echo.
The document summarizes information about Amazon, including how it started in 1994 and has become the world's largest online retailer. It discusses how Amazon has succeeded when other online companies failed by welcoming new products, offering a wide range of products and easy selling options for suppliers. The document also presents three case studies: how Amazon succeeded online, whether the Kindle will revolutionize the book industry, and what the future may hold for Amazon, including that cloud computing is a good direction for the company to grow.
This document discusses the emerging trend of "f-commerce", which is selling products and services directly on Facebook. It outlines the various ways that companies can engage in f-commerce, from opening Facebook stores to drive direct sales, to using Facebook ads, deals, and check-ins to promote external websites or physical retail locations. The goal of the report is to analyze the opportunities and risks of f-commerce specifically for consumer brands, and provide guidance on how brands can best leverage f-commerce on Facebook to build their brands and activate advocacy among fans.
Amazon began as an online bookstore in 1994 and has since expanded into many other product categories like DVDs, music, electronics and cloud computing services. It is now the largest internet company in the US. Jeff Bezos started Amazon after leaving his job at a Wall Street firm and moving to Seattle. In addition to its retail business, Amazon also produces products like the Kindle e-reader, Fire tablets, and provides cloud computing services through Amazon Web Services. It has also acquired companies like IMDb, an online movie database, and grocery delivery service Amazon Fresh.
AMAZON - case study - growth of e-commerceSiddhi Sharma
This project report summarizes Siddhi Sharma's research project on the growth of e-commerce through Amazon. The report includes an acknowledgement, declaration, and certificate sections. It also includes an abstract, introduction providing background on Amazon, objectives of the research, a literature review, methodology, data analysis sections covering Amazon's lines of business, business models, and e-commerce strategies. The report aims to analyze how Amazon has become one of the most successful e-commerce platforms through its business areas, models adopted, and various intensive growth, user reference, and supply chain management strategies.
This document discusses a potential campaign by Amazon to improve its public image and attract new customers. It provides background on Amazon's history, starting as an online bookstore and expanding into other markets. A SWOT analysis is presented, identifying Amazon's strengths like loyal customers and rapid growth, weaknesses like perceptions of being too large, opportunities like new job creation, and threats like competition from Walmart. The document also describes some of Amazon's key goods and services, such as Amazon Prime, Kindle e-readers, and their new Amazon Go grocery stores.
In the first part of our research we covered brands who simplified their names and those who went for a complete rebrand. Next we will have a look at businesses who picked short and descriptive names.
Amazon began as an online bookseller in 1995 and has since expanded to sell a wide variety of products across multiple international websites. It pioneered features like 1-Click ordering and operates a global infrastructure including warehouses and offices worldwide. Amazon continues to grow through strategic acquisitions, partnerships, and expanding into new product categories and global markets.
Worst tech mergers and acquisitions Cisco and Linksys; Appl.docxhelzerpatrina
Worst tech mergers and acquisitions: Cisco
and Linksys; Apple and Lala.com
By ZDNet EditorsALERTS: Redundant link for Between the Lines | September 20, 2016
Original Source
(Note: not all examples are provided in this document)
Corporate mergers - like marriages - can result in the whole being stronger than its
parts -- or they can end in utter disaster. The IT industry has suffered its share of
disastrous marriages. We're counting down the worst of the worst...
CISCO & LINKSYS
Cisco entered the highly competitive small office and home office market back in 2003,
by purchasing LINKSYS for $500M.
Linksys, once the dominant player in the space has since been joined by NETGEAR, D-
LINK, ASUS and numerous other vendors making nearly identical products, not to
mention that many service providers and telcos have also issued their own integrated
OEM Wi-Fi routers/residential gateways included as part of basic service offerings.
Linksys as a result fell on hard times -- first being somewhat neglected by its parent
company Cisco in the last several years, releasing extremely commoditized and less-
reliable products.
Various experimentation with "router design of the month" and heavy product overlap
had produced a lousy generation of home routers by 2010, which required a complete
re-design in 2011. Arguably this did improve the quality of LINKSYS's products. But it
was too late.
While LINKSYS did eventually solve its engineering issues, Cisco could not make the
consumer products division profitable when compared to its enterprise networking
equipment division.
LINKSYS is now owned by Belkin, and has since been producing very good quality
SOHO routers again, such as those which embrace the current 802.11ac "Wave 2"
standard.
APPLE & LALA
With most of the company mergers listed in this piece, although many of them turned
out horribly, you can at least say that the intentions of the company doing the
https://www.zdnet.com/article/worst-tech-mergers-acquisitions-cisco-linksys-apple/
acquisition had the objective of actually integrating the assets of the company being
acquired and making money with it.
I mean, this is usually why you acquire another company, right?
Apple bought music streaming service Lala.com back in December of 2009 for about
$80M. If you recall, Lala was doing some innovative things around pricing and service
offerings in the music streaming business, and our own Ed Bott picked it as his favorite
among iTunes alternatives in his article written in April of 2009.
Well, Lala was being so innovative that it scared the hell out of Apple, so the company
simply killed it.
No further development, no integration into iTunes, nada.
While the financial impact of Lala's death is far smaller than any of the mergers and
acquisitions listed in this rogue's gallery, it is by far the worst and most malicious case of
corporate merger infanticide I have ever seen to date.
Apple would late ...
Managerial Vs. Financial Accounting PrinciplesStacey Troup
1) Amazon started as an online bookseller in 1995 and has since grown exponentially through strategic acquisitions and expanding into new product categories like electronics and cloud computing.
2) Jeff Bezos carefully reinvested profits to diversify Amazon's offerings, acquiring companies like Audible, Zappos, Twitch, and Whole Foods to become the largest online marketplace.
3) Amazon reached $1 trillion in market value in 2018, but shares fell in 2019 after plans for a new headquarters in New York City failed due to local opposition to tax incentives demanded by Amazon.
Build A Brand To Grow Your Business - Crystal Peterson, .COResellerClub
The document discusses how .CO built its brand as a top level domain. It summarizes that .CO focused on having a great product with short, meaningful names; targeted early adopters and innovators; partnered with influential individuals and companies; and showed love for its customers. The document outlines seven lessons learned, including the importance of a great product, focusing on customers instead of features, gaining traction through early adopters, targeting the right audiences, leveraging partners, loving customers, and ignoring critics. It provides examples of Indian companies using .CO domains and contact information.
Amazon.com was founded in 1994 by Jeff Bezos and was one of the first major e-commerce companies, launching in 1995. They started as an online bookstore but quickly expanded their offerings. E-commerce has grown significantly since the 1990s, allowing consumers to easily shop online for a variety of products. Major e-commerce companies like Amazon, Dell, and others have contributed to the development and popularity of online shopping. While e-commerce started by facilitating business transactions, it is now commonly used by consumers to purchase goods and services online from retailers. The future of e-commerce is promising, with online sales and related technologies expected to continue growing significantly.
Matthew Kwan, Principal Consultant of Adams talks about Social Media Trend in Hong Kong and China and how an integrated marketing approach can be done for corporates.
Saudi Aramco is an oil company founded in 1933 by Standard Oil of California in Saudi Arabia. It was granted an oil concession and other US companies joined after oil was discovered. Control gradually passed to the Saudi Arabian government, which took over Aramco in 1988 and renamed it Saudi Aramco. Amin Nasser is the current president and CEO who has led major investments to expand beyond upstream into downstream and chemicals.
The document provides information about three major brands - IBM, HP, and AT&T. It discusses the history and evolution of IBM's logo over time, designed by Paul Rand in 1972. It also discusses key facts about IBM, such as its founding in 1911 and products. For HP, it outlines the company's mission to invent technologies that improve lives, and history of being founded in 1939 by Hewlett and Packard. It also discusses HP's expansion through acquisitions. For AT&T, it notes it was a monopoly in telecommunications for decades before antitrust laws broke it up in 1984.
DomainJunction – Rebuilding Your Choices For Premium Domain NamesDomainJunction
DomainJunction is a leading provider of premium domain names that was founded in 2003. It has an extensive selection of over 9,000 domain names categorized by industry. DomainJunction strives to offer affordable domain names to help businesses grow and succeed online. It has been in business for over 15 years and handpicks memorable domain names across many industries like business, education, fashion, and more to help companies stand out online.
THE WORLD’S LARGEST BRANDING REVOLUTION STARTS JANUARY 2012Ivonne Kinser
This document outlines the major changes coming to the global domain name system in January 2012 with ICANN's new generic top-level domain (gTLD) program. Some of the key points made in the document are:
1. ICANN will begin accepting applications for new gTLDs such as .brand, .city, and .product names starting in January 2012, allowing companies to strengthen their online brands.
2. This will be the largest revolution to the domain name system since the inception of e-commerce, with new opportunities for global cyber branding and market domination via name identity.
3. However, the new system also poses challenges and fears for some major brands and advertising agencies about increased
DomainJunction – Rebuilding Your Choices For Premium Domain NamesDomainJunction
Domain Junction is a leading domain name provider that has been in business for over 15 years. It has an extensive selection of over 9,000 premium .com domain names categorized by industry. Domain Junction aims to help businesses grow and succeed by providing affordable, memorable domain names. It handpicks domain names that will help businesses stand out online and has a large network of premium domains for almost every major industry vertical.
Sedo: Building the World's Largest Domain Marketplace - With Tim Schumacherdomainsherpa
1) Sedo has nearly 1.5 million users and lists over 15 million domains, of which 5-6 million are parked domains. It has a large global presence through offices in the US, Europe, and Asia.
2) Schumacher started Sedo while in college after realizing there was no good way to list unused domains for sale. He and his friends built a simple site called Sedo to connect buyers and sellers, and it grew from there.
3) Though now running the world's largest domain marketplace, Schumacher owns only two personal domains -
The 2010s were a turbulent time for digital marketing. New technology meant marketers had to adapt to changes quickly. The 2010s gave birth to Instagram, Snapchat, and Growth Hacking.
We also saw massive changes in search algorithms, the use of social media in marketing, and an industry wide pivot to video. Let’s take a look back at the marketing trends that shaped the decade...
The document discusses different brand architectures that companies can use to structure their brands, including:
1) Stand-alone intimacy brands that are supported only by their own trademarks and marketing to build trust over time, though this approach is very expensive.
2) Combination architectures where companies use a house brand alongside product-specific brands that are linked through shared trademarks.
3) The trade-off involved is balancing brand clarity and focus with the increased costs of separate brands versus the risk of diluting brands under a house name.
1) A select number of companies like Google, Hotmail, Facebook, and YouTube have seen their names become synonymous with parts of the web through providing useful services.
2) These companies largely provided utilities that gave users convenience, like email, search, social networking, and video sharing. Their names became verbs as people started using the services regularly.
3) To succeed on the web, companies need to focus on becoming utilities by making their products and services fast and easy to use. This helps gain widespread adoption and use of their brand names as verbs, like "Google" something.
Strategy is one of the most dreaded subjects in any business. There are so many conflicting frameworks that are difficult to decide what to choose. In this presentation, you will learn a framework that will help you formulate and execute the strategy for your businesses on the level of top consulting firms i.e. McKinsey, BCG, Bain, PwC, EY. You will also see how others are implementing their strategic choices. What you will see here is a part of my online course: https://bit.ly/StrategyForConsultants
Check also the course on M&A: https://bit.ly/MAMConsulting
M&A is one of the way to expand the business, disrupt others and protect yourself against disruption. We will see how this has been achieved by Disney and Amazon
This document summarizes the top 5 trends in retail for 2012. It discusses:
1) Amazon's continued dominance in online retail, expanding into new areas like cloud services and e-readers.
2) The success of Amazon's Kindle Fire tablet in challenging the iPad's market share.
3) Apple's continued innovations in mobile technology like the iPhone and iPad, driving growth away from desktop computers.
4) The growing importance of social media and mobile/multichannel retailing as customers interact with companies through multiple channels.
5) Retailers needing to adopt multichannel strategies to attract and convert customers using both online and physical store presences.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
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Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
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Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
2010 - 2020 A Decade in Domains
1. A DECADE IN DOMAINS
2010-2020
Presented by MarkUpgrade
Part 1
2. From door to door, print advertising and billboards, through digital marketing, search engines
and now - the world accessible from a screen in our pocket - the way businesses reach
customers has, and will continue to change over time.
2000-2010 was marked with the smart phones making everything possible on the go and from
the palm of our hands, big data - tech giants (and not only) discovering the power of tracking
consumer behavior, blockchain, AI and voice.
Spotting consumer trends and patterns, voice searches, multiple devices - all that has
affected and taken the way entreprenerus see and use domains to a whole new level.
Let’s look at how have brands and their domain names evolved over the last decade.
3. Main Points
Brands simplified their names1
2 Brands rebranded: complete name change
3 Short & sweet: brands picked short names
4 Descriptive names
Personal names as brands5
Generation Alpha of brands6
Epic fails of the decade7
Direct to consumer brands that shine8
Blockchain and AI brands9
4. Brands simplified
their names
With everything being easily
accessible online, the competition for
attention is more fierce than ever.
Simpler, shorter, easier to spell,
remember, share, type - the future
belongs to those who can adapt and
thrive above the noise.
5. Perfection is achieved, not
when there is nothing more to
add, but when there is nothing
left to take away.
- Antoine de Saint-Exupery -
6. UberCab.com - UBER.com
Founded in 2010, Uber was initially called UberCab. The startup changed their name
UberCab to Uber and bought the Uber.com domain name from Universal Music Group, back
in 2010.
Uber gave UMG a 2% stake in exchange for the domain. Uber would be worth around $17
billion four years later, but Universal Music Group did not partake in this success, since at
some point before this valuation, the company sold back its shares to Uber for $1 million.
Does "Oops" cover it?
7. TheFacebook.com - Facebook.com - FB.com
On February 4, 2004, Zuckerberg launched a site under the name "TheFacebook", originally
located at TheFacebook.com. Recognizing the need for a shorter and better domain name the
company dropped 'The' from its name after purchasing the domain name Facebook.com in 2005
for $200,000. In 2010, Facebook bought FB.com domain from the American Farm Bureau
Federation and paid for it $8.5 million dollars, which is 42 times more than the company
originally paid for Facebook.com.
When asked in 2009 by a TechCrunch interviewer, what he might do differently today if he knew
any better, CEO Mark Zuckerberg said he “would get the right domain name”.
8. JambaJuice.com - Jamba.com
Founded in 1990, Jamba was formerly known as Jamba Juice.
In June 2019, Jamba Juice dropped the word “Juice” to reflect its wider
range of products. The 850-unit chain acquired the exact brand match
domain name Jamba.com upgrading from JambaJuice.com. They now
offer cereal and fruit bowls, kiddy menu, breakfast and baked goods.
“Jamba” is a play on the Swahili word “jama,” meaning “to celebrate.”
9. HeadlightsDepot.com - Headlights.com
HeadlightsDepot upgraded its domain name from HeadlightsDepot.com to Headlights.com
to match their the vision of becoming the authority in automotive lighting.
Vendors and customers both refer to the company as Headlights, and so acquiring
Headlights.com is a formal recognition of HeadlightsDepot's niche, and its increasing
visibility and name recognition in a competitive market.
"For us, having the premium domain Headlights.com is the modern-day equivalent of
opening a storefront on 5th Avenue. It promotes both awareness and trust."
Jay Tannenbaum, CEO of Headlights
10. Massdrop.com - Drop.com
On 29 April, 2019, Massdrop unveiled its rebrand to Drop. The
company smartly acquired the exact brand match domain name
Drop.com. Massdrop.com now directs to Drop.com, and they also
managed to secure the @Drop Twitter and Instagram handles.
“The name Massdrop originated when we were just a group-buying
site, but we are so much more than that now -- and you are anything
but “mass.”
“This new brand reflects how we’ve evolved since our beginnings in
2012, from group-buying site, to commerce platform and now, a
product company made possible by your deep commitment to
passions.” - Steve El-Hage - CEO of Drop
11. TeslaMotors.com - Tesla.com
Tesla Motors was founded in July 2003 by engineers Martin Eberhard and Marc Tarpenning. The
company's name is a tribute to the well known inventor and electrical engineer Nikola Tesla.
Tarpenning bought the domain name TeslaMotors.com on April 23, 2003.
Faraday was the alternative name choice for Tesla Motors selected by Eberhard. In February
2017, Tesla Motors shortened its name to Tesla and the company upgraded its domain name
from TeslaMotors.com to the exact brand match Tesla.com. Elon Musk, co-founder and CEO of
Tesla, revealed that he invested $11 million to buy Tesla.com in February 2016 from its previous
owner. The new domain matches the vision and image of the company - Tesla produces a lot
more than just cars now.
“Buying Tesla.com took over a decade, $11M & amazing amount of effort. Didn’t like
TeslaMotors.com even when we were only making (cars).”
- Elon Musk, co-founder and CEO of Tesla
12. UrbanCompass.com - Compass.com
In February 2015, brokerage Urban Compass has shortened its name
to Compass in a bid to make its brand more memorable.
“Compass is a simpler, more universally memorable brand name that
speaks directly to the connection between people and technology
that is so central to what we are building,”
- Matt Spangler, Head of Marketing and Creative for Compass.
MrChewy.com - Chewy.com
Chewy was founded under the name "Mr. Chewy" in September 2011 by Ryan Cohen and
Michael Day. The domain Chewy.com appears to have been sold by Frank Schilling‘s Name
Administration at the time. The price of the domain was kept private. In 2017, PetSmart
acquired Chewy.com for $3.35 billion in the largest e-commerce acquisition up to date.
13. Sharethebus.com -Bus.com
Montreal-based startup Sharethebus, which aims to make it easier to charter busses,
rebranded to Bus.com in April 2017.
“The rebrand from Sharethebus to Bus.com better positions us as a more holistic solution
for the industry in general and the population at large.” - shared CEO Kyle Boulay. “Our
name no longer encompassed who we were”
“We want to drive people to the website, we want people to understand what we’re doing
and this will help us accomplish that.”
- Dave Lastovskiy, the company’s head of marketing.
14. ArcadiaPower.com - Arcadia.com
D.C.-based renewable energy startup Arcadia Power rebranded to simply Arcadia in December
2019. The startup upgraded its domain name from ArcadiaPower.com to the exact brand match
Arcadia.com. Arcadia dropped the word “Power” to better match its mission and vision.
“We don’t own power plants or take positions in the energy market. We are, first and foremost, a
mission-driven technology company building a platform that advocates for consumers, not big
power companies. Beyond a shorter name and a refreshed logo, it’s important that we continue
to evolve and distinguish ourselves from retail energy suppliers or utilities.”
CEO Kiran Bhatraju
15. EnemyEyewear.com - Enemy.com
When Aaron Marino, a very popular men’s lifestyle blogger, started a new sunglasses company
called ENEMY, he searched the various ENEMY domain names and ENEMY trademark — and they
were available for sunglasses. In October 2018, Enemy Eyewear was conceived, with the
registration of at least two domain names, EnemyEyewear.com and EnemyShades.com.
Those names however didn’t reflect the strive for luxury nor did they allow the brand to expand to
other product categories. In February 2019, Aaron acquired the exact brand match domain name
Enemy.com.
“This is a luxury brand, everything has to go with it. The domain is premium. The quality is
premium. The packaging is premium.” - shares Aaron Marino
The company is now offering bracelets and cuffs too.
16. DominosPizza.com - Dominos.com
Domino's pizza story began in 1960 with just one location. It was founded by James Monaghan,
Tom Monaghan and Dominick DiVarti. Back then, Domino's was called DomiNick's. Five years
later, Tom Monaghan was looking to rename the business as Dominick DiVarti wouldn’t let him
franchise his name for more stores. One day, an employee, Jim Kennedy, returned from a pizza
delivery and suggested the name "Domino's". Monaghan loved the idea and officially renamed
the business to Domino's Pizza.
The company grew quickly, and by 1978 there were around two hundred outlets in the country.
The pizza chain changed its name from Domino's Pizza to Domino's in 2012 because — as they
say — the brand is about so much more than pizza.
The company has both DominosPizza.com and Dominos.com domain names.
17. Bfffer.com - BufferApp.com - Buffer.com
Buffer was not always called Buffer. When Joel first launched the company he named it Bfffer, which was
inspired by forrst and dribble, two companies doing pretty well at the time. He actually only wanted two f’s
but the domain was already taken so he settled with three. The company started out with Bfffr.com, when
Joel launched Buffer in late 2010. Joel went on to change it to bufferapp.com, to make things a bit more
clear.
“Our customers landed on Buffer.com and tried to call them to discuss a credit card charge. This was
greatly damaging to Buffer’s customer service delivery. It’s likely that potential leads were also landing on
the wrong website and phoning the wrong company as a result.”
On 10 March 2015 Buffer announced that they have acquired the exact brand match Buffer.com. The
previous owners were SealGuard Heat Sealing Buffers.
“We felt that the longer we waited to buy the buffer.com domain, the more expensive it would get. Every
year that Buffer would get bigger would mean that the owner could feel comfortable charging a higher
sum. So going about it sooner rather than later felt right.” Rodolphe Dutel, Buffer Product Specialist
18. Rebrands
Nobody picks a name for their brand with the idea to
change it. But businesses change - sometimes they
expand over borders and offering beyond their founders
wildest dreams, sometimes there are legal issues,
sometimes the market demands it, sometimes the
original name was a compromise to begin with.
Let's look at some notable rebrands of the past decade.
20. EventBoard.com - Teem.com
As many startups, EventBoard started as its founders were trying to solve a problem they had
themselves - they were struggling with sharing conference rooms. After raising $13.5 Million, in
October 2016, the founders decided to change their name from EventBoard to Teem to reflect
their expanded focus on optimizing the digital workplace.
EventBoard was developing software for conference room displays. Teem offered a lot more -
meeting tools and workplace analytics. The negotiation for the sale of Teem.com went on for
months and in October 2016, it was revealed that the company has acquired the exact brand
match domain name Teem.com in a deal with a cash and an equity component.
In 2018 Teem got acquired by WeWork.
21. Picaboo (app) - Snapchat.com
The first version of Snapchat was launched under the name Picaboo
as an app on the appstore. The name Snapchat is derived from the
intention of sending short snaps that disappear.
In September 2016, Snapchat rebranded to Snap Inc to reflect its
new direction as a "camera company”. The company acquired the
simple and short domain name snap.com
22. DaPulse.com - Monday.com
Dapulse, a project management startup, changed its name to Monday because no one could
figure out what its name meant (at one point a TV anchor actually started laughing at the
name while interviewing a Dapulse employee on air).
The startup acquired the exact brand match domain Monday.com. And in case you're
wondering, the original name was chosen because there was a domain name available to
register.
In 2018 Monday raised $50 million in a series C round of funding led by Stripes Group, with
participation from Insight Venture Partners and Entrée Capital.
23. DataSafe.com - Destruction.com
For nearly three decades, the shredding/document destruction firm Datasafe, Inc. was known
by the name Datasafe Information Security. In September 2019, the company rebranded with
its killer domain name Destruction.com to better describe its services and communicate a
leading position in the industry.
"Most people like to know right away, “Who are you and what do you do?” This rebrand
accomplishes that.”
- Rick Carey, the Founder of Destruction
24. MyTeksi.com - GrabTaxi.com - Grab.com
MyTeksi, the taxi-hailing app launched in 2012 rebranded in January 29, 2016 and is now simply
known as Grab. Grab has unified their services GrabTaxi, private car services GrabCar,
motorcycle taxis GrabBike, social carpooling GrabHitch and last mile delivery GrabExpress into
one platform.
The startup upgraded from GrabTaxi.com to the exact brand match domain name Grab.com.
Prior to the upgrade they were also using the domain Grab.co. Grab.com was used by a gaming
company which is now found on GrabGames.com.
"We've grown over the years — and we're now much more than a taxi app. This new brand is an
important evolution that represents our goal to outserve our customers"
- Anthony Tan, CEO and co-founder, Grab
25. Palo Alto Delivery - DoorDash.com
DoorDash Inc. is a San Francisco-based on-demand prepared food delivery service founded in
2013 by Stanford students Tony Xu, Stanley Tang, Andy Fang and Evan Moore. It first launched
as Palo Alto Delivery in January 2013, and officially changed its name to DoorDash in June 2013,
on the matching DoorDash.Com domain.
« When we first started, we were trying to solve our own problem of getting food delivered. But
soon, it grew quickly within the Stanford community and beyond. » shared the team.
In 2019 DoorDash was involved in a legal battle over a business that had registered the
DoorDash.com.au domain. The case was settled in private and the domain now forwards to
their main website.
26. EsharesInc.com - Carta.com
The startup started with the domain name eSharesInc.com. By 2017 the company was a well
known leader in its field and raised $67 Million. They tried and didn’t manage to get their exact
brand match eshares.com. That lead to the decision to go for a complete rebrand and avoid
future confusion and security risks.
"We are changing our name because we do not own « eshares.com ». A complete rebrand is
required to avoid confusion and security risks in the future. This turned out to be a blessing in
disguise because our mission has grown into something larger than cap table management. " -
announced CEO Henry Ward in a message to clients.
The company rebranded to Carta in 2017 and on top of being short and memorable, their new
names is more open to expansion, given they now offer a lot more than electronic issuance of
shares.
27. Mainstream Motors - Avera Automotive - Rivian.com
Founded in 2009 as Mainstream Motors, Rivian didn't start out as the same truck-focused
company we know. The name change from Mainstream Motors to Avera Automotive
follows a federal lawsuit filed in Florida Middle District Court by South Korean auto giant
Hyundai Motor Co.
In November 2010, Hyundai claimed the name "Avera" -- an amalgamation of the words
"America," "verde" (the Spanish word for green) and "terra" -- sounded too similar to one
its popular sedans, the Azera. The suit demanded that the Rockledge company stop using
Avera and sought unspecified monetary damages. The company finally settled on Rivian
and acquired the exact brand match domain name Rivian.com.
"We selected a powerful, timeless name that illustrates who we are as a company, how we
blend with the natural environment and what we seek to do within the industry."
- CEO R.J. Scaringe
28. Envisionit e-pay - Truzo.com
In preparation for its global expansion, South African online escrow payments startup
Envisionit e-Pay rebranded to Truzo in October 2019. The name is derived from the words
TRUST ZONE and the startup secured the exact brand match domain name Truzo.com.
“In a fast-changing payments industry the company needed to further differentiate its service
offering to ensure a more efficient multi-currency platform and enhance its brand positioning
to better reflect its global ambitions,”
- Founder and Managing Director, Terence Naidu.
29. Verifly.com - Thimble.com
Founded in 2016 with the mission to offer insurance to drone pilots, Verifly’s rebrand into
Thimble came as the company responded to customer demand for more insurance
options. The company later expanded its product range and announced its new name –
Thimble. Smartly, the startup secured the exact brand match domain name Thimble(.com)
from the start to enhance wider possibilities for expansion and growth.
“It became clear that we were becoming much bigger, the opportunity was much bigger
and we needed a name that basically reflected how big this could be—how iconic—not just
for one type of business but every type of small business,”
- Founder and CEO Jay Bregman explained to Carrier Management
30. Foodibay.com - Zomato.com
Foodiebay.com, a website that posted hundreds of restaurant menus, reviews of eating joints and
recommendations, rebranded to Zomato.com in the wake of the company moving beyond the food category. If
you are wondering what the name Zomato means, it's just a word that rhymes with tomato! They also considered
the name Forkwise.
“Zomato.com, the domain name was $10,000. And Forkwise.com was $10… So, I mean, that was a big deal for us
like, how do we spend $10,000 out of the million dollars that we just raised!” As a result, Goyal and his team were
leaning toward choosing Forkwise - but that’s when Raghuvanshi intervened and made his voice heard. “He was
quite pissed at us for dropping Zomato.com, which is such a cool domain name, and wanting to buy
Forkwise.com,” Goyal remembers. “He actually offered to buy it for us personally! And then, I was like, if you have
that much confidence on this to buy it personally, we will buy it ourselves, so, don’t worry about it. And that’s how
we bought Zomato.com.”
“We saw that if we wanted to touch broader horizons then the name “Foodiebay” wasn’t going to be the best
option since it might restrict our perception as just a food website. And right now was the time to reflect deeply
and think about what we should be christened as especially since we are going to invest heavily in marketing the
brand.”
31. DoorBot.com - Ring.com
After appearing on Shark Tank in 2013 (and failing to attract an investment from the Sharks),
DoorBot raised $5.5 Million in funding and rebranded to Ring in October 2014.
“The first was that we felt doorbot was a bit too “techie” for the home as we became more of a
mainstream product/brand and we also wanted a name that would grow with us and fit the
mission.” Jamie Siminoff, the founder of smart home and home security company Ring
The company secured the exact brand match domain name Ring.com
Founder Jamie Siminoff paid $1 million for the domain “If you want to be a player in the market,”
he said, “you have to look like one.”
« When we talk to a partner and give them an email address, name@ring.com, they always say
« wow. »» he shares.
32. Ploom.com - PaxLabs.com - Juul.com
The company was founded by James Monsees and Adam Bowen in 2007 under the name Ploom.
Japan Tobacco International acquired Ploom’s ModelTwo, including the intellectual property
associated with the device and its pods. As part of the transaction, Bowen and Monsees bought
back JTI’s stake in their company, and renamed it to Pax Labs.
In 2015 Juul e-cigarettes launched as a product and it spun into a separate company in 2017.
Juul Labs acquired the exact brand match domain Juul.com, after running on JuulLabs.com /
JuulVapor.com before the upgrade.
33. Matchbox app - Tinder.com
Tinder launched in 2012 in the startup incubator Hatch Labs. The business was initially named
Matchbox before introducing a catchier name which instantly became a hit. Hatch Labs, who
already owned the popular dating site Match.com, rebranded the app as Tinder – a play on the
original Matchbox name.
“We still liked that sort of fire theme, so actually we looked through a dictionary, a thesaurus,
something like that, looking for fire-related words. Eventually settling on Tinder, which Merriam
Webster defines as, “dry material (such as wood or grass) that burns easily and can be used to
start a fire.”
Worst case, “people will either get it, and they’ll say, ‘Oh — tinder: fire,’ or they don’t get it and
they think it’s some clever misspelling of the word ‘tender,’”
- co-founder Jonathan Badeen
34. Zimride.com - Lyft.com
Zimride, an American rideshare program matching inter-city drivers and passengers through
private social networks, launched in 2007. In 2012 they launched the Lyft app, for intra-city
rides. Lyft rapidly grew and soon became the main focus of the company.
In May 2013, the company officially changed its name from Zimride to Lyft and shared the
Zimride service to Enterprise Holdings. The change from Zimride to Lyft was the result of a
hackaton that sought a means of daily engagement with its users, instead of once or twice a
year. The startup acquired the exact brand match domain name Lyft.com
“When we first were talking it over, we actually were going to call it Zimride Instant. Luckily we
took a second and stepped back and changed the branding.”
- Logan Green, the co-founder and CEO of Lyft
35. Hasoffers.com - Tune.com
The first TUNE product was launched in 2009. It was called HasOffers because it was a
white label solution that allowed anyone to manage their own offers for affiliates and
partners to promote.
HasOffers rebranded to Tune in July 2017. When you visit their homepage you will see their
partner marketing platform has both networks and advertisers under one brand, TUNE.
The company secured the exact brand match domain name Tune.com.
“We chose Tune because it resonates perfectly with what we help marketers do across our
products. Maybe even more importantly, we wanted something that would be really fun
and creative for our people and our clients.” - Tune CEO Peter Hamilton
Hamilton also shared the brand wanted to avoid names that used the words “ad” or “app.”
36. Ellebox.com – Blume.com
Originally launched in Toronto by sisters Taran and Bunny Ghatrora, Ellebox was selling third party
discovery products as a subscription. Soon the business grew and the sisters decided to launch their own
brand and better match their audience’s needs. Blume was born and the business re-branded in early
2018.
“Our new name is Blume! For growth. And a nod to one of our favorite childhood authors, Judy Blume,
who so beautifully captured the struggles and beauties of the transition to adolescence.”
“We used to be called Ellebox, and we didn’t have any of our own products. We sent a bundle, monthly,
featuring third-party discovery products, the way Birchbox does. But we decided to vertically integrate
and have our own products and focus more on reaching Generation Z. Armando had advised us that all
successful companies have a very unique, specific point of view. And that tied in with our commitment to
Gen Z and their shopping habits.” - Taran Ghatrora, CEO & Co-Founder at Blume
They started with the domain name MeetBlume (.)com and later on acquired the matching Blume.com
37. eChromics.com - Soladigm.com – View.com
The company was founded in April 2007 by Paul Nguyen and Mike Scobey as eChromics. It was
renamed to Soladigm in October 2007. In November 2012 Soladigm rebranded again View, Inc.
The business was using the domain name ViewGlass.com before upgrading to View.com (owned
and operated by a DVD company in New York).
“I am proud of the View team for the innovative spirit and dedication they have shown in
achieving this important milestone. We are ready to continue to execute on the vision to see
wide spread use of dynamic glass in buildings."
- Dr. Rao Mulpuri, CEO of View, Inc.
38. Mondo.com – Monzo.com
In August 2016, London banking startup Mondo announced that it is changing its name to Monzo
after an unnamed company challenged Mondo's trademark. It agreed with the company in the
dispute that a change of name would end the legal challenge, and called on Mondo customers to
suggest names beginning with "M." In 48 hours, the company received 12,560 suggestions for its
new name. The name Monzo clearly was the winner.
"Of course, it’s not a million miles away from what we already had. It’s like Mondo, but better",
admits Monzo’s chief executive Tom Blomfield.
Monzo acquired the domain name Monzo.com upgrading from getmonzo.co.uk. Now it's one of
Europe's hottest neobank startups.
39. Hyperware.com - Brave.com
Originally incorporated in Delaware as Hyperware Labs, Inc in 2015, they later changed their
name to Brave.
“Brave was one of the first names we considered. But we also considered others: Gladiator,
Dynamo, Superware. We couldn't come up with anything else we liked better. We decided to go
with it. We did almost use "Zura" though, which is Sanskrit for Brave. We'd have used this name if
we couldn't register the company name or a domain for Brave.”
The company wanted Brave.com, but it had been in use for 17 years by a "nuclear polka" band
founded in 1979 named Brave Combo. At the time, the Domain name Brave.com was being used
and redirected to brave.com/bo. Before contacting them, Brave co-founder acquired the domain
name BraveCombo.com and asked if they'd consider selling brave.com in exchange for
bravecombo.com and a fair price. After some months of negotiating the parties agreed on an
undisclosed sum for the transaction, that was to be paid half up front, and the other half 6
months later.
40. Elance.com - Elance-oDesk – Upwork.com
Well-known freelancer marketplace actually began with the name Elance in 1999, when the web first
enabled us to work beyond our local vicinities.The company was named after a Harvard Business Review
article titled The Dawn of the E-Lance Economy. The idea behind both, the company and the article, is that
employees were moving toward electronically-driven freelance work, essentially becoming electronically
connected freelancers—e-lancers.
Elance and oDesk grew quite successfully as separate entities until 2013 when the two sites drew up a
merger on December 18 to create Elance-oDesk. With the launch of Upwork, the oDesk platform was
upgraded and rebranded and the company announced that the Elance platform would be phased out
within a couple of years, resulting in a single freelance marketplace called Upwork.
“The word work can sound like a "downer". Projects offered on the platform, are different. It’s really
awesome work-better work than you could find locally.” Stephane Kasriel | CEO, Upwork
“With an exciting and limitless future in mind, we chose Upwork to better convey our vision and represent
our current and future community. It’s a name that inspires us and we hope it will inspire you as well.”
- Stephane Kasriel | CEO, Upwork
41. Classivity.com – ClassPass.com
In 2014 Classtivity, a monthly gym-like membership for people who wanted to get in shape
with a different workout every time, was officially rebranded to the name of their product that
was proving most successful: ClassPass.
The company has both Classtivity.com (redirects to Classpass.com) and Classpass.com
(acquired in August 2019) domain names.
Along with Juul this is an example of how sometimes a single product can reshape entirely a
business idea and a brand.
42. Thank you for reading this far. We hope the above will help you in the process of creating and
growing a successful brand. See you in Part 2, where we will look at brands who chose short and
descriptive names.