This document provides tips for non-profits and online projects to increase their online reach and visibility with limited resources. It recommends focusing on goals, setting a baseline of key metrics, and using four critical tools: search engine optimization to improve discoverability, content syndication to expand distribution, social media to promote virality and sharing, and analytics to analyze effectiveness. Specific best practices are outlined for each tool to help organizations develop a strategic plan to measurably grow their audience and impact.
This document discusses different social media tools and approaches for using them effectively. It outlines strategies for Twitter, LinkedIn, Google+, YouTube, Facebook and Pinterest. The key recommendations are to share engaging content to drive followers to your main website, build professional networks on LinkedIn, leverage Google+ for search engine optimization, create video content for YouTube as the #2 search engine, keep Facebook followers engaged with a balance of business and entertaining posts, and provide interesting images on Pinterest for your target markets. The overall goal is to expand your digital footprint and increase search visibility.
Facebook has introduced hashtags to help organize the 4.75 billion pieces of content shared on Facebook daily. Hashtags allow content to be discovered through graph search and will provide increased visibility, consistency, and opportunities for brands to participate in real-time conversations. Marketers can now coordinate brand messages, track trends in real-time, and join conversations without spending money on advertising. The introduction of hashtags is only the beginning and provides huge opportunities for marketers to connect with customers through social media.
Social media and social media analytics by decisionstats.orgAjay Ohri
This document provides information on using various social media platforms like blogging, Slideshare, Quora, LinkedIn, Twitter, Google Plus, Pinterest, Instagram, Tumblr, Foursquare, and YouTube for business purposes. It discusses the basics of blogging, analytics, search engine optimization, and social media marketing. It also gives overviews of how each social media platform works and can be used to engage audiences.
Advanced Social Media For Bloggers - EBBC14Cindy Molchany
Presented by Cindy Molchany at the 2014 European Beer Bloggers Conference, this presentation goes in to some advanced concepts around ROI, Content, and Engagement. We then talk about a few of the major platforms, and go over some special features not widely known. We conclude with some advanced tricks or "hacks" on using social media to make things easier.
Social Media: A Powerful Tool in your Toolboxghsgiving
If you're part of a healthcare organization's philanthropy department or foundation, how does social media fit into what you do? Check out this presentation, which covers social media from the planning stage to execution to successful follower and ROI tracking. This presentation was given by Dania Beck, annual giving manager of Greenville Hospital System University Medical Center, at the 2011 Association for Healthcare Philanthropy conference.
This document provides tips for non-profits and online projects to increase their online reach and visibility with limited resources. It recommends focusing on goals, setting a baseline of key metrics, and using four critical tools: search engine optimization to improve discoverability, content syndication to expand distribution, social media to promote virality and sharing, and analytics to analyze effectiveness. Specific best practices are outlined for each tool to help organizations develop a strategic plan to measurably grow their audience and impact.
This document discusses different social media tools and approaches for using them effectively. It outlines strategies for Twitter, LinkedIn, Google+, YouTube, Facebook and Pinterest. The key recommendations are to share engaging content to drive followers to your main website, build professional networks on LinkedIn, leverage Google+ for search engine optimization, create video content for YouTube as the #2 search engine, keep Facebook followers engaged with a balance of business and entertaining posts, and provide interesting images on Pinterest for your target markets. The overall goal is to expand your digital footprint and increase search visibility.
Facebook has introduced hashtags to help organize the 4.75 billion pieces of content shared on Facebook daily. Hashtags allow content to be discovered through graph search and will provide increased visibility, consistency, and opportunities for brands to participate in real-time conversations. Marketers can now coordinate brand messages, track trends in real-time, and join conversations without spending money on advertising. The introduction of hashtags is only the beginning and provides huge opportunities for marketers to connect with customers through social media.
Social media and social media analytics by decisionstats.orgAjay Ohri
This document provides information on using various social media platforms like blogging, Slideshare, Quora, LinkedIn, Twitter, Google Plus, Pinterest, Instagram, Tumblr, Foursquare, and YouTube for business purposes. It discusses the basics of blogging, analytics, search engine optimization, and social media marketing. It also gives overviews of how each social media platform works and can be used to engage audiences.
Advanced Social Media For Bloggers - EBBC14Cindy Molchany
Presented by Cindy Molchany at the 2014 European Beer Bloggers Conference, this presentation goes in to some advanced concepts around ROI, Content, and Engagement. We then talk about a few of the major platforms, and go over some special features not widely known. We conclude with some advanced tricks or "hacks" on using social media to make things easier.
Social Media: A Powerful Tool in your Toolboxghsgiving
If you're part of a healthcare organization's philanthropy department or foundation, how does social media fit into what you do? Check out this presentation, which covers social media from the planning stage to execution to successful follower and ROI tracking. This presentation was given by Dania Beck, annual giving manager of Greenville Hospital System University Medical Center, at the 2011 Association for Healthcare Philanthropy conference.
Tomorrow’s SEO Today – Social Search and BeyondBill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
Leverage social media to achieve better seo results oms2013 omiBusinessOnline
How Social Media Affects SEO including: Social Search, Local Search Impact, Direct Impact on Ranking, and Links. Recommendations for Social Networks and Blogging, based on extensive Bing and Google research.
This document provides an overview of digital marketing strategies including search engine optimization (SEO), social media optimization (SMO), and online reputation management (ORM). It discusses the evolution of search engines and digital platforms. Key topics covered include conducting online research, developing an SEO strategy with on-page optimizations, using blogs and social media for marketing, implementing pay-per-click advertising, and measuring marketing effectiveness with analytics. The document is intended as a guide for businesses to improve their online visibility and return on investment through comprehensive digital strategies.
Assess. Diagnose. Fix: How to Become a Leading SEO MechanicBill Hartzer
This presentation outlines how to assess, gather data, and perform a successful SEO audit of your or your client's websites. During the SEO process, it's important to know the tools and when and where to use them.
This document provides an overview of digital marketing services from Adcore Technologies including search engine optimization (SEO), social media optimization (SMO), and pay-per-click (PPC) advertising. It discusses how search engines and digital marketing have evolved over time, defines key terms like SEO, and provides guidance on developing strategies for SEO, blogs, news/PR, social media, and measuring results. The document is intended as a guide for businesses to optimize their online visibility and marketing through various digital channels.
Social Media Marketing From Start To FinishLorna Li
Want to launch a social media marketing program on a bootstrap budget, but don't know how to begin?
This presentation covers the basics of setting up a social media marketing program, such as how to:
- Define your social media strategy
- Map your social media universe
- Identify your social networks
- Promote your content or launch a social media campaign
- Analyze social media metrics
- Prioritize and manage social media engagement
Also covered are several useful social media productivity tools.
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
Protocols for establishing and managing social media. Looks at Social media brand voice: the personality, character, lexicon, and message intent; Social channels best use and strategy tips; Content structure, addressing primary audience focus and content composition; Image and graphic use, providing size dimensions for each social channel; Copyright practices and disclaimers; The approval process from contribution, word crafting and scheduling, editing and review, and posting and distribution; and Staff responsibilities.
Practical Seo and internet marketing adviceCharlie Kalech
SEO has changed a lot in the last 3 years (following Panda and Penguin) and radically in the last half year (with an all-new Google algorithm (Hummingbird). Learn how this is a total game-changer and why building links (in a traditional sense) and optimizing for keywords (as we used to) no longer applies
The foundation of search marketing is built on keywords. Search marketers know that conducting continuous keyword research and keyword analysis is critical to achieving success with organic and paid search advertising. But conducting and implementing keyword research is also highly effective for social media marketing. Whether your target audience is sharing content on YouTube or Flickr, or they’re Tweeting on Twitter, your social media marketing efforts should start with determining which keywords your audience is using.
Search and Social Content Strategy, Pubcon Austin 2015Bill Hartzer
Finding the right mix of content that works for social as well as SEO is a delicate balance. On one hand, keyword-heavy copy does not lend itself entirely to "click bait" and "share bait" on social networks. This session will look at strategies, options, tools, and specific tactics you can pursue for making your content attractive for social sites as well as search engines.
SEO (search engine optimization) involves optimizing websites and content to increase visibility and rankings in search engine results. It encompasses both on-site elements like keywords, content, links, and site structure, as well as off-site factors including links from other websites, social media presence and engagement, local listings, and brand recognition. While SEO practices have evolved significantly since the first search engines in the 1990s, the overall goal remains helping users find relevant information and increasing traffic and awareness for websites.
Assembling Your Social Media Playbook with Google Plus and Brand PagesBrandy Luscalzo
This document provides an overview of Google+ and how brands can utilize it. Some key points:
- Google+ is Google's social networking platform launched in 2011 to compete with Facebook and Twitter. It allows public posting that can be indexed by Google search.
- Brands should create Google+ pages to connect with customers and leverage the platform's SEO benefits. Pages should be optimized with engaging content, calls to action, and integration with other online properties.
- Circles allow segmentation of audiences for targeted messaging. Profiles and pages can be optimized for discoverability through best practices for content, sharing, and engagement.
- While Google+ offers advantages like video chat and SEO, limitations include
The Convergence of Social Media & SearchBill Hartzer
Influence from social media sites such as Facebook, Twitter and Google + is utilized by search engines to personalize search results. In this session you will learn more about the growing relationship between social media and search and how to utilize the merger to your advantage.
A social media audit of systems, implementation, strategy, and culture offers a comprehensive evaluation of the state of your organization’s social media strategy, processes, and systems. Audits are not a judgment, but rather a statement of where you are along a continuum of practice, and offer practical insights into your social media execution and effectiveness. In this webinar, we’ll discuss the right time to consider a social media audit, the goals of the audit, inquiry tools and resources, what a 360-degree audit entails, and what to do with the results. We'll also explore case studies of two nonprofit social media audits, what the organizations learned from participating in this process, and how the audit information translated into ramping up their strategic social media engagement.
Leverage the Power of the Social Graph is the Powerpoint presentation from a PRSA sponsored webinar with Steve Momorella from TEKGROUP. The slides outline tips, tricks and examples of how to leverage the power of your social graph, your online newsroom, and your PR outreach efforts.
06 - Proposition d’Adoption de la Stratégie de Spécialisation Intelligente en...Mohamed Larbi BEN YOUNES
Proposition d’Adoption de la Stratégie de Spécialisation Intelligente en Tunisie / Adoption of a Strategy for Smart Specialisation in Tunisia
Ms. Sana MRIZAK, Télécom École de management, Évry, France
Séminaire sur la Stratégie de Spécialisation Intelligente / S3 organisé par l'ANPR avec le support de l'UE les 17 et 18 mai 2016 à Hammamet.
Hack the Hood: Transforming Youth & Local Small Business through Project-Base...Hack the Hood
Hack the Hood is a nonprofit program that teaches tech and web development skills to youth of color ages 16-21 through a 6-week bootcamp program. Students build websites for local small businesses while learning skills from tech mentors. The program aims to empower youth and increase inclusion and employment in tech fields. Students learn hard skills like HTML, CSS, and web design as well as soft skills like project management, public speaking, and networking. They gain real-world work experience building multiple websites and learn about tech careers through visits to companies and mentors. The program uses an agile development process called Scrum to structure group work and promote leadership, accountability, and collaboration among students.
Open Government and local community foundations: Getting involvedHack the Hood
What is Open Government and what opportunities does it offer for you as a community foundation? Attend this webinar and learn more about how partnerships between technologists and city, county, state and federal governments can result in greater transparency and accountability, more access to data for citizens, and even cost-savings—and what role local organizations like yours are playing.
http://www.knightdigitalmediacenter.org/learning-module/open-gov-and-what-it-means-community-foundations
Tomorrow’s SEO Today – Social Search and BeyondBill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
Leverage social media to achieve better seo results oms2013 omiBusinessOnline
How Social Media Affects SEO including: Social Search, Local Search Impact, Direct Impact on Ranking, and Links. Recommendations for Social Networks and Blogging, based on extensive Bing and Google research.
This document provides an overview of digital marketing strategies including search engine optimization (SEO), social media optimization (SMO), and online reputation management (ORM). It discusses the evolution of search engines and digital platforms. Key topics covered include conducting online research, developing an SEO strategy with on-page optimizations, using blogs and social media for marketing, implementing pay-per-click advertising, and measuring marketing effectiveness with analytics. The document is intended as a guide for businesses to improve their online visibility and return on investment through comprehensive digital strategies.
Assess. Diagnose. Fix: How to Become a Leading SEO MechanicBill Hartzer
This presentation outlines how to assess, gather data, and perform a successful SEO audit of your or your client's websites. During the SEO process, it's important to know the tools and when and where to use them.
This document provides an overview of digital marketing services from Adcore Technologies including search engine optimization (SEO), social media optimization (SMO), and pay-per-click (PPC) advertising. It discusses how search engines and digital marketing have evolved over time, defines key terms like SEO, and provides guidance on developing strategies for SEO, blogs, news/PR, social media, and measuring results. The document is intended as a guide for businesses to optimize their online visibility and marketing through various digital channels.
Social Media Marketing From Start To FinishLorna Li
Want to launch a social media marketing program on a bootstrap budget, but don't know how to begin?
This presentation covers the basics of setting up a social media marketing program, such as how to:
- Define your social media strategy
- Map your social media universe
- Identify your social networks
- Promote your content or launch a social media campaign
- Analyze social media metrics
- Prioritize and manage social media engagement
Also covered are several useful social media productivity tools.
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
Protocols for establishing and managing social media. Looks at Social media brand voice: the personality, character, lexicon, and message intent; Social channels best use and strategy tips; Content structure, addressing primary audience focus and content composition; Image and graphic use, providing size dimensions for each social channel; Copyright practices and disclaimers; The approval process from contribution, word crafting and scheduling, editing and review, and posting and distribution; and Staff responsibilities.
Practical Seo and internet marketing adviceCharlie Kalech
SEO has changed a lot in the last 3 years (following Panda and Penguin) and radically in the last half year (with an all-new Google algorithm (Hummingbird). Learn how this is a total game-changer and why building links (in a traditional sense) and optimizing for keywords (as we used to) no longer applies
The foundation of search marketing is built on keywords. Search marketers know that conducting continuous keyword research and keyword analysis is critical to achieving success with organic and paid search advertising. But conducting and implementing keyword research is also highly effective for social media marketing. Whether your target audience is sharing content on YouTube or Flickr, or they’re Tweeting on Twitter, your social media marketing efforts should start with determining which keywords your audience is using.
Search and Social Content Strategy, Pubcon Austin 2015Bill Hartzer
Finding the right mix of content that works for social as well as SEO is a delicate balance. On one hand, keyword-heavy copy does not lend itself entirely to "click bait" and "share bait" on social networks. This session will look at strategies, options, tools, and specific tactics you can pursue for making your content attractive for social sites as well as search engines.
SEO (search engine optimization) involves optimizing websites and content to increase visibility and rankings in search engine results. It encompasses both on-site elements like keywords, content, links, and site structure, as well as off-site factors including links from other websites, social media presence and engagement, local listings, and brand recognition. While SEO practices have evolved significantly since the first search engines in the 1990s, the overall goal remains helping users find relevant information and increasing traffic and awareness for websites.
Assembling Your Social Media Playbook with Google Plus and Brand PagesBrandy Luscalzo
This document provides an overview of Google+ and how brands can utilize it. Some key points:
- Google+ is Google's social networking platform launched in 2011 to compete with Facebook and Twitter. It allows public posting that can be indexed by Google search.
- Brands should create Google+ pages to connect with customers and leverage the platform's SEO benefits. Pages should be optimized with engaging content, calls to action, and integration with other online properties.
- Circles allow segmentation of audiences for targeted messaging. Profiles and pages can be optimized for discoverability through best practices for content, sharing, and engagement.
- While Google+ offers advantages like video chat and SEO, limitations include
The Convergence of Social Media & SearchBill Hartzer
Influence from social media sites such as Facebook, Twitter and Google + is utilized by search engines to personalize search results. In this session you will learn more about the growing relationship between social media and search and how to utilize the merger to your advantage.
A social media audit of systems, implementation, strategy, and culture offers a comprehensive evaluation of the state of your organization’s social media strategy, processes, and systems. Audits are not a judgment, but rather a statement of where you are along a continuum of practice, and offer practical insights into your social media execution and effectiveness. In this webinar, we’ll discuss the right time to consider a social media audit, the goals of the audit, inquiry tools and resources, what a 360-degree audit entails, and what to do with the results. We'll also explore case studies of two nonprofit social media audits, what the organizations learned from participating in this process, and how the audit information translated into ramping up their strategic social media engagement.
Leverage the Power of the Social Graph is the Powerpoint presentation from a PRSA sponsored webinar with Steve Momorella from TEKGROUP. The slides outline tips, tricks and examples of how to leverage the power of your social graph, your online newsroom, and your PR outreach efforts.
06 - Proposition d’Adoption de la Stratégie de Spécialisation Intelligente en...Mohamed Larbi BEN YOUNES
Proposition d’Adoption de la Stratégie de Spécialisation Intelligente en Tunisie / Adoption of a Strategy for Smart Specialisation in Tunisia
Ms. Sana MRIZAK, Télécom École de management, Évry, France
Séminaire sur la Stratégie de Spécialisation Intelligente / S3 organisé par l'ANPR avec le support de l'UE les 17 et 18 mai 2016 à Hammamet.
Hack the Hood: Transforming Youth & Local Small Business through Project-Base...Hack the Hood
Hack the Hood is a nonprofit program that teaches tech and web development skills to youth of color ages 16-21 through a 6-week bootcamp program. Students build websites for local small businesses while learning skills from tech mentors. The program aims to empower youth and increase inclusion and employment in tech fields. Students learn hard skills like HTML, CSS, and web design as well as soft skills like project management, public speaking, and networking. They gain real-world work experience building multiple websites and learn about tech careers through visits to companies and mentors. The program uses an agile development process called Scrum to structure group work and promote leadership, accountability, and collaboration among students.
Open Government and local community foundations: Getting involvedHack the Hood
What is Open Government and what opportunities does it offer for you as a community foundation? Attend this webinar and learn more about how partnerships between technologists and city, county, state and federal governments can result in greater transparency and accountability, more access to data for citizens, and even cost-savings—and what role local organizations like yours are playing.
http://www.knightdigitalmediacenter.org/learning-module/open-gov-and-what-it-means-community-foundations
This document discusses best practices for using web metrics to analyze website usage. It provides an overview of common metrics tools like Google Analytics, Facebook Insights, and Tweetreach and how they can be used to understand audience demographics, traffic sources, popular content and user engagement. The presentation emphasizes using metrics to identify strengths and problems with a website, create monthly performance reports, and inform strategic planning and content optimization. Regular reporting of key metrics is presented as an essential practice for ongoing website analysis and improvement.
This document outlines a business proposal by discussing the motivation, idea, team, funding, and location in Europe with the goal of creating $10 billion in enterprise value.
Galileo Galilei believed that teaching is not about imparting knowledge but helping others discover what they already know within themselves. A teacher can only provide guidance to help students find their own understanding and insights, not directly transfer knowledge into their minds. In just 3 sentences, this quote from Galileo Galilei emphasizes the student-centered nature of learning and the role of teachers to facilitate self-discovery.
In 2012 CEE is also making the switch to Digital TV transmission. Will we be ready and what can we learn from the West. Presented on InternetCEE conference in Warsaw, October 2008.
The document discusses how reinvention and adapting to changes in technology is necessary for survival, as the speaker's own career path shifting from poetry to various roles in journalism and technology companies demonstrates. It emphasizes getting involved in the social media ecosystem through platforms like blogs, Twitter, Facebook and Flickr in order to stay relevant and connected to potential opportunities. The key is to embrace new skills, lower expenses, find personal passion, and build communities both online and offline through networking and events.
Status of accountability in online news media: A case of Nepalbbacharya
This document summarizes a dissertation defense about online media accountability in Nepal. It discusses how the growth of online media has attracted scholarly attention worldwide. While studies found digital platforms can increase accountability, most research focused on developed nations. The dissertation aims to contribute to this topic in the context of Nepal, a developing country with a significant digital divide. It examines the state of online journalism in Nepal regarding accountability, key challenges, and the role of audiences in ensuring it. The study uses qualitative case study research methods, including interviews and document analysis of Nepali news portals. It finds a wide gap between accountability standards and practices in Nepal, and that online media there are more loyal to financial stakeholders than the public. It recommends strengthening accountability through improved
The document discusses companies, organizations, employees and government. It mentions DEMO and provides two links, one to a Twitter profile and another to a slideshare presentation. The key topics covered are social media, companies and government.
This document provides an overview of the territory surrounding Ottaviano, Italy. It discusses the geography, history, natural beauty, and risks of the area. The geography section outlines the location of Naples, Vesuvius, Pompeii, Herculaneum, and other nearby cities and islands. The history discusses the ancient Greek colonization of Naples and the destruction of Pompeii and Herculaneum by the Vesuvius eruption in 79 AD. It also gives brief histories of Ottaviano and other cities. Sections on beauty highlight scenic views, while riskiness discusses damage from past eruptions of Vesuvius. Products from the region are also noted.
The document outlines 7 habits of SEO-centric web design: 1) create and submit XML sitemaps to search engines regularly, 2) use friendly URLs that are readable by people and search engines love, 3) have a simple design with clean code and fewer widgets, 4) pay attention to metrics but don't obsess over them, 5) utilize social media platforms like Facebook, 6) continue educating yourself by reading, talking to others, and knowing SEO isn't magic but can work with effort, and 7) seek help from proven SEO partners and treat them well.
The document is an advertisement for HP Pavilion Entertainment Notebook PCs. It highlights key features such as the 14.1-inch widescreen display, NVIDIA graphics for gaming and multimedia, integrated webcam, media playback buttons, and Altec Lansing speakers. Accessories that enhance the experience such as batteries, AC adapters, and expansion bases are also listed.
Social media ecosystem talk for Grand RapidsHack the Hood
The document discusses the rise of social media and how it has changed how news and information is shared. It notes that news now spreads in real time through sites like Twitter and photos from events like earthquakes are shared on Flickr within minutes. It also highlights how many Americans use major social media sites like Facebook and how small businesses can benefit from having a strong social media presence to increase their online visibility and drive customers.
Here are some suggestions for next steps:
- Connect with recruiters on LinkedIn. Update your profile to highlight your skills and experience. Join relevant groups.
- Use social media/marketing services like Facebook, Twitter to build your professional brand and network. Post helpful content for your target industries.
- Attend local meetups, conferences, events in your field to make connections face-to-face. House of Hack, Meetup.com are good resources.
- Ask former colleagues/professors for referrals to their networks. People often get hired through personal referrals.
- Sign up for job boards and newsletters from companies you want to work for. Set up job alerts so you know
Socialcapital Socialmedia 090328095213 Phpapp01Hack the Hood
The document summarizes how the Knight News Challenge in 2008-09 successfully used social media like Facebook, Twitter, Flickr and blogs to increase awareness of their program and drive engagement. They were able to increase traffic to their website by 47% and unique visitors by 50% through a carefully planned two-month social media outreach campaign with limited resources. Their use of blogs, local meetups, online communities and influencers helped generate significant buzz and discussion, resulting in a large number of high quality applications to their program.
This document provides an overview and introduction to Microsoft SharePoint. It begins with an agenda that lists topics to be covered such as basic concepts, new features, web parts, and demonstrations. It then defines SharePoint as a rich server application for enterprise collaboration and content management. The rest of the document discusses basic concepts like the technology convergence that led to SharePoint, new features in SharePoint 2007 including Office forms, Excel services, and business data catalog, and how to work with web parts, features, and solutions in SharePoint. It concludes with demonstrations of portal creation, new features, web part development, and the solutions framework.
Raising visibility, awareness and reach for your online projectKDMC
The document provides tips for raising visibility and reach for online projects with limited resources. It recommends focusing on goals, setting a baseline of key metrics, and using four tools: search engine optimization to increase discoverability; distribution and syndication through content partnerships; social media to drive interaction and virality; and analyzing Google Analytics and Facebook Insights data to understand what strategies are most effective. The document contains specific best practices and examples for each tool to help nonprofits maximize their online impact with minimal staff.
SEO and Social Search on Facebook, LinkedIn, and Twitter by Scott WilderEdelman Digital
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
Presentation by Scott Wilder
SEO and Social Search on Facebook, LinkedIn, and TwitterScott K. Wilder
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
Kelly Cutler, CEO of Marcel Media, presented strategies for effective web marketing. She discussed search engine optimization tips like optimizing URL structures and title tags. She also covered link building, content writing best practices, and press release optimization. Cutler reviewed key analytics metrics and tools like Google Analytics. Finally, she provided best practices for social media strategies and utilizing online video, discussing how to create viral videos. The presentation provided actionable tips across various digital marketing channels.
Social Media Analytics: Driving Traffic Through DataRyan Stewart
The document discusses using social media analytics to optimize social media marketing efforts. It covers analyzing data from platforms like Twitter, Facebook, Quora and Reddit to understand which platforms, content, times and influencers drive the most traffic, engagement and conversions. The key aspects covered are defining goals for social media use, tagging outbound URLs, using Google Analytics reports to analyze performance of posts, platforms, landing pages and influencers. The document recommends automating posting based on analytics and creating dashboards to streamline reporting.
A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.
The document provides information about using social media for organizations. It discusses key strategies like using calculated experimentation in social media tools, finding an authentic voice, and being remarkable to engage communities. Specific tips are given for using tools like Facebook, developing an engaging blog, and joining relevant Twitter chats. Resources for social media use and local arts blogs are also listed.
Doug Hay presented on how small businesses can expand using social media. He discussed how social media has become more popular than email for online time. He outlined a 10 step process for social media marketing including researching audiences, creating a content strategy, optimizing websites, blogging, engaging on Facebook and Twitter, submitting content to directories, creating video, and measuring results. The presentation emphasized creating quality content and cross-promoting across different social media platforms and channels.
March 6 building visibility for yr projectHack the Hood
Want to get more eyeballs on your project or site? Use the 5 best practices in SEO, social media marketing, using metrics and partnering to grow audience--with maximum impact, more minimal effort.
Social media is an important tool for recruiters. According to a study, 73% of recruiters have hired candidates through social media, and 93% of hiring managers review candidates' social profiles. Recruiters use LinkedIn, Twitter, Facebook, and other sites to find candidates. Setting up an effective social media architecture involves completing profiles, joining groups, posting regularly, using hashtags, and monitoring sites with tools. It is important to represent your personal brand consistently across platforms.
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013Fresh Egg UK
A presentation by David Somerville, head of social media at Fresh Egg, given at the 2013 Brighton Digital Marketing Festival.
The presentation covers the five different stages of the content cycle, with the aim of helping you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are:
- Discovery – an investigation stage to guide your content strategy and campaigns
- Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives
- Execution – creating your content and promoting it
- Reporting, analysis and insight – measuring what has happened as a result of your content campaigns
- Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns
Social Media 101: Facebook, LinkedIn, TwitterScott K. Wilder
This document provides an overview of using social media platforms Facebook, Twitter, and LinkedIn for business purposes. It discusses strategies for optimizing presence on each platform, including focusing on relevant content and keywords, building networks and follower bases, and leveraging search and discovery features to maximize visibility and outreach. Key metrics and facts about user activities on each site are also reviewed. The document aims to help businesses effectively engage with audiences and optimize discovery across the "Big 3" social media sites.
10 Ways To Automate Your Social Media for Female EntrepreneursVanessa Kromer
Tired of wasting time and energy trying to think of content to share on your social media platforms? Stressed over cramming to create images for your posts? Let me help you take care of it all once a week!
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
Knowing what data matters, and what doesn't, is critical to creating your own social media metrics tracking system. This presentation reviews the basics of Google Analytics, Facebook Insights, and YouTube Insights, and the data you need to track in order to know what your online community wants, develop engaging content, support the community, and meet your goals. The presentation also includes references to several DIY social media metrics dashboards you can use in your business.
Making sense of social media - Dansk Netværks Akademi-presentation-1706Thomas Müllertz
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1. 4 ways to raise visibility
for your project
October 2013
Susan Mernit
Knight Circuit Rider,
Oakland Local Editor/
Publisher
2. Susan Mernit, Linked In:
http://www.linkedin.com/in/susanmernit
Twitter: @susanmernit
Facebook: Facebook.com/susanmernit
3. Oakland Local has high visibility,
small team:
2013: 1 FT staffer
We have:
60,000 unique monthly visitors
126,000 page views
11,000 Facebook followers
10,000 Twitter followers
600+ registered commentators
30+ regular monthly community
commentators/contributors
Partnerships with public media
(KQED), local newspaper (SFGate),
others.
Social media and search drive tons
of our traffic!
4.
5. With limited resources,
how can you give your
project the greatest online
reach and impact?
---That’s what we’re going
to talk about.
6. Step 1, focus on goals:
what outcomes are you
going for?
7. Step 2: Set a baseline of data to get
started
1. Determine:
What are the core stats today?
What goals would you like to
achieve for your project
through increasing reach and
visibility?
What will success look like—
and how will you measure it?
8. Step 3, set your baseline with data.
Look at:
• Key Google Analytics data,
including number of pages viewed,
unique visitors and time spent on site
and top referring sites for your project
• Key Facebook data, including
number of followers, number of people
talking, and most viral posts for your
project’s Facebook page
• Key Twitter data re Twitter for
Business Analytics
Make a list of data reflecting where you are today—and
then list out where you’d like to see growth
9. Set 4, set measurable outcomes-your goals
Create a set of quantative
measurements for how you’d like to
increase reach and visibility, such as
• Increasing unique visitors to web
site
• Increasing referral traffic from
third-party web sites
• Increasing newsletter sign-ups
• Increasing comments
• Increasing returning visitors
Use these goals—and your baseline data—to
chart your strategy with 4 key tools
10. Use these 4
critical tools for
building reach &
visibility
1.Search engine
optimization (SEO)
2.Syndication/
distribution
3.Social media tags &
virality
4. Google Analytics &
Facebook Insights
Let’s take a look at each
11. 1. Search engine optimization (SEO)
grows visibility and reach
SEO will make your content
more discoverable in search
—This is essential to
increasing visitors & traffic.
12. Key SEO best practices you need
TECHNICAL
1. SEO friendly CMS: Word Press is highly SEO-optimized.
Drupal and Joomla are other SEO friendly options.
Note that tumblr, typepad, and blogger/blogspot are less
optimized).
2. Google SEO tools: Install and use Google Webmaster tools
(google.com/webmasters) and Google analytics (google.com/
analytics).
3. Robots visibility: Build a sitemap for Google.com robots so
they can index your site.
4. RSS feeds/XML outputs: Use free tool Feedburner or simple
RSS to make sure you have feeds to export.
13. Use keywords in your headlines & content
Integrate keywords into your text to be
more discoverable—by robots
1. Know the “best” keywords to drive traffic
to your site and use them
2. Need help? Use Google AdWords to
check popularity of possible keywords to
use in text: see http://bit.ly/YnrhYz
Keywords for The Lens, NOLA, 2013
Check keyword searches in Google Analytics under Traffic Sources Overview
to see what previous queries have been.
14. Use your keywords in your headlines—repeatedly..
Readers know Berkeleyside is in
Berkeley, CA—but robots need to be told
15. Good use of SEO results in high search rankings & more
discoverability
Repetition of location increases SEO
16. 2.Distribution & Syndication are critical tools for
increasing visibility and reach
Content-sharing relationships increase reach, visibility
and bring new visitors
Partners distribute their content
For Philly’s The Notebook (thenotebook.org,), local
partners drive traffic through content partnerships,
syndication & distribution
Track impact of content distribution through thirdparty referral data on Google Analytics
17. Bay area KQED public
media partners with many
different news sites, blogs
and non-profits to gather
quality local news.
Each of these stories is
from a different partner.
18. Who are good prospects to syndicate to?
Look for:
• Local media (newspapers,
radio, web)
• Local government (city, county)
• Bloggers & hyperlocal sites
(news sites, individual sites)
• Local and regional mobile apps
& directories
• Portal sites with regional or
niche content (Yahoo! News,
Google News, Huffington Post,
Patch)
Connecticut Mirror has a large
number of partners, including
the NY Times
19. Tools for getting partners!
Materials for reaching out:
• Description of your organization
• Information about your content
• Content samples
• Information on RSS/XML feed
• Information on photo licensing/right
• Daily or weekly news budget email
Economic Hardship
Reporting Project has a
model that focuses on
content distribution
20. Once you’re syndicating/distributing
Content distribution (posting on a
partner site)
• Post consistently
• Use photos
• Increase posting on sites with most
click-through to you
• Content syndication: Sharing
• Send news budget to staff
through feeds
• Push the specials
• Keep adding partners
• Regularly check indexing is
Check stats on
Google Analytics/
Traffic Sources
working
• Build new feeds for specific partner
requirements
• Keep adding new partners
21. 3. Social media: Critical tool to build
visibility for your project via virality,
sharing
22. The next frontier is viral sharing—getting people to click and pass on
what they like.
Here are some tips on how to do that…
23. Use social media
platforms
to increase users,
drive interaction &
engagement
And reach more diverse
audiences
Think about VIRAL
SHARING as a new
goal
Is your content in multiple
destinations? #hashtagged?
24.
25. To build visibility, add visible share buttons
to your site for key social networks
**Make it EASY to share** and use HASHTAGS
Note buttons for Reddit,
Stumbleupon,
Google +, Linked In—
where is yr audience?
26. Tools of the new sharing—
See Upworthy.com
CAPTIONS ON ON PHOTOS
Good content
Photos w/ captions posted to
Facebook
& Twitter
Copy with the captioned photos that
engages deep curiosity—and doesn’t
give much away
If Facebook is your top referrer,
focus on that—and use crafted
headlines
& captioned photos
(Hat tip: Upworthy.com)
27. Oakland Local caption/headline test on Facebook
Methodology:
Took 5 stories and build captioned
photos
Posted photos & new headlines on
Facebook
Compared results to previous
promotions
Results
Pie photo: Feb 24: 14 hours after
posting: 1,187 people saw this post;
Feb 17 (no caption), 300
Occupy photo: Feb 24: 14 hours
after posting: 1,037 people saw this
post
Feb 21: 502 saw this post
28. And don’t forget the power of the hashtag
Remember the 2012
Olympics & the
#NBCFail hashtag?
Thousands of people
used the tag.
At the 2013 Oscars,
#hathawaynipples
went viral due to a
Prada dress
Create hashtags for your
events, coverage and
issues
--and see if they catch on
29. 4. Using metrics data
Do you know the value of a
visit?
Google Analytics &
Facebook
Insights help you see
what’s
Working—and what’s not
30. What is a visitor worth? What strategies deliver?
Making good use of metrics means
putting data points together and
making inferences:
Top referrals + time spend on site from
each referral source=quality of user/
attention
Demographic location data on GA +
demographic location data from
FB=reasonable scan of where your
audience is located, gender, age
Top quality referrers for Oakland Local:
sfgate.com blog & Google Search
31. Analyze the data to focus in on best efforts
Use Google Analytics traffic data to track and report on
third-party referrals—Find the referring sources with the
most interested users (look at time spent metrics).
Use Google Analytics in combination with Facebook data to track
Facebook post virality and sharing, as well as Facebook site
referrals
Use Facebook data to understand most viral posts and finetune caption and headline writing
32. What the plan looks like
Start:
– Understand where you
are
– Decide where to grow
– Develop a strategy
– Execute
Finish
– Measure results
– Assess costs/value
– Fine-tune
– Repeat
Pick 1-2 areas to address at a time and make sure you
are able to track results and assess value
33. Great resources for building skills 1
BASIC TOOLS
• Google Webmaster tools (google.com/webmasters)
• Google analytics (google.com/analytics).
• Build a sitemap for Google.com robots (Creating a News
Sitemap - Webmaster Tools Help http://bit.ly/YBiep2)
SEO
• Google AdWords: Keyword Tool http://bit.ly/YnrhYz
• SEO tips by Google’s Matt Cutts http://bit.ly/13hO2AJ).
• Beginner's Guide to SEO:
http://www.seomoz.org/beginners-guide-to-seo/keywordresearch
• Check your link authority a http://www.opensiteexplorer.org/
34. SOCIAL MEDIA & VIRALITY
• The rise of digital influence by Brian Solis, Altimeter,
http://www.slideshare.net/Altimeter/the-rise-of-digitalinfluence
• Upworthy: 10 Ways To Win The Internets
http://slidesha.re/15faQUs
• Upworthy: How To Make That One Thing Go Viral
http://slidesha.re/15faVrd
ANALYTICS AND METRICS
• Jan 11 2013 learning lab 2013 show me the metrics
http://slidesha.re/15fOdjC
• Measuring The Networked Nonprofit | Beth’s Blog
http://bit.ly/ZwiGGd
35. Photo credits
Chuck Coker, photo, Baseline and Meridian | Flickr - Photo Sharing! http://bit.ly/YQdcFb
Sean McEntee, change | Flickr - Photo Sharing! http://bit.ly/X7I2tA
Tom Magliery, 4 | Flickr - Photo Sharing! http://bit.ly/ZtUUdT
flickroll666, http://www.flickr.com/photos/39496275@N00/49627440/ (pattern)
Mal McCarthy,://www.flickr.com/photos/37570710@N02/6988872191/in/photostream
Winsingek, http://www.flickr.com/photos/8390411@N02/6891296261/
Media Bistro, http://www.mediabistro.com/alltwitter/files/2012/11/social-community.jpg
Every 60 seconds in social media infographic: http://www.jasonchan.com/strategy/wp-content/uploads/2011/06/60seconds_440px.jpg
Hands image, http://mashable.com/2012/01/17/business-social-media-progress/
Fred Cavazza, http://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/
Upworthy, http://allthingsd.com/files/2012/10/Upworthy.png
NBC fail tag, http://www.wtsp.com/images/640/360/2/assetpool/images/120730102339_nbcfail.JPG
Red Plastic, Online community metrics, http://www.flickr.com/photos/redplastic/3878614398/