A preview of the 2019 Mobile Growth Handbook. To unlock the additional 127 pages of frameworks, trends, insights, and tips, download the complete handbook: https://branch.app.link/mgh
Mobile in-app advertising is growing rapidly and becoming a major revenue source for app developers. Spending on in-app ads is expected to reach $17 billion by 2018, up dramatically from $3.5 billion in 2013, making it the fastest growing mobile advertising sector. In-app ads can yield high engagement rates and click-through rates that are 2000% higher than other mobile ad formats. Luxury brands are using in-app ads to better connect with consumers and enhance their mobile experiences. The global mobile advertising market is also growing quickly and is forecast to exceed $24 billion by 2016, with search and location ads delivering the highest revenues.
Liftoff Q3 2015 Mobile App Engagement IndexTrace Ronning
The document summarizes key metrics and trends from the Liftoff Mobile App Engagement Index for Q3 2015. Some high-level points:
- Costs for transactions like subscriptions and reservations increased significantly in Q3 compared to previous quarters. However, purchase costs decreased.
- July saw spikes in costs per action (CPA) across categories but also higher rates of users converting.
- Android typically has lower CPAs for non-transactional events like registrations and shares, while iOS is higher for transactions like purchases and reservations.
- Dating app subscription costs increased after decreasing for prior quarters, with female subscribers costing more than males.
- Ecommerce app purchase CPAs decreased from the prior quarter
This document provides an overview of re-engagement tactics that app marketers use to increase user engagement and generate revenue. It discusses common re-engagement methods like mobile retargeting ads, push notifications, email, and how each can be used. For example, it describes how a travel app used mobile retargeting to promote deals to users who hadn't opened the app in over 60 days. The document also covers best practices for re-engagement campaigns, such as using deep links, segmenting audiences, and frequency capping of ads.
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
Mobile apps have surpassed desktop internet usage, with over 50% of digital time now spent on mobile apps. Close to 1800 new iOS apps are launched daily on iTunes alone. In 2016, mobile marketers will focus on promoting apps through other apps, social media platforms like Instagram and Facebook that allow app installs, geo-targeting using smartphone sensors, and video which is increasingly consumed within apps rather than mobile websites. Tactics like push notifications, in-app discovery of other pages and features, and incentivized downloads through brand partnerships will continue to be important for acquiring and retaining mobile users.
The document is an app insight report from InMobi analyzing app promotion trends in Q3 2013. Some key findings include:
- The US, India, Japan, China, and Indonesia were the top 5 countries for app downloads, accounting for over 60% of downloads.
- Games were the most downloaded category at 64% of downloads. Communication, telecom, and entertainment apps followed.
- Interstitial ads achieved the highest conversion rates, particularly on Android, while banners still performed well for non-gaming apps.
- The US, China, UK, and India had the highest and lowest costs per download, respectively, with costs varying by app category and region.
Mobile in-app advertising is growing rapidly and becoming a major revenue source for app developers. Spending on in-app ads is expected to reach $17 billion by 2018, up dramatically from $3.5 billion in 2013, making it the fastest growing mobile advertising sector. In-app ads can yield high engagement rates and click-through rates that are 2000% higher than other mobile ad formats. Luxury brands are using in-app ads to better connect with consumers and enhance their mobile experiences. The global mobile advertising market is also growing quickly and is forecast to exceed $24 billion by 2016, with search and location ads delivering the highest revenues.
Liftoff Q3 2015 Mobile App Engagement IndexTrace Ronning
The document summarizes key metrics and trends from the Liftoff Mobile App Engagement Index for Q3 2015. Some high-level points:
- Costs for transactions like subscriptions and reservations increased significantly in Q3 compared to previous quarters. However, purchase costs decreased.
- July saw spikes in costs per action (CPA) across categories but also higher rates of users converting.
- Android typically has lower CPAs for non-transactional events like registrations and shares, while iOS is higher for transactions like purchases and reservations.
- Dating app subscription costs increased after decreasing for prior quarters, with female subscribers costing more than males.
- Ecommerce app purchase CPAs decreased from the prior quarter
This document provides an overview of re-engagement tactics that app marketers use to increase user engagement and generate revenue. It discusses common re-engagement methods like mobile retargeting ads, push notifications, email, and how each can be used. For example, it describes how a travel app used mobile retargeting to promote deals to users who hadn't opened the app in over 60 days. The document also covers best practices for re-engagement campaigns, such as using deep links, segmenting audiences, and frequency capping of ads.
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
Mobile apps have surpassed desktop internet usage, with over 50% of digital time now spent on mobile apps. Close to 1800 new iOS apps are launched daily on iTunes alone. In 2016, mobile marketers will focus on promoting apps through other apps, social media platforms like Instagram and Facebook that allow app installs, geo-targeting using smartphone sensors, and video which is increasingly consumed within apps rather than mobile websites. Tactics like push notifications, in-app discovery of other pages and features, and incentivized downloads through brand partnerships will continue to be important for acquiring and retaining mobile users.
The document is an app insight report from InMobi analyzing app promotion trends in Q3 2013. Some key findings include:
- The US, India, Japan, China, and Indonesia were the top 5 countries for app downloads, accounting for over 60% of downloads.
- Games were the most downloaded category at 64% of downloads. Communication, telecom, and entertainment apps followed.
- Interstitial ads achieved the highest conversion rates, particularly on Android, while banners still performed well for non-gaming apps.
- The US, China, UK, and India had the highest and lowest costs per download, respectively, with costs varying by app category and region.
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries.
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Jim Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Mobile Media: Future of Mobile media powered by ApplicationsManas Ganguly
Mobile applications are evolving to become the primary medium for delivering online content and experiences to users. As mobile penetration increases globally, applications will enable new forms of collaboration, value creation, and personalized experiences for billions of mobile internet users. Businesses are recognizing the importance of mobile applications and are looking to create engaging branded applications to influence customers. Mobile applications combine the advantages of mobility with user behavior data, social features, location-based services, and more to provide unique contextual experiences to users. As this trend accelerates, mobile applications will become a major new advertising channel, surpassing web advertising. Within a few years, a third of marketing budgets are expected to be spent on targeted, opted-in mobile and video ads.
The document summarizes key insights from a survey of the top 100 grossing mobile app developers on app install advertising trends in the second half of 2015. Some of the main findings include:
1) Video and social media dominated app install budgets, though spend on social is plateauing due to increased competition.
2) App install budgets continued shifting towards video, social, and programmatic channels.
3) Mobile video spending saw a 24% increase and is accelerating as the focus on video grows.
4) Incentivized formats like offer walls and free app networks are declining in popularity as advertisers focus more on user quality.
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
How do you make a living from apps? Here’s our list of the top 27 app monetization solution providers to help developers earn a profit via advertising.
The document summarizes key findings from the 2015 Ad Blocking Report by PageFair and Adobe. It finds that:
- Global ad blocking grew 41% year-over-year, reaching 198 million monthly active users in Q2 2015.
- Ad blocking rose 48% in the US over the past year to 45 million monthly active users in Q2 2015, and grew 35% in Europe to 77 million users.
- An estimated $21.8 billion of ad revenue was blocked globally in 2015, with the US projected to lose $10.7 billion and the global cost seen reaching $41.4 billion by 2016.
- Gaming websites saw higher ad blocking rates while health, charity
Mypeepal Technologies is an expert in mobile applications and content delivery through innovative apps. It has developed over 550 apps across various categories including education, games, and lifestyle. The mobile app ecosystem is large and growing, with global app downloads expected to reach over 300 billion by 2016. However, most apps are only used once, so customer experience and retention are key factors for success. The mobile web is also an important part of the digital landscape, as it works across all devices and browsers. As mobile internet speeds increase through technologies like 4G, user behaviors are shifting towards activities like streaming, browsing, and content creation directly on their mobile devices. Mypeepal analyzes usage trends and develops customized apps and content portals
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
This document provides definitions for terms related to mobile app marketing. It begins with definitions for 2G, 3G, and 4G mobile technologies. It then provides definitions for numerous mobile marketing terms, organized alphabetically, including acquisition, attribution, banners, bot impressions, carrier, and click-through rate among many others.
This playbook tells you all you need to know about app marketing from the experienced team at Performance Revenues. Covering how to get ROI on app marketing, choosing the right ad network and how to avoid fraud this is an indispensable guide for any app marketer.
Big brand strategies for mobile app marketingAjai Srivastava
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
This document discusses various aspects of mobile marketing, including components of mobile marketing strategies. It covers mobile advertising business models like CPM, CPC, CPI, CPA, and CPV. It also discusses different types of mobile ads like interstitial ads, banner ads, native ads, video ads, and offer wall ads. The document also covers mobile ad reporting and targeting options. Finally, it discusses SMS marketing and 10 innovative ways to use SMS marketing.
Sociomantic Labs provides programmatic advertising solutions that enable advertisers to deliver personalized dynamic ads across online, mobile web, and apps using first-party customer data. This results in increased reach, new customers, and loyalty. The document then provides statistics on mobile usage in the UK and how apps are increasingly used to research products and make purchases, such as 49% of smartphone shoppers using apps weekly and 45% of consumers having made an in-app purchase. However, many apps are also unused or rarely used after being installed.
A Complete Guide to Mobile Marketing for 2014 Second EditionAdRoll
Our compendium of the newest, brightest and most actionable ideas affecting the mobile ad space has been completely updated. It’s another 50 pages of essential reading for anyone who is serious about succeeding in mobile in 2014.
1) Mobile devices are taking a larger share of consumer usage and advertiser budgets across search, display, and social media. While clicks and spending have shifted significantly to mobile, conversion rates remain higher on desktop devices.
2) Advertisers have increased mobile spending but still struggle with mobile attribution and optimization. Over 50% of clicks now occur on mobile, but the share of conversions attributed to mobile devices generally lags behind mobile spending.
3) Performance varies across channels and devices. Search has the highest click-through rates overall, while conversion rates are higher on desktop than mobile. Cost-per-click also tends to be lower for mobile devices where conversion rates are lower.
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries.
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Jim Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Mobile Media: Future of Mobile media powered by ApplicationsManas Ganguly
Mobile applications are evolving to become the primary medium for delivering online content and experiences to users. As mobile penetration increases globally, applications will enable new forms of collaboration, value creation, and personalized experiences for billions of mobile internet users. Businesses are recognizing the importance of mobile applications and are looking to create engaging branded applications to influence customers. Mobile applications combine the advantages of mobility with user behavior data, social features, location-based services, and more to provide unique contextual experiences to users. As this trend accelerates, mobile applications will become a major new advertising channel, surpassing web advertising. Within a few years, a third of marketing budgets are expected to be spent on targeted, opted-in mobile and video ads.
The document summarizes key insights from a survey of the top 100 grossing mobile app developers on app install advertising trends in the second half of 2015. Some of the main findings include:
1) Video and social media dominated app install budgets, though spend on social is plateauing due to increased competition.
2) App install budgets continued shifting towards video, social, and programmatic channels.
3) Mobile video spending saw a 24% increase and is accelerating as the focus on video grows.
4) Incentivized formats like offer walls and free app networks are declining in popularity as advertisers focus more on user quality.
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
How do you make a living from apps? Here’s our list of the top 27 app monetization solution providers to help developers earn a profit via advertising.
The document summarizes key findings from the 2015 Ad Blocking Report by PageFair and Adobe. It finds that:
- Global ad blocking grew 41% year-over-year, reaching 198 million monthly active users in Q2 2015.
- Ad blocking rose 48% in the US over the past year to 45 million monthly active users in Q2 2015, and grew 35% in Europe to 77 million users.
- An estimated $21.8 billion of ad revenue was blocked globally in 2015, with the US projected to lose $10.7 billion and the global cost seen reaching $41.4 billion by 2016.
- Gaming websites saw higher ad blocking rates while health, charity
Mypeepal Technologies is an expert in mobile applications and content delivery through innovative apps. It has developed over 550 apps across various categories including education, games, and lifestyle. The mobile app ecosystem is large and growing, with global app downloads expected to reach over 300 billion by 2016. However, most apps are only used once, so customer experience and retention are key factors for success. The mobile web is also an important part of the digital landscape, as it works across all devices and browsers. As mobile internet speeds increase through technologies like 4G, user behaviors are shifting towards activities like streaming, browsing, and content creation directly on their mobile devices. Mypeepal analyzes usage trends and develops customized apps and content portals
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
This document provides definitions for terms related to mobile app marketing. It begins with definitions for 2G, 3G, and 4G mobile technologies. It then provides definitions for numerous mobile marketing terms, organized alphabetically, including acquisition, attribution, banners, bot impressions, carrier, and click-through rate among many others.
This playbook tells you all you need to know about app marketing from the experienced team at Performance Revenues. Covering how to get ROI on app marketing, choosing the right ad network and how to avoid fraud this is an indispensable guide for any app marketer.
Big brand strategies for mobile app marketingAjai Srivastava
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
This document discusses various aspects of mobile marketing, including components of mobile marketing strategies. It covers mobile advertising business models like CPM, CPC, CPI, CPA, and CPV. It also discusses different types of mobile ads like interstitial ads, banner ads, native ads, video ads, and offer wall ads. The document also covers mobile ad reporting and targeting options. Finally, it discusses SMS marketing and 10 innovative ways to use SMS marketing.
Sociomantic Labs provides programmatic advertising solutions that enable advertisers to deliver personalized dynamic ads across online, mobile web, and apps using first-party customer data. This results in increased reach, new customers, and loyalty. The document then provides statistics on mobile usage in the UK and how apps are increasingly used to research products and make purchases, such as 49% of smartphone shoppers using apps weekly and 45% of consumers having made an in-app purchase. However, many apps are also unused or rarely used after being installed.
A Complete Guide to Mobile Marketing for 2014 Second EditionAdRoll
Our compendium of the newest, brightest and most actionable ideas affecting the mobile ad space has been completely updated. It’s another 50 pages of essential reading for anyone who is serious about succeeding in mobile in 2014.
1) Mobile devices are taking a larger share of consumer usage and advertiser budgets across search, display, and social media. While clicks and spending have shifted significantly to mobile, conversion rates remain higher on desktop devices.
2) Advertisers have increased mobile spending but still struggle with mobile attribution and optimization. Over 50% of clicks now occur on mobile, but the share of conversions attributed to mobile devices generally lags behind mobile spending.
3) Performance varies across channels and devices. Search has the highest click-through rates overall, while conversion rates are higher on desktop than mobile. Cost-per-click also tends to be lower for mobile devices where conversion rates are lower.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Best Mobile Application Development Company in Bangalore,Best Application Development Company in Bangalore,Best Android Application Development Company in Bangalore
Mobile application development provides several key benefits for businesses:
1) It boosts visibility for businesses by allowing them to reach the millions of potential customers who use mobile devices on a daily basis.
2) Having a mobile app creates brand awareness and helps businesses improve their brand image.
3) Mobile apps enrich the customer experience by providing easy and convenient access to a business's services and products.
PubMatic_Quarterly Mobile Index (Q1-2016)_Apr2016Matt Wolfrom
The document summarizes key trends in mobile advertising for Q1 2016 based on an analysis of mobile advertising data by PubMatic. The five key trends discussed are:
1) Android app inventory prices grew 147% year-over-year as advertisers seek to target the large Android user base.
2) Mobile web traffic is a major opportunity for premium publishers to monetize through improved targeting and private marketplaces.
3) Average mobile CPMs grew 30% in the Americas and 64% in EMEA, demonstrating increasing quality of mobile inventory globally.
4) Major sporting events drove over 1000% growth in mobile private marketplace volume for sports advertisers.
5) Programmatic is improving mobile
How does a mobile app fuel up business growthShelly Megan
Mobile apps fuel business growth in several key ways:
- They promote brand recognition and provide a competitive edge by attracting customer attention.
- They create a direct marketing channel by consolidating information and allowing direct sales.
- They expedite sales and drive conversions by simplifying the customer experience and checkout process.
- They also enhance operational efficiency, minimize costs, and can establish on-demand marketplaces.
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
1. The document summarizes key trends in the mobile advertising industry based on an analysis of mobile advertising data by PubMatic.
2. Some of the key trends discussed are that mobile CPMs are higher than desktop and growing faster, the Asia-Pacific and Latin America regions represent the fastest growing mobile advertising opportunities, and Apple app inventory is increasing the fastest in volume and price.
3. Private marketplaces command significantly higher CPMs, around 5-6x for mobile and 3-4x for desktop, compared to non-private marketplace inventory.
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
How mobile video is being used to build brand awareness
Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
Increase Engagement With in App Advertising 2013Dung Tri
The document discusses how in-app advertising has evolved from simple banner ads to more interactive ad formats that can improve user engagement and returns for advertisers. It introduces the concept of the "App Usage Cycle" which describes three stages - Entry Point, Engagement, and Exit Point - that users go through when interacting with an app. The key is matching the right ad format to each stage - for example, using app walls or notifications rather than just banners - to maximize engagement and returns throughout the user's experience with the app. Companies like LeadBolt are innovating new ad formats that take advantage of this approach to in-app advertising.
Mobile Marketing for Lead Generation and MoreGlennEndriga
1. Anatomy of an Engaging B2B Email Campaign
2. Getting Started
3. Creating Email Copy
4. The Landing Page
5. Test and Measure
6. Continuing the Conversation
1. Why B2B Marketers Should Take Mobile Marketing Seriously
2. The Case for B2B Mobile Marketing
3. Ways You Can Use Mobile to Educate Customers, Generate and Qualify Leads, and Create Brand Loyalty
4. Email Marketing Trends
5. The App Advantage
6. Connecting Through Social Media
7. The Power of Video
8. Don’t Forget Trade Shows
9. The Final Authority: Your Web Site
10. Best Practices for Mobile Marketing
11. One Stop Mobile Lead Generation
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
Apps for Universities, Colleges and SchoolsInstappy
If education is a business (novel one at that) here is why the mobile presence needs a personality.
Instappy is the simple-to-use and built-for-success platform which develops your app idea into a mobile reality. Instappy is for businesses and individuals alike; our goal is to turn your audience's smartphones and tablets into windows of opportunity for you. You can retain your customers, engage with prospects, increase your revenue, and sell on mobile using your very own branded mobile application.
Instappy is loaded with features that, until now, were almost always exclusively available only with full-scale development effort.
Get yours at www.instappy.com
Mobile App Marketing 101 - Acquire, Retain, and Reactivate Your Mobile App UsersMarketo
This document provides an overview of strategies for acquiring, retaining, and reactivating mobile app users. It discusses setting cornerstones like understanding customer types and product fit. Tactics for acquiring the right users include being present where they are and using insights across channels. Engagement and retention requires driving cross-channel interactions, optimizing messages, and building trust. Reactivation involves triggering communications based on past behaviors and reducing cadence over time. The key takeaways are reaching individuals, attracting the right users, seeing the full cross-channel picture, analyzing behaviors, and increasing retention.
Similar a 2019 Mobile Growth Handbook - Abridged (20)
Mobile App Marketing 101 - Acquire, Retain, and Reactivate Your Mobile App Users
2019 Mobile Growth Handbook - Abridged
1. the
mobile growth
handbook
| Fourth Edition
2019
More than 150 new tips, stats, growth
stories, and best practices to drive
cross-platform mobile growth.
3. the
table of
contents
Introduction
An overview of 2018 — and the emergence of
the cross-platform user.
04 Advocate
Referrals, influencers, and affiliates drive results —
but only if you can attribute those efforts.
01 Acquire
From organic and paid efforts to SEO and ASO, everything
you need to know about acquiring users cross-platform.
05 Attribute & Optimize
Attributing and optimizing is crucial to mobile growth. Find
out how to ensure your attribution is accurate.
02 Engage
Onboarding, push notifications, email, and in-store: All key
tactics for engaging your users.
Conclusion
The future of mobile growth is cross-platform.
03 Retain
Retention matters more than ever. Test and iterate on new
offers to keep users coming back.
Mobile Growth Handbook | Fourth Edition
| 3
4. This is an abridged version of the
To unlock 127 more pages of statistics, tips, tests,
and best practices, download the complete Mobile
Growth Handbook.
Unlock the complete
Mobile Growth Handbook
2019
Download Now
mobile growth handbook
21. This is an abridged version of the
To unlock the rest of the Acquire section — and 127
more pages of statistics, tips, tests, and best practices —
Download the complete Mobile Growth Handbook.
Unlock the complete
Mobile Growth Handbook
2019
Download Now
mobile growth handbook
22. Mobile Growth Handbook | Fourth Edition
| 22
Conclusion
A Look at the New Cross-Platform World
Measure
Engage
Retain
Advocate
Acquisition ads
Measure performance of acquisition
campaigns, and use deep links to power
frictionless new user experiences from
install ads into app content.
Journeys web-to-app
Turn low-cost mobile web traffic into
high-converting app users with custom,
targeted banners and interstitials.
Text-me-the-app (TMTA)
Drive mobile app installs from your
desktop website.
Organic search
Feature your app content on organic
search pages, even if you don’t have a
mobile website.
Social links
Drive users from external walled gardens,
including social media platforms, to your
own app content.
Universal email
Boost conversions by routing app users
directly to in-app content from email, all
while measuring the full cross-platform
performance of your email campaigns.
Re-engagement ads
Track performance across every network
as you re-engage users with your app or
web properties.
App-to-app linking
Drive engagement and growth by deep
linking users directly between connected
apps by using contextual data.
Push notifications
Deep link your users to relevant content
from push notifications.
Deferred deep linking
Take your users straight to the content
that engaged them, even through install
to prevent user drop-off.
Auto-login
Automatically log users in when they
install or open your app for the first
time from email or web.
Custom onboarding
Delight your users from the get-go by
personalizing new users’ onboarding
process using custom parameters passed
through the install process.
Content sharing
Give your users links to share app content
that route their friends to the same content
after install.
Referrals
Build powerful referral programs, while
measuring the k-factor of your most
engaged users—no promo codes required!
Invites
Enable your users to invite others and measure
the results with user-level influencer metrics.
Cross-platform personas
Recognize your users across web and
app (even when they aren't logged in)
using deterministic cross-platform
identifiers.
Acquire
Cross-channel insights
Compare all your marketing
channels (including web, email, ads,
social, and more) in one place.
Cohort analysis
Get apples-to-apples comparisons
for all of your marketing campaigns,
no matter where they happen.
Fraud detection
Protect your budget by spotting and
blocking fraudulent patterns as they
emerge, based on the world's largest
network of mobile device data.
Complete data freedom
Get your Branch data your way via
turnkey integrations, robust APIs,
webhooks, and CSV exports.
23. Mobile Growth Handbook | Fourth Edition
| 23
The 2019 MGH Contributors
Head of Growth
Director, Commerce
Business Lead
President &
Chief Customer Officer
CMO
Director of Business
Development
Head of
Self-Serve
Senior Director of
User Experience
Senior Product
Manager
Brand Growth
Director
Product Manager
Jessica
Messinger
Karine
Terzibachi
Myles
Kleeger
Nate
Johnson
Andreas
Homer
Reyana
Fayyaz
Jordan
Girman
Georgie
Mathews
Adam
Lauer
Aditya
Vaidyanathan
Global Head of
Growth Marketing
Patrick
Moran
24. Mobile Growth Handbook | Fourth Edition
| 24
The 2019 MGH Contributors
(Former) Growth PM
Director of Growth
Head of Marketing
VP Growth
Senior Marketing
Manager
(Former) Senior
Marketing Manager
Growth Marketing
Manager
Senior App Marketing &
Commercial Manager
(Former) Product
Manager
Director, Digital
Marketing
Stella
Wu
Thibault
Imbert
Olga
Padulosi
Preeti
Dalwani
Ali
McCourt
Chuck
Nguyen
Tanvi J.
Gupta
Carla
Manent
Andrea
Slobodien
Salah
Mustafa
Director of Sales, East
Tommy
Yannopoulos
25. Mobile Growth Handbook | Fourth Edition
| 25
The 2019 MGH Contributors
VP Global Growth
& Business Development
Product Manager,
Growth
Head of Product
Management
Director, Mobile
Product
(Former) Mobile
Product Manager
VP Growth
CMO
Marketing Associate
Director of Analytics
Claus
Enevoldsen
Kevin
Ma
Anurag
Agrawal
Mike
Antognoli
Robbie
Allen
Mae
Tuck
Tina
Kuan
Brett
Hutton
Bilal
Shaikh
Group Marketing Manager,
QBSE Acquisition
David (Buck)
Antestenis
26. Mobile Growth Handbook | Fourth Edition
| 26
Branch provides the leading cross-platform linking and attribution
platform, offering solutions that unify user experience and measurement
across devices and channels. We power mobile links and cross-platform
measurement to more than 3 billion monthly users across the globe, and
is a trusted cross-platform marketing, engagement and measurement
solution for over 50,000 apps — including Foursquare, BuzzFeed, Yelp,
OfferUp, and many more.
Ready to take your mobile growth to the next level with cross-platform
linking and accurate attribution? Our Sales team would be happy to set
up time to talk.
Contact Us
About
Find out more about attribution
and how Branch is revolutionizing
the space.
• Mobile Attribution 101: The Death of App Attribution
• Mobile Attribution 102: Building Attribution 2.0
• Mobile Attribution 103: The Rise of Persona Graph
27. This is an abridged version of the
To unlock 127 more pages of statistics, tips, tests,
and best practices, download the complete Mobile
Growth Handbook.
Unlock the complete
Mobile Growth Handbook
2019
Download Now
mobile growth handbook