Faster time to insight with Mobile research in Asia - SKIMMerlien Institute
Robin de Rooij of SKIM Singapore gave a presentation at the 2014 MRMW Asia Conference in Singapore on the topic of mobile research in Asia. The presentation compared mobile research to traditional CAPI research and found that while mobile research provides faster time to insight and can reach a broader demographic, it may not be suitable for all target groups and can produce different results than CAPI. Mobile research shows promise for the future but each market must be critically considered individually.
Los estudiantes asistieron a un espectáculo de tango en el teatro Hugo del Carril y disfrutaron de la música, los bailarines y la organización del evento. Elogiaron la gracia de los bailarines al moverse al compás de la música, la pasión del cantante y la calidad de la interpretación de los instrumentos. Se divirtieron en esta primera salida con sus compañeros.
- The document contains audience feedback on the costumes, location, and editing of a music video, as well as the design of the CD case and magazine advert for the album.
- The feedback indicates that the costumes fit the pop/rock genre and appeal to the audience, distinguishing the artists from other characters.
- The location also fits the genre and appeals to audiences by feeling familiar yet allowing imagination.
- Both the CD case and magazine advert were found to look professional, fit the genre, and encourage purchasing the album.
Think vs Thought, Mobile engagement at the point of influence - FieldagentMerlien Institute
The document announces an event called MRMW Chicago from May 27-30, 2014 at the Congress Plaza Hotel & Convention Center. It was organized by Field Agent, Inc. and lists title sponsors, gold sponsors, silver sponsors, workshop sponsors, association and education partners, and media partners who supported the event. The document contains slides that were likely presented at the event on topics like vine consumption, thinking thought, the zero, first, and second moments of truth in marketing, the power of crowdsourcing, and how mobile wins in terms of speed, cost and coverage.
The document announces a free lunch discussion on results-oriented management at the US Department of Agriculture. Agriculture Secretary Tom Vilsack has emphasized tying agency work to specific measurable results. The event will discuss how USDA is improving performance measures, using technology to enhance performance, and linking daily tasks to outcomes. Speakers will cover developing appropriate metrics, creating meaningful measures for decision makers, and managing budgets based on performance. Attendees can register in advance as seating is limited.
Insights and Innovations – today and the way forward for mobile research from...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Delving deeper into viewer experiences - How combined date collection technol...Merlien Institute
This document outlines the agenda for the MRMW Chicago conference from May 27-30, 2014. It provides details on sponsors, partners, and the schedule of workshops and presentations. One presentation focuses on how combining different data collection technologies can provide more robust insights into viewer experiences. Another presentation discusses how RealityMine uses passive mobile, emotional, and survey data to generate deep insights into daily life and media consumption.
Faster time to insight with Mobile research in Asia - SKIMMerlien Institute
Robin de Rooij of SKIM Singapore gave a presentation at the 2014 MRMW Asia Conference in Singapore on the topic of mobile research in Asia. The presentation compared mobile research to traditional CAPI research and found that while mobile research provides faster time to insight and can reach a broader demographic, it may not be suitable for all target groups and can produce different results than CAPI. Mobile research shows promise for the future but each market must be critically considered individually.
Los estudiantes asistieron a un espectáculo de tango en el teatro Hugo del Carril y disfrutaron de la música, los bailarines y la organización del evento. Elogiaron la gracia de los bailarines al moverse al compás de la música, la pasión del cantante y la calidad de la interpretación de los instrumentos. Se divirtieron en esta primera salida con sus compañeros.
- The document contains audience feedback on the costumes, location, and editing of a music video, as well as the design of the CD case and magazine advert for the album.
- The feedback indicates that the costumes fit the pop/rock genre and appeal to the audience, distinguishing the artists from other characters.
- The location also fits the genre and appeals to audiences by feeling familiar yet allowing imagination.
- Both the CD case and magazine advert were found to look professional, fit the genre, and encourage purchasing the album.
Think vs Thought, Mobile engagement at the point of influence - FieldagentMerlien Institute
The document announces an event called MRMW Chicago from May 27-30, 2014 at the Congress Plaza Hotel & Convention Center. It was organized by Field Agent, Inc. and lists title sponsors, gold sponsors, silver sponsors, workshop sponsors, association and education partners, and media partners who supported the event. The document contains slides that were likely presented at the event on topics like vine consumption, thinking thought, the zero, first, and second moments of truth in marketing, the power of crowdsourcing, and how mobile wins in terms of speed, cost and coverage.
The document announces a free lunch discussion on results-oriented management at the US Department of Agriculture. Agriculture Secretary Tom Vilsack has emphasized tying agency work to specific measurable results. The event will discuss how USDA is improving performance measures, using technology to enhance performance, and linking daily tasks to outcomes. Speakers will cover developing appropriate metrics, creating meaningful measures for decision makers, and managing budgets based on performance. Attendees can register in advance as seating is limited.
Insights and Innovations – today and the way forward for mobile research from...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Delving deeper into viewer experiences - How combined date collection technol...Merlien Institute
This document outlines the agenda for the MRMW Chicago conference from May 27-30, 2014. It provides details on sponsors, partners, and the schedule of workshops and presentations. One presentation focuses on how combining different data collection technologies can provide more robust insights into viewer experiences. Another presentation discusses how RealityMine uses passive mobile, emotional, and survey data to generate deep insights into daily life and media consumption.
The document summarizes a presentation given at the MRMW Chicago conference from May 27-30, 2014 about unlocking the potential of mobile research. It discusses how mobile has become a reality but researchers have been slow to adopt mobile, often just optimizing existing long surveys for mobile. It argues researchers should instead focus on respondent-optimized research through collaboration between clients, suppliers, and platforms to develop shorter, cross-platform surveys and leverage new mobile data sources. Adopting these practices can help researchers lead their organizations by better engaging respondents on mobile.
Seeing it from the other side reflections on a knowledge transfer placementMerlien Institute
The document summarizes Natalie Armstrong's experience on a knowledge transfer placement with the UK Cabinet Office's Strategy Unit. Some key points:
- The placement aimed to promote knowledge sharing between academics and policy organizations. Armstrong worked on projects related to health policy reform.
- The Strategy Unit employed around 45 people from various backgrounds to provide strategic policy advice, especially on cross-cutting issues. They emphasized a project-based approach to developing evidence-based strategies.
- Armstrong's projects included reforming minor ailment treatment in the NHS and developing a vision for maternity care. She learned about how policy is made and how academic research fits within other sources of evidence used in policymaking.
To mobile & beyond - General Mills' pursuit of richer insights via technology...Merlien Institute
at Market Research in the Mobile World Europe
23 - 26 September 2014, Belin, Germany
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
How mobile app usability research can strengthen brand engagement Merlien Institute
How mobile app usability research can strengthen brand engagement
Maritza DiSciullo - VP, Member Research & Intelligence - Navy Federal Credit Union
Elaine Offley - Member Research Strategist - Navy Federal Credit Union
Launching mobile apps to meet consumer demands while strengthening brand engagement. How Navy Federal used research to develop a successful mobile presence. What insights (and lessons) were learned and what challenges we expect to face in the new mobile channel.
Patrol officers make up the majority of police forces and are responsible for responding to calls for service, deterring crime through preventative patrols, and directing resources to high crime areas. Police departments deliver a variety of field services including patrol, investigation, traffic enforcement, and drug enforcement. Larger police departments have specialized units focused on traffic, vice, drugs, and gangs that conduct undercover operations, while smaller departments rely on patrol officers to handle most criminal investigations in addition to their regular duties.
The document discusses various hardware, software, and online tools used for a school film project. A video camera was used to film scenes and import them into iMovie for editing. An iMac was used to edit the film at home using iMovie, and a USB cable was used to transfer recordings. Photoshop was used to create a logo, and iMovie, PowerPoint, Google, Blogger, Prezi, Art of the Titles, and SlideShare were also utilized at various stages of the project. The author learned new skills in areas like camera work, video editing, and using different software and online presentation/sharing tools.
Brainstorming session - Providing top-notch (online) research that clients ca...Merlien Institute
The document summarizes the key discussion points from a brainstorming session on providing affordable online qualitative research. It notes that while clients think online research will be cheaper, platform rental costs can exceed face-to-face research costs. It also discusses how online research allows deeper insights but requires more moderation and analysis. Survey results show researchers currently use and plan to use a broad range of online tools like blogs, bulletin boards, and mobile apps. Benefits of online qualitative research include cost, speed, real-time insights, and international reach.
El documento presenta tres preguntas de diferentes temas como ciencias sociales, ciencias naturales y matemáticas. La primera pregunta trata sobre la forma de gobierno de Colombia y otros países, la segunda sobre las células y la ciencia que las estudia, y la tercera sobre operaciones matemáticas para hallar la mitad de un número.
The music video for Nickelback's "Photograph" analyzes as follows:
1) It fits the genre of rock through its use of guitars, drums, and Chad Kroeger's husky vocals.
2) The setting of a school and outdoor locations evoke nostalgia, matching the song's themes of memories.
3) Costumes of t-shirts and jeans project realism and fit the casual style of rock stars.
The document summarizes a presentation given at the MRMW Chicago conference from May 27-30, 2014 about unlocking the potential of mobile research. It discusses how mobile has become a reality but researchers have been slow to adopt mobile, often just optimizing existing long surveys for mobile. It argues researchers should instead focus on respondent-optimized research through collaboration between clients, suppliers, and platforms to develop shorter, cross-platform surveys and leverage new mobile data sources. Adopting these practices can help researchers lead their organizations by better engaging respondents on mobile.
Seeing it from the other side reflections on a knowledge transfer placementMerlien Institute
The document summarizes Natalie Armstrong's experience on a knowledge transfer placement with the UK Cabinet Office's Strategy Unit. Some key points:
- The placement aimed to promote knowledge sharing between academics and policy organizations. Armstrong worked on projects related to health policy reform.
- The Strategy Unit employed around 45 people from various backgrounds to provide strategic policy advice, especially on cross-cutting issues. They emphasized a project-based approach to developing evidence-based strategies.
- Armstrong's projects included reforming minor ailment treatment in the NHS and developing a vision for maternity care. She learned about how policy is made and how academic research fits within other sources of evidence used in policymaking.
To mobile & beyond - General Mills' pursuit of richer insights via technology...Merlien Institute
at Market Research in the Mobile World Europe
23 - 26 September 2014, Belin, Germany
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
How mobile app usability research can strengthen brand engagement Merlien Institute
How mobile app usability research can strengthen brand engagement
Maritza DiSciullo - VP, Member Research & Intelligence - Navy Federal Credit Union
Elaine Offley - Member Research Strategist - Navy Federal Credit Union
Launching mobile apps to meet consumer demands while strengthening brand engagement. How Navy Federal used research to develop a successful mobile presence. What insights (and lessons) were learned and what challenges we expect to face in the new mobile channel.
Patrol officers make up the majority of police forces and are responsible for responding to calls for service, deterring crime through preventative patrols, and directing resources to high crime areas. Police departments deliver a variety of field services including patrol, investigation, traffic enforcement, and drug enforcement. Larger police departments have specialized units focused on traffic, vice, drugs, and gangs that conduct undercover operations, while smaller departments rely on patrol officers to handle most criminal investigations in addition to their regular duties.
The document discusses various hardware, software, and online tools used for a school film project. A video camera was used to film scenes and import them into iMovie for editing. An iMac was used to edit the film at home using iMovie, and a USB cable was used to transfer recordings. Photoshop was used to create a logo, and iMovie, PowerPoint, Google, Blogger, Prezi, Art of the Titles, and SlideShare were also utilized at various stages of the project. The author learned new skills in areas like camera work, video editing, and using different software and online presentation/sharing tools.
Brainstorming session - Providing top-notch (online) research that clients ca...Merlien Institute
The document summarizes the key discussion points from a brainstorming session on providing affordable online qualitative research. It notes that while clients think online research will be cheaper, platform rental costs can exceed face-to-face research costs. It also discusses how online research allows deeper insights but requires more moderation and analysis. Survey results show researchers currently use and plan to use a broad range of online tools like blogs, bulletin boards, and mobile apps. Benefits of online qualitative research include cost, speed, real-time insights, and international reach.
El documento presenta tres preguntas de diferentes temas como ciencias sociales, ciencias naturales y matemáticas. La primera pregunta trata sobre la forma de gobierno de Colombia y otros países, la segunda sobre las células y la ciencia que las estudia, y la tercera sobre operaciones matemáticas para hallar la mitad de un número.
The music video for Nickelback's "Photograph" analyzes as follows:
1) It fits the genre of rock through its use of guitars, drums, and Chad Kroeger's husky vocals.
2) The setting of a school and outdoor locations evoke nostalgia, matching the song's themes of memories.
3) Costumes of t-shirts and jeans project realism and fit the casual style of rock stars.