A creativity strategy modelled from Walt Disney - Imagineering webinar Thursday 18 January 2024 APM People Specific Interest Group and Association for NLP Introduction from: Robert Dilts Presented by: Tim Lyons, Emma McNally and Reb Veale The link to the write up page and resources of this webinar: https://www.apm.org.uk/news/a-creativity-strategy-modelled-from-walt-disney-webinar/ Content description: Projects and programmes come fully equipped with a range of problems to be overcome and decisions that need to be made to move things forward when a solution is found. There are many different approaches to tackling problems, many books on the subject and a good deal of discussion in the APM Body of Knowledge. This webinar introduces a well-documented process that Walt Disney used to good effect when developing ideas. It’s known as ‘Imagineering’ and involves approaching a problem from three different perspectives: The Dreamer – generating alternatives and possibilities. The Realist – helping to define actions and steps. The Critic – evaluating payoffs and drawbacks. In this centenary year of the opening of the original Walt Disney studios, we assembled a group of experts who use this process to create a flexible and effective problem-solving ‘engine’ for their clients. Once taught, it can be used again and again in your environment.