SlideShare una empresa de Scribd logo
comms2point0.co.uk
@comms2point0
A pile of stats about video for comms
and PR in 2016
comms2point0.co.uk
@comms2point0
Introductions
“Going back about 10
years, most of what
we shared and
experienced was
text. Then it was
photos. And now
we’re entering into
a world where that’s
video.”
- Mark Zuckerburg, Facebook
Creativecommons:AlessioJaconahttps://flic.kr/p/EixX1V
comms2point0.co.uk
@comms2point0
In 2016 two thirds
of the UK population
have a smartphone
- Ofcom
s
PowerhouseMuseumhttps://flic.kr/p/czbH7o
comms2point0.co.uk
@comms2point0
s
Power
house
Museu
m
https
://fl
ic.kr
/p/cz
b
72 per cent of UK adults watch
short-form video
- Ofcom
Mooganic https://flic.kr/p/2sbbA
comms2point0.co.uk
@comms2point0
Video drives Buzzfeed web traffic
Creativecommons:AlessioJaconahttps://flic.kr/p/EixX1V
comms2point0.co.uk
@comms2point0
Video drives
local newspaper web traffic
Creativecommons:AlessioJaconahttps://flic.kr/p/EixX1V
comms2point0.co.uk
@comms2point0
10 places you could distribute
your video
1.YouTube direct.
2.Facebook direct – use insight and tag.
3.Twitter direct – use insight and tag.
4.Another social platform direct – use insight
5.Email people the link.
6.Embed in a web page.
7.A staff meeting or event.
8.A link attached to a press release.
9.Target media and influencers directly via
social media.
10. On a welcome screen on a loop.
@comms2point0
Dan Slee
@danslee
Email:
dan:@comms2point0.co.uk

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