This document provides tips and strategies for growing social media followers and online businesses. It discusses leveraging low hanging fruit by focusing on gaps in the market with high search volume and low competition. Various tools are recommended for keyword research, monitoring competitors, and building backlinks. Methods are presented for growing followers on Facebook and Twitter, engaging customers, and generating repeat business through email lists and strategic partnerships. Case studies demonstrate how providing value first can build an audience and lead to financial success.

1. Facebook, Twitter & Blogging: Secrets for More Followers More Traffic & More $$$ Tweet it up! #a4uexpo Retweet, Comment, Share – LIVE! Dave Cupples FatCowBusiness.com @FatCowBusiness Facebook.com/FatCowBusiness

2. While in School in Australia age 15 in 1999 … Image:onechickennugget.wordpress.com

3. From University Assignment to Multi-Million dollar online store … Image:travelhouseuk.co.uk

4. Low hanging fruit and Gaps in the Market Tactically choose what people are demanding, not just blindly creating content Invest your time, money, resources on the best opportunities -> the low hanging fruit Pick the GAPS in the market: ↑More Searches/Demand ↓Less Competition/Websites Image:marspec.com

5. SeoQuake for Firefox (Free) http://fcow.co/SQ Tells PR, Alexa Ranking, Backlinks, Domain age

6. SeoQuake tells you how hard it will be to get on Page #1 in Google …

9. Scrape Google Suggest

10. Übersuggest http://fcow.co/US

11. Don’t just blindly create backlinks … Spy on your competitors and find their most influential backlinks Image:edoyo.co.tv

12. Yahoo! Site Explorer http://fcow.co/YS

13. Open Site Explorer - http://fcow.co/OS

14. Spy on competitors and find their best / most shared content PostRank Topics - Free http://fcow.co/PR

15. Question & Answer Sites Yahoo! Answers - http://fcow.co/YA

16. LinkedIn Answers - http://fcow.co/LA

18. Safe guidelines:

19. < 200 follows a day

20. < 100 unfollows a day

21. Wait 3 days before unfollowingBest Tool -> Tweet Adderhttp://fcow.co/TA

22. e.g. Weight Loss website – followers from @LitenEasyAU and @JennyCraig

23. Facebook Ads – Which Factors make the most difference: Source:Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM

24. Millward Brown Google Image Ads study 1000 men and 1000 women Shown 5000 random image ads > 10 million clicks Results: Cleavage – 75% Recognizable Brands – 10% Images Blended with content of website - 10% Everything Else – 5% Source:http://fcow.co/SM

25. Shoemoney’s Facebook Ad Board Click Thru Experiment Made Ad Boards of actual Facebook ads, people asked to click Over 1 million total clicks Used ClicktaleHeatmap / Mouse tracking software -> http://fcow.co/CT Source:Shoemoney.com 2010http://fcow.co/SM

29. 61% of all clicks

31. 71% of all clicks on the page

33. Cranking up Saturation + Contrast increases CTR (according to tests by aimclear.com), try free image tool IrfanView.com Image Source:aimclear.com

34. How to steal competitors customer information to laser target Facebook Ads Female Aged 35-50+ High Income College / Grad School LIKES QuantCast.com

35. How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab BEFORE clicking LIKE AFTER clicking LIKE

36. Free app - Static HTML: iframe tabs Tutorial -> http://fcow.co/IF iFrameEngine free iFrame reveal tab - http://fcow.co/HU

37. The Real Money from online Business is REPEAT Customers It is far cheaper to market to an existing customerthan to a new customer Image:simpsoncrazy.com

38. First time customers Questions, Scammers, Timewasters, Hassles … NO TRUST Image:gottatopic.com & swing-smarter-baseball-hitting-drills.com

39. Repeat customers = Trust, Rapport, Relationship The value in a “business” is your list of people and the relationship you have with those people Image:merchantstand.com

40. If you send traffic straight to an affiliate offer -> you are leaving money on the table Capture lead via Email / Facebook -> market to them many times over Once customer opts in -> give good tips -> more trust -> more likely to follow recommendations and buy Good affiliate offers reflect lifetime customer value / ongoing commissions Image:forbes.com

41. $40 comm for $19.95 sale (200%) Possible by marketing on the back end -> selling many times over to existing customers Dating Tips Newsletter > 1 million subscribers Over $30 million sales per year http://fcow.co/DD

42. Spreets.com.au10 months = $40 million

43. Customer just placed their 89th order … their #1 customer has 246 Orders

44. Mint.com / Strongmail case study Large scale split test offering customers 3 different incentives to refer friends to join mint.com via email or various social networks

45. A – Competition to Win iPod Nano B – No incentive (control group) C – Beta access to exclusive features Source:strongmail.com - http://fcow.co/ST

46. How to supercharge email opt-ins You MUST give an incentive -> free eBook or video or digital content Email subscribe form BIG, BOLD, TOP RIGHT THIS is the business asset you are building! Screenshot:jonathanvolk.com

47. Pop it up and force them to make a decision -> increases signups by 500% PopupDomination -> http://fcow.co/PD Screenshot:johnchow.com

48. PLR Products (ebooks/videos) Warrior Forum – http://fcow.co/WF Master Resale Rights – http://fcow.co/MR

49. Automatic Sharing by Users to Social Media – WP Plugins Sexy Bookmarks - http://fcow.co/SB

50. Sharebar - http://fcow.co/SH

51. Scheduling & Bulk Uploading Content from CSV datafeeds to your Blog CSV Pig (has Free Version) - http://fcow.co/CP

52. WP Robot - http://fcow.co/WP Create autoblogs from Amazon feeds, Clickbank, Youtube, Yahoo Answers -> translate / rewrite

53. Scheduling Facebook/Twitter Updates Tweetdeck (Free) - http://fcow.co/TD Great for twitter, schedule posts to multiple accounts, auto link shortening

54. Hootsuite (Best) http://fcow.co/HS Upload scheduled posts from Excel / CSV file Full Facebook links with image preview

55. Syndicating Content from Blog / RSS to Twitter Twitterfeed.com

56. Syndicating Content from Blog / RSS to Facebook NetworkedBlogs - http://fcow.co/NB Step 2 - Syndication Step 1- Register a Blog

57. Automatically Syndicating your Content to Other Websites Zemanta – Firefox Add-on http://fcow.co/ZE SEOLinkVine.com

58. Automatically Submit to Multiple Article Directories & Blogs IM WishList Article Submitter- http://fcow.co/IM Free -> submit to 85 article directories Article Ranks - http://fcow.com/AR Free option -> drip feed spun / unique versions of articles to topic themed sites & blogs

59. How Social Media is changing the web Your audience now has an audience Image:venturebeat.com

60. Strategic Partnerships Find influencers with same target market Leverage off other databases Reciprocal email blasts Sharing on Facebook / retweeting on Twitter Start partnering with similar size and work up Interviews, Testimonials, Reviews, Comments Image:totalmerchant.net

62. Social Media Fans are a lot like women …

63. Case Study – Aquabumps.com Started by an Australian surfer who posted photographs of Bondi Beach every morning …

64. Started emailing a few mates to cheer them up at the office …

68. Give value first, build up desire, credibility and trust, and the $$$ will follow

69. Keep in Touch Slides, Links, Tutorials on my blog: http://FatCowBusiness.com/a4u Facebook.com/FatCowBusiness @FatCowBusiness, @DaveCupples Dave@FatCowBusiness.com