This document outlines 10 key marketing trends for 2017 and ideas for exceeding customer expectations. It discusses how cognitive insights will revolutionize how marketers deepen customer connections and fuel strategic growth by tapping into structured and unstructured data. It also discusses how companies should shift from having a "mobile strategy" to creating an engagement strategy for customers across all channels and devices. The document provides an overview of 10 marketing trends and ideas that marketers can use to better understand customers and provide excellent experiences.
Digital Marketing: Are You Ready to Go Agile?" Mohamed Mahdy
Digital marketing requires an agile approach that allows companies to listen to customers, respond quickly, and adapt strategies based on measurement. An agile strategy encompasses the ability to listen to social media, respond to customer needs in real time, measure the effectiveness of campaigns, adapt quickly to failures or market changes, and anticipate future customer wants. Companies must change their culture to prioritize experimentation and rapid testing in order to successfully execute an agile digital strategy.
Digital Marketing: Are You Ready to Go Agile?Mohamed Mahdy
Digital marketing requires an agile approach that allows companies to listen to customers, respond quickly, and adapt strategies based on measurement. An agile strategy encompasses the ability to listen to social media, respond to customer needs in real time, measure the effectiveness of campaigns, adapt quickly to failures or market changes, and anticipate future customer wants. Companies must change their culture to prioritize experimentation and rapid testing in order to successfully execute an agile digital strategy.
This document provides an overview of Prudential Retirement's content marketing strategy. It discusses what content marketing is and its benefits over traditional marketing approaches. The document then outlines Prudential's content marketing objectives, including increasing awareness, thought leadership, and engagement. It also discusses targeting customer segments and creating buyer personas. Finally, it proposes initial content topics related to life stages and financial goals.
This document discusses how to structure an agile team for real-time marketing. It recommends teams comprised of "Renaissance junkies" with broad interests and expertise across many areas. Team members should collaborate more tightly throughout the process, with activities blending together and everyone involved in social listening, content development, and engagement. A trial-and-error approach is needed as real-time marketing is still experimental. Teams require flexibility and a willingness to take risks and iterate quickly without attached to single concepts.
The document discusses 20 marketing trends for 2022. Some of the key trends include:
1. Consumer values and expectations have shifted drastically due to the COVID pandemic, requiring brands to strategize and create new strategies to meet these changes.
2. Marketers must focus on building their first-party data strategies and personalizing experiences as third-party cookies are being phased out.
3. Research is becoming more democratized, with insights being generated through collaboration across organizations rather than isolated reports.
4. Testing and optimization are becoming ingrained in marketing organizations through increased investment in testing technology and dedicated teams.
This document outlines 10 key marketing trends for 2017 and ideas for exceeding customer expectations. It discusses how cognitive insights will revolutionize how marketers deepen customer connections and fuel strategic growth by tapping into structured and unstructured data. It also discusses how companies should shift from having a "mobile strategy" to creating an engagement strategy for customers across all channels and devices. The document provides an overview of 10 marketing trends and ideas that marketers can use to better understand customers and provide excellent experiences.
Digital Marketing: Are You Ready to Go Agile?" Mohamed Mahdy
Digital marketing requires an agile approach that allows companies to listen to customers, respond quickly, and adapt strategies based on measurement. An agile strategy encompasses the ability to listen to social media, respond to customer needs in real time, measure the effectiveness of campaigns, adapt quickly to failures or market changes, and anticipate future customer wants. Companies must change their culture to prioritize experimentation and rapid testing in order to successfully execute an agile digital strategy.
Digital Marketing: Are You Ready to Go Agile?Mohamed Mahdy
Digital marketing requires an agile approach that allows companies to listen to customers, respond quickly, and adapt strategies based on measurement. An agile strategy encompasses the ability to listen to social media, respond to customer needs in real time, measure the effectiveness of campaigns, adapt quickly to failures or market changes, and anticipate future customer wants. Companies must change their culture to prioritize experimentation and rapid testing in order to successfully execute an agile digital strategy.
This document provides an overview of Prudential Retirement's content marketing strategy. It discusses what content marketing is and its benefits over traditional marketing approaches. The document then outlines Prudential's content marketing objectives, including increasing awareness, thought leadership, and engagement. It also discusses targeting customer segments and creating buyer personas. Finally, it proposes initial content topics related to life stages and financial goals.
This document discusses how to structure an agile team for real-time marketing. It recommends teams comprised of "Renaissance junkies" with broad interests and expertise across many areas. Team members should collaborate more tightly throughout the process, with activities blending together and everyone involved in social listening, content development, and engagement. A trial-and-error approach is needed as real-time marketing is still experimental. Teams require flexibility and a willingness to take risks and iterate quickly without attached to single concepts.
The document discusses 20 marketing trends for 2022. Some of the key trends include:
1. Consumer values and expectations have shifted drastically due to the COVID pandemic, requiring brands to strategize and create new strategies to meet these changes.
2. Marketers must focus on building their first-party data strategies and personalizing experiences as third-party cookies are being phased out.
3. Research is becoming more democratized, with insights being generated through collaboration across organizations rather than isolated reports.
4. Testing and optimization are becoming ingrained in marketing organizations through increased investment in testing technology and dedicated teams.
THE COLLAPSE AND REBIRTH OF ADVERTISINGJohn McGarry
At 2mrw, we asked ourselves, “What if…”; what if all that advertising money could actually be spent in a more effective way where people benefited more than the advertising industry. To that end, we’re releasing findings through a detailed white paper.
Most global industries have changed and are evolving at a quickening pace due to technological advancements in device and distribution. The film, music, photography, news and media industries will never be the same. These industries continue to evolve dramatically and there have been many winners and losers throughout the process. Why has the advertising industry fundamentally remained the same?
The document discusses how traditional advertising is becoming ineffective due to changing consumer behaviors and the rapid pace of technological change. Message-centric advertising that interrupts audiences is not as effective as value-centric advertising, which provides people with useful content or experiences that also promote the brand. Successful companies like Netflix, Apple and Kraft are realizing much higher returns by creating valuable content for audiences rather than just messages about their brands. For advertising to be effective in the future, it needs to shift from a focus on messages to delivering real value and utility for people in a way that aligns with brands.
How the crumbling foundation of the advertising industry as we know it is making way for a new, more valuable one.
At 2mrw, we asked ourselves, “What if…”; what if all that advertising money could actually be spent in a more effective way where people benefited more than the advertising industry. To that end, we’re releasing findings through a detailed white paper.
Most global industries have changed and are evolving at a quickening pace due to technological advancements in device and distribution. The film, music, photography, news and media industries will never be the same. These industries continue to evolve dramatically and there have been many winners and losers throughout the process. Why has the advertising industry fundamentally remained the same?
Marketing is often not properly understood yet it is critical to every business. In this slideshare, Marketing Minds covers the following:
* Explains what is marketing in the simplest form
* Explains the difference between marketing and sales
* Biggest challenges that has changed marketing
* How these changes are predicted to affect business including marketing trends and predictions.
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
The document discusses various aspects of digital and social media marketing. It covers topics like acquiring and engaging users through different digital channels including search engine marketing, mobile marketing, video marketing and social media marketing. It provides details on digital acquisition, effective customer acquisition processes for online businesses, and how to develop a digital acquisition strategy. It also discusses understanding the relationship between content and branding and its impact on sales. Finally, it covers topics like mobile marketing, video marketing and types of marketing videos.
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingJomer Gregorio
Ready to ride the wave of viral success in 2024? Our latest presentation spills the secrets on how to elevate your business through social media marketing. Here are practical tips and strategies that will set your brand on fire. Click below to catch the viral vibes now! #SocialMediaMarketing #BusinessSuccess #ViralMarketing
Full blog here - https://digitalmarketingphilippines.com/viral-vibes-in-2024-how-to-elevate-your-business-social-media-marketing-infographic/
The Power of Influencer Marketing How to Harness the Influence for Your Busin...SEOHabibi
In the ever-evolving landscape of digital marketing, the phenomenon of influencer marketing has emerged as a formidable force, redefining the way brands connect with their audiences. At its core, influencer marketing harnesses the inherent power of relatability and authenticity, leveraging individuals who have established trust and credibility within specific niches or communities. This dynamic approach transforms traditional advertising narratives, replacing them with genuine and personal endorsements that resonate deeply with consumers.
1. Use clear messaging tailored to specific events and audiences. Update materials for different markets and attendees.
2. Invite existing customers to events to strengthen relationships and opportunities for follow-up business. Customers may bring new contacts.
3. Connect marketing efforts to sales data to understand impact and inform future strategies. Analyze customer behavior changes over time to maximize impact before losing customers to competitors.
Digital marketing
Traditional public relations firms have begun to adapt and rethink their marketing strategies in response to the emergence of new digital communication tools in order to meet the evolving requirements of their clients. Digitalization accounts for 80% of PR marketing today. Companies are reinventing their
Digital marketing
Traditional public relations firms have begun to adapt and rethink their marketing strategies in response to the emergence of new digital communication tools in order to meet the evolving requirements of
Top Social Selling Tools For Your Business In 2024.pdfCiente
Brands tap into Gen-Z’s world by leveraging social media. But it’s the social selling tools that transform this digital engagement into real-world revenue.
6 Reasons to Boost Up Business in Digital marketing9 series
Marketing has made considerable progress from the meeting rooms and it’s significantly more entertaining to play in the advanced advertising space than it’s ever been before.
This document discusses how data science can help solve problems in marketing. It provides examples of common marketing problems such as customer segmentation, predictive modeling, personalization, optimization, and A/B testing. It then explains how data science techniques like analyzing customer data can help companies develop more effective marketing strategies by providing insights into customer behavior and preferences. Specifically, data science allows companies to identify customer segments, predict future behaviors, deliver personalized messages, maximize marketing efforts, and test strategies. Overall, the document argues that data science is a useful tool for marketing because it can help companies make more informed decisions by analyzing customer data.
This document discusses branding and the branding process. It defines branding as the complete experience between a product/company and its consumers. When done effectively, branding builds loyalty and community. The branding process is a collaboration between agencies and clients and incorporates various communication, design, and marketing disciplines. It involves five key steps: positioning, perception, value, content, and sales. Each step is supported by specific branding practice areas like messaging, design, public relations, social media, and marketing.
1) Sandra Zoratti advises marketers to focus on the quality rather than quantity of customer engagements. Metrics like customer loyalty, churn rate, and time spent consuming content provide better insights than volume metrics.
2) Understanding the entire customer journey across multiple channels is important for evaluating effectiveness and building loyalty. No single channel tells the full story.
3) Emotional attention metrics that measure customer behaviors and outcomes, like content consumption leading to further engagement, provide meaningful insights for marketers. The ultimate goals are increasing revenue from new and existing customers.
The Ultimate Guide to Social Media Advertising Platforms.pdfSocially Savvy
As the digital realm continues to shape the way we interact, conduct business, and share information, social media platforms have become a bustling marketplace for marketers and businesses seeking to establish a formidable online presence. This guide aims to unravel the intricacies of social media advertising, demystify the vast array of platforms available, and equip you with the knowledge and strategies needed to harness their potential to drive success.
Whether you're a marketing professional, an entrepreneur, or someone simply curious about the digital advertising universe, this guide will provide insights and actionable tips to help you make informed decisions and create effective social media advertising campaigns. From the giants like Facebook and Instagram to the rising stars like TikTok, we'll explore the strengths, nuances, and opportunities presented by each platform.
We'll delve into the mechanics of ad creation, targeting, and optimization, unravel the latest trends in the world of social media advertising, and address the challenges that marketers face in this fast-paced environment. Our goal is to empower you with the knowledge to not only survive but thrive in the ever-shifting sands of social media advertising.
The creative process for programmatic: A guide for marketersIAB Europe
Brands can find more success with programmatic if they build their creative strategy using the data from their programmatic campaigns. This guide helps marketers and agencies understand how to connect the dots between data and creative, and equips them with a 5-phase framework to make this a reality in their next campaign.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
Más contenido relacionado
Similar a Accenture-ME-Issue4-Interactive-PDF-Download.pdf
THE COLLAPSE AND REBIRTH OF ADVERTISINGJohn McGarry
At 2mrw, we asked ourselves, “What if…”; what if all that advertising money could actually be spent in a more effective way where people benefited more than the advertising industry. To that end, we’re releasing findings through a detailed white paper.
Most global industries have changed and are evolving at a quickening pace due to technological advancements in device and distribution. The film, music, photography, news and media industries will never be the same. These industries continue to evolve dramatically and there have been many winners and losers throughout the process. Why has the advertising industry fundamentally remained the same?
The document discusses how traditional advertising is becoming ineffective due to changing consumer behaviors and the rapid pace of technological change. Message-centric advertising that interrupts audiences is not as effective as value-centric advertising, which provides people with useful content or experiences that also promote the brand. Successful companies like Netflix, Apple and Kraft are realizing much higher returns by creating valuable content for audiences rather than just messages about their brands. For advertising to be effective in the future, it needs to shift from a focus on messages to delivering real value and utility for people in a way that aligns with brands.
How the crumbling foundation of the advertising industry as we know it is making way for a new, more valuable one.
At 2mrw, we asked ourselves, “What if…”; what if all that advertising money could actually be spent in a more effective way where people benefited more than the advertising industry. To that end, we’re releasing findings through a detailed white paper.
Most global industries have changed and are evolving at a quickening pace due to technological advancements in device and distribution. The film, music, photography, news and media industries will never be the same. These industries continue to evolve dramatically and there have been many winners and losers throughout the process. Why has the advertising industry fundamentally remained the same?
Marketing is often not properly understood yet it is critical to every business. In this slideshare, Marketing Minds covers the following:
* Explains what is marketing in the simplest form
* Explains the difference between marketing and sales
* Biggest challenges that has changed marketing
* How these changes are predicted to affect business including marketing trends and predictions.
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
The document discusses various aspects of digital and social media marketing. It covers topics like acquiring and engaging users through different digital channels including search engine marketing, mobile marketing, video marketing and social media marketing. It provides details on digital acquisition, effective customer acquisition processes for online businesses, and how to develop a digital acquisition strategy. It also discusses understanding the relationship between content and branding and its impact on sales. Finally, it covers topics like mobile marketing, video marketing and types of marketing videos.
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingJomer Gregorio
Ready to ride the wave of viral success in 2024? Our latest presentation spills the secrets on how to elevate your business through social media marketing. Here are practical tips and strategies that will set your brand on fire. Click below to catch the viral vibes now! #SocialMediaMarketing #BusinessSuccess #ViralMarketing
Full blog here - https://digitalmarketingphilippines.com/viral-vibes-in-2024-how-to-elevate-your-business-social-media-marketing-infographic/
The Power of Influencer Marketing How to Harness the Influence for Your Busin...SEOHabibi
In the ever-evolving landscape of digital marketing, the phenomenon of influencer marketing has emerged as a formidable force, redefining the way brands connect with their audiences. At its core, influencer marketing harnesses the inherent power of relatability and authenticity, leveraging individuals who have established trust and credibility within specific niches or communities. This dynamic approach transforms traditional advertising narratives, replacing them with genuine and personal endorsements that resonate deeply with consumers.
1. Use clear messaging tailored to specific events and audiences. Update materials for different markets and attendees.
2. Invite existing customers to events to strengthen relationships and opportunities for follow-up business. Customers may bring new contacts.
3. Connect marketing efforts to sales data to understand impact and inform future strategies. Analyze customer behavior changes over time to maximize impact before losing customers to competitors.
Digital marketing
Traditional public relations firms have begun to adapt and rethink their marketing strategies in response to the emergence of new digital communication tools in order to meet the evolving requirements of their clients. Digitalization accounts for 80% of PR marketing today. Companies are reinventing their
Digital marketing
Traditional public relations firms have begun to adapt and rethink their marketing strategies in response to the emergence of new digital communication tools in order to meet the evolving requirements of
Top Social Selling Tools For Your Business In 2024.pdfCiente
Brands tap into Gen-Z’s world by leveraging social media. But it’s the social selling tools that transform this digital engagement into real-world revenue.
6 Reasons to Boost Up Business in Digital marketing9 series
Marketing has made considerable progress from the meeting rooms and it’s significantly more entertaining to play in the advanced advertising space than it’s ever been before.
This document discusses how data science can help solve problems in marketing. It provides examples of common marketing problems such as customer segmentation, predictive modeling, personalization, optimization, and A/B testing. It then explains how data science techniques like analyzing customer data can help companies develop more effective marketing strategies by providing insights into customer behavior and preferences. Specifically, data science allows companies to identify customer segments, predict future behaviors, deliver personalized messages, maximize marketing efforts, and test strategies. Overall, the document argues that data science is a useful tool for marketing because it can help companies make more informed decisions by analyzing customer data.
This document discusses branding and the branding process. It defines branding as the complete experience between a product/company and its consumers. When done effectively, branding builds loyalty and community. The branding process is a collaboration between agencies and clients and incorporates various communication, design, and marketing disciplines. It involves five key steps: positioning, perception, value, content, and sales. Each step is supported by specific branding practice areas like messaging, design, public relations, social media, and marketing.
1) Sandra Zoratti advises marketers to focus on the quality rather than quantity of customer engagements. Metrics like customer loyalty, churn rate, and time spent consuming content provide better insights than volume metrics.
2) Understanding the entire customer journey across multiple channels is important for evaluating effectiveness and building loyalty. No single channel tells the full story.
3) Emotional attention metrics that measure customer behaviors and outcomes, like content consumption leading to further engagement, provide meaningful insights for marketers. The ultimate goals are increasing revenue from new and existing customers.
The Ultimate Guide to Social Media Advertising Platforms.pdfSocially Savvy
As the digital realm continues to shape the way we interact, conduct business, and share information, social media platforms have become a bustling marketplace for marketers and businesses seeking to establish a formidable online presence. This guide aims to unravel the intricacies of social media advertising, demystify the vast array of platforms available, and equip you with the knowledge and strategies needed to harness their potential to drive success.
Whether you're a marketing professional, an entrepreneur, or someone simply curious about the digital advertising universe, this guide will provide insights and actionable tips to help you make informed decisions and create effective social media advertising campaigns. From the giants like Facebook and Instagram to the rising stars like TikTok, we'll explore the strengths, nuances, and opportunities presented by each platform.
We'll delve into the mechanics of ad creation, targeting, and optimization, unravel the latest trends in the world of social media advertising, and address the challenges that marketers face in this fast-paced environment. Our goal is to empower you with the knowledge to not only survive but thrive in the ever-shifting sands of social media advertising.
The creative process for programmatic: A guide for marketersIAB Europe
Brands can find more success with programmatic if they build their creative strategy using the data from their programmatic campaigns. This guide helps marketers and agencies understand how to connect the dots between data and creative, and equips them with a 5-phase framework to make this a reality in their next campaign.
Similar a Accenture-ME-Issue4-Interactive-PDF-Download.pdf (20)
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
1. Issue #4
M&E Spotlight
Trends and insights shaping the
world of Media & Entertainment
Issue 4:
Optimize for
time spent
Part of
Accenture’s
continuing Media
& Entertainment
Trends series
Part of The Future of Marketing series
Measure
engagement
Target best-fit
acquisitions
Rewire for continuous
experimentation
Benefits
for marketing team
& overall company
2. We’ve lived—and are still living—through a time of
profound change to everyday existence. As a result,
viewer’s motivations and their expectations of what a
great entertainment experience should be like are
shifting more than we’ve seen at any other time in history.
But just as the race to keep up with changed customers is
accelerating, marketers are tapped out. Shrinking budgets,
the proliferation of channels to manage, and endless
streams of data to analyze are only adding to the
exhaustion. If marketers can cut away distractions and
busy work to focus on connecting with customers where
they are, though, they can revive—and even thrive.
At times it feels like consumers of media and entertainment
are evolving faster than any other, driving CMOs of these
organizations to be laser focused on their mission to own
“time spent.”
To become the signal in the noise, media and
entertainment marketers will need to deliver
the most-engaging content through an
enjoyable platform experience across all
channels 24 hours a day.
THE FUTURE OF MARKETING IN MEDIA 2
3. The Thriver difference:
We’ve identified five areas of focus for media
marketing leaders seeking to dive into the
future of marketing:
Rediscover your purpose
Embrace dynamism
THE FUTURE OF MARKETING IN MEDIA 3
Connect the fragmented experience
Focus on customer lifetime value
Optimize for time spent
4. Optimize for
time spent
With access to more content than ever before,
consumers are picking winners and losers by
allocating eyeshare to their preferred platforms.
For years, digital natives have measured success
against time spent on their platforms. Legacy
media companies often lag behind, measuring
success against title profitability.
To win the competition for consumer eyeshare,
they must close this gap by offering zeitgeist-
driving content through an easy-to-use platform
that operates smoothly on all consumer devices
and across global markets.
THE FUTURE OF MARKETING IN MEDIA 4
5. Where to start?
01. Measure engagement
As marketers, we absolutely need to understand our customers
on a deeper level and the larger contexts they care about.
This requires a combination of human and machine ingenuity.
Capture, consolidate, and analyze customer engagement data
to identify which titles drive the highest levels of engagement
across the library.
The reality is that as people’s mindsets and viewing patterns
transform, marketing must follow. To reach people where
they are, marketers must deeply understand new customer
motivations and expectations and respond to them. If they
don’t, people will vote with their eyes, choosing to “change the
channel” to someone who better aligns with their new values.
91% of Thrivers
believe that customers’
behaviors are changing
faster than ever.
THE FUTURE OF MARKETING IN MEDIA 5
6. Walt Disney Studios’ StudioLAB and
Accenture create digital twinning tools
to support the next generation
of filmmaking.
The next generation of filmmaking requires
innovative storytellers and cutting-edge
technology. That’s why the Walt Disney Studio’s
StudioLAB, an advanced division for creative
technologies, partnered with Accenture to
help advance its pre-production processes and
collaboration.
Together, we produced new digital twinning tools
that allow the studio to recreate physical sets,
spaces and props virtually in just minutes, so the
magic can happen wherever creativity sparks.
Empowering film creatives
with digital twins
SPOTLIGHT
THE FUTURE OF MARKETING IN MEDIA 6
Learn more
7. 02. Target best-fit acquisitions
Use customer data to identify acquisition targets,
expanding the content library to close weak spots
and double down on what already works.
Thrivers have implemented AI at far higher rates.
This enables them to quickly localize and personalize
content and campaigns with its ability to predict customer
intents based on each customer’s profile, behavioral and
contextual data. Then they design experiences and offers
around these intents. In addition to that, AI can help
predict the additional content that will aid in cementing
engagement.
The goal is to discover—and then deliver messages,
content and experiences that are relevant to customers’
“right-now” needs.
Media & Entertainment Thrivers do this with a more
adaptive, agile organization that values experimentation
and test-learn-tweak-repeat approaches. They continuously
follow the pulse of customer change, tossing aside the
content that’s not resonating.
THE FUTURE OF MARKETING IN MEDIA 7
8. SPOTLIGHT
Reinvent for growth
Media strategies for an atomized,
multidimensional landscape.
With audience attention atomizing and consumers
signaling that the media landscape is in need of
reimagination, business models are under siege.
With the horizon offering metaverse dreams and
recession woes, the path forward starts with deep
consumer insights from Accenture’s Second
Annual Global Entertainment Study.
We learn that 86% of consumers would be
interested in a single app that can provide all
the services they want on a single platform.
41% say it’s something they’d pay for.
In the full report, explore how the future for
Media & Entertainment companies points to
reimagined entertainment platforms that meet
consumers’ needs for simplicity, customization
and the right mix of varied content and services.
THE FUTURE OF MARKETING IN MEDIA 8
Learn more
9. 03. Rewire for continuous
experimentation
Experiment with gaming, user-uploaded content, and more to see
what brings consumers back to your content time and time again.
Create an environment where all ideas can be considered—and
remember—little ideas are important and can deliver big impact.
Allow for ongoing and rigorous experimentation to easily test
new entertainment ideas to find those to invest in at scale—
ensuring that the organization is change ready by design.
Thrivers understand that connecting with customers in these ways
demands both innovative thinking and implementation at scale.
In fact, Thrivers believe that the chief innovation officer is the
most important executive to collaborate with to impact business
priorities and deliver on brand purpose.
Less than half as many Survivors value this collaboration in the
same way. Moreover, Thrivers view innovative products and
services that sustain growth as a critical success factor—second
only to customer satisfaction. For Survivors, innovation is well
down the list of marketing’s success measures.
Compared to Survivors,
Thrivers are 40% more likely
to rank innovation and
originality as an important
future skill.
THE FUTURE OF MARKETING IN MEDIA 9
10. Interacting with users in new and unique
ways helped FanDuel better understand
their audience.
To build on the rapid growth from fantasy sports
and sports betting, FanDuel wanted to increase
awareness of its Daily Fantasy Sports and
FanDuel Sportsbook lines of business. Working
with Accenture Song, FanDuel activated a multi-
platform full-funnel strategy with dedicated
budgets for user acquisition, retention, and
reactivation.
With Accenture Song’s help, FanDuel has engaged
with a wider fan base on social media, helping
them connect with other players and “get in the
game” with insights into favored teams. That’s
helped FanDuel scale seamlessly into new markets
in North America and maximize user engagement
as they grow.
A play-by-play strategy to
drive maximum engagement
SPOTLIGHT
THE FUTURE OF MARKETING IN MEDIA 10
11. Benefits to media companies
Accelerated growth
History has shown that
subscriber counts grow rapidly
each time a platform releases
a ‘zeitgeist-provoking’ piece of
content.
Increased pricing
power
Engaged customers are
willing to absorb price
increases, add additional
services, and purchase
third-party add-ons through
a preferred platform.
Improved return on
investments
Customer engagement is the
best predictor of retention.
Releasing content that
optimizes time spent reinforces
the virtuous cycle.
THE FUTURE OF MARKETING IN MEDIA 11
12. About the authors
John Peters
Managing Director & Lead,
Media & Entertainment
John supports growth strategy and
technology-led innovation across
distribution, digital supply chain,
finance, marketing and production.
Greg Jensen
Managing Director,
Media & Entertainment
For over 10 years, Greg has helped
many of the world’s most-recognized
media brands imagine and deliver
transformational business results.
Sarah Alebachew
Senior Manager,
Media & Entertainment
Sarah helps clients across the media
and entertainment industry develop
world-class experiences and solve
complex business challenges.
THE FUTURE OF MARKETING IN MEDIA 12
john.s.peters@accenture.com greg.jensen@accenture.com sarah.alebachew@accenture.com