Presentation for 2011 Assoc. for Commuter Transp. Conference. How to communicate transportation via social media outlets & the importance of driving your own messaging with creative strategies.
This document summarizes a social media strategy workshop that discusses defining goals, audiences, and channels for an effective social media presence. It addresses the following key points:
1) The social media landscape has many platforms to choose from, including microblogging, Facebook, video, images, and blogs. The workshop helps attendees start defining goals, audiences, and top channels to focus on.
2) Attendees work in groups to define a core audience segment, online persona for that segment, and top 3 social media channels to use and encourage community engagement.
3) The document provides tips on using social media to spread offers and news, including making content shareable, clear, and "viral ready".
This document provides guidance on executing a social media strategy through a series of workshop prompts and questions. It addresses topics like responding to issues on social media, creating content plans, setting goals and metrics, developing social media policies and procedures, and driving engagement across multiple channels. Participants are asked to develop tactical plans, content calendars, sample policies, and ideas for cross-channel promotion. The overall document aims to help people strategize, plan, and problem-solve for effective social media use.
Social Media & Email Marketing OverviewLMarsh66
Overview of various social media platforms, including suggestions for managing your SM presence. Overview of email marketing, including a tour of MailChimp features.
Send Your First Broadcast Launch Party WebinarInfusionsoft
Slides for the exclusive webinar presented during our Infusionsoft Send Your First Broadcast LAUNCH PARTY. Covers various content including email marketing 1.0, double your sales success path, social media marketing, usage of creative commons.
The document discusses the evolution of marketing from traditional to integral marketing. It notes that integral marketing includes both traditional and online marketing techniques. It argues that the best practice is to build communities and engage in conversations rather than just pushing messages out. It recommends several content types like blogs, podcasts, videos and news releases to start conversations and build authority through search engine optimization.
If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to will show you how to set up a Facebook Page and use it to your advantage.
This document summarizes a social media strategy workshop that discusses defining goals, audiences, and channels for an effective social media presence. It addresses the following key points:
1) The social media landscape has many platforms to choose from, including microblogging, Facebook, video, images, and blogs. The workshop helps attendees start defining goals, audiences, and top channels to focus on.
2) Attendees work in groups to define a core audience segment, online persona for that segment, and top 3 social media channels to use and encourage community engagement.
3) The document provides tips on using social media to spread offers and news, including making content shareable, clear, and "viral ready".
This document provides guidance on executing a social media strategy through a series of workshop prompts and questions. It addresses topics like responding to issues on social media, creating content plans, setting goals and metrics, developing social media policies and procedures, and driving engagement across multiple channels. Participants are asked to develop tactical plans, content calendars, sample policies, and ideas for cross-channel promotion. The overall document aims to help people strategize, plan, and problem-solve for effective social media use.
Social Media & Email Marketing OverviewLMarsh66
Overview of various social media platforms, including suggestions for managing your SM presence. Overview of email marketing, including a tour of MailChimp features.
Send Your First Broadcast Launch Party WebinarInfusionsoft
Slides for the exclusive webinar presented during our Infusionsoft Send Your First Broadcast LAUNCH PARTY. Covers various content including email marketing 1.0, double your sales success path, social media marketing, usage of creative commons.
The document discusses the evolution of marketing from traditional to integral marketing. It notes that integral marketing includes both traditional and online marketing techniques. It argues that the best practice is to build communities and engage in conversations rather than just pushing messages out. It recommends several content types like blogs, podcasts, videos and news releases to start conversations and build authority through search engine optimization.
If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to will show you how to set up a Facebook Page and use it to your advantage.
From a presentation given by MWI CEO Josh Steimle to the American Chamber of Commerce on July 9th, 2014.
Learn what digital public relations is, and how you can use it to grow your business.
#BiznessBranding Social Marketing for Existing Businesses Lady Bizness
This presentation was given at the 5th Annual GTCC Small Business Summit to the existing track for small businesses. The goal is to take the social media platform that suits your business and your personal needs and expand it for more traction. Finding tools that make marketing easier will save a business time and money.
This document provides guidance on using social media for marketing purposes. It recommends starting with Facebook, LinkedIn, and Twitter due to their ease of use and professional nature. The goals of social media marketing should be to increase brand awareness, build community, sell products, and serve customers while supporting larger campaigns. Success can be tracked by following growth, user engagement metrics, and on-site traffic and conversions. Regular posting of expert opinions, behind-the-scenes access, company facts and trends can provide valuable content. The document suggests enabling collaboration across departments and having social media policies in place before getting started on small steps like listening to customers and regularly revising strategies based on results.
Uriah Av-Ron presentation at The Junction, Nov. Oasis PR
The document provides tips for emerging tech companies to conduct effective public relations without hiring a PR agency. It recommends that companies identify 5 journalists or bloggers relevant to their industry, research what those influencers have written about, and pitch their startup to those individuals directly by telling their story in under 150 words and focusing on how their technology solves problems for readers. It also cautions companies to be realistic about expectations and make the story about the influencer and their readers rather than just the company itself.
The document discusses how semantic technology can help publishers monetize social content by addressing new challenges from social media. It argues that understanding content through semantic analysis can help classify content and audiences, enabling publishers to optimize monetization by connecting with readers, creating high CPM ad inventory, and focusing journalism. Proper understanding and classification of social content using semantic technology provides tangible benefits like return on content and can help publishers maximize value from social media.
This document provides 5 out-of-the-box job networking strategies for 2010:
1) Write recommendations for connections on LinkedIn and have them do the same to help each other and potentially find new opportunities.
2) Host your own networking events among your connections to meet new people and find potential business partners.
3) Create a Facebook fan page to build an online community and share job search updates to expand your network.
4) Get on local radio shows either as a guest or host to promote your expertise and field to a wider audience and make new connections.
5) Have children help pass out your business cards carefully to others who may have potential job opportunities.
Blogging: Beyond the Post - Tips and TacticsKemp Edmonds
This document provides tips and best practices for blogging. It discusses how blogs should focus on digital communication and newsletters rather than just posts. Content should be integrated across platforms like Twitter and syndicated. Regular, unique and valuable content is important. Providing value to readers through insights, building networks, and making commenting easy are tactics for blog success. Understanding different audiences on each platform is also key. The document outlines challenges and provides design tips for blogs.
The document discusses modern marketing tactics for non-profits in the 21st century. It emphasizes the importance of message and activating supporters through emotional connections. New critical tools include email, video, and social media. Effective messages need to be emotional, connect to people's lives, and be simple and repetitive. Non-profits must also engage supporters as "passion points" by using compelling calls to action tailored for different audiences and demographic groups.
iThinkMedia explain simply Buzz Monitoring, why you need it and what you can do with Buzz Monitoring for your brand.
Looking at a leading UK coach company, iThinkMedia show you what information you can get, as well as what you can do with this information.
This document provides guidance on creating an effective marketing and communications strategy for a ministry on a small budget. It recommends:
1) Developing a strategic plan with clear goals, objectives, and messaging tailored to your audience.
2) Choosing affordable communication formats and an appropriate frequency based on your budget and audience.
3) Regularly evaluating the strategy's effectiveness and making refinements based on feedback.
If you want to learn how some of the best fundraisers are able to hit higher and higher fundraising targets, watch this webinar with Joe Waters. Joe is a sought after speaker, writer and fundraising consultant who will show you how to make 2018 a banner year for your organization.
In this free webinar, Joe will show you:
- The 10 key fundraising tools and skills you will need to kick off the new year right
- Examples of organizations that are already successfully using these tools and skills and what you can learn from them
- How your organization can immediately apply Joe’s insights, regardless of size or budget
This document provides a 10-step process for launching a new media project: 1) Map the landscape by defining a unique value proposition, 2) Test the idea with feedback, 3) Create a wireframe for topics, staffing, and updates, 4) Choose a business structure such as nonprofit, 5) Develop a business plan covering funding, budget, growth, and audience, 6) Craft an elevator pitch summarizing the project, 7) Build a simple website, 8) Gather content like stories and partnerships, 9) Launch with events and social media, 10) Track metrics like visitors, donors, and impact.
This document provides an overview of word-of-mouth marketing strategies for libraries. It discusses generating personal recommendations for the library through activities like social media engagement. Traditional marketing is becoming less effective so word-of-mouth marketing through relationships and viral sharing is important. The document offers tips for libraries like developing an elevator pitch, listening to patrons, and measuring engagement online and off.
The document discusses using social media to build relationships with members rather than just for marketing campaigns. It emphasizes listening to members, conversing with them, and helping them in order to build trust and community. Specific social media channels like blogs, Twitter, Facebook and podcasts are examined in terms of how credit unions can use them to connect with members and share expertise on a more personal level.
Email Marketing Automation For Affiliates – Why, What & HowAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: The session will give affiliates info on email marketing automation and how to use it to increase conversions and scale marketing activities for their lists. Hands on from concept, tools and examples.
Please join us for an educational 1 hour presentation on specific tools and techniques that will allow you to implement cost effective social media marketing strategies into your practice.
Presented by Conor Dixon (Trinity Level Marketing) and Dylan Kemna (Opticall, Inc. www.opticall.com )
*We will show specific examples of what other members of the aesthetics community are doing
*You will learn statistics that support the significance of social media
*You will learn techniques on how to make these tools work for your practice
This event is brought to you by the partners of Plastic Surgery Marketing.
Attract. Nurture. Followup. Close.: How to Turn Strangers Into Paying CustomersAshley Northington
Want to learn how to leverage digital platforms to turn strangers into paying customers? This strategy is designed to help businesses generate sales leads, nurture the relationship with the leads and eventually turn them into paying customers.
From a presentation given by MWI CEO Josh Steimle to the American Chamber of Commerce on July 9th, 2014.
Learn what digital public relations is, and how you can use it to grow your business.
#BiznessBranding Social Marketing for Existing Businesses Lady Bizness
This presentation was given at the 5th Annual GTCC Small Business Summit to the existing track for small businesses. The goal is to take the social media platform that suits your business and your personal needs and expand it for more traction. Finding tools that make marketing easier will save a business time and money.
This document provides guidance on using social media for marketing purposes. It recommends starting with Facebook, LinkedIn, and Twitter due to their ease of use and professional nature. The goals of social media marketing should be to increase brand awareness, build community, sell products, and serve customers while supporting larger campaigns. Success can be tracked by following growth, user engagement metrics, and on-site traffic and conversions. Regular posting of expert opinions, behind-the-scenes access, company facts and trends can provide valuable content. The document suggests enabling collaboration across departments and having social media policies in place before getting started on small steps like listening to customers and regularly revising strategies based on results.
Uriah Av-Ron presentation at The Junction, Nov. Oasis PR
The document provides tips for emerging tech companies to conduct effective public relations without hiring a PR agency. It recommends that companies identify 5 journalists or bloggers relevant to their industry, research what those influencers have written about, and pitch their startup to those individuals directly by telling their story in under 150 words and focusing on how their technology solves problems for readers. It also cautions companies to be realistic about expectations and make the story about the influencer and their readers rather than just the company itself.
The document discusses how semantic technology can help publishers monetize social content by addressing new challenges from social media. It argues that understanding content through semantic analysis can help classify content and audiences, enabling publishers to optimize monetization by connecting with readers, creating high CPM ad inventory, and focusing journalism. Proper understanding and classification of social content using semantic technology provides tangible benefits like return on content and can help publishers maximize value from social media.
This document provides 5 out-of-the-box job networking strategies for 2010:
1) Write recommendations for connections on LinkedIn and have them do the same to help each other and potentially find new opportunities.
2) Host your own networking events among your connections to meet new people and find potential business partners.
3) Create a Facebook fan page to build an online community and share job search updates to expand your network.
4) Get on local radio shows either as a guest or host to promote your expertise and field to a wider audience and make new connections.
5) Have children help pass out your business cards carefully to others who may have potential job opportunities.
Blogging: Beyond the Post - Tips and TacticsKemp Edmonds
This document provides tips and best practices for blogging. It discusses how blogs should focus on digital communication and newsletters rather than just posts. Content should be integrated across platforms like Twitter and syndicated. Regular, unique and valuable content is important. Providing value to readers through insights, building networks, and making commenting easy are tactics for blog success. Understanding different audiences on each platform is also key. The document outlines challenges and provides design tips for blogs.
The document discusses modern marketing tactics for non-profits in the 21st century. It emphasizes the importance of message and activating supporters through emotional connections. New critical tools include email, video, and social media. Effective messages need to be emotional, connect to people's lives, and be simple and repetitive. Non-profits must also engage supporters as "passion points" by using compelling calls to action tailored for different audiences and demographic groups.
iThinkMedia explain simply Buzz Monitoring, why you need it and what you can do with Buzz Monitoring for your brand.
Looking at a leading UK coach company, iThinkMedia show you what information you can get, as well as what you can do with this information.
This document provides guidance on creating an effective marketing and communications strategy for a ministry on a small budget. It recommends:
1) Developing a strategic plan with clear goals, objectives, and messaging tailored to your audience.
2) Choosing affordable communication formats and an appropriate frequency based on your budget and audience.
3) Regularly evaluating the strategy's effectiveness and making refinements based on feedback.
If you want to learn how some of the best fundraisers are able to hit higher and higher fundraising targets, watch this webinar with Joe Waters. Joe is a sought after speaker, writer and fundraising consultant who will show you how to make 2018 a banner year for your organization.
In this free webinar, Joe will show you:
- The 10 key fundraising tools and skills you will need to kick off the new year right
- Examples of organizations that are already successfully using these tools and skills and what you can learn from them
- How your organization can immediately apply Joe’s insights, regardless of size or budget
This document provides a 10-step process for launching a new media project: 1) Map the landscape by defining a unique value proposition, 2) Test the idea with feedback, 3) Create a wireframe for topics, staffing, and updates, 4) Choose a business structure such as nonprofit, 5) Develop a business plan covering funding, budget, growth, and audience, 6) Craft an elevator pitch summarizing the project, 7) Build a simple website, 8) Gather content like stories and partnerships, 9) Launch with events and social media, 10) Track metrics like visitors, donors, and impact.
This document provides an overview of word-of-mouth marketing strategies for libraries. It discusses generating personal recommendations for the library through activities like social media engagement. Traditional marketing is becoming less effective so word-of-mouth marketing through relationships and viral sharing is important. The document offers tips for libraries like developing an elevator pitch, listening to patrons, and measuring engagement online and off.
The document discusses using social media to build relationships with members rather than just for marketing campaigns. It emphasizes listening to members, conversing with them, and helping them in order to build trust and community. Specific social media channels like blogs, Twitter, Facebook and podcasts are examined in terms of how credit unions can use them to connect with members and share expertise on a more personal level.
Email Marketing Automation For Affiliates – Why, What & HowAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: The session will give affiliates info on email marketing automation and how to use it to increase conversions and scale marketing activities for their lists. Hands on from concept, tools and examples.
Please join us for an educational 1 hour presentation on specific tools and techniques that will allow you to implement cost effective social media marketing strategies into your practice.
Presented by Conor Dixon (Trinity Level Marketing) and Dylan Kemna (Opticall, Inc. www.opticall.com )
*We will show specific examples of what other members of the aesthetics community are doing
*You will learn statistics that support the significance of social media
*You will learn techniques on how to make these tools work for your practice
This event is brought to you by the partners of Plastic Surgery Marketing.
Attract. Nurture. Followup. Close.: How to Turn Strangers Into Paying CustomersAshley Northington
Want to learn how to leverage digital platforms to turn strangers into paying customers? This strategy is designed to help businesses generate sales leads, nurture the relationship with the leads and eventually turn them into paying customers.
How To Use Social Media To Increase Your Real Estate BusinessRichard Vetstein
This document outlines how to effectively utilize social media to increase business. It discusses the importance of credibility and profitability in social media marketing. Common marketing methods like telemarketing and direct mail are compared to inbound social media strategies. The presentation defines social media and argues that it is not just for personal use. It provides tips for using different social media platforms like publishing content, sharing content from others, and networking. Measurement of social media results and contact information are also included.
Social media are communication tools that facilitate highly accessible interactions. They allow organizations to listen to conversations between customers, fans, employees and more. While conversations on social media are organic and complex, social networks can be practical for tasks like market research, promotion, customer support and more. The keys to success include being authentic, contributing useful content, sharing, acting normally and embracing criticism as opportunities.
This document provides guidance for non-profit volunteers on managing their social reputation online. It discusses establishing an online presence on sites like LinkedIn and Facebook, monitoring what others say online, and following best practices such as building relationships, engaging audiences, and acting fast while avoiding inappropriate posts. The goal is to help non-profits and their volunteers create a positive online presence that improves their reputation and supports the organization's mission.
The document discusses how businesses can use social media to connect with customers and grow their business. It outlines some key truths about social media, including that it is not a magic bullet and requires ongoing effort. It then provides examples of how different businesses and organizations have successfully used platforms like Facebook, Twitter, YouTube, LinkedIn, blogs, discussion groups and more to engage customers and promote their brand. It concludes by offering 10 ways for businesses to use social networking and tips for getting started with a social media strategy.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
An Enterprise University March 26, 2010 class co-presented by Ann Marie Mayuga, AMM Communications, and Mary Schanuel, Synergy Group, "Public Relations 101: The 'Earned Advertising.'" A do-it-yourself approach to public relations for small business owners.
An Enterprise University 03.26.10 class, "Public Relations 101: The 'Earned Advertising'" co-presented by Ann Marie Mayuga, AMM Communications LLC, and Mary Schanuel, Synergy Group. It's a how-to in public relations.
This document discusses how public relations can grow a business. It defines public relations as communicating a company's strengths to target audiences to enhance credibility and increase awareness. Some key public relations tactics discussed include developing an elevator pitch, managing a website and social media presence, issuing press releases, and cultivating media relations. The document provides guidance on defining a company's key message, identifying audiences, and using various tools to communicate the story in order to impact the bottom line.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
This document discusses using social media, especially Facebook and Twitter, for lead generation. It provides tips for optimizing social media presence, including focusing on valuable content and calls-to-action. Facebook is recommended for its large user base and advertising options. Promoted posts and ads on Facebook can increase visibility and drive traffic. Twitter is positioned as a place for industry discussion and collecting leads. Promoted tweets, accounts, and trends are Twitter's advertising options for amplifying messages. Lead generation cards allow collecting leads directly from tweets. Tracking engagement is emphasized for optimizing social media marketing efforts.
Many understand that to grow their business, they need have to a solid marketing plan. However, business owners wear a lot of hats and often push marketing to the bottom of the ‘to-do list.’ Many also know they need to get serious about adding social media into the marketing mix, but are not sure where to start and become overwhelmed by the process.
Making it Happen will show you how to market your business by:
Understanding the marketing pie and incorporating the social media slice
Targeting the ideal client and creating powerful content
Establishing the mechanics of branding and consistency
Engaging in best practices
Managing an online presence to minimize time and maximize results
This document discusses how to effectively communicate a company's message and story through public relations tactics. It emphasizes defining the company's key strengths and message, crafting an elevator pitch that focuses on benefits for the target audience, and using various tools like the company website, social media, media relations and more to enhance credibility and increase awareness of the company's products, services and value propositions.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
This document provides a marketing strategy for startups with zero budgets. It outlines pre-launch, launch, and post-launch marketing tactics. Pre-launch strategies include building online presences like websites and social media to define goals and attract followers. Launch strategies involve creating an event around the product announcement and using press releases and bloggers. Post-launch focuses on promotions, customer feedback, social media, interviews, and optimizing the website. The overall strategy advises startups to focus on people over products and build momentum after launching.
Social Dentists - Get more bite from your Social MediaGreg Fry
This document provides information and tips for dentists on using social media. It discusses setting goals for social media use, choosing appropriate channels like Facebook and Twitter, creating a content plan with different types of posts on a calendar, using visuals and video, listening to customers and managing reputation, saving time with tools like Hootsuite, and measuring results. Key advice includes focusing on conversations not just posts, networking locally, and using social ads to promote pages.
The document provides guidance on creating an effective social media strategy. It recommends starting by listening to customers and prospects to understand their needs and feedback. It also stresses the importance of knowing your target audience and using search engine optimization to be found online. The document advises having quality content across channels to engage users and allow them to share. It suggests choosing the right social networks for your business and branding your social media presence consistently. Finally, it emphasizes the need to have social media policies and guidelines for handling user comments.
The document discusses the importance of social media and how businesses can leverage it. It provides examples of how companies have successfully used social media to increase engagement, sales and brand awareness. It also stresses the importance of listening to customers, being transparent and integrating social media with other marketing efforts.
Communicating Through Social Media: Essential for RD'sElisabethRD
Registered Dietitians learn how to create a social media strategy to effectively and efficiently use social media to benefit your professional career and business and create opportunities for success.
Similar a ACT social media & transportation presentation (20)
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).