Our webinar series on corporate blogging continues with this presentation: Advanced Blogging Strategies. Tips on how to generate compelling content, increased traffic, and position yourself to increase leads through your website.

1. WHAT’S IN A BLOG?
PRACTICAL TIPS FOR YOUR COMPANY BLOG
The Content Squad Training Webinar Series
February 9, 2012
thecontentsquad.com

2. “Advanced Blogging Strategies”
QUESTIONS?
@br yceraley
br yce@thecontentsquad.com
@waynebcox
wayne@thecontentsquad.com

3. The Title
The “Lead”
The Length
The Tone

4. TIPS FROM JOURNALISM
• Who?
• What?
• When?
• Where?
• Why?
• How?

5. The WHY?
The HOW?

8. “Advanced Blogging Strategies”
QUESTIONS?
@waynebcox
wayne@thecontentsquad.com

9. ADVANCED STRATEGY #1
Vary the Content

10. VARY THE CONTENT
• Adds value to your community
•A look behind the scenes at your business
• Technical content
• Tell a story
• Contests, promotions, give-aways
• News -- what’s your take?!

11. VARY THE CONTENT
• Adds value to your community
IO N
C A T
A look behind the scenes at your business
T
•
E D U E N
• Technical content
IN M
• Tell a story
T A
R give-aways
Contests, T
E
•
E N promotions,
• News -- what’s your take?!

12. TIPS FROM JOURNALISM
• Who?
• What?
• When?
• Where?
•Why?
•How?

13. ADVANCED STRATEGY #2
A Picture is Worth
1000 Words

15. ADVANCED STRATEGY #3
Add Anchor Text Links

16. ANCHOR TEXT LINKS
•External
•Internal

17. ADVANCED STRATEGY #4
Well-Placed CTAs

18. CALL TO ACTION
• Link readers to special offers
• Lead them to a Landing Page for conversion
• Remember, blog posts function like an annuity

20. ADVANCED STRATEGY #5
Guest Blogging

21. Your Online Community
Guest Blogger’s
Online Community
New Audience
New Connections

22. ADVANCED STRATEGY #6
Blog Commenting

23. BLOG COMMENTING
The online world
is reciprocal

24. WHAT’S IN A BLOG?
PRACTICAL TIPS FOR YOUR COMPANY BLOG
Next Week: Part 3
Your questions answered ...
thecontentsquad.com