TV has undergone such transformation over the past decade that a new name is needed to fully represent this evolved medium. In this presentation, Comcast Spotlight provides some insight on how marketers can navigate the new, increasingly complex reality of TV.
From the first banner ad in 1994 through the age of content and multichannel media, Adobe provides an in-depth look at digital advertising through its first 25 years of existence in this presentation.
With brand safety top of mind for every marketer, Fullscreen takes a look at the history of protecting a brand's image and how marketers can best achieve brand safety in today's digital ecosystem.
This document discusses options for YouTube marketing, including video marketing tips, tools, and sites. It provides tips for using video marketing such as including branding, URLs, catchy titles, excellent content, and links in descriptions and beyond YouTube. The document also discusses how digital disruption is impacting the television industry as viewership declines and moves online, and how this will change digital advertising and video creation/curation.
How Digital Platforms are Shaping the Retail World from DRS, 7.29.14Digiday
The document discusses how digital is becoming fundamental to the retail consumer experience. It provides statistics showing the rise in consumer usage of digital and mobile technologies. Retailers are increasingly incorporating digital into their operations by offering personalized online and mobile shopping experiences. However, the document argues that retailers have significant opportunities to improve their digital marketing efforts, such as targeting audiences more effectively with digital ads and measuring the ROI of digital campaigns. Overall, the document advocates that embracing digital, especially mobile technologies, will be key to the future of retailing.
The document summarizes the findings from a mobile marketing effectiveness study (SMoX) conducted for Coca-Cola Brazil's 2015 Christmas campaign. Key insights include:
1) Mobile was the most efficient driver of results compared to other media channels.
2) Almost a fifth of the budget should be allocated to mobile given its performance.
3) Mobile banners and video were much more efficient than their desktop counterparts.
4) Targeting mobile video ads towards younger females could further improve results.
5) Increasing mobile's allocation in the marketing mix from its actual 14% to the optimal 19% could generate an additional 8% profit for Coca-Cola Brazil.
The document discusses the challenges that sponsors face when sponsoring the Olympics. It notes that the Olympics features powerful stories that inspire people and help them connect with athletes, countries and sports. However, it can be difficult for sponsors to stand out and demonstrate their relevance to the Olympics. The document suggests that sponsors need to find ways to contribute to the Olympic ideals of excellence in sports and help bring out their own brand stories through creative storytelling as part of their sponsorships.
Nielsen Simulmedia - Future of Video Advertising - WhitepaperAmit Seth
The document discusses the future of video advertising, which is undergoing significant changes driven by new technologies and data. While television advertising currently dwarfs online video advertising in spending and reach, online video advertising is growing rapidly. Some experts believe television and online video advertising will eventually converge, while others believe they will remain separate markets for several more years. The document outlines several factors that will influence how the markets may converge, such as improvements in measurement and data collection technologies, and the growing demand from advertisers for audience targeting and performance-based metrics across platforms. It also discusses challenges around infrastructure, content deals, and differing planning/buying processes that will affect the pace of convergence between television and online video advertising.
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
From the first banner ad in 1994 through the age of content and multichannel media, Adobe provides an in-depth look at digital advertising through its first 25 years of existence in this presentation.
With brand safety top of mind for every marketer, Fullscreen takes a look at the history of protecting a brand's image and how marketers can best achieve brand safety in today's digital ecosystem.
This document discusses options for YouTube marketing, including video marketing tips, tools, and sites. It provides tips for using video marketing such as including branding, URLs, catchy titles, excellent content, and links in descriptions and beyond YouTube. The document also discusses how digital disruption is impacting the television industry as viewership declines and moves online, and how this will change digital advertising and video creation/curation.
How Digital Platforms are Shaping the Retail World from DRS, 7.29.14Digiday
The document discusses how digital is becoming fundamental to the retail consumer experience. It provides statistics showing the rise in consumer usage of digital and mobile technologies. Retailers are increasingly incorporating digital into their operations by offering personalized online and mobile shopping experiences. However, the document argues that retailers have significant opportunities to improve their digital marketing efforts, such as targeting audiences more effectively with digital ads and measuring the ROI of digital campaigns. Overall, the document advocates that embracing digital, especially mobile technologies, will be key to the future of retailing.
The document summarizes the findings from a mobile marketing effectiveness study (SMoX) conducted for Coca-Cola Brazil's 2015 Christmas campaign. Key insights include:
1) Mobile was the most efficient driver of results compared to other media channels.
2) Almost a fifth of the budget should be allocated to mobile given its performance.
3) Mobile banners and video were much more efficient than their desktop counterparts.
4) Targeting mobile video ads towards younger females could further improve results.
5) Increasing mobile's allocation in the marketing mix from its actual 14% to the optimal 19% could generate an additional 8% profit for Coca-Cola Brazil.
The document discusses the challenges that sponsors face when sponsoring the Olympics. It notes that the Olympics features powerful stories that inspire people and help them connect with athletes, countries and sports. However, it can be difficult for sponsors to stand out and demonstrate their relevance to the Olympics. The document suggests that sponsors need to find ways to contribute to the Olympic ideals of excellence in sports and help bring out their own brand stories through creative storytelling as part of their sponsorships.
Nielsen Simulmedia - Future of Video Advertising - WhitepaperAmit Seth
The document discusses the future of video advertising, which is undergoing significant changes driven by new technologies and data. While television advertising currently dwarfs online video advertising in spending and reach, online video advertising is growing rapidly. Some experts believe television and online video advertising will eventually converge, while others believe they will remain separate markets for several more years. The document outlines several factors that will influence how the markets may converge, such as improvements in measurement and data collection technologies, and the growing demand from advertisers for audience targeting and performance-based metrics across platforms. It also discusses challenges around infrastructure, content deals, and differing planning/buying processes that will affect the pace of convergence between television and online video advertising.
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
1) The document discusses the convergence of digital and out-of-home advertising (DOOH) driven by trends like increased connectivity, digitalization, and changing consumer behaviors.
2) It introduces Clear Channel Play as a new DOOH platform that allows for creative rich and continuous animations, relevance through location-based messaging, immediacy through live updates, and engagement through interactions.
3) Key benefits of DOOH highlighted are the ability to change messages by context like location, time of day, or consumer mindset, as well as integrate interactions and start conversations between brands and consumers.
AlmapBBDO Challenges for Free To Air TV 2013 final 11 12-13Brian Crotty
This document discusses opportunities for multi-platform commercialization of television and opportunities presented by connected TVs and smartphones. While television is still dominant, trading desks and data tools are changing how media is bought. Ratings models are also being challenged. Data is changing everything by enabling segmentation at a large scale. Content brands can now be distributed across multiple channels and forms. Twitter drives audience and stakeholder engagement for television programs. Social analytics provide valuable insights around events like the Miley Cyrus VMA performance. Advertisers are looking to optimize how they use perishable inventory across channels using programmatic buying and real-time bidding systems.
TubeMogul - Building Brands in a Digital WorldIAB Canada
Brett Wilson discusses how brand advertising is becoming more complicated in the digital world. The traditional purchase funnel model is being replaced by a more complex consumer journey across multiple devices. Programmatic branding allows brands to target fragmented audiences across platforms using data to optimize campaigns. TubeMogul is a leader in programmatic branding technology, allowing advertisers to effectively reach audiences at scale through video advertising on digital platforms like online video and mobile.
Opportunities in the Age of Innovation - MobileGreg Stuart
Presentation given in Israel to http://www.adtechsummit.com/ on Feb 11 2014. Suggesting there is a huge opportunity for startups and founders like we've never seen.
Focus here is on how we are 1) living in the Age of Innovation, 2) Marketing & Media industries are in Chaos, & 3) Mobile is where the opportunities exist.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Digital GRPs are a new metric for measuring online video advertising campaigns using the same Gross Rating Point (GRP) methodology as television. A Digital GRP represents the percentage of an online audience reached within a targeted population multiplied by the number of times they were reached. This new metric will allow brands to plan, buy and measure digital video campaigns the same way as television, bringing all video media onto a single playing field.
Reference: Millward Brown | AD Reaction Video | Global Digital Strategist
Millward Brown’s AdReaction Video study explored how, where, and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We have interviewed over 13 500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone or tablet). We also tested 20 Tv ads in 8 countries across TV, digital and mobile platforms.
#ADReaction
Adstream emea ai and the future of television advertising - e bookDigital Strategist
"The television and TV advertising industries are being radically reshaped by digitisation and the emergence of video streaming technologies. We take a look at how you can utilise these emerging technologies to maximise the impact of your advertising spend."
The document discusses the importance of context and experience in mobile interactions. It notes that experiences need to adapt to how audiences interact across multiple devices throughout the day. It also discusses how mobile apps provide deeper engagement than mobile web due to features like offline access, notifications, and sensors. However, developing high-quality mobile apps is challenging for companies due to the costs, technical skills required, and need to support many device types and platforms. The document promotes Adobe solutions like AEM Mobile, Analytics for Mobile Apps, and Target for Mobile Apps to help companies unlock content for mobile, create business critical apps, measure app performance, and personalize the app experience.
Digital Advertising Trends 2021 – Mid-Year ReportJomer Gregorio
The global advertising industry was hit hard by the COVID-19 pandemic in 2020. Marketers were forced to shift to digital-first strategies and adopt new technologies. Some key trends in 2021 included the rise of programmatic advertising, growth of connected TV and video advertising, increased e-commerce sales, heavy social media usage, the decline of cookies, and a focus on mobile and interactive formats. Advertisers had to quickly adapt to changes in consumer behavior or risk losing out to more agile competitors.
1) Gravity Thinking attended the Changing Media Summit hosted by the Guardian which featured leaders from major media, technology, and marketing companies discussing the changing media landscape.
2) Key themes that emerged were the rise of content and social media, changing consumer media habits, and how brands can leverage opportunities while avoiding risks in this new environment.
3) Brands will need to become more responsive, participative, and meaningful by embracing open collaboration and providing quality content while carefully managing their online presence and communities.
This document discusses emerging media such as the internet, mobile phones, and new forms of digital advertising. It provides background on the history and growth of digital media, including the development of internet advertising through companies like Google. The document also outlines different types of online and mobile advertisements, as well as common revenue models for digital advertising like cost per mille, cost per click, and cost per action. Finally, it summarizes a new study that found mobile display advertising generally outperforms online display advertising when best practices are followed.
This document discusses the growing trend of vertical video content consumption on mobile devices. It provides perspectives from executives at Ogilvy on the pros and cons of vertical video. While 98% of mobile usage is in portrait mode, vertical video is still a nascent format with limited distribution on desktop. Brands are experimenting with vertical video on platforms like Snapchat, seeing higher engagement rates. Overall, the experts recommend testing both vertical and horizontal video formats given different audience preferences and video purposes.
Siemer & Associates Digital Video Report 2013SiemerAssoc
This document summarizes key trends in the digital video industry. It finds that online and mobile video viewership is growing rapidly, especially via non-desktop devices. Various sectors have also emerged, including multi-channel networks (MCNs), social video platforms, and over-the-top (OTT) video services. While ad prices per view (CPM) may decrease short-term due to greater inventory, targeted and interactive ads are engaging viewers more effectively. Overall, digital video is becoming more integrated with television and traditional content as viewers access content across multiple platforms.
This document discusses how marketers are using second screens like smartphones and tablets to engage with viewers watching television. It provides 10 ways marketers are doing this: 1) Leveraging second screens during live events 2) Incentivizing ad engagement 3) Gamifying TV ads 4) Bridging TV and digital campaigns 5) Syncing e-commerce with TV 6) Sponsoring extra second-screen content 7) Engaging sports fans 8) Promoting hashtags 9) Enabling real-time interactivity 10) Creating transmedia experiences. It also provides background on new viewer behaviors and tools, and expert perspectives on opportunities for brands.
The Engauge 2011 Digital Innovation PlaybookEngauge
Featuring key takeaways for CMOs, creatives and technologists, this comprehensive guide to emerging digital platforms outlines best-in-class strategies for innovative campaigns that connect brands and people.
This report summarizes key trends from CES 2018 and their implications for marketers. It discusses how AI will play an essential role in digital transformation through automating tasks and leveraging data. Voice is becoming a more common way for consumers to interact with technology like smart speakers and cars. Innovation in automobiles is shifting to electric vehicles and self-driving capabilities, changing the relationship between brands and consumers. The rise of augmented and virtual reality provides new opportunities for brands to engage consumers through digital content and experiences.
A digital strategy is a plan to leverage digital tools and technologies to accomplish business objectives. It involves analyzing the context, defining goals and targets, reviewing existing digital efforts, crafting a strategic vision, and developing a plan of actions. Key components of a digital strategy include business objectives, marketing objectives, and understanding audiences. A successful digital strategy tells compelling brand stories across social media and other digital channels to drive engagement.
Sizmek analyzed data from over 240 billion ad impressions in 2014 to identify trends in viewability. They found:
1. Ads with over 70% viewability had significantly higher click-through and interaction rates than ads below 70%.
2. Viewability increased for richer formats like rich media and HTML5 compared to standard banners.
3. HTML5 ads had higher viewability than Flash ads across formats and regions.
4. Mobile-specific ad sizes had higher viewability than desktop sizes.
5. Ads served directly to publishers had higher viewability than programmatic ads.
6. For both direct and programmatic, mobile-specific sizes had higher viewability than
OTT (over-the-top) TV has come a long way since the then DVD rental company, Netflix, moved into streaming services in 2007 to compete with Amazon Video, launched the previous year. This week, we look at the fascinating growth of the OTT TV market.
1) The document discusses the convergence of digital and out-of-home advertising (DOOH) driven by trends like increased connectivity, digitalization, and changing consumer behaviors.
2) It introduces Clear Channel Play as a new DOOH platform that allows for creative rich and continuous animations, relevance through location-based messaging, immediacy through live updates, and engagement through interactions.
3) Key benefits of DOOH highlighted are the ability to change messages by context like location, time of day, or consumer mindset, as well as integrate interactions and start conversations between brands and consumers.
AlmapBBDO Challenges for Free To Air TV 2013 final 11 12-13Brian Crotty
This document discusses opportunities for multi-platform commercialization of television and opportunities presented by connected TVs and smartphones. While television is still dominant, trading desks and data tools are changing how media is bought. Ratings models are also being challenged. Data is changing everything by enabling segmentation at a large scale. Content brands can now be distributed across multiple channels and forms. Twitter drives audience and stakeholder engagement for television programs. Social analytics provide valuable insights around events like the Miley Cyrus VMA performance. Advertisers are looking to optimize how they use perishable inventory across channels using programmatic buying and real-time bidding systems.
TubeMogul - Building Brands in a Digital WorldIAB Canada
Brett Wilson discusses how brand advertising is becoming more complicated in the digital world. The traditional purchase funnel model is being replaced by a more complex consumer journey across multiple devices. Programmatic branding allows brands to target fragmented audiences across platforms using data to optimize campaigns. TubeMogul is a leader in programmatic branding technology, allowing advertisers to effectively reach audiences at scale through video advertising on digital platforms like online video and mobile.
Opportunities in the Age of Innovation - MobileGreg Stuart
Presentation given in Israel to http://www.adtechsummit.com/ on Feb 11 2014. Suggesting there is a huge opportunity for startups and founders like we've never seen.
Focus here is on how we are 1) living in the Age of Innovation, 2) Marketing & Media industries are in Chaos, & 3) Mobile is where the opportunities exist.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Digital GRPs are a new metric for measuring online video advertising campaigns using the same Gross Rating Point (GRP) methodology as television. A Digital GRP represents the percentage of an online audience reached within a targeted population multiplied by the number of times they were reached. This new metric will allow brands to plan, buy and measure digital video campaigns the same way as television, bringing all video media onto a single playing field.
Reference: Millward Brown | AD Reaction Video | Global Digital Strategist
Millward Brown’s AdReaction Video study explored how, where, and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We have interviewed over 13 500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone or tablet). We also tested 20 Tv ads in 8 countries across TV, digital and mobile platforms.
#ADReaction
Adstream emea ai and the future of television advertising - e bookDigital Strategist
"The television and TV advertising industries are being radically reshaped by digitisation and the emergence of video streaming technologies. We take a look at how you can utilise these emerging technologies to maximise the impact of your advertising spend."
The document discusses the importance of context and experience in mobile interactions. It notes that experiences need to adapt to how audiences interact across multiple devices throughout the day. It also discusses how mobile apps provide deeper engagement than mobile web due to features like offline access, notifications, and sensors. However, developing high-quality mobile apps is challenging for companies due to the costs, technical skills required, and need to support many device types and platforms. The document promotes Adobe solutions like AEM Mobile, Analytics for Mobile Apps, and Target for Mobile Apps to help companies unlock content for mobile, create business critical apps, measure app performance, and personalize the app experience.
Digital Advertising Trends 2021 – Mid-Year ReportJomer Gregorio
The global advertising industry was hit hard by the COVID-19 pandemic in 2020. Marketers were forced to shift to digital-first strategies and adopt new technologies. Some key trends in 2021 included the rise of programmatic advertising, growth of connected TV and video advertising, increased e-commerce sales, heavy social media usage, the decline of cookies, and a focus on mobile and interactive formats. Advertisers had to quickly adapt to changes in consumer behavior or risk losing out to more agile competitors.
1) Gravity Thinking attended the Changing Media Summit hosted by the Guardian which featured leaders from major media, technology, and marketing companies discussing the changing media landscape.
2) Key themes that emerged were the rise of content and social media, changing consumer media habits, and how brands can leverage opportunities while avoiding risks in this new environment.
3) Brands will need to become more responsive, participative, and meaningful by embracing open collaboration and providing quality content while carefully managing their online presence and communities.
This document discusses emerging media such as the internet, mobile phones, and new forms of digital advertising. It provides background on the history and growth of digital media, including the development of internet advertising through companies like Google. The document also outlines different types of online and mobile advertisements, as well as common revenue models for digital advertising like cost per mille, cost per click, and cost per action. Finally, it summarizes a new study that found mobile display advertising generally outperforms online display advertising when best practices are followed.
This document discusses the growing trend of vertical video content consumption on mobile devices. It provides perspectives from executives at Ogilvy on the pros and cons of vertical video. While 98% of mobile usage is in portrait mode, vertical video is still a nascent format with limited distribution on desktop. Brands are experimenting with vertical video on platforms like Snapchat, seeing higher engagement rates. Overall, the experts recommend testing both vertical and horizontal video formats given different audience preferences and video purposes.
Siemer & Associates Digital Video Report 2013SiemerAssoc
This document summarizes key trends in the digital video industry. It finds that online and mobile video viewership is growing rapidly, especially via non-desktop devices. Various sectors have also emerged, including multi-channel networks (MCNs), social video platforms, and over-the-top (OTT) video services. While ad prices per view (CPM) may decrease short-term due to greater inventory, targeted and interactive ads are engaging viewers more effectively. Overall, digital video is becoming more integrated with television and traditional content as viewers access content across multiple platforms.
This document discusses how marketers are using second screens like smartphones and tablets to engage with viewers watching television. It provides 10 ways marketers are doing this: 1) Leveraging second screens during live events 2) Incentivizing ad engagement 3) Gamifying TV ads 4) Bridging TV and digital campaigns 5) Syncing e-commerce with TV 6) Sponsoring extra second-screen content 7) Engaging sports fans 8) Promoting hashtags 9) Enabling real-time interactivity 10) Creating transmedia experiences. It also provides background on new viewer behaviors and tools, and expert perspectives on opportunities for brands.
The Engauge 2011 Digital Innovation PlaybookEngauge
Featuring key takeaways for CMOs, creatives and technologists, this comprehensive guide to emerging digital platforms outlines best-in-class strategies for innovative campaigns that connect brands and people.
This report summarizes key trends from CES 2018 and their implications for marketers. It discusses how AI will play an essential role in digital transformation through automating tasks and leveraging data. Voice is becoming a more common way for consumers to interact with technology like smart speakers and cars. Innovation in automobiles is shifting to electric vehicles and self-driving capabilities, changing the relationship between brands and consumers. The rise of augmented and virtual reality provides new opportunities for brands to engage consumers through digital content and experiences.
A digital strategy is a plan to leverage digital tools and technologies to accomplish business objectives. It involves analyzing the context, defining goals and targets, reviewing existing digital efforts, crafting a strategic vision, and developing a plan of actions. Key components of a digital strategy include business objectives, marketing objectives, and understanding audiences. A successful digital strategy tells compelling brand stories across social media and other digital channels to drive engagement.
Sizmek analyzed data from over 240 billion ad impressions in 2014 to identify trends in viewability. They found:
1. Ads with over 70% viewability had significantly higher click-through and interaction rates than ads below 70%.
2. Viewability increased for richer formats like rich media and HTML5 compared to standard banners.
3. HTML5 ads had higher viewability than Flash ads across formats and regions.
4. Mobile-specific ad sizes had higher viewability than desktop sizes.
5. Ads served directly to publishers had higher viewability than programmatic ads.
6. For both direct and programmatic, mobile-specific sizes had higher viewability than
OTT (over-the-top) TV has come a long way since the then DVD rental company, Netflix, moved into streaming services in 2007 to compete with Amazon Video, launched the previous year. This week, we look at the fascinating growth of the OTT TV market.
MVMNT Media, LLC is comprised of three Over-The-Top (OTT), Advertising Video-On-Demand (AVOD) streaming TV channels; MVMNT TV (at launch stage), Monfasports TV and Cinemeo (both in developmental stage), with each brand also comprising of a LINEAR channel. The focus of this prospectus is the AVOD and the LINEAR channel of MVMNT TV. Currently the streaming OTT market growth is driven by Subscription Video-On-Demand (SVOD) and hybrids like Hulu and CBS All Access.
Subscription video on-demand (SVOD) market challengers like Disney+, AT&T’s HBO Max and NBC/Universal have prepared their own streaming app launches over the next weeks and months. Free channels are preparing their own challenge for market share with launches of free channels with content like Tubi TV and PopTV. These channels appeal to potential viewers who aren’t interested in paying a monthly or yearly streaming subscription. These platforms offer free content and generate revenue by serving targeted advertisements (Programmatic Advertising) during commercial breaks. With 157,000 regular viewers, Pop TV generated $68M in ad revenue for 2018. Some of the revenue was from product placement and ad integration.
The MVMNT TV AVOD channel is available and free to download on 80 million TV’s, tablets and devices: Android, iOS and Apple TV, Amazon Fire TV, Chromecast and Roku.
MVMNT TV’s linear channel Is delivered via Virtual Multichannel Video Programming Distributor (vMVPD); also referred to as streaming TV services, vMVPDs aggregate live and on-demand TV and deliver the content over the internet linearly. vMVPD services resemble the similar layout of cable packages allowing users to browse a guide or flip through channels that stream programming 24 hours a day. These services are often used by recent cord-cutters who want to keep select channels from their cable packages but at a lower price.
vMVPD services include Sling TV, Hulu Live TV, YouTube TV, DirecTV Now, fuboTV, PlayStation Vue, Viacom’s Pluto TV and Xumo. According to Rich Greenfield of BTIG, paid vMVPD subscribers hit a high of 7.7 million last year. This is expected to grow: vMVPDs gained a combined 2.1 million subscribers over the first nine months of 2018, according to a recent Conviva study, which correlated the loss of 2.8 million subscribers for cable and satellite during the same time period.
The document discusses various topics related to changes in the television industry, including the rise of over-the-top (OTT) content delivery and its impact on both consumers and industry players. It also covers the need for television operators to improve their content discovery and guide experiences given that poor discovery can drive viewers to other sources. Additionally, the document examines challenges and opportunities around implementing 4K/ultra HD television strategies.
This document proposes a new revenue model for YouTube based on dynamic pricing and customer segmentation. It suggests introducing "Silver, Gold, and Platinum" subscription tiers that offer different features like ad viewing or blocking. Customer willingness to pay would be assessed through proxy data and surveys to determine pricing. Premium or popular content would use dynamic pricing based on demand. The model aims to maximize revenue for YouTube through advertising and subscriptions while improving the viewer experience.
The document discusses 7 dynamics that are transforming TV as the industry shifts to delivering television programming over the internet. These dynamics are: 1) Reach across screens, 2) Internet TV streaming, 3) TV distribution and the cloud, 4) Measurement, 5) Programmatic ad technology, 6) Addressable advertising, and 7) Viewer engagement. The convergence of traditional linear TV and internet video is having a profound impact on how television is delivered, advertised, and experienced by viewers. This transformation presents both risks and opportunities for TV programmers, distributors, and advertisers.
FWCE Cracking the Programmatic Conundrum White PaperIAB Europe
This document outlines three strategic approaches being taken by premium video broadcasters and pay TV operators to incorporate programmatic trading:
1. Using programmatic advertising to grow local markets by lowering barriers for new advertisers and allowing targeted campaigns.
2. Automating inventory management processes to make more inventory available through private marketplaces, reducing risk for direct sales commitments.
3. Harnessing programmatic technology and data to boost the overall value of the upfront market by forecasting demand and pricing inventory dynamically closer to air dates.
The benefits of embracing strategic programmatic include broadening the advertiser base, making inventory usage more efficient, and optimizing revenue without undue risk. Programmatic should be adopted carefully considering
The document discusses 7 dynamics that are transforming TV as the industry shifts to delivering television content over the internet rather than traditional linear TV. These dynamics are: 1) Reaching across screens 2) Internet TV streaming 3) TV distribution and the cloud 4) Measurement 5) Programmatic ad technology 6) Addressable advertising 7) Viewer engagement. The convergence of TV and internet video is having a profound impact on delivery, advertising, and the viewer experience as television content becomes available anywhere, anytime on any internet-connected device.
The document discusses 7 dynamics that are transforming TV as it shifts to being delivered over the internet: 1) Reaching across screens to provide programming on any device, 2) Internet TV streaming, 3) TV distribution and cloud-based delivery, 4) Improved measurement of viewership across platforms, 5) Programmatic ad technology, 6) Addressable advertising, and 7) Increased viewer engagement. This shift is having a profound impact on delivery, advertising and the viewer experience as TV adapts to being viewed anytime, anywhere over the internet.
7 Ways Brands Will Transform TV and Media Strategies in 2017iQ Media
2017 will undoubtedly see a significant shift in the way “TV” is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...IAB Europe
Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywhere has resulted in increased viewing on mobile, tablets and especially on over-the-top (OTT) platforms, as people seek out the best screen available to watch their favourite shows. A new era for TV has arrived, sparking an evolution for the advertising that supports it.
The document discusses how digital technologies and data are transforming television content. Broadcasters are embracing digital platforms to grow audiences through live-tweeting, additional online content, and making their content more trackable and measurable. Formats are also changing as audiences expect to access content anywhere on connected devices. Successful shows are being adapted globally through co-productions and alliances between broadcasters. However, broadcasters must balance the demands of real-time audiences with their responsibilities as news providers.
Pay tv market size, industry trends, share and forecast 2021 2030MichaelCrichton7
The Pay TV market size is expected to be worth around US$ 210.3 billion by 2030 and is anticipated to grow at a noteworthy CAGR of 1.7% from 2021 to 2030.
Issues in the industry is a huge aspect of media that must be known to all who work in it. My powerpoint includes aspects such as rating wars, technologies and regulatory bodies. Audience effect theories are also explained and applied.
the affect of technology on TV productionskilmj007
This document discusses several issues related to television broadcasting in the UK, including rating wars between broadcasters, the impact of new technologies and social media, and regulation. It provides details on how:
1) Rating wars occur between broadcasters like BBC and ITV as they compete for viewers by scheduling popular shows against each other.
2) New technologies and the rise of streaming have transformed television into an on-demand medium controlled by viewers rather than broadcasters, though this poses financial challenges.
3) Social media has enhanced television by allowing viewers to discuss shows online and access additional content, though it also influences how ratings are calculated.
4) The regulator Ofcom oversees television broadcasting through the Broadcasting Code and
The document discusses several theories related to how media and television content can influence audiences:
- Moral panic theory explains how the media can exaggerate issues and define people/groups as threats, potentially causing mass hysteria. It often involves five stages including defining a threat and authorities responding.
- Encoding/decoding theory suggests audiences actively derive their own meanings from media texts based on their experiences, which can be dominant, negotiated, or oppositional to the producer's intent.
- Uses and gratifications theory proposes audiences choose media to fulfill certain needs like information, entertainment, social interaction, personal identity, and escapism.
The document summarizes findings from the 2018 Pay-TV Innovation Forum exploring key developments affecting the pay-TV industry. It finds that competition is intensifying from OTT services and other providers. Pay-TV subscriptions are plateauing in most markets as viewers increasingly access content on multiple screens. To grow, pay-TV providers will need to offer more flexible packages, improve the user experience across devices, and potentially act as aggregators amid an fragmented landscape. The top innovation priorities are product and commercial changes, improving the operating model, and investments in technology platforms.
Similar a Advertisers, Learn How to Drive Results on The New TV (20)
For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
The evolving COVID-19 pandemic landscape demands new insights to track the digital economy. This Slideshare from Adobe shares how Adobe’s analytics can help marketers make sense of this complicated moment.
The ANA REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. Often, the best campaigns are the ones that challenge us, inspire us, and make us think and feel differently. In this presentation, we will cover seven tips from award-winning campaigns that you can apply to your own work.
Dynamic creative optimization (DCO) is a technology that uses data to choose – in real time – the most relevant set of visual components to show, optimizing the brand’s creative message to be more personal to the user. In this Slideshare, Innovid provides best practices for your DCO strategy.
Though the COVID-19 pandemic has created uncertainty across every facet of society, one thing is clear: The world will never be the same again. Here are five predictions on how marketing could evolve after the pandemic ends.
The 2020 ANA Brand Masters Conference was jam-packed with valuable insight from some of today’s leading thinkers in the world of brand marketing. Here are seven of our favorite quotes from their presentations.
The document summarizes the key findings of Accenture Interactive's 2019 Consumer Pulse Survey on digital advertising. The survey found that consumers feel current automated marketing techniques used by brands are ineffective and do not accurately reflect their intentions. Consumers prefer a more personalized experience and are willing to share more personal data if brands are transparent about how it will be used and do not abuse or lose their data. Effective data-driven strategies respect consumers' privacy, use data in a responsible and humane way, and create a cohesive customer experience across devices and interactions.
With new research showing that B2B businesses that invest in long-term marketing strategies like branding significantly outperform their competitors, it is time for business marketers to take a cue from their B2C counterparts and take brand building seriously.
While 95 percent of marketers agree that KPIs must be tied to business goals to truly matter, the act of actually doing so remains a challenge. In this presentation, Mower provides some insight on how marketers can use success planning to more easily link KPIs to business goals.
From AI-powered live chat functions to a wealth of possibilities in relationship email marketing, marketing automation is poised to greatly improve the B2B customer experience while making life easier for B2B marketing and sales teams.
The 2019 ANA Digital & Social Media Conference maintained the event’s rich tradition of covering forward-looking, cutting-edge digital marketing trends that will have an impact both today and in the future.
Earlier this year, the business marketing world descended on Chicago for the annual ANA Masters of B2B Marketing Conference. Expert business marketers from across the industry were on hand to share their insights on driving tangible business growth. Six of those insights are covered in this presentation.
Though still avant-garde in the marketing industry, consumer neuroscience offers marketers powerful insights that they can begin implementing into their campaigns today.
The document provides five tips for making the most of social media stories: 1) Start with Instagram as it has the most daily users and is the most preferred platform for stories; 2) Create a regular cadence for posting content to build user expectations; 3) Use the creative tools available on each platform to make engaging content; 4) Supplement real-time content with pre-produced content for campaigns; 5) Consider expanding efforts to other platforms once successful on one in order to reach different demographics.
The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with this handy presentation!
With a loaded speaking agenda of marketing geniuses, Masters of Marketing Week 2018 provided attendees with enough inspiration to last an entire year. Ahead, we cover some of our favorite insights.
The document discusses the five jobs with the highest earning potential in different marketing fields according to The Creative Group 2019 Salary Guide. Across traditional design and production, the top earning jobs are Creative Director, Creative Services Manager, Art Director, Project Manager, and 3D Animator. In digital design and production, the highest paying roles are User Experience Director, User Experience Designer, Information Architect, User Experience Researcher, and Front-End Web Developer. For content development and management, Content Strategist, Copywriter, Interactive/Web Copywriter, Technical Writer, and Content Manager have the greatest earning power. The document also lists the top five highest paying marketing jobs in advertising/marketing roles, and public relations.
The ANA has been fueling marketing growth since 1910. Learn about the benefits that allow our members to produce work that stands a cut above the rest.
Going to market with a new product can be a long and stressful process for marketers. By using this checklist from Eric Mower + Associates, you'll ensure you've thought of everything, from strategy to what could potentially go wrong, before launching.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.