Affiliate Marketing Attribution by Kevin Edwards
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This document discusses commission structures and metrics for evaluating sales performance. It examines existing commission rates of 4%, 6%, and 5% and considers setting "intelligent" commissions based on metrics like new customer acquisition, sales volume, contribution to the sales journey, conversion rate, and purchase persistency. The document also suggests analyzing existing versus new customers, percentage returning and frequency, average spend and product type, average orders and order value over six months, and percentage of new customers over six and twelve months to interpret sales data and inform commission practices.
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- 1. The evolution of commissions 4% 6% 5%
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