All Bran Premios Effie
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El documento proporciona consejos clave para el éxito de una campaña publicitaria internacional que implementa una celebridad, incluyendo aprovechar el efecto halo para deificar al actor, convertir argumentos negativos en positivos, y utilizar insights para involucrar al público a través de un bombardeo en varios medios.
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All Bran Premios Effie
- 1. Universidad Sergio Arboleda Publicidad Internacional María Camila Hernández, Catalina Avendaño, Carolina Alfonso y Santiago Gutiérrez .M.
- 2. ´s claves para el éxito
- 4. Implementación de una celebridad: lenguaje
- 5. Formato Reality:
- 6. Efecto Halo deificar al actor
- 12. Bombardeo en medios y
- 13. Convertir los argumentos negativos positivos
- 14. involucrado
- 15. Utilizacin de Insights