Andrè Gouveia "Winning Product Ideas - strategy over beauty" Productized19
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Strategists, designers, marketers, managers,… almost everyone is slowed down by innovation diseases – especially when they are unaware of them. The result? We limit our potential to be great at making and selling products that people will buy. This talk will make you aware of diseases that infiltrate your creative processes, and shows you how to overcome them.
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The Ultimate Product Design Career Guide
Are you interested in starting a career in product design? Find out the opportunities and skills you'll need to have with this career guide.
Product design is a form of industrial design that involves designing products used by millions worldwide. This could be anything from a chair to an aircraft. However, what makes product designers special is how they think consumers will interact with their product — before, during, and after purchase. That’s because product design isn’t just about creating a solution but also delivering an experience that reflects the brand promise. It’s also about making the production process efficient to make the product available at a reasonable cost.
As a market, product and industrial design is valued at $3.4 billion as of 2022 — an increase of 5.5% from 2021. There are over 17,948 product designers currently employed in the United States. That number is projected to grow 6% by 2030. In addition, it has been reported that businesses that embrace design generate 32% more revenue on average and 56% more shareholder returns.
Whether you’re a product designer looking for a new job or changing your career entirely, it’s important to know what the industry looks like and what opportunities are available. So we have created this comprehensive guide to help you determine and achieve your product design career goals. Yellowbrick’s (www.yellowbrick.co) Ultimate Product Design Career Guide, which is a supplement to the Product Design Essentials certificate program from Parsons School of Design and Wallpaper* (https://ylearn.co/productbook), is your source to discover careers and learn entry points into the product design industry. In this guide, you can explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, articulate them confidently to identify career options you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide, you’ll find the following information:
• Overview of the product design industry
• Future of the product market
• Product Design Career Library
• Career Planning Strategy to get into the design industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the product design industry
• find your passion for design and identify an area of interest to pursue
• learn the industry through top companies, brands, and its key players
• identify your skills and match them to a place of interest
Whether you’re a novice, a student, or a professional, you can further your career path by accessing this guide that will help you understand product design opportunities available and the skills and qualifications you need to succeed.
Archana Belani_SAPTAIDC_portfolio_linked_141015
At Sapta we provide a collaborative experience to co-create high impact solutions for businesses and the society through our UCAD [User Centered Design (UCD) + Agile Development Methodologies] approach of design innovation and consulting
We apply global design thinking methodologies for effective problem solving for our customers. We are constantly learning, and we like to challenge the given. Some of our efforts have earned us recognition in publications as well as a few awards. We are a gold award winner at VM&RD (retail), BigBang (web) and have also been featured among the best suppliers for design in retail.
Brand genetics
This is a presentation that discusses how to analyze and assess the power of various brands. Each brand has certain capabilities and brand genetics is a tool to estimate the capacity of a brand, its durability and its long term sustainability
This ppt is not available for download. For updated knowledge on brand communication through workshops, visit https://workshopsofkisholoyroy.wordpress.com/
Logomakerzz Design Studio
We are a multi disciplinary graphic design solution provider. We are a full-service design consultancy with a formidable array of skills and foresight. We cater to local market with a commitment to quality and aesthetic design.
Our studio has three core values, CREATIVITY, INNOVATIONand CUSTOMER SATISFACTION.
We have the expertise and extensive experience in dealing with a wide range of client requirements ranging from Logo Design, Branding, Corporate Identity, Web design, User Interface Design, Product Design,Photography and Motion Graphics to Interactive Design Solutions. This has given us the capability to design visually appealing and technically sound design solutions for clients from diverse fields.
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4. Tools to help you Know when research is only providing you a false sense of security. Be a better consumer of research results.
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1. Test Assumptions, Not Ideas The Lean Startup popularized the idea of testing the assumptions that need to be true in order for your ideas to work.
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3.Understand your profile Evaluate your "go-to" strengths versus where you need to consciously practice, and how to recognize and balance stakeholders’ own.
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2. We build tech products, but usually the hard part is not the tech, but the people. Different teams with different agendas, “irrational" decision-making, feature requests coming out of nowhere, lack of strategic direction. If you’ve read this far, you know the drill.
3. “Unpack” these problems and share battle-tested tools that have helped me in my work as a PM and consultant, and that I hope are useful to you as well. There are hard limits into what we can fix as PMs in a broader organization, but there’s also a lot we can do (and should be aware of) to drastically cut down on stakeholder alignment challenges.
4. Tools to help you A framework to manage your internal stakeholders and communications strategically and 4 tools to help you communicate more clearly (and persuasively)
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2. Taking the risk Testing your map, assume it’s wrong, but don’t get stuck in planning.
3. Business Model and Strategic POVs are needed Realize the experts involved in creating the product will probably not be the best experts you will need to deliver the product to the users.
4. Tools to help you Understand common gotchas, and what to avoid.
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Here is a video of me delivering this talk at the Business of Software conference in London in September 2018.
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Andrè Gouveia "Winning Product Ideas - strategy over beauty" Productized19
- 1. WINNING PRODUCT IDEAS strategy over beauty LISBON, NOVEMBER 2019
- 2. Hi there! I’m André Gouveia from INNGAGE. An award-winning design and innovation consultancy.
- 3. Hi there! I’m André Gouveia from INNGAGE. An award-winning design and innovation consultancy.
- 4. Hi there! I’m André Gouveia from INNGAGE. An award-winning design and innovation consultancy. STRATEGIC DESIGN FOR PRODUCTS & BRANDS WE DESIGN PRODUCT EXPERIENCES THAT MAKE SENSE Research & Strategy for Innovation Industrial Design Engineering & Prototype Branding & Digital, Ui / Ux Activations Design Training
- 5. GOOD DESIGN = GOOD BUSINESS CONTEXT PRODUCT And we are on a mission:
- 6. GOOD DESIGN = GOOD BUSINESS CONTEXT PRODUCT And we are on a mission: That’s how we make sense of things.
- 7. Today I want to share with you the story of Star. Winner of Samsung Mobile Design Competition
- 8. WHAT IS STAR? Star is a robotic stand for Samsung Galaxy devices that promotes new experiences and features.
- 9. WHAT IS STAR? An articulated structure that follows and assists the user via face and voice recognition.
- 10. WHAT IS STAR? Combined with Bixby, Star makes everyday life more dynamic, creative and productive.
- 11. The brief: New accessories for the Samsung Galaxy range of products. That’s it?
- 12. DEFINE A PATH, FULLFILL THAT PATH.
- 13. RESEARCH / UNDERSTANDING CONTEXT Gathering insights from the brand, from the market and specially from consumers.
- 14. DEFINE OPPORTUNITIES / GENERATE IDEAS Finding opportunities and testing ideas.
- 15. SKETCHING STAR Shape and proportions definition when combined with Galaxy devices.
- 16. PROTOTYPING STAR Physical analysis and testing to assure maximum rotation and tilt.
- 17. Star of Galaxy Empowering people to become the star of their experience.
- 19. Collaborative robotics as the main trend. Samsung vision for the future: AI + empower the makers community. Integration between hardware and software. Feasibility. Creative freedom for consumers. Allow new experiences, focusing on the use of cameras.
- 20. Hey Star, lets show them a movie...
- 27. Focus on the people, the real needs and the relevance of the idea. Focus on the market, be aware of competitors and other solutions. Focus on execution, a product has to be produced. Prototype a lot anyway. Validate prototypes with real users. Maintain the vision but be open to change. If the product makes sense, it will create value. So, looking for products that add value and make sense?
- 28. THANK YOU! LISBON, NOVEMBER 2019 inngage.com