1. The document provides 10 marketing lessons for app developers from Games2win.com CEO Alok Kejriwal. 2. The lessons include recommendations to prioritize Android development first, focus on user comments and feedback, make quick fixes, avoid advertising unless ROI is positive, and leverage viral sharing and in-app notifications for updates. 3. The case study describes how promoting one app within another helped the promoted app climb app store rankings.

1. App marketing
Made simple.
Alok Kejriwal – CEO and Co-Founder –
Games2win.com

2. Credentials

3. We made a # 1 and # 2 app in the world

4. 10 marketing lessons we learnt

5. 1. Android first – iOS later

6. 2. Let the app float on ITS OWN

7. 3. Read the comments. Each one of them

8. 4. Make fixes. Douse fires. In lightning speed.

9. 5. Listen to chatter!!!!

10. 6. Reply back & pat your users on their backs!

11. 7. Watch country ranks and their correlations

12. 8. Don’t advertise.
• Unless you have a + ROI LTV

13. 9. Update, Update, Update!

14. 10. Cross Market like hell
• Parking Frenzy became #1 free app on iStore
• We realized that the app was being played
and ‘ viraled ’ amongst female tween
audiences!
• It was logical therefore for us to promote our
best girls app to this tween girl audience!

15. Our #2 app on iTunes Store was
promoted in Parking Frenzy!
Super Mom app Super Mom ad in
Parking Frenzy

16. Voila!
• Super Mom started climbing up on iStore rankings!

17. Other must have’s
Great screenshots Share buttons
Rate Me button Notifications and Alerts

18. Summary
1. Your app is your marketing. Your marketing
is not your app.
2. Listen to consumers. They will tell you
what they want. Build the app for them –
not for yourself.
3. Don’t spend money on advertising. It’s a
waste.
4. Be obsessed by Ratings. They matter like
hell.
5. Let consumer market your app via viral
channels
6. Update like mad. Each update is a
marketing event (Updates and
notifications)
7. Don’t get obsessed by naming your with
the alphabet A for better listing. Temple
Run starts with a T.)

19. May the WIN be with you!

20. Connect with me!
e-mail - alok@rodinhood.com
Facebook -
facebook.com/rodinhood
Twitter - @rodinhood
My social network for anyone
enterprising!
therodinhoods.com
Blogs and articles written
Presentations –
http:slideshare.net/rodinhood