53. iOS 11 Summary
1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New
4.3 screenshots in search
5.1-3 video + auto play
53
54. iOS 11 Summary
1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New
4.3 screenshots in search
5.1-3 video + auto play
6.Developer Page & In-App Purchases
in search
54
57. 57
iOS 11 Summary
7.Promotional Text (before Description)
8.Description can be changed when
submitting an app update
9.Renew rating history
58. 58
iOS 11 Summary
7.Promotional Text (before Description)
8.Description can be changed when
submitting an app update
9.Renew rating history
10. Reply for reviews
59. 7.Promotional Text (before Description)
8.Description can be changed when
submitting an app update
9.Renew rating history
10. Reply for reviews
11. ASO for In-App Purchases
59
iOS 11 Summary
60. ASO for iOS 11 ready
Positions
1. Optimize:
name, subtitle, keywords
2. Move some keywords
from name to subtitle
60
61. ASO for iOS 11 ready
Conversion Rate
1. Improve visibility:
name, subtitle
2. Optimize screenshots
3. Test video (horizontal?)
4. Work with avg. rating
Positions
1. Optimize:
name, subtitle, keywords
2. Move some keywords
from name to subtitle
61