Digital Marketing activity and spends have been growing every year consistently. Due to the recent digital boom in India, it is currently witnessing a huge growth. However, digital marketing in India and other growing markets are a different ball game compared to how it was done so far in other developed markets. The target audience and their behavior changes how brands are marketed to them. Let us transcend beyond tools and channels to look at strategic trends. Trends that will shape digital marketing in the coming years for fast growing digital economies across the globe. We will focus on how we can adapt to these changes and leverage them to the fullest benefit.
About me:
Venkat is an Award-Winning Digital Marketer. He is currently an independent strategic marketing consultant and trainer. He helps startups and SMEs across sectors in charting their marketing strategy and implementing the same. He also trains professionals and students on digital marketing. He has previously marketed to domestic and global markets in B2B and B2C spaces. He has been in leadership roles and mentored marketers for growth. He has worked with brands like Razorfish, Manipal Global Education, Headstart Network, Musicperk among others. Venkat specialises in early stage startup marketing at near - zero marketing budget. Social media marketing and content marketing excite him the most. He loves to write about environment, spirituality, digital, entrepreneurship, career development and life.
Finding the Business Value in Social Software and Social MediaYvette Nanasi
This document provides an overview of social software and its business value. It discusses how consumer social networking became mainstream in 2007 and how organizations are now looking for tools to improve knowledge sharing, collaboration and networking. The document outlines the value of social networking for talent management, knowledge management and relationship management. It also provides examples of how social business software has helped companies like Blackberry Partners Fund, Motorola and the City of Waterloo address business challenges around collaboration, feedback and engagement. The document emphasizes that managing people, teams and entire companies is difficult without the right tools and that social networks can help by leveraging existing employee knowledge, talent and relationships.
This document summarizes trends in China's changing internet demographics and how they will impact companies. It notes that China's population is aging and internet usage is dominated by younger users. As the population of young users declines, companies will need to monetize customer lifetime value. Major internet companies like Tencent, Alibaba, and Baidu are poised to leverage their brands and traffic to move into new offline industries like retail, finance, healthcare, and automobiles. The mobile internet has also caused a major shift, making casual gaming and mobile apps the new focus.
This 15 minute guide provides an overview of opportunities for startups in Nigeria. Nigeria has the largest economy in Africa with over 170 million people and 83 million internet users. While there are challenges like lack of infrastructure, skills, and capital, the growing middle class, tech ecosystem, and young population represent opportunities in sectors like banking, commerce, education and services. Local entrepreneurs cite difficulties but are motivated by their culture and vision for the future.
The document summarizes key insights from a USA study trip regarding retail trends. The main points are:
1. Consumers have more power and access to information than ever before due to technology. Companies must innovate faster to keep up.
2. Winning companies accept failure as necessary for innovation, give employees freedom and fluid structures to drive continuous change.
3. Attracting top talent is critical, so companies create strong cultures and perks to recruit and retain the best people.
4. Data is the most valuable asset, and winners collect massive amounts to personalize experiences and make decisions. Skills are scarce to analyze growing data sources.
Google's vision is to organize the world's information and make it universally accessible and useful. Its mission is to understand "everything in the world" through powerful search engines. Google continues focusing on innovation and the user experience. It generates over $10 billion in annual revenue primarily from search advertising and has become the largest search engine worldwide. While facing competition from Microsoft and Yahoo, Google maintains its dominance through continuous innovation, a focus on users, and expanding into new markets and revenue sources globally.
Myeventapps mobile 101 self guided july 2015Allan Isfan
The document provides an overview of mobile technology basics for event organizers. It discusses key smartphone statistics and adoption trends, different mobile operating systems, connectivity options like cellular and Wi-Fi, app types including native, web and responsive, and popular social media platforms that are mobile-only. It also covers emerging technologies like payments, beacons, augmented reality and drones, and their potential applications for events. The presentation aims to help event organizers understand mobile opportunities and how to engage smartphone audiences.
Finding the Business Value in Social Software and Social MediaYvette Nanasi
This document provides an overview of social software and its business value. It discusses how consumer social networking became mainstream in 2007 and how organizations are now looking for tools to improve knowledge sharing, collaboration and networking. The document outlines the value of social networking for talent management, knowledge management and relationship management. It also provides examples of how social business software has helped companies like Blackberry Partners Fund, Motorola and the City of Waterloo address business challenges around collaboration, feedback and engagement. The document emphasizes that managing people, teams and entire companies is difficult without the right tools and that social networks can help by leveraging existing employee knowledge, talent and relationships.
This document summarizes trends in China's changing internet demographics and how they will impact companies. It notes that China's population is aging and internet usage is dominated by younger users. As the population of young users declines, companies will need to monetize customer lifetime value. Major internet companies like Tencent, Alibaba, and Baidu are poised to leverage their brands and traffic to move into new offline industries like retail, finance, healthcare, and automobiles. The mobile internet has also caused a major shift, making casual gaming and mobile apps the new focus.
This 15 minute guide provides an overview of opportunities for startups in Nigeria. Nigeria has the largest economy in Africa with over 170 million people and 83 million internet users. While there are challenges like lack of infrastructure, skills, and capital, the growing middle class, tech ecosystem, and young population represent opportunities in sectors like banking, commerce, education and services. Local entrepreneurs cite difficulties but are motivated by their culture and vision for the future.
The document summarizes key insights from a USA study trip regarding retail trends. The main points are:
1. Consumers have more power and access to information than ever before due to technology. Companies must innovate faster to keep up.
2. Winning companies accept failure as necessary for innovation, give employees freedom and fluid structures to drive continuous change.
3. Attracting top talent is critical, so companies create strong cultures and perks to recruit and retain the best people.
4. Data is the most valuable asset, and winners collect massive amounts to personalize experiences and make decisions. Skills are scarce to analyze growing data sources.
Google's vision is to organize the world's information and make it universally accessible and useful. Its mission is to understand "everything in the world" through powerful search engines. Google continues focusing on innovation and the user experience. It generates over $10 billion in annual revenue primarily from search advertising and has become the largest search engine worldwide. While facing competition from Microsoft and Yahoo, Google maintains its dominance through continuous innovation, a focus on users, and expanding into new markets and revenue sources globally.
Myeventapps mobile 101 self guided july 2015Allan Isfan
The document provides an overview of mobile technology basics for event organizers. It discusses key smartphone statistics and adoption trends, different mobile operating systems, connectivity options like cellular and Wi-Fi, app types including native, web and responsive, and popular social media platforms that are mobile-only. It also covers emerging technologies like payments, beacons, augmented reality and drones, and their potential applications for events. The presentation aims to help event organizers understand mobile opportunities and how to engage smartphone audiences.
The document discusses consumer behavior and motivations for online shopping based on research from Forrester Research and other sources. It finds that the majority (71%) of online purchases are goal-oriented, motivated by convenience and access to information, while 29% are experiential and motivated by browsing and impulse purchases. Early adopters tend to be technology optimists who are motivated by career, family or entertainment. Mainstream consumers are more diverse and lag online adoption by two years. Reaching mainstream consumers is important for business through clicks and mortar strategies.
Tnooz-Amadeus Webinar - 2011: Where we've been, where we're goingKevin May
Tnooz and Amadeus hosted a webinar in June 2011, looking at developers in travel technology in the year to date and what are the prospects for the rest of the year.
It's about that time when your mom calls brands "disruptive." The word has reached that excruciating level of mainstream use and misuse. Alas, this presentation takes a look at some of those "disruptors" and focuses on the value they provide to other brands. Insights, not threats.
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVESCeriseUpham
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
Access to the internet
Digital devices used by audiences?
How consumers search for information?
What consumers buy online?
Online video consumption
Consumer trends
The document discusses trends in consumer behavior and how consumers may change in the near future. It notes that consumer expectations, motivations, and purchasing power are shifting rapidly due to factors like climate change, the sharing economy, personal data usage, and new technologies. The document suggests companies ask questions about distinguishing themselves, building long-term customer relationships, responding flexibly to new competitors, partnering for expertise, and using technology for differentiation rather than just enablement.
Mirroring the accelerated pace of technological advancement, marketing trends are emerging and taking hold at an increasingly rapid rate. As consumer behavior evolves, smart marketers can use those trends to capitalize on shifting behaviors and expectations. Sullivan Branding’s Account Planning team developed this report to highlight key trends we expect to see across the marketing landscape in 2013.
The Coming Intelligent Digital Assistant Era and Its Impact on Online PlatformsCognizant
The coming proliferation of intelligent digital assistants (IDAs), when IDAs will represent their human owners, is a key step in the emergence of an autonomous business environment. To accommodate such rapid changes, online platform providers must upgrade their capabilities and business models to better contend with factors such as AI, scalable infrastructure, anayltics, API-based development, and advances in product search and discovery.
This document summarizes key trends in digital strategy and platforms according to a 2010 report. It discusses the importance of user experience and online storytelling. It notes that banner ads are less effective now. Emerging trends include cloud computing, mobile computing, and information consumption on multiple platforms. Content is increasingly shared by consumers. The principles of gaming are changing conversations. Technologies like augmented reality are merging online and offline experiences. The report also notes that 40% of opportunities will shift to mobile and that social media, measurement, and transparency are critical to digital strategy evolution. Producer, advertiser and audience roles are also evolving.
Mobile Edge creates stylish and durable laptop cases that complement different lifestyles. They offer a wide range of products from backpacks to totes. Their goal is to create unique cases for all uses from work to leisure activities. Mobile Edge was founded by experienced computer professionals to produce high-quality carrying cases and accessories. They strive to provide better products at good prices and margins. They are pioneers in women's laptop cases, offering stylish options beyond standard black cases.
The document summarizes the history and evolution of digital content businesses from 2005 to 2010. It discusses how early digital content companies were valued lower than traditional media but now command premiums. Key factors in building billion dollar digital content businesses include creating engagement through new mechanics, integrating marketing and commerce, and distributing content at scale. The document provides advice to sellers, traditional media buyers, tech buyers, and investors on opportunities in digital content.
The document discusses how the modern world has become a digital world due to technological advances in information technology. It states that globalization is sweeping the world and connecting people through the internet. The document argues that globalization presents great opportunities for businesses by creating wider markets and allowing insights into different cultures. However, it notes that competition will intensify and new innovative products will emerge, so businesses need strong infrastructure, capital, human resources and marketing to compete globally through continuous innovation.
The document discusses 16 emerging global technology trends for 2016 that will impact digital retail, including additive technology for intelligent clothing, 3D printing, robotics and artificial intelligence, drone delivery, smart malls, IoT-driven partnerships, wearables, gamification, voice and facial recognition, virtual reality, augmented reality, the Internet of Things, mobile health, mobile payments, the caring economy, and the sharing economy. The Fung Business Intelligence Centre serves as the think tank for the Fung Group and provides analysis on sourcing, supply chains, distribution, and retail trends. Emerging technologies present opportunities for unprecedented industry partnerships and business models.
Imbee is a social networking and media site for children ages 8-14 that offers a safe online environment. It provides access to over 200,000 users, social networking features, original programming including web series and documentaries, opportunities to attend events, and gaming. The site requires parental verification for security and COPPA compliance. It aims to be the top online destination for tweens by offering age-appropriate exclusive content and socialization opportunities as online media consumption among children increases. Partnering with Imbee allows brands to integrate their products and messaging into Imbee's original programming and events to build recognition among tweens.
This document provides information about the Connecting Care project, which helps small voluntary sector organizations improve their use of technology. It aims to register 20 organizations per year for an ICT self-assessment, action plan, and guidance from IT volunteers. Currently the project is working with 15 organizations across England, focusing on day centers, independent living centers, care homes, and care agencies. The document discusses common technology challenges organizations face and provides advice on areas like developing an IT plan, using social media and websites, and introducing tablets and smartphones. It also lists various free resources available.
Mobile marketing is an important strategy for businesses today due to the widespread adoption of smartphones. Some key points about mobile marketing include:
- More than 290 million people in the US use mobile devices spending over 16 hours per day on their phones.
- Smartphone penetration in the US is over 35% and growing rapidly which provides opportunities for mobile advertising, apps, and mobile optimized websites.
- SMS text messaging is still very effective with nearly 100% open rates and response rates over 10 times higher than email marketing.
- Video, mobile search, and location based services through tools like Foursquare and Google Places are growing areas of mobile marketing.
This document summarizes key topics from a 2010 digital marketing outlook report, including:
- Trends in user experience, online storytelling, and the decline of banner ads.
- Emerging platforms like mobile, cloud computing, and new forms of digital content consumption.
- The evolution of digital strategies, including the shift to mobile, importance of social media measurement, and changing roles of producers, advertisers and audiences.
- How brands can integrate into customers' lives through digital platforms and new forms of interaction like augmented reality.
The document discusses how mobile marketing can be used in businesses today. It defines mobile marketing and explains why it is important as mobile device usage increases. It then provides examples of different types of mobile marketing strategies and tactics businesses can use, including SMS text, mobile search, mobile advertising, video, QR codes, and lead capture.
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...Ethinos Digital Marketing
This is a presentation starts with an overview of the Digital Marketing & Social Media scenario in India. It then moves onto what are some models that B2B companies can look at while doing their own social media marketing, some best practices and learnings from thought leaders in who have adopted areas like social media, search engine marketing, mobile marketing , etc. early in the game. This was a presentation made to a group of marketing leaders at a NASSCOM event on 27th September, 2010
The document discusses consumer behavior and motivations for online shopping based on research from Forrester Research and other sources. It finds that the majority (71%) of online purchases are goal-oriented, motivated by convenience and access to information, while 29% are experiential and motivated by browsing and impulse purchases. Early adopters tend to be technology optimists who are motivated by career, family or entertainment. Mainstream consumers are more diverse and lag online adoption by two years. Reaching mainstream consumers is important for business through clicks and mortar strategies.
Tnooz-Amadeus Webinar - 2011: Where we've been, where we're goingKevin May
Tnooz and Amadeus hosted a webinar in June 2011, looking at developers in travel technology in the year to date and what are the prospects for the rest of the year.
It's about that time when your mom calls brands "disruptive." The word has reached that excruciating level of mainstream use and misuse. Alas, this presentation takes a look at some of those "disruptors" and focuses on the value they provide to other brands. Insights, not threats.
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVESCeriseUpham
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
Access to the internet
Digital devices used by audiences?
How consumers search for information?
What consumers buy online?
Online video consumption
Consumer trends
The document discusses trends in consumer behavior and how consumers may change in the near future. It notes that consumer expectations, motivations, and purchasing power are shifting rapidly due to factors like climate change, the sharing economy, personal data usage, and new technologies. The document suggests companies ask questions about distinguishing themselves, building long-term customer relationships, responding flexibly to new competitors, partnering for expertise, and using technology for differentiation rather than just enablement.
Mirroring the accelerated pace of technological advancement, marketing trends are emerging and taking hold at an increasingly rapid rate. As consumer behavior evolves, smart marketers can use those trends to capitalize on shifting behaviors and expectations. Sullivan Branding’s Account Planning team developed this report to highlight key trends we expect to see across the marketing landscape in 2013.
The Coming Intelligent Digital Assistant Era and Its Impact on Online PlatformsCognizant
The coming proliferation of intelligent digital assistants (IDAs), when IDAs will represent their human owners, is a key step in the emergence of an autonomous business environment. To accommodate such rapid changes, online platform providers must upgrade their capabilities and business models to better contend with factors such as AI, scalable infrastructure, anayltics, API-based development, and advances in product search and discovery.
This document summarizes key trends in digital strategy and platforms according to a 2010 report. It discusses the importance of user experience and online storytelling. It notes that banner ads are less effective now. Emerging trends include cloud computing, mobile computing, and information consumption on multiple platforms. Content is increasingly shared by consumers. The principles of gaming are changing conversations. Technologies like augmented reality are merging online and offline experiences. The report also notes that 40% of opportunities will shift to mobile and that social media, measurement, and transparency are critical to digital strategy evolution. Producer, advertiser and audience roles are also evolving.
Mobile Edge creates stylish and durable laptop cases that complement different lifestyles. They offer a wide range of products from backpacks to totes. Their goal is to create unique cases for all uses from work to leisure activities. Mobile Edge was founded by experienced computer professionals to produce high-quality carrying cases and accessories. They strive to provide better products at good prices and margins. They are pioneers in women's laptop cases, offering stylish options beyond standard black cases.
The document summarizes the history and evolution of digital content businesses from 2005 to 2010. It discusses how early digital content companies were valued lower than traditional media but now command premiums. Key factors in building billion dollar digital content businesses include creating engagement through new mechanics, integrating marketing and commerce, and distributing content at scale. The document provides advice to sellers, traditional media buyers, tech buyers, and investors on opportunities in digital content.
The document discusses how the modern world has become a digital world due to technological advances in information technology. It states that globalization is sweeping the world and connecting people through the internet. The document argues that globalization presents great opportunities for businesses by creating wider markets and allowing insights into different cultures. However, it notes that competition will intensify and new innovative products will emerge, so businesses need strong infrastructure, capital, human resources and marketing to compete globally through continuous innovation.
The document discusses 16 emerging global technology trends for 2016 that will impact digital retail, including additive technology for intelligent clothing, 3D printing, robotics and artificial intelligence, drone delivery, smart malls, IoT-driven partnerships, wearables, gamification, voice and facial recognition, virtual reality, augmented reality, the Internet of Things, mobile health, mobile payments, the caring economy, and the sharing economy. The Fung Business Intelligence Centre serves as the think tank for the Fung Group and provides analysis on sourcing, supply chains, distribution, and retail trends. Emerging technologies present opportunities for unprecedented industry partnerships and business models.
Imbee is a social networking and media site for children ages 8-14 that offers a safe online environment. It provides access to over 200,000 users, social networking features, original programming including web series and documentaries, opportunities to attend events, and gaming. The site requires parental verification for security and COPPA compliance. It aims to be the top online destination for tweens by offering age-appropriate exclusive content and socialization opportunities as online media consumption among children increases. Partnering with Imbee allows brands to integrate their products and messaging into Imbee's original programming and events to build recognition among tweens.
This document provides information about the Connecting Care project, which helps small voluntary sector organizations improve their use of technology. It aims to register 20 organizations per year for an ICT self-assessment, action plan, and guidance from IT volunteers. Currently the project is working with 15 organizations across England, focusing on day centers, independent living centers, care homes, and care agencies. The document discusses common technology challenges organizations face and provides advice on areas like developing an IT plan, using social media and websites, and introducing tablets and smartphones. It also lists various free resources available.
Mobile marketing is an important strategy for businesses today due to the widespread adoption of smartphones. Some key points about mobile marketing include:
- More than 290 million people in the US use mobile devices spending over 16 hours per day on their phones.
- Smartphone penetration in the US is over 35% and growing rapidly which provides opportunities for mobile advertising, apps, and mobile optimized websites.
- SMS text messaging is still very effective with nearly 100% open rates and response rates over 10 times higher than email marketing.
- Video, mobile search, and location based services through tools like Foursquare and Google Places are growing areas of mobile marketing.
This document summarizes key topics from a 2010 digital marketing outlook report, including:
- Trends in user experience, online storytelling, and the decline of banner ads.
- Emerging platforms like mobile, cloud computing, and new forms of digital content consumption.
- The evolution of digital strategies, including the shift to mobile, importance of social media measurement, and changing roles of producers, advertisers and audiences.
- How brands can integrate into customers' lives through digital platforms and new forms of interaction like augmented reality.
The document discusses how mobile marketing can be used in businesses today. It defines mobile marketing and explains why it is important as mobile device usage increases. It then provides examples of different types of mobile marketing strategies and tactics businesses can use, including SMS text, mobile search, mobile advertising, video, QR codes, and lead capture.
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...Ethinos Digital Marketing
This is a presentation starts with an overview of the Digital Marketing & Social Media scenario in India. It then moves onto what are some models that B2B companies can look at while doing their own social media marketing, some best practices and learnings from thought leaders in who have adopted areas like social media, search engine marketing, mobile marketing , etc. early in the game. This was a presentation made to a group of marketing leaders at a NASSCOM event on 27th September, 2010
Consumer Internet Insights - Jeyandran VenugopalLounge47
Last Week’s - “Consumer Internet Insights" session sketched trends, opportunities and challenges in this space. Here are the Lounge47 key takeaways: 1. India has become the new “Land of Opportunity” - untapped potential, increased consumer/middle class spending, adoption-cycles shortening due to younger demographic willing to be early adopters, institutional investment in Startups increasing 2. “Cost to Try” is cheaper in India 3. Some stats – Population: 1.28b, Internet users: 1/6, Tablet users: 1/120. Mobile Internet users: 1/10, Social Media users: 1/13 4. Mobile growth presents a tremendous opportunity – Mobile Internet growing faster relative to rest of the world 5. Opportunities: a. Enabling Technologies for Mobile Platforms:
plugging a key function within a growing ecosystem e.g. search engine for apps, App personalization & recommendations, performance, analytics and insights, cross platform app development, prototyping tools, design to code technologies, democratization of app development (e.g. andromo, appgeyser), enterprise mobility (e.g. Kony), regional language focus b. Advertising Platforms: programmatic buying platforms,
demand- side platforms that can optimize Ad buy ROI’s, unified solutions for multichannel ad spend management to optimize impressions for targeted spending objectives, SMB businesses – managing marketing spends, fraud management c. Personalization Technology: Given current vastness of Internet how to enable
users to get relevant and contextual information and explore interests – how, what, where and when of personalization needs to be thought through and pin-pointed technologies like machine learning, large scale data analytics and data mining used to enhance efforts d. Natural Language Processing (NLP), Speech (processing and synthesis), Image and Video Processing: Given that semantic web initiatives have not taken off, self expression through blogging e.g. Tumblr, rich media as opposed to text, deep learning networks for image and video understanding – a new and hot field e. Big Data Analytics as an enabler is the other big area for opportunity 6. Challenges: Cyber security - active threat groups for example have increased +4x since 2011.
Also, social implications should be considered carefully e.g. Google glass.
Skapa chamber of_commerce_2014-03-14_002Erik Ekholm
This was a presentation I held for a group of executives at West Sweden Chamber of Commerce. A couple of slides are in Swedish, but most of it is in English. The presentation has a focus on online content driving sales (content marketing). I also touch on the trend of the increasing number of visitors that are using smartphones and tablets when surfing the web. I also emphasize the need of a clear strategy, to achieve the desired results.
Workshop on create slides 17.07.14.pptx (2)Ernact Create
This document provides an overview of a workshop on connecting rural enterprises through digital transformation. The workshop will cover topics like internet connectivity, the connected digital consumer, and developing an online marketing plan. Conor Boyce will facilitate the workshop and discuss his experience in digital marketing, entrepreneurship, and consulting. Key aspects of developing a digital strategy are also outlined, including situational analysis, objectives, tactics, and metrics. The importance of understanding customers, competitors, and leveraging tools like content, social media, and analytics are emphasized.
The document summarizes the rise and fall of a Ghanaian social networking site called Ghanaianhiplife.com. It was started to create an online Ghanaian identity and attract Ghanaians through sharing hiplife and highlife music videos. It used free platforms like Ning and YouTube but struggled with a lack of user generated content, low revenues from ads, difficulties working with advertisers, and an unsustainable business model that relied on platforms it couldn't fully control. Key lessons were that the business model needs to align with user culture and behavior, partner platforms may not support smaller competitors, and incentives are needed to encourage user participation and content creation.
This document provides an overview of a conference called Digital Together. It includes:
- The names and roles of three speakers at the conference: Lizzie Hodgson, William Benson, and Jon Pratty.
- A brief summary of Jon Pratty's work developing digital projects.
- Topics that will be covered include mobile culture, how digital is integrated into businesses, data collection, connectivity, skills for the digital economy, new digital economies and products, smart regions versus cities, and the Internet of Place.
- The document encourages attendees to think about how digital impacts different areas and how to better connect places, culture, people and services through digital tools.
Web 1.0 featured static pages served from servers, while Web 2.0 introduced dynamic, user-generated content through technologies like blogs, wikis, and social media. Web 3.0 aims to make information on the web more connected through semantic metadata. Mobile and location technologies play an important role, as consumers increasingly access information on smartphones. Local business listings and positive consumer reviews across search engines and directories can provide a competitive advantage through improved search engine rankings and awareness. Together, social, local, and mobile (SoLoMo) technologies form an integrated approach for marketing.
The document discusses potential communication technologies of the future in 2026 based on current trends. It predicts that by 2026, cars will be able to communicate with people and other cars to drive automatically through technologies like fingerprint activation and conversation (Part I). Internet-enabled glasses are also predicted to be widely adopted once performance issues are addressed and modifications are made (Part II). Fitness shoes that track health data and communicate it to users are seen becoming mainstream based on the growing popularity of wearable devices (Part III). Customizable digital assistants with thousands of voice and gender options are expected to see increased usage through serving more niches (Part IV). Libraries are projected to transition completely to digital formats for book rentals through tablets and e-
An overview of what social media is, what the impact of social media and what the impact is of social media on Enterprises.
These slides are part of a guest lecture for Hogeschool Zuyd (Sittard, NL), therefore I added also some slides on how students can use social media.
This DMA 2010 Transformative Media presentation covers new media and emerging technology and how it is digitally transformation traditional media. Digital marketing and digital advertising allows marketers to better target audiences with their advertising. Internet and web based technologies like websites, search engines, banner ads and display advertising, email, social media, mobile marketing will experience tremendous growth and provide greater ad measurability, ad spend ROI, and ultimately, broader and more targeted reach.
"Developments in Accessibility of Information" - Access Israel 's 6th Annual ...Ricardo Garcia Bahamonde
Presentation on Digital Transformation trends, the risks of the digital accessibility gap becoming increasingly large and orientations for organizations that want to adopt digital accessibility
Digital Transformation Major tech trends through the customer lens and relati...Larry Smith
Digital Transformation
Major tech trends through the customer lens and relationships to the Insurance Industry
7 core technology trends: Mobility – Data – Social - Bots – Intelligence – Visualization – Things
Similar a ASTROLOGY of MARKETING - How Digital Marketing will Change in 2020 and Beyond? (20)
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
2. About Me
• Independent Marketing consultant and trainer
• Former Digital Marketing Trainer, Program Architect @ Techlogik & Manipal
Global
• Former Head Marketing @ Finnew Solutions, a funded FinTech startup
• Former Country Co-Lead – Marketing @ Headstart Network
• Ex - (Razorfish, NiYO, Zinios Technologies, InKnowTech, Netmojo and Musicperk)
• MBA (Marketing), Telecom Engineer
Venkatrangan.R (Venkat)
Award-winning Senior Marketer | Strategic Consultant |
Digital Marketing Trainer | Speaker | Startup Enabler
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6. Now, World!
• World Population - 7.7 Bn
• Internet users - 4.2 BN
• Mobile users - 5.1 BN
• Active Social Media users – 3.3 BN
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7. • Internet users in India - 481 Mn
• Active social media users – 250 Mn
• Unique Mobile Users – 844 Mn
• Active Smartphone Users – 530 Mn
• Facebook Users - 270 Mn
• Twitter Users - 100 Mn (33 Mn MAUs)
• LinkedIn Users - 52 Mn
• Second Largest Internet Economy and Third Largest Smartphone
Economy
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Current State of Digital Marketing in India
13. Why Future?
• For decision makers who have to strategize and plan ahead,
this helps to know:
o What kind of talent to hire?
o Team composition.
o Which channels to focus on?
o How much budgets to demand?
o Where to allocate budgets ?
o Where to focus their time, efforts, manpower on?
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15. Digital Marketers
– King of Good Times
• Due to surge in entrepreneurship and in
concepts like personal branding, more
brands getting created .
• Brands need marketing and marketers. So,
more demand for digital marketers as well.
• Greater demand to get re-skilled and trained
in digital marketing.
• Digital Industry will produce more than 20
lakhs job in India by 2020.
• Good time for Ecosystem - DM Agencies,
Institutes, Trainers, Consultants and Experts.
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16. AI and ML
• Artificial Intelligence and Machine Learning set to transform marketing
operations.
• More automation, affordable automations.
• Marketing biggies like Facebook and Google investing a lot of time and effort
in coming up with intelligent solutions . (Smart Campaigns, Image Recognition,
Chatbots)
• Startups mushrooming with solutions as well. (Adalyz, Chatfuel,
LeadGenerator)
• MarTech space hotting up with these solutions.
• Won’t replace digital marketers. Focus on better solutions leaving the
mundane to the machines.
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19. More Data Collection
• AI clubbed with data is going to be even more potent. (IBM Dir of Modern
Marketing)
• The biggies like Google and Facebook collecting more data about users.
(Even if not on that platform)
• More power to brands to target its audience in unexpected ways. (Eg:
Target, Pregnancy)
• Every single data point about a user will be used for targeting.
(Personalization)
• Raise data privacy concerns and push governments for tighter regulations.
• More people coming online to the digital bandwagon.
• More interaction time (with digital platforms.) (84%)
• Which means more opportunities to collect data.
• It’s a cycle.
• Emergence of ‘Permission Marketing’
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24. Mobile first & On-the-Go Consumption
• West – Desktop, Laptop.
• East, MENA and Africa - first digital device is handheld devices.
• Why mobile?
o More data collection due to many sensors.
o Less bootup time.
o Features like camera, GPS, QR scanner, etc.
o Check on bed.
o Google to prioritise mobile friendly websites.
• Brands prefer mobile first - mobile app or mobile website first, desktop
website later. Eg: Instagram, Uber, Ola.
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25. Mobile first & On-the-Go Consumption
(Contd…)
• Majority of traffic from mobile devices. Eg:
Linkedin, Facebook, Google, Youtube.
• Desktops and laptops were used more at
work.
• Now: Remote working more popular.
Flexibility to work from mobile devices.
(BYOD)
• Busy lifestyles. Instant gratification. Less
relaxed hands and mind.
• Brands need to focus on short-form content.
• Brands need to target mobile.
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26. Video and Audio
(Podcasts, Voice Search)
• The next wave of digital adopters are going to be more non-English speaking/semi-literates
or illiterates.
• Text for all languages not scalable.
• Easy streaming even in remote areas with internet at high speed and inexpensive rates.
• Videos and audios to break the language barrier.
• Also, they are disabled friendly (blind/deaf), elderly-friendly, children-friendly (visuals) and
even, parrot-friendly.
• Easy content generation, even on mobile, with increasing device and platform capabilities.
• On-the-go consumption. Can read on the go.
• Emergence of platforms like Tik Tok, Sharechat, Like, etc.
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27. Video and Audio
Video:
• LinkedIn added support for video ads.
• IGTV, Instagram’s own video platform got launched.
• Google search algorithms are showing videos above other
text based results.
Audio:
• Google released a podcast app.
• Double Click platform supports audio ads now.
• Facebook experimenting audio stories now.
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28. Voice Search
• Voice search gaining more prominence in Google search.
• Voice search requires less effort than typing.
• Also, thanks to Amazon Echo, Google Home.
• More people will use long tail keywords. Focus there.
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30. Content for Vernacular Languages
• More video and audio consumption, more non-text content.
• More lower tier population will lead to more vernacular content.
• The value of the content lies in its idea - Doesn’t matter which
language the content is in or which format the content is in.
• Can be repurposed into any other format (Video/audio/presentation,
etc) across languages.
• Now: One needs to currently know English to be an ace digital
marketer.
• Future: Knowledge of more Indian languages critical. More people can
become Digital Marketers.
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31. Content for Vernacular Languages
• Major platforms still don't support all the languages in India.
Emergence of Tech platforms focused on vernacular
languages like Vokal (Vernacular Quora), Sharechat, etc.
• Rather than text format, it is easier to launch ads in regional
languages in video, image or audio formats. This takes out the
dependency on the platform to support a language. For the
platform, be it any language, end of day, its just data.
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34. Unique Content for Futuristic Devices
• Marketing starts with Content.
• Content to be created for where the target audience spends
most time.
• Past: Laptops, feature phones, smartphones, tablets.
• Affordable devices, more capabilities.
• People adopt devices, brands need to be ready with content
to target them there.
• VR headsets, Smartwatches, IoT based devices, Car
infotainment systems, Driverless vehicle systems.
• Tip: Save them time, effort and money by producing common
content for all devices. (One size fits all)
• Content focused SEO.
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36. Video ads over OTT
• Video ads existed for decades.
• TV, Youtube, Facebook, Instagram, LinkedIn.
• OTT: Amazon Prime, Netflix, Hotstar, Sun Next, Paytm, Flipkart,
etc.
• OTT: More Platforms, More content, More Traffic.
• OTT relied on Google Ad network to show ads. Now, their own.
• When more brands, native self serve platforms to automate ad
sales.
• Now, no common ad platform.
• Common platform for ads across all OTT platforms, social media
platforms and Google ads network.
• TV (STB) connected to internet. So, its all content.
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41. Increased Digital Inclusion
• Lower tier towns, villages and countries such as Africa and elderly
(retired) folks joining digital.
• Now, only ~40% of world population is digital. Mostly young from the
west or global metros.
• Past Barriers: Cost of going digital, language barrier, educational
barrier, lack of proper device and lack of tech knowledge.
• Now: Affordable devices, Increased connectivity, Affordable data
availability, Easy UX.
• More people spending more Digital time.
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42. More Omni-channel/Phygital Solutions
• Several places don’t even have electricity,
yet.
• Offline will not vanish. Online and offline
will coexist.
• Both will serve different sets of target
customers.
• Both will fuse together, leveraging best of
both, blur the lines between physical and
digital.
• New, unseen, innovative solutions to
seamlessly migrate between offline and
online.
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44. Emergence of Community Marketing
• 2018 - Major tech platforms like Facebook and LinkedIn gave huge push
towards communities. Major feature announcements and algorithm
tweaks.
• Instagram too announced a closed friends feature.
• Brands can become members, post and engage on communities.
• WhatsApp admins being able to prevent members from porting.
• Future: Convergence of communities.
• Next steps - start monetizing:
• Allowing owners to charge for memberships.
• Allowing owners to earn by showing ads on communities.
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46. Transformation of Social Networks
• People becoming fed up with social media. Going offline.
• Treated like products and not customers.
• Not adding value to life.
• Biggies struggling for new ideas on features introduction.
• For brands, quality of traffic from social media lesser than
search.
Future:
• Emergence of Personal Branding – image building.
• Preference for More social, Less Business. Seeing and Being
seen by people who matter.
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47. Emergence of WhatsApp
• Used more by lower tier India, vernacular India, semi Literate or
illiterate masses, the Sixty-plus – retired.
• 2018-19: New feature introductions almost every week including
venturing into payments/fintech space, Fingerprint lock, Dark
mode, etc.
• WhatsApp Business – 1 year up. 6 countries. 5 Mn users. Used for
sales, customer service, community. 3 new features.
• Advertising coming to WhatsApp status in 2019.
• Push into developing markets. WhatsApp team in India, TV ads.
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49. Feel free to connect with me on:
Email: venkat.bsbs@gmail.com
LinkedIn: www.linkedin.com/in/venkatrangan-r /Profile name: Venkatrangan R
Facebook: http://Facebook.com/venky86
Quora: https://www.quora.com/profile/Venkatrangan-Gokul
Yourquote: Venkatrangan Gokul
Instagram: @venkatrangan_gokul
Medium: medium.com/@staynatural
Twitter: @VenkatranganR
Tumblr: https://www.tumblr.com/blog/lifeconversation
with a line of introduction that you found me through this event.
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50. Digital Marketing
WhatsApp Newsletter
• If you wish to receive regular Digital Marketing & Entrepreneurship
industry updates & insights from me on WhatsApp, please get in touch
with me after my talk.
• Consider this like a 'WhatsApp Newsletter' .
Note:
• Daily max 1-2 updates.
• No sales. It's about sharing knowledge & learning together.
• You can opt out anytime.
• Won't always be self - promotional. But, they will add value.
• I reserve the final right to send updates, even if you indicate 'yes' here.
• You won't be part of a group. You will receive message individually.
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