Second screen as a facilitator of audiovisual knowledge
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Slides from the public presentation of the paper entitled "Second screen as a facilitator of audiovisual knowledge: a mobile application proposal" that happened at the International Conference Cinema - Art, Technology, Communication - AVANCA | CINEMA 2014
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Second screen as a facilitator of audiovisual knowledge
- 1. Second screen as a facilitator of audiovisual knowledge a mobile application proposal Carla V. Leite July 2014 background: http://movie-memorabilia.blogspot.pt/
- 2. background:http://www.theshiznit.co.uk/feature/a-collection-of-pictures-of-animals-being-paid-to-watch-films.php social impact of audiovisual consumption
- 3. background:https://coconut2674.files.wordpress.com/2014/05/facebook-second-screen-tv.jpg multitasking and complementary usage of smartphone
- 4. background:http://markedpoint.com/2012/09/25/how-the-second-screen-will-change-the-way-that-we-interact-and-respond-to-tv/ related work Backstage Press Grey’s Anatomy & My Generation sync GetGlue TvTak
- 6. background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg preliminary information Is it relevant to access complementary information about audiovisual contents? What are the usual behaviours to obtain that information?
- 7. What format or type of information is more interesting to obtain? Through a general textual description, does the proposal seem interesting and useful? preliminary information background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg
- 8. some preliminary results background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg 548 individuals 60% women Avg age: 27 years old (between 17 and 62) Majority: portuguese students or workers with at least a bachelor degree completed
- 9. background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg Almost everyone had a big screen at home and at least one mobile phone. Only 38% had smartphones. some preliminary results
- 10. background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg A high percentage declared to consume audiovisual programmes on a daily basis: 60% consuming up to two hours a day 32% between two and six hours a day some preliminary results
- 11. background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg The importance of searching for more info about audiovisual programmes of any genre to improve their knowledge or just to clarify some doubt: 73% said to feel this need 2% said having felt this need but done nothing about it some preliminary results
- 12. background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg The preferred moment to do the search is when the programme is over, still it is an ordinary behaviour for almost half of them to search before or while tuned in. some preliminary results
- 13. background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg Devices elected to search for more info: Portable Computer by 91% EPG and iTelevision services by 45% Mobile devices (tablets and phones) by 25% Desktop Computer by 24% some preliminary results
- 14. background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg some preliminary results Interest to try the mobile proposal: 50% positive | 29% neutral | 21% negative Opinion about usefulness of the porposal: 58% positive | 27% neutral | 15% negative
- 16. background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg application proposal Inspired by Instagram success... according to Instagram website: the proposal uses the gesture of taking a picture for the interaction between screens
- 25. background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg laboratory testing of app proposal 231 contacts with the preliminary study 15 were selected and invited to the laboratory test 13 accepted and showed to be available and highly motivated
- 26. background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg laboratory testing of app proposal 11 men & 2 women Avg age: 26 years old (between 18 and 34) 6 students & 7 employed 8 CS | 6 Electronics | 1 MMedia | 1 Bio All portuguese with at least frequency of bachelor level and Android users
- 27. background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg pre-testing results What they search: 92% Biography 85% Soundtracks 85% Comments & Ratings 15% Places
- 28. background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg What they share: 69% Programmes 69% Soundtracks 62% Sites / Blogs 54% Opinions / Experiences 8% Goodies bought pre-testing results
- 29. background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg How they search: Googling it on PC browser 100% Googling it on phone browser 85% Specialised websites 69% Specialised mobile apps 23% pre-testing results
- 31. background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg 12 suggested new functionalities 10 said that it can replace other services 11 compared to observation during the test
- 33. background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg 12 like sharing & see shared content 12 happy to use the camera 12 happy with the app performance observation during the test
- 34. background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg laboratory testing results Interest considered before trying the app: 31% very int. | 46% interesting | 23% neutral Interest considered after trying the app: 69% very interesting | 31% interesting
- 35. background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg laboratory testing results Usefullness considered before trying: 31% very usefull | 54% usefull | 15% neutral Usefullness considered after trying: 46% very usefull | 54% usefull
- 36. background:http://newevolutiondesigns.com/images/freebies/texture-wallpaper-1.jpg some conclusions This proposal could: • facilitate and improve the public knowledge about audiovisual contents! • target the right audience with new contents that they realy want to watch! • create the virtual and commercial space related to audiovisual contents/products!
- 37. Carla V. Leite July 2014 background: http://movie-memorabilia.blogspot.pt/ AVANCA 2014, page 1285! Thesis (portuguese): http://ria.ua.pt/handle/10773/12308