Basic Introduction about Television Viewership Measurement - BARC- BMW Software Intro

1. Television Audience
Measurement system for India
For Kamadhenu Telefilms Pvt Ltd, Bangalore
Internal Training By A.Sivakumar
Disclaimer: The purpose of this presentation is to give an overview of how the production of TV content is organized .This presentation is solely for the use of Knowledge and Learning.
No part of it may be circulated , quoted or reproduced for distribution outside of the organization without prior written approval from A.Sivakumar. Photos /Images /Statistics shown in this
presentation are only for the information & education purpose and non commercial use. No responsibility or liability for inaccuracies, errors or omissions
January 2018

2. Till 2015
60:20:20
INTRODUCTION
Media Planning
Rs.20,000 Crore – India
Rs. 700 crore – Karnataka
Rs.1500 Crore - Tamilnadu

3. AUDIENCE TARGET
The 11 durables collectively owned by household members and considered in the NCCS classification :
1. Electricity Connection
2. Ceiling Fan
3. LPG Stove
4. Two Wheeler
5. Colour TV
6. Refrigerator
7. Washing Machine
8. Personal Computer/ Laptop
9. Car/Jeep/Van
10. Air Conditioner
11. Agricultural Land
• New Consumer Classification System (NCCS)
• Gender : Male, Female,All
• Age Group : All (2 + )Kids (2–8 years), tweens & schoolers (9–14 years), Youth (15–21 years), Young Adults
(22–30 years), Adults (31–40 years), Peak (41–50 years), Mature (51–60 years), and Seniors (61+ years)
• Market : 39 markets -Metro, City, Urban, Rural .
NCCS A, NCCS B, NCCS ABC and NCCS CDE.
*Note : Karnataka Market Karnataka, Urban, Rural, Below 10L, Bangalore

4. AUDIENCE TARGET
12 grades in the NCCS - A1, A2, A3, B1, B2, C1, C2, D1, D2, E1, E2, and E3.

5. SAMPLE
KARNATAKA HH
14,074 – Karnataka
2,687 – Bengaluru
3,752 - Urban
7,635 - Rural
KARNATAKA Individuals
58,876– Karnataka
9,907 – Bengaluru
15,862 - Urban
33,107 - Rural
TAMILNADU HH
20,851– TN & Pondy
2,540 – Chennai
8,102 - Urban
10,209 - Rural
TAMILNADU Individuals
75,736 – TN & Pondy
9,266 – Chennai
28,984 - Urban
37,486 - Rural
BARO METER
* Direct Path, Digital (Ekam Soon)

6. ANALYSIS
CHANNEL PERFORMANCE
VIEWERSHIP ANALYSIS
COMMERCIAL ANALYSIS
PROGRAMME PERFORMANCE
COMPETITOR ANALYSIS
CONTENT POSITIONING
SECTOR TREND
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