Objective was to take a snapshot audit review of the incoming traffic for a state agency website to understand user engagements to aid in strategic outreach planning.
This document provides an overview of on-site web analytics. It discusses available metrics like visits, page views, bounce rate, and others. It covers popular analytics tools like Omniture SiteCatalyst and Google Analytics. SiteCatalyst is an enterprise solution that requires technical implementation of tagging, while Google Analytics offers easier free tagging. The document discusses types of tags for page level, events, custom metrics, and campaigns. Implementing proper tagging is important for analytics tools to capture useful data. Overall, the document provides a high-level introduction to key concepts in on-site web analytics.
Google Analytics is a tool that measures website traffic and provides insights into visitor demographics, traffic sources, and user behavior. It analyzes metrics like sessions, users, page views, bounce rate, traffic sources, and in-page interactions. Google Analytics helps optimize a website by indicating top pages, traffic sources, and user flows. The dashboard displays key metrics while reports provide deeper insights into audience, acquisition, and behavior.
Behind the Bounce: Understanding Metrics and EngagementTaboola
On Wednesday, November 4th Sr. Director of Audience Development, Chris Muller, presented a webinar on the importance of measurement in relation to engagement. He took a deeper dive into a variety of metrics, highlighting bounce rates and what they mean for your page.
Google Analytics 4 (GA4) is replacing Universal Analytics with a new data model focused on engagement. Key changes include:
- Combining app and website data with no property views;
- Using an event-based model instead of sessions for new metrics like scrolls and clicks;
- Automatically tracking certain interactions for privacy.
Reporting is also updated with new engagement metrics and exploration tools. OGMC is setting up working groups, migrating sites, and helping explain changes to ensure a smooth transition.
Google Analytics is a free web analytics service that provides statistics and analytical tools. It tracks website traffic sources, user behavior on the site, and conversions. To set up Google Analytics, sign up for an account and insert the tracking code on website pages. The dashboard provides an overview of key metrics like sessions, users, and engagement. Reports provide deeper insights into audiences, acquisitions, behavior, and conversions. Goals can be set up to track important actions or conversions.
Google Analytics allows you to analyze insights from your website for marketing purposes. It provides details on users, including their locations, devices, sessions, and conversions. To use it, create a Google Analytics account, then add the tracking code to your website. This allows Google Analytics to collect data. The interface has four main sections: Home provides an overview of users and activity; Customization allows customizing reports; Reports show details on audiences, acquisitions, behavior, and conversions; and Admin manages accounts and properties. Key metrics include sessions, users, revenue, and conversion rate.
How To Promote Your Online Visibility Using Web Analytics. How To Promote You...Overalia
This document discusses key concepts for understanding and optimizing web analytics, including:
1. Defining objectives and identifying potential customers to focus analytics efforts.
2. Generating traffic through various acquisition channels like search engines, display ads, email marketing, and integrating campaigns in Google Analytics.
3. Segmenting data by user types, content, campaigns etc. to more easily measure and optimize performance. The overall goal is to improve conversion, retention and acquisition.
Jay Murphy, a Boston University instructor and Google Analytics pro, shows Newport Interactive Marketers how to use Google Analytics to drive ROI. Great presentation to get an understanding on how to use Google Analytics to enhance users' experience on your page.
This document provides an overview of on-site web analytics. It discusses available metrics like visits, page views, bounce rate, and others. It covers popular analytics tools like Omniture SiteCatalyst and Google Analytics. SiteCatalyst is an enterprise solution that requires technical implementation of tagging, while Google Analytics offers easier free tagging. The document discusses types of tags for page level, events, custom metrics, and campaigns. Implementing proper tagging is important for analytics tools to capture useful data. Overall, the document provides a high-level introduction to key concepts in on-site web analytics.
Google Analytics is a tool that measures website traffic and provides insights into visitor demographics, traffic sources, and user behavior. It analyzes metrics like sessions, users, page views, bounce rate, traffic sources, and in-page interactions. Google Analytics helps optimize a website by indicating top pages, traffic sources, and user flows. The dashboard displays key metrics while reports provide deeper insights into audience, acquisition, and behavior.
Behind the Bounce: Understanding Metrics and EngagementTaboola
On Wednesday, November 4th Sr. Director of Audience Development, Chris Muller, presented a webinar on the importance of measurement in relation to engagement. He took a deeper dive into a variety of metrics, highlighting bounce rates and what they mean for your page.
Google Analytics 4 (GA4) is replacing Universal Analytics with a new data model focused on engagement. Key changes include:
- Combining app and website data with no property views;
- Using an event-based model instead of sessions for new metrics like scrolls and clicks;
- Automatically tracking certain interactions for privacy.
Reporting is also updated with new engagement metrics and exploration tools. OGMC is setting up working groups, migrating sites, and helping explain changes to ensure a smooth transition.
Google Analytics is a free web analytics service that provides statistics and analytical tools. It tracks website traffic sources, user behavior on the site, and conversions. To set up Google Analytics, sign up for an account and insert the tracking code on website pages. The dashboard provides an overview of key metrics like sessions, users, and engagement. Reports provide deeper insights into audiences, acquisitions, behavior, and conversions. Goals can be set up to track important actions or conversions.
Google Analytics allows you to analyze insights from your website for marketing purposes. It provides details on users, including their locations, devices, sessions, and conversions. To use it, create a Google Analytics account, then add the tracking code to your website. This allows Google Analytics to collect data. The interface has four main sections: Home provides an overview of users and activity; Customization allows customizing reports; Reports show details on audiences, acquisitions, behavior, and conversions; and Admin manages accounts and properties. Key metrics include sessions, users, revenue, and conversion rate.
How To Promote Your Online Visibility Using Web Analytics. How To Promote You...Overalia
This document discusses key concepts for understanding and optimizing web analytics, including:
1. Defining objectives and identifying potential customers to focus analytics efforts.
2. Generating traffic through various acquisition channels like search engines, display ads, email marketing, and integrating campaigns in Google Analytics.
3. Segmenting data by user types, content, campaigns etc. to more easily measure and optimize performance. The overall goal is to improve conversion, retention and acquisition.
Jay Murphy, a Boston University instructor and Google Analytics pro, shows Newport Interactive Marketers how to use Google Analytics to drive ROI. Great presentation to get an understanding on how to use Google Analytics to enhance users' experience on your page.
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Web analytics is the measurement and analysis of internet data to understand and optimize website usage. It involves both on-site analytics, which measure visitor behavior on a website, and off-site analytics, which analyze a website's potential audience and online visibility regardless of ownership. Key performance indicators are metrics used to evaluate success, such as visits, pageviews, and conversion rates. Google Analytics is a commonly used tool that uses first-party cookies and JavaScript code to collect visitor data and provide reports on acquisition, behavior, and conversions.
This slide covers the fundamentals of Google Analytics and unveils the misconceptions around most of the metrics and dimensions. A must-read guide to understand how each and every metric gets calculated in Google Analytics.
The document discusses how to set up and use Google Analytics to track website traffic and analyze user behavior. It provides step-by-step instructions for setting up a Google Analytics account, installing the tracking code on web pages, and describes some of the key reports and metrics that Google Analytics provides such as visits, traffic sources, site usage, and maps to analyze user locations. The document also lists several references for further reading on using Google Analytics for purposes like course evaluation, information seeking behavior analysis, and tracking Flex applications.
• What is a web log?
• Where do they come from?
• Why are they relevant?
• How can we analyze them?
• What about Clickstream?
Facing these questions I have make a personal research, and realize a synthesis, which has help me to clarify some ideas. This presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights.
Google Analytics is a free tool that allows users to measure, track, and report on website activity. It can be easily installed by adding code to a website. Google Analytics then automatically sends data to a portal where users can access statistics and information gathered about site usage, traffic sources, visitor locations, popular pages, and more. It is a powerful and free resource for tracking site performance and understanding visitor behavior.
Google Analytics is a free web analytics tool that provides detailed statistics on website activity. It has been available since 2006 and allows users to analyze visitor traffic, understand their audience, and track marketing efforts and ROI. To install Google Analytics, users sign up with their Gmail account, input website information, and add the tracking code to the header of their website pages. Google Analytics then provides key metrics and insights into real-time users, audiences, acquisitions, user behavior, conversions, and customized reporting. It allows users to benchmark their site against others and optimize their website and marketing.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
Google Search Console (GSC) is a free tool provided by Google that allows website owners to monitor and optimize their website's performance in Google search results. Formerly known as Google Webmaster Tools, GSC provides a range of insights and data that can help website owners improve their site's visibility, attract more traffic, and ultimately drive more conversions.
Google Search Console (GSC) is a free tool provided by Google that allows website owners to monitor and optimize their website's performance in Google search results. Formerly known as Google Webmaster Tools, GSC provides a range of insights and data that can help website owners improve their site's visibility, attract more traffic, and ultimately drive more conversions.
One of the main functions of GSC is to provide data on how often a website appears in Google search results, as well as how many clicks and impressions it receives. This data can be used to identify areas of the website that need improvement, such as pages that are not ranking well or keywords that are not performing as expected.
GSC also provides tools to help website owners optimize their site's performance in search results. For example, it can help to identify and fix technical issues such as broken links or crawl errors that may be affecting the site's search engine rankings. It can also provide data on how the site is being viewed on mobile devices and provide suggestions for improving mobile performance.
Google Analytics is a free web analytics tool provided by Google that measures website traffic and collects information about visitors and traffic on a website. It provides reports on real-time activity, audiences, acquisitions, behavior, conversions, and allows customization of reports. The reports provide insights such as active users, demographics, traffic sources, site speed, searches, events, goals and conversions to optimize website performance. Admin settings allow management of accounts and properties.
Two goals of this presentation:
Correct Tools: How to “tweak” GA to view usable data - TRUE visitor Engagement
Digging into the Data: Actionable Goals based off TRUE visitor Engagement data
The new Google Analytics 4 will become the new standard in digital analytics with Universal Google Analytics sunsetting July 2023. GA4 can automatically alert you to significant trends in your data, provide insights from your data, and even help you anticipate future actions your customers may take with predictive analytics. By the end of this presentation, attendees will create better integrations with their current marketing platforms for a more complete cross-channel analytics view of a customer journey. The presentation will cover technical GA4 skills to utilize for data import audiences, funnel explorations, events and conversions, and consent mode.
Analytics is the process of obtaining an optimal decision based on existing data. Many users of analytics tools like Google Analytics do not have time to fully utilize the tools due to large amounts of data and busy workloads. As a result, they can only perform basic monthly or weekly reporting and do not have the capacity to do deeper analysis that could provide more actionable insights. The document discusses how analytics can reveal information about users, intentions, and behaviors from data. It also outlines the key steps in an analytics process from defining metrics to measurement, analysis, reporting and optimization.
Analytics Slides for IDEA Programme @CattolicaGiorgio Suighi
Analytics is the process of obtaining an optimal decision based on existing data. Many users of analytics tools like Google Analytics do not have time to fully utilize the tools due to large amounts of data and busy workloads. As a result, they can only perform basic monthly or weekly reporting and do not have the capacity to do more in-depth analysis that could provide valuable insights. Data from various online and offline sources can reveal customer sentiments, behaviors, and intentions, but effectively analyzing and extracting actionable insights from this cross-channel data requires proper tools, metrics, and processes.
Hey everyone! Have you ever wondered which analytics tool is the best?
Check out this comprehensive comparison of Hotjar vs Google Analytics from @webmaxy.
Check out this comprehensive comparison between #Hotjar and #GoogleAnalytics. It can help you make an informed decision about which tool to use for your website.
And don't forget to give @webmaxy a try too for a great analytics solution!
https://www.webmaxy.co/analyzer/hotjar-vs-google-analytics/
And get the free trial version today:
https://calendly.com/webmaxy/30min
#webmaxy #hotjar #googleanalytics #analytics #hotjarvsgoogleanalytics #googleanalyticsvshotjar #googleanalyticsalternatives #hotjaralternative #googlepageinsights #googleanalyticsforwebsite #googleanalyticsreport #googlewebanalytics #googleanalyticspricing #hotjarpricing #googleanalyticsheatmap #hotjarheatmap #googlesiteanalytics #googleanalyticstools #googleanalyticssignup #websiteanalytics #googleanalyticsfree #googleanalyticswebsitetraffic #googleanalyticsfeatures #hotjartracking #hotjarintegration #hotjaranalytics #googleanalyticsintegration #hotjarfeedback #hotjarandgoogleanalytics #hotjarintegrationwithgoogleanalytics
Data Framework Design: A Practical GuideDaniel McKean
The document provides guidance on developing a data framework and strategy. It begins by outlining key questions to consider, such as identifying valuable data assets, prioritizing data governance, and understanding data collection processes. The next section describes six steps for building an effective data framework: 1) Identifying most valuable data assets, 2) Making data governance a priority, 3) Building an architecture designed to evolve, 4) Developing a system for real-time data access, 5) Reinforcing data and insights as a service, and 6) Bringing the data flow to life. The document concludes by discussing best practices for defining a data strategy and operating model to support business goals through strategic use of data assets.
MASTERING DIGITAL TRANSFORMATION IN THE NEW BUSINESS ERADaniel McKean
Digital Transformation. It's not just about getting the latest tech; it's about a deep, meaningful shift in how businesses operate and connect with their customers.
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Web analytics is the measurement and analysis of internet data to understand and optimize website usage. It involves both on-site analytics, which measure visitor behavior on a website, and off-site analytics, which analyze a website's potential audience and online visibility regardless of ownership. Key performance indicators are metrics used to evaluate success, such as visits, pageviews, and conversion rates. Google Analytics is a commonly used tool that uses first-party cookies and JavaScript code to collect visitor data and provide reports on acquisition, behavior, and conversions.
This slide covers the fundamentals of Google Analytics and unveils the misconceptions around most of the metrics and dimensions. A must-read guide to understand how each and every metric gets calculated in Google Analytics.
The document discusses how to set up and use Google Analytics to track website traffic and analyze user behavior. It provides step-by-step instructions for setting up a Google Analytics account, installing the tracking code on web pages, and describes some of the key reports and metrics that Google Analytics provides such as visits, traffic sources, site usage, and maps to analyze user locations. The document also lists several references for further reading on using Google Analytics for purposes like course evaluation, information seeking behavior analysis, and tracking Flex applications.
• What is a web log?
• Where do they come from?
• Why are they relevant?
• How can we analyze them?
• What about Clickstream?
Facing these questions I have make a personal research, and realize a synthesis, which has help me to clarify some ideas. This presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights.
Google Analytics is a free tool that allows users to measure, track, and report on website activity. It can be easily installed by adding code to a website. Google Analytics then automatically sends data to a portal where users can access statistics and information gathered about site usage, traffic sources, visitor locations, popular pages, and more. It is a powerful and free resource for tracking site performance and understanding visitor behavior.
Google Analytics is a free web analytics tool that provides detailed statistics on website activity. It has been available since 2006 and allows users to analyze visitor traffic, understand their audience, and track marketing efforts and ROI. To install Google Analytics, users sign up with their Gmail account, input website information, and add the tracking code to the header of their website pages. Google Analytics then provides key metrics and insights into real-time users, audiences, acquisitions, user behavior, conversions, and customized reporting. It allows users to benchmark their site against others and optimize their website and marketing.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
Google Search Console (GSC) is a free tool provided by Google that allows website owners to monitor and optimize their website's performance in Google search results. Formerly known as Google Webmaster Tools, GSC provides a range of insights and data that can help website owners improve their site's visibility, attract more traffic, and ultimately drive more conversions.
Google Search Console (GSC) is a free tool provided by Google that allows website owners to monitor and optimize their website's performance in Google search results. Formerly known as Google Webmaster Tools, GSC provides a range of insights and data that can help website owners improve their site's visibility, attract more traffic, and ultimately drive more conversions.
One of the main functions of GSC is to provide data on how often a website appears in Google search results, as well as how many clicks and impressions it receives. This data can be used to identify areas of the website that need improvement, such as pages that are not ranking well or keywords that are not performing as expected.
GSC also provides tools to help website owners optimize their site's performance in search results. For example, it can help to identify and fix technical issues such as broken links or crawl errors that may be affecting the site's search engine rankings. It can also provide data on how the site is being viewed on mobile devices and provide suggestions for improving mobile performance.
Google Analytics is a free web analytics tool provided by Google that measures website traffic and collects information about visitors and traffic on a website. It provides reports on real-time activity, audiences, acquisitions, behavior, conversions, and allows customization of reports. The reports provide insights such as active users, demographics, traffic sources, site speed, searches, events, goals and conversions to optimize website performance. Admin settings allow management of accounts and properties.
Two goals of this presentation:
Correct Tools: How to “tweak” GA to view usable data - TRUE visitor Engagement
Digging into the Data: Actionable Goals based off TRUE visitor Engagement data
The new Google Analytics 4 will become the new standard in digital analytics with Universal Google Analytics sunsetting July 2023. GA4 can automatically alert you to significant trends in your data, provide insights from your data, and even help you anticipate future actions your customers may take with predictive analytics. By the end of this presentation, attendees will create better integrations with their current marketing platforms for a more complete cross-channel analytics view of a customer journey. The presentation will cover technical GA4 skills to utilize for data import audiences, funnel explorations, events and conversions, and consent mode.
Analytics is the process of obtaining an optimal decision based on existing data. Many users of analytics tools like Google Analytics do not have time to fully utilize the tools due to large amounts of data and busy workloads. As a result, they can only perform basic monthly or weekly reporting and do not have the capacity to do deeper analysis that could provide more actionable insights. The document discusses how analytics can reveal information about users, intentions, and behaviors from data. It also outlines the key steps in an analytics process from defining metrics to measurement, analysis, reporting and optimization.
Analytics Slides for IDEA Programme @CattolicaGiorgio Suighi
Analytics is the process of obtaining an optimal decision based on existing data. Many users of analytics tools like Google Analytics do not have time to fully utilize the tools due to large amounts of data and busy workloads. As a result, they can only perform basic monthly or weekly reporting and do not have the capacity to do more in-depth analysis that could provide valuable insights. Data from various online and offline sources can reveal customer sentiments, behaviors, and intentions, but effectively analyzing and extracting actionable insights from this cross-channel data requires proper tools, metrics, and processes.
Hey everyone! Have you ever wondered which analytics tool is the best?
Check out this comprehensive comparison of Hotjar vs Google Analytics from @webmaxy.
Check out this comprehensive comparison between #Hotjar and #GoogleAnalytics. It can help you make an informed decision about which tool to use for your website.
And don't forget to give @webmaxy a try too for a great analytics solution!
https://www.webmaxy.co/analyzer/hotjar-vs-google-analytics/
And get the free trial version today:
https://calendly.com/webmaxy/30min
#webmaxy #hotjar #googleanalytics #analytics #hotjarvsgoogleanalytics #googleanalyticsvshotjar #googleanalyticsalternatives #hotjaralternative #googlepageinsights #googleanalyticsforwebsite #googleanalyticsreport #googlewebanalytics #googleanalyticspricing #hotjarpricing #googleanalyticsheatmap #hotjarheatmap #googlesiteanalytics #googleanalyticstools #googleanalyticssignup #websiteanalytics #googleanalyticsfree #googleanalyticswebsitetraffic #googleanalyticsfeatures #hotjartracking #hotjarintegration #hotjaranalytics #googleanalyticsintegration #hotjarfeedback #hotjarandgoogleanalytics #hotjarintegrationwithgoogleanalytics
Data Framework Design: A Practical GuideDaniel McKean
The document provides guidance on developing a data framework and strategy. It begins by outlining key questions to consider, such as identifying valuable data assets, prioritizing data governance, and understanding data collection processes. The next section describes six steps for building an effective data framework: 1) Identifying most valuable data assets, 2) Making data governance a priority, 3) Building an architecture designed to evolve, 4) Developing a system for real-time data access, 5) Reinforcing data and insights as a service, and 6) Bringing the data flow to life. The document concludes by discussing best practices for defining a data strategy and operating model to support business goals through strategic use of data assets.
MASTERING DIGITAL TRANSFORMATION IN THE NEW BUSINESS ERADaniel McKean
Digital Transformation. It's not just about getting the latest tech; it's about a deep, meaningful shift in how businesses operate and connect with their customers.
Before an advance formal Discovery Session for which planners will gather relevant business, market, and product insights, the FIRST ACTIONABLE strategic step in the strategic planning process is to develop an initial Go-To-Market framework.
Harnessing the Power of Predictive Models for Marketing Campaign Optimization...Daniel McKean
In the fast-paced world of digital marketing, making data-driven decisions is not just an advantage; it's a necessity. Among the plethora of tools and techniques at the disposal of marketers and data analysts, predictive models stand out for their ability to transform complex marketing challenges into opportunities for strategic optimization.
The document discusses Always On campaigns, which are designed to continuously promote events at a venue through advertising impressions over time to increase ticket sales. The goal is to build brand awareness and keep the venue top of mind as people consider attending events. Data on past campaign performance shows they have consistently generated high returns on ad spend through a variety of audience targeting techniques and dynamic creative optimization.
The document provides a summary of website performance and recommendations for improving traffic and conversions for the JAOU website from June to December 2018. Key findings include:
- Site traffic has declined since launch but bounce rates are within industry averages. Return visitors spend more time on site than new visitors.
- The home page receives the most traffic but conversions may be improved with alternate landing pages. Testing additional landing pages is recommended.
- Users who visit 12+ times are more likely to convert, indicating value in retargeting visitors and growing the email list.
- Top landing pages beyond the home page relate to the enrollment process, suggesting this content is valuable for visitors. Deeper analysis of pages can aid optimization
The document analyzes the baseline performance of Seresto's media channels and platforms based on 2021 data. It finds that display outperforms other channels for key metrics like impressions and clicks, while digital video underperforms despite a large budget share. To optimize spend efficiency, predictive modeling is recommended to analyze performance considering multiple dimensions like channel, platform, and objective simultaneously. Sample predictive models are provided for different media objectives that predict optimized spend allocations could significantly improve key performance metrics over the baseline.
The document provides analytics insights from a media campaign run from September through November 2016. It summarizes key performance metrics including enrollment numbers, website traffic, demographic insights, and impact of different media placements. The campaign led to a significant increase in monthly enrollments compared to pre-campaign levels. Digital advertising drove most enrollments, while print media had no direct impact. Certain digital placements like programmatic and Pandora audio performed best. Mobile conversions significantly outperformed desktop. Ongoing optimization of spend mix, placements, creatives, and targeting is recommended based on learnings from the analysis.
The document provides a summary of website performance and recommendations for improving traffic and conversions for the JAOU website from June to December 2018. Key findings include:
- Site traffic has declined since launch but bounce rates are within industry averages. Return visitors spend more time on site than new visitors.
- The home page receives the most traffic but visitors spend little time there before leaving. Testing additional landing pages could improve conversions.
- Visitors who return multiple times are more likely to convert, suggesting the need for retargeting campaigns.
- Top landing pages beyond the home page relate to the enrollment process and attract returning visitors, indicating useful content is driving traffic.
This document summarizes the key findings of a social media audit comparing JTI's Winston brand to six competitor cigarette brands. The audit found that while cigarette brands do not have official social media accounts due to marketing restrictions, they are discussed across various social platforms. Some geographic regions and social networks showed higher levels of brand mentions than others. The audit also found examples of topics mentioning the brands that could potentially spread virally and negatively impact them if they gained more traction. The document provides an overview of insights on the social media presence and risks for the studied cigarette brands.
The document outlines a strategy for building community and activating fans of volleyball through an integrated digital ecosystem and social media presence. It involves aligning communication goals around perception, acquisition, and loyalty. Key aspects of the strategy include leveraging different social media platforms like Facebook, Twitter, and Instagram as hubs to drive traffic to FIVB websites and engage distinct fan groups. Content will be developed for an integrated fan experience across digital touchpoints highlighting athletes, teams, and events. Analytics will be used to measure and grow engagements on social media and websites.
Always On venue branding campaigns use continuous digital advertising to raise awareness of venues and drive ticket sales, even when no specific events are being promoted. The summary campaigns are designed to activate casual attendees by reminding people that the venue exists and prompting them with emotional messages. Audience targeting is used to reinforce messaging throughout the purchasing funnel. Analysis shows these Always On campaigns consistently deliver high returns on investment, with sample campaigns averaging a 1591% ROAS. Ongoing optimization of targeting, creative, and spending ensures campaigns perform optimally over time.
The document provides a summary of discussions around malaria from blogs, news, Twitter, forums and Facebook over the last 30 days. It finds that major themes include various United Nations campaigns and initiatives to fight malaria such as Nothing But Nets and World Malaria Day. Other prominent topics included new drug-resistant malaria strains, celebrity involvement in anti-malaria efforts, and how malaria discussions compete for attention with other global issues like HIV/AIDS and poverty. The summary also measures the United Nations' share of voice in the malaria discussion across different media.
This document provides social media metrics for PEAK's Facebook and Twitter presence from December 1-31, 2012. For Facebook, it shows metrics on reach, impressions, audience growth, engagement rates, competitive comparisons, and share of voice. It also analyzes content performance for several competitors. For Twitter, it outlines metrics on follower growth, brand influence through impressions and tweets, and competitive follower counts.
An online community intelligence audit follows a 4-step scalable process to deliver actionable insights for organizations:
1. Discovery - Define audit parameters mapped to objectives through keyword research and data modeling.
2. Data Modeling - Build and test a data model to ensure data integrity and validity.
3. Measurement - Measure community presence, reach, engagement and influence using benchmark metrics.
4. Analysis - Provide quantitative metrics and qualitative insights through measuring conversations and identifying themes.
The process begins with data collection and sampling to understand where target audiences are active online and validate strategies. Both quantitative and qualitative analysis are used to understand perceptions and conversations to develop effective online strategies. Ongoing audits are recommended
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
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Baseline Website Snapshot Audit v3
1. 1 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Baseline Website Snapshot Audit
Website: dnrc.mt.gov
Timeline Review: 90-day | Jun. 01 thru Aug. 31, 2021
Appended with Seasonal + Out-of-State Page Engagement Observations | Sep. 01 2019 thru Aug. 31, 2021
Content
o Visitor Traffic o Site Engagement Behaviors
o Traffic Acquisition o Top Referring Pages
o Landing Pages, Site Navigation o Seasonality Observations
o Typical Journey Flow o Out-of-State Engagements
o Page Consumption Behaviors o Google Analytics Observations
2. 2 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Preface
A number of considerations when using Google Analytics data as related to analyzing user counts (new versus
returning visitors) should be noted.
Google Analytics user type counts are not 100% reliable.
Google Analytics distinguishes users who engage with a website by setting a cookie that keeps track of the domain,
the number and time of previous visits, traffic source, and the start and end of a session. To determine if a user is
new or returning, Google Analytics creates a randomly generated alpha-numeric string for a Client ID stored within
a user's browser cookie.
Using this string, GA can match and label any additional sessions coming from the same browser on the same
device as a session by a returning user, but in any other scenario, Google has no way to track the user.
• If a visitor accesses a website from multiple devices (for example, a laptop first and a smartphone later),
GA will count visits from each device as coming from a different user.
• If a visitor has multiple browsers on the same device and uses them interchangeably, GA will assign a
separate client ID to each.
• If a visitor regularly deletes or blocks cookies, they will be counted as new visitor every time they come
back to the website after cookie deletion.
• Visitors who use Incognito or Private Browsing Mode on their browsers will always appear as new users,
as the browser won’t save cookies and/or site data.
When it comes to user counts, GA data will always be somewhat skewed because of different devices, browsers,
and privacy settings and options.
In other words, when it's reported a website had 10,000 users last month, it could be misunderstood that it is
10,000 different people. It's really 10,000 different Client IDs with the understanding that some of the client IDs
may belong to the same person.
For future benchmarking and tracking, there may be considerations for modifying the Google Analytics setup to
overcome some of this inaccuracy. There is a GA feature called User ID similar to Client ID where User ID can
associate multiple sessions (and any activity within those sessions) with a unique ID. This would be a technical
implementation associated with the site redesign.
3. 3 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Industry Implementation of ITP (Intelligent Tracking Prevention)
Another consideration impacting user types is the recent industry adoption to eliminate the use of third-party
cookies, which has been an industry standard for many years to track a user’s internet activity. The recent
introduction of Intelligent Tracking Prevention, commonly referred to as ITP, now restricts the use of cookies to
track users around the web. Safari and other common browsers are at the forefront of adopting this new standard.
The latest iterations of ITP released in 2019, have impacted how Google Analytics tracks a user across websites.
Where previously Google would place a cookie onto a user's device which would expire in two years (or reset with
each website visit) without a user proactively cleaning or removing the cookie from their device, the activation of
ITP 2.3 within common browsers now purges the cookie after only one day.
The impact is seen when users visiting a website who have been inactive for as little as 24-hours are now seen by
Google as a new user. This significantly inflates the user type count of a new user in the Google Analytics data.
The following simple visual represents how this impacts Google Analytics data collection.
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Net Impact on Baseline Audit
It is imperative we understand user tracking nuances and user types within Google Analytics with a clear
understanding of how users are tracked when analyzing a website performance based on user categorization.
The following baseline audit does represent new versus returning visitor in several data views to benchmark
specific engagement. However, it should be noted readers of this document should understand that this data
nuance does exist and other key metrics are a preferable for analyzing the true behaviors of the website visitor.
Therefore, when benchmarking a website, it is best practice to isolate Users (without New and Returning
classifications) as the primary User metric in combination with other common dimensions and metrics to measure
website behaviors and performance.
ITP 2.3 purges cookies after 24-hours.
4. 4 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Glossary | Metric Definitions Used in This Document
Users represent individuals who have visited the site. If the same User leaves the site and comes back later,
Google Analytics will remember them, and the second visit won’t increase the number of Users (since they
have already been accounted for in the past).
New Users are visitors who have never been to the website before and is initiating their first session on the
site. Google's tracking snippet which includes a unique Client ID and which detects browser cookies, will
identify a 'returning user' if a cookie is present, and categorize a visit as a 'new user' if a cookie is not
present.
Visitor and User tend to be used interchangeably when talking about websites. They are both the same
thing. A user, or visitor, is a person or, more accurately, a unique browser website visit.
Returning Visitor (User) is where a visitor's first session on a website receives a 'new' label and subsequent
sessions receive a 'returning' label. A data anomaly is when a new user has multiple back-to-back sessions
within the same 24-hour period and each session starting with Session 2 is labeled as a Returning Visitor
even though the session series started as a New User.
Total Visitors (Users) is simply the count of users visiting a website. Of note, New Users + Returning Users
will not equal Total Users. It will usually return a higher number. This is because some of the users have
both labels. The higher the total of new + returning, the more return sessions users are making. If the
numbers are similar, then most of a website's users are making only one session.
Sessions represent a single visit to the website. Whether a User lands on a web page and leaves a few
seconds later, or spends an hour reading every page on the site, it still counts as a single Session. If
that User leaves and then comes back later, it wouldn’t count as a new User but would count as a
new Session.
Sessions per User is the average number of sessions per user by dividing total sessions by total users.
Pageviews represents the count of each page viewed on the website as it is loaded by a User. A single
Session can include many Pageviews.
Unique Pageviews is the number of page views within a session which individual pages are viewed at least
once.
Pages per Session is the average count of unique pages viewed during a session including repeated views of
a single page.
Average Session Duration is the average duration (in seconds) of users' sessions.
Bounce Rate is the percentage of single-page sessions where the user left the website from the first page
viewed and did not trigger a transactional (tracked) user behavior (event or goal).
Average Time on Page is the average time users spent viewing the specified page or a set of pages.
Entrances is the number of entrances to a website page measured as the first pageview in a session.
Exits is the number of exits from the website from a specified website page.
% Exit is the percentage of exits from the website that occurred from a specified website page out of the
total pageviews.
5. 5 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Visitor Traffic Review | Master Data View | Filter: Montana Region
Visitor traffic to the website is consistent with peaks during weekdays and valleys occurring over weekends
representing the majority of the website engagements are during normal local government and/or business hours.
Of note, when traffic is filtered by IP address (location), specific attributed Montana traffic accounts for only 51%
of total site traffic and 60% of all sessions. (A separate out-of-state review is included within the following pages.)
[A Montana filter was applied to gauge in-state resident use of the site without outlier data points which may misrepresent Citizen needs.]
Data View
Comparison
Users New Users
Sessions
User
Sessions Pageviews
Pages
Session
Avg. Session Bounce Rate
Master 36,118 31,173 2.03 73,162 198,306 2.71 00:02:37 51.07%
External IPs 34,551 29,595 1.83 63,113 161,765 2.56 00:02:22 52.65%
Internal IPs 2,384 1,603 4.31 10,283 36,542 3.55 00:04:03 41.96%
Data view comparison review represents there is not sizeable
internal agency, division or bureau traffic inflating or impacting
baseline metrics or device usage.
Engagement metrics including Pages per Session, Average
Session Duration and Bounce Rate all perform within
reasonable industry standards.
Of interest is the bounce rate of 51%. It can be reasonably
assumed visitors are not randomly coming to the site and
bouncing.
High bounce rates would typically be an indicator of content
not meeting user expectations and/or the result of a poor
website design or user experience.
However, in DNRC's case, it may actually represent a positive
indicator that visitors are landing on desired page content and
have no need to navigate to another page.
The Bounce Rate for the Index (Home) page is measured at 25%
reinforcing the premise the higher overall bounce rate is being influenced by interior landing pages for
which content is fulfilling visitor needs. (More analysis could be performed upon request.)
Filter Applied: Region: Montana (All Users: 70,651) Represented in Sessions | Not by User Visits
New users are having multiple sessions
collecting more information increasing
returning visitor counts.
SESSIONS
6. 6 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Other key baseline user attributes include:
New visitors (with the data tracking considerations outlined) outpace return visits, which is also
represented in the number of sessions and sessions per user and reinforces (new) users are engaged upon
arrival at the site.
Language use is predominantly English as expected.
Desktop overshadows mobile and tablet device use, but could easily shift with a renewed mobile and/or
text effort.
--------------------------------------------------------------------------------------------------------------------------------------------------------
Traffic Acquisition Review | Master Data View | Filter: Montana Region
Organic Search and Direct traffic are the leading sources for website visits and sessions (with consideration default
channel attribution may be mis-aligned due to the absence of a managed and properly set traffic acquisition
tracking process in place).
Channel Sessions
Organic Search 42.8K
Direct 28.1K
Referral 1.3K
Social 681
Email 183
Filter Applied: Region: Montana (All Users: 70,651)
Google Analytics Default Channel Groupings
• Organic Traffic: search engines
• Direct Traffic: directly typing URL in browser
• Social Traffic: social networks
• Referral Traffic: backlinks from other websites
• Email Traffic: email campaigns (properly tagged)
• Paid Traffic: paid (PPC/CPC) advertisements
• Display Traffic: paid (display) advertisements
• Others Traffic: not identified as a channel group
7. 7 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Default Channel Users New Users Sessions Bounce Rate
Avg. Session
Duration
Pages Session
Organic Search 22,677 18,474 42,845 52.46% 02:28 2.61
Direct 13,554 11,923 28,127 48.36% 02:54 2.90
Social 553 507 681 64.61% 00:58 1.97
Referral 508 269 1,326 55.66% 03:07 2.31
Email 7 0 183 59.56% 03:27 2.36
Totals 37,299 31,173 73,162 51.07% 02:38 2.71
Attribution performance metrics for Default Channels are all within industry standards -- with the caveat --
without all-inclusive channel attribution tracking actionable insights can not be fully analyzed with degrees of
confidence for strategic planning.
--------------------------------------------------------------------------------------------------------------------------------------------------------
Landing Page, Site Navigation Review | Master Data View | Filter: Montana Region
Landing page site traffic may very well be dependent on seasonal interests and community needs. During the
height of summer which is the timeline we have used, fire, water and forestry are top landing page destination
topics. (More analysis is conducted within the following pages.)
Landing Page Sessions Pageviews
Entrances
Pageviews
Bounce Rate
Avg. Time
on Page
Pages
Session
/ 13,944 49,475 28.18% 24.44% 01:10 3.55
/news/its-fire-season-have-you-tried-the-
dnrc-fire-map
5,305 7,272 72.95% 78.66% 01:59 1.37
/divisions/water/water-rights 4,789 11,753 40.75% 55.40% 02:23 2.45
/divisions/water 3,607 9,611 37.53% 47.13% 02:32 2.66
/divisions/board-of-oil-and-gas-
conservation
1,796 3,486 51.52% 66.09% 02:06 1.94
/flood-and-fire 1,672 2,375 70.40% 81.52% 02:05 1.42
/divisions/forestry 1,490 3,748 39.75% 46.98% 01:05 2.52
/divisions/water/adjudication 1,346 3,278 41.06% 29.42% 02:00 2.44
/divisions/trust/forest-
management/timber-sale-information
1,278 3,644 35.07% 31.46% 01:34 2.85
/divisions/water/water-rights/water-right-
forms
1,244 2,680 46.42% 61.01% 02:22 2.15
Filter Applied: Region: Montana (All Users: 70,651)
Entrances / Pageviews Definition: The percentage of pageviews in which this page was the entrance.
8. 8 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Of added note within the review period, fewer site entrances came via the Index (Home) page in comparison to
the aggregate of the top landing pages identified in the review representing visitors in high percentages are
entering the site with foreknowledge of the page and content they are seeking via backlinking, direct or referral.
Top Landing Pages by Percent of Sessions Percent of Sessions
/ 14.87%
/divisions/water/water-rights 6.95%
/divisions/water 4.12%
/divisions/board-of-oil-and-gas-conservation 3.78%
/news/its-fire-season-have-you-tried-the-dnrc-fire-map 2.63%
/divisions/trust/recreational-use-of-state-land 2.07%
/divisions/forestry 1.86%
/divisions/trust/forest-management/timber-sale-information 1.83%
/divisions/cardd/conservation-districts/the-310-law 1.83%
/divisions/forestry/forestry-assistance/conservation-seedling-nursery 1.79%
--------------------------------------------------------------------------------------------------------------------------------------------------------
Journey Flows Review Master Data View | Filter: Montana Region
The aggregate journey flow is represented below.
Overall, the deeper a visitor navigates into the site with greater pageviews, drop off percentages reverse as session
duration and page engagements increase and as more content is consumed. This is a normal engagement
behavior.
71%
Drop-Off
45%
Drop-Off
43%
Drop-Off
35%
Drop-Off
35%
Drop-Off
1st Page
Interaction
Site Entry
2nd Page
Interaction
Content
3rd Page
Interaction
Content
4th Page
Interaction
Content
5th Page
Interaction
Content
9. 9 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Page Consumption Behaviors Review | Master Data View | Filter: Montana Region
Page Title Users New Users
Index
Montana DNRC
9,030 5,672
It's fire season -- have you tried
the DNRC fire map?
Montana DNRC
4,467 3,546
Water Rights Bureau
Montana DNRC
3,758 1,838
Flood and Fire
Montana DNRC
3,114 718
Water Resources
Montana DNRC
2,738 881
Montana DNRC 1,971 183
Contact DNRC
Montana DNRC
1,962 439
Forestry
Montana DNRC
1,859 856
Water Right Forms
Montana DNRC
1,382 255
Fire Protection
Montana DNRC
1,305 458
Filter Applied: Region: Montana (All Users: 70,651)
Top 10 most popular pages x title
Top 10 most popular pages represent 51% of all users, 48% of new users, and 65% of all pageviews.
The Montana DNRC Home Page (as expected) is the largest traffic destination with water, flood and fire,
forestry, and grants, loans, licenses and permits representing high traffic, high interest content topics. These
pages in particular reveal prime community interests and valued content.
10. 10 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Site Engagement Behaviors Review | Master Data View | Filter: Montana Region
New vs. Returning Visitor | This may over represent reality with data nuances and in a day of privacy and better
end-user and system management by removing cookies. However, if it is discovered new visitors consistently
overshadow returning visitors, there will be a recurring need to encourage Montana residents to engage with the
DNRC.
User Type Users Sessions Pages / Session Avg. Session Duration Bounce Rate
New Visitor 30,982 31,173 2.49 02:00 53.38%
Returning Visitor 11,491 41,989 2.87 03:06 49.36%
--------------------------------------------------------------------------------------------------------------------------------------------------------
Session Duration | Industry standards average 2-3 minutes for an average session duration. A good duration time
is above 3 minutes. Aiming for this performance goal with valued content would enhance overall engagements and
aid visitors in consuming more content of value and need.
Session Duration Sessions Pageviews
0-10 seconds 76,820 89,302
11-30 seconds 9,235 24,402
31-60 seconds 6,809 21,247
61-180 seconds 10,456 43,141
181-600 seconds 9,605 55,190
601-1800 seconds 6,869 48,745
1801+ seconds 1,491 24,875
Filter Applied: Region: Montana (All Users: 70,651)
Unfiltered
What is the difference between ‘returning visitors' and ‘new visitors’ in Google Analytics?
A 'returning user' is a visitor who has already been to your website in a pre-determined timeframe and has initiated
another session using the same browser on the same device.
A 'new user' is a visitor who, according to Google's tracking snippet, has never been to the website before and is
initiating their first session on your site.
Google's tracking snippet, which detects browser cookies, will identify a 'returning user' if a cookie is present, and
classify a 'new user' if a cookie is not present. Of note, if one person visits the website from multiple devices or varying
browsers, or if they delete or block cookies, or if they're visiting your site in private mode, GA will recognize the visit as
a different user under each of these circumstances.
What does session duration mean?
A session duration is defined as the time frame during which there are regular active interactions occurring from a
user on a website. It is effectively the sum of the time-on-page for the different pages that a person visits on a
website during a single session.
What is average session duration in Google Analytics? By default, in Google Analytics, a session can last for up to 30
minutes without a user interacting with your pages (for example, by clicking on a call to action or navigating to
another page on your site).
For a good average session duration, the industry standard is 2 - 3 minutes. What can happen in two minutes? Two
minutes might not seem like much time, but it's enough time for users to read content and interact with a website.
And for this reason, longer sessions indicate more engaged visits.
11. 11 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Page Depth | The majority of user sessions on the DNRC site do represent a vast majority of content is navigable
with a Page Depth of 5 or less which is a good baseline indicator.
Page Depth Sessions Pageviews
1 66,686 66,686
2 22,382 44,764
3 11,127 33,381
4 6,484 25,936
5 3,992 19,960
6 2,577 15,462
7 1,865 13,055
8 1,330 10,640
9 972 8,748
10 697 6,970
11 541 5,951
12 420 5,040
13 366 4,758
14 275 3,850
15 222 3,330
16 176 2,816
17 144 2,448
18 110 1,980
19 97 1,843
20+ 822 29,284
--------------------------------------------------------------------------------------------------------------------------------------------------------
Days Since Last Session | This measure reveals the “stickiness” of the DNRC website, e.g., do people return
regularly? This benchmark may be useful to adjust the design of the site to increase the discoverability of content
DNRC places high value or repeat visitors find most valuable.
Days Since
Last Session
Sessions Pageviews
0 90,260 221,489
1 5,545 14,773
2 3,213 8,588
3 2,423 6,438
4 1,921 5,280
5 1,754 5,142
6 1,622 4,299
7 1,203 3,126
8-14 4,008 11,529
15-30 3,787 10,536
31-60 2,749 7,720
61-120 1,919 5,364
121-364 881 2,618
Unfiltered
Unfiltered: 90 Day Data View
What is Page Depth?
Page Depth is the number of pages visited by users during a session. While page depth is somewhat subjective
depending on the site, the best performing pages have a depth of 5 or less.
Ideally, the most important content of a website should be within three clicks, at a maximum of four clicks, from the
homepage. Any further than this and it becomes more difficult for users and bots to locate these pages.
Page Depth should not be misconstrued with Page Views as they are two completely different website dimensions.
What is Days Since Last Session?
This metric measures the number of days that have
passed since each user’s last website visit. It is the
average amount of time between visits for the user base.
Tracking the number of days that have passed since
each user's previous visit provides insights into user loyalty
or user value of the website.
In Google Analytics, for users who are new, the recency
value (Days Since Last Session) is recorded as 0 days
which is also the same as for users who have visited twice
(or more) during the same day.
Of note: user categorization tracking nuances as
documented likely skew results (use with caution).
12. 12 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Daypart Engagements |Reinforcing an earlier observation, the majority of website traffic and highest engagement
occurs during local government business time from 8:00 AM MDT through 4:00 PM MDT. This may be useful when
planning or scheduling campaigns.
Hour Region Users Sessions Pages / Session Avg. Session Duration
00 Montana 351 355 2.28 00:55
01 Montana 150 158 2.69 02:17
02 Montana 129 135 2.93 02:29
03 Montana 115 112 2.54 02:12
04 Montana 169 201 2.11 01:49
05 Montana 458 583 2.16 01:55
06 Montana 1316 1759 2.10 02:00
07 Montana 2592 3702 2.44 02:41
08 Montana 3987 5945 2.59 02:47
09 Montana 4595 6477 2.73 03:01
10 Montana 4540 6181 2.92 02:59
11 Montana 4534 5992 2.87 02:46
12 Montana 4029 4997 2.79 02:41
13 Montana 4323 5764 2.79 03:08
14 Montana 4513 6005 2.99 02:58
15 Montana 4230 5534 2.99 03:01
16 Montana 3897 4939 2.85 02:18
17 Montana 2525 2822 2.59 02:06
18 Montana 2113 2297 2.35 01:56
19 Montana 2126 2259 2.45 02:02
20 Montana 2182 2310 2.42 01:55
21 Montana 2040 2182 2.30 01:49
22 Montana 1614 1683 2.36 01:51
23 Montana 772 770 2.82 01:52
--------------------------------------------------------------------------------------------------------------------------------------------------------
Geo-Location (Metro) View
Geo-tracking within Google Analytics is based on the IP address of the internet connection (internet provider location) and not
necessarily where the user is actually located. As a result, analyzing geographies may not be 100% accurate.
User traffic by metro reveals where Montana's population densities exist which seek Montana DNRC services and
information. This may become a consideration in campaign planning but with the consideration the metric counts
align to IP addresses.
Top Metros Users Unique Pageviews
Missoula MT 10,606 32,148
Helena MT 7,065 50,796
Butte-Bozeman MT 5,428 16,462
Billings, MT 4,915 18,927
Great Falls MT 2,243 6,538
Spokane WA 262 758
Minot-Bismarck-Dickinson(Williston) ND 224 833
Glendive MT 112 319
Filter Applied: Region: Montana (All Users: 70,651) | MDT Time Zone Representation
What are Daypart Engagements?
There is a predefined dimension in Google Analytics called 'Hour'. This dimension reports hour of the day in the form of
two digits ranging from 00 -23. Here 00 means 12 am, 01 means 1 am, 02 means 2 am…… and 23 means 11 pm.
13. 13 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Another Montana data view reveals website traffic aligns to the State's population centers. However, deeper
research is likely to show State resident informational needs by Topic may not always easily align to population
densities and may in fact be more aligned with regional (territorial - urban vs. rural) resource usages, e.g., water
rights, land use, et al.
Region Users New Users Sessions Bounce Rate Pages / Session Avg. Session
Montana 36,118 31,173 73,162 51.07% 2.71 02:38
Utah 6,906 6,051 9,146 58.09% 2.28 01:36
Washington 3,791 3,484 4,793 60.82% 2.35 01:46
Texas 3,067 2,763 4,210 59.45% 2.31 01:44
Colorado 2,693 2,314 4,004 55.52% 2.44 02:05
California 2,435 2,276 2,974 58.81% 2.37 01:59
Idaho 2,389 1,972 3,096 56.46% 2.32 01:43
Virginia 1,291 1,249 1,446 86.31% 1.39 00:37
Wyoming 1,188 1,083 1,580 69.05% 1.82 01:11
Oregon 991 870 1,319 57.39% 2.56 02:04
Totals/Averages 71,418 62,905 118,893 54.60% 2.54 02:17
When filtering by Cities as an added data view, the Top 10 Montana Cities created 80% of all Montana Filtered
sessions during the 90-day review period. However, the same consideration needs to be applied for how Google
Analytics tracks user locations. Use this data view with caution as previously noted.
Site Traffic x Top 10 Montana Cities
1. Helena 2. Missoula 3. Billings 4. Bozeman 5. Kalispell
6. Great Falls 7. Whitefish 8. Butte 9. Thompson Falls 10. Hamilton
Rapid City SD 1 1
GA | Nationwide Traffic Density GA | Montana State Traffic Density US Census | Montana State Population
15. 15 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Seasonality Observations
Differences | All Website Pageviews | Observations
Visitor Traffic by Time of Year | Raw Data View | Filter: Montana Region
Year
Season
Comparison
Seasonal
Dates
Users
New
Users
Sessions
User
Sessions Pageviews
Pages
Session
Avg.
Session
Bounce
Rate
2021 Summer Jun - Aug 36,118 31,173 2.03 73,162 198,306 2.71 02:37 51.07%
2021 Spring Mar - May 27,200 22,810 2.12 57,795 175,119 3.03 03:16 49.68%
2021 Winter Dec - Feb 22,246 18,521 2.32 51,632 154,896 3.00 03:29 49.59%
2020 Autumn Sep - Nov 24,485 20,135 2.14 52,457 151,076 2.88 03:25 51.69%
2020 Summer Jun - Aug 28,789 24,198 2.12 60,987 167,714 2.75 03:12 52.33%
2020 Spring Mar - May 26,686 22,681 2.22 59,262 165,341 2.79 03:25 51.64%
2020 Winter Dec - Feb 22,883 19,172 2.46 56,202 160,738 2.86 03:59 50.89%
2019 Autumn Sep - Nov 25,448 21,349 2.32 59,111 159,009 2.69 03:53 51.63%
Based on several baseline metrics, seasonal traffic to the DNRC website and engagement do have some nuances.
Spring and Summer represent slightly higher website visits and activity. Conversely, users are more engaged during
Autumn and notably Winter consuming more content by spending on average slightly longer times on the website.
Of note, these metrics are simply a benchmark and should not be considered actionable alone as they can be easily
skewed from outliers. However, it's quite possible these behaviors may represent Montana seasonal indoor/outdoor
resident lifestyles aligned to regional daylight and weather patterns. Further analysis may be required.
24,967 26,943 32,454
22,565
55,784 58,529 67,075
53,917
0
50,000
100,000
Autumn Spring Summer Winter
User Website Traffic Behavior
Avg. Users Avg. Sessions Linear (Avg. Users) Linear (Avg. Sessions)
2.23 2.17 2.07 2.39
03:39 03:21
02:55
03:44
00:00
01:26
02:53
04:19
1.80
2.00
2.20
2.40
2.60
Autumn Spring Summer Winter
User Site Engagement Behavior
Avg. Sessions per User Avg. Session Duration
All chart views represent a blended seasonal average over a two-year review period from table above.
155,042 170,230 183,010 157,817
2.79
2.91
2.73
2.93
2.60
2.80
3.00
140,000
150,000
160,000
170,000
180,000
190,000
Autumn Spring Summer Winter
User Page Content Behavior
Pageviews Avg. Pages per Session
16. 16 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Seasonality Observations
Top 25 Pages | Traffic & Engagement
Raw Data View | Filter: Montana Region
Season Period Users Pageviews Unique Pageviews Avg. Time on Page
Autumn 97,233 218,475 162,667 02:07
Spring 103,367 224,224 165,806 01:47
Summer 133,487 273,042 202,343 01:45
Winter 90,504 211,571 154,737 01:55
Grand Total 424,591 927,312 685,553 01:54
Using a different data view and reinforcing baseline metrics, aggregate seasonal pageview traffic for the Top 25
DNRC Content Pages retains the same trending profile as the overall data traffic patterns.
Spring and Summer represent slightly higher website pageviews for the Top 25 Content Pages with the same
reverse trending pattern for Autumn and Winter where visitors are consuming content by spending on average
slightly longer times on the site.
2:07
1:47 1:45
1:55
0:00
0:28
0:57
1:26
1:55
2:24
100,000
150,000
200,000
250,000
300,000
Autumn Spring Summer Winter
BaselineSeasonal Review
Pageviews Unique Pageviews Avg. Time on Page
Baseline Review Period: Sep. 2019 thru Aug 2021.
17. 17 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Seasonality Observations
Value Indexing | Top 10 Pages | Page Content & Engagement
Baseline Two Year Seasonal Review | Aggregate Top 10 Pages by Pageviews
Without consideration of season, the Top 10 Content Pages ranked by a Value Index are as follows:
DNRC Content Page Value Index
Unique
Pageviews
Pageviews Entrances
Avg. Time
on Page
Water Rights Bureau — Montana DNRC 189 64,193 84,460 45,155 02:42
Water Resources — Montana DNRC 184 65,924 93,315 41,639 03:14
Montana DNRC 170 37,139 45,973 9,867 00:47
Board of Oil and Gas Conservation — Montana DNRC 147 42,179 54,441 36,975 02:23
Licenses and Permits — Montana DNRC 147 18,419 22,653 7,712 01:26
Grants and Loans — Montana DNRC 139 19,226 22,385 11,095 02:00
Recreational Use of State Land — Montana DNRC 135 19,061 24,023 13,491 02:48
Forestry — Montana DNRC 120 22,537 29,169 11,987 01:23
Trust Lands Management — Montana DNRC 108 18,386 23,825 7,268 00:48
Water Right Forms — Montana DNRC 106 23,503 35,029 10,378 03:00
The Value Index assigns a value based on a Page's ranking for Pageviews across each of the (4) seasons. The higher the indexed value total,
the higher the page ranked on average across each of the (4) seasons representing the page content value to website visitors. The Index
(Home) page has been removed from this data view.
18. 18 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Seasonality Observations
Value Indexing | Seasonal Page Indexing | Page Content (Title)
Side by Side Comparison Ranking Review | Top 25 Indexed Pages by Pageviews | Color Topic Theme Coded
Rank Autumn Winter Spring Summer
1 Index — Montana DNRC Index — Montana DNRC Index — Montana DNRC Index — Montana DNRC
2
Water Resources — Montana
DNRC
Water Resources — Montana
DNRC
Water Resources — Montana
DNRC
Water Rights Bureau — Montana
DNRC
3
Water Rights Bureau — Montana
DNRC
Water Rights Bureau — Montana
DNRC
Water Rights Bureau — Montana
DNRC
Water Resources — Montana
DNRC
4
Board of Oil and Gas Conservation
— Montana DNRC
Board of Oil and Gas Conservation
— Montana DNRC
Board of Oil and Gas Conservation
— Montana DNRC
Montana DNRC
5
Water Adjudication — Montana
DNRC
Montana DNRC Montana DNRC
Board of Oil and Gas Conservation
— Montana DNRC
6 Montana DNRC
Water Adjudication — Montana
DNRC
Water Adjudication — Montana
DNRC
It's fire season -- have you tried the
DNRC fire map? — Montana DNRC
7
Water Right Forms — Montana
DNRC
Water Right Forms — Montana
DNRC
Water Right Forms — Montana
DNRC
Forestry — Montana DNRC
8
Recreational Use of State Land —
Montana DNRC
Forestry — Montana DNRC
Welcome to the Montana
Conservation Seedling Nursery —
Montana DNRC
Cabin/Home Site Leases —
Montana DNRC
9 Forestry — Montana DNRC
Trust Lands Management —
Montana DNRC
Forestry — Montana DNRC Flood and Fire — Montana DNRC
10
Trust Lands Management —
Montana DNRC
Grants and Loans — Montana
DNRC
Cabin/Home Site Leases —
Montana DNRC
Water Right Forms — Montana
DNRC
11
Licenses and Permits — Montana
DNRC
Welcome to the Montana
Conservation Seedling Nursery —
Montana DNRC
Trust Lands Management —
Montana DNRC
Water Adjudication — Montana
DNRC
12 Land for Sale — Montana DNRC
Cabin/Home Site Leases —
Montana DNRC
Recreational Use of State Land —
Montana DNRC
Cabin/Home Site Sales — Montana
DNRC
13
Cabin/Home Site Leases —
Montana DNRC
Recreational Use of State Land —
Montana DNRC
Grants and Loans — Montana
DNRC
Land for Sale — Montana DNRC
14
Cabin/Home Site Sales — Montana
DNRC
Cabin/Home Site Sales — Montana
DNRC
Licenses and Permits — Montana
DNRC
Recreational Use of State Land —
Montana DNRC
15
Grants and Loans — Montana
DNRC
Land for Sale — Montana DNRC Nursery Catalog — Montana DNRC
Licenses and Permits — Montana
DNRC
16
Agriculture and Grazing —
Montana DNRC
Licenses and Permits — Montana
DNRC
Cabin/Home Site Sales — Montana
DNRC
Fire Protection — Montana DNRC
17
Welcome to the Montana
Conservation Seedling Nursery —
Montana DNRC
Agriculture and Grazing —
Montana DNRC
Land for Sale — Montana DNRC
Trust Lands Management —
Montana DNRC
18
Current Timber Sale Information —
Montana DNRC
Auctions — Montana DNRC Shrubs — Montana DNRC
Grants and Loans — Montana
DNRC
19
Contact the DNRC — Montana
DNRC
Nursery Catalog — Montana DNRC
Agriculture and Grazing —
Montana DNRC
Auctions — Montana DNRC
20 Auctions — Montana DNRC
Floodplain Management —
Montana DNRC
Contact DNRC — Montana DNRC Contact DNRC — Montana DNRC
21
Know the rules for hunting on
state trust lands — Montana DNRC
The Montana Water Summit 2020
— Montana DNRC
Vacant Tracts Open For Bid —
Montana DNRC
Water Right Ownership Updates —
Montana DNRC
22
Upper Missouri Division, Gallatin
River - Basin 41H - 181011 —
Montana DNRC
Contact DNRC — Montana DNRC Auctions — Montana DNRC
Vacant Cabin/Home Sites for Sale
— Montana DNRC
23
Floodplain Management —
Montana DNRC
Conservation and Resource
Development — Montana DNRC
Vacant Cabin/Home Sites for Sale
— Montana DNRC
Geographic Information Systems
(GIS) — Montana DNRC
24 Flood and Fire — Montana DNRC
Vacant Cabin/Home Sites for Sale
— Montana DNRC
Water Right Ownership Updates —
Montana DNRC
Agriculture and Grazing —
Montana DNRC
25 Shrubs — Montana DNRC
Contact the DNRC — Montana
DNRC
Contact the DNRC — Montana
DNRC
Contact the DNRC — Montana
DNRC
The Value Index assigns a value based on a Page's ranking for Pageviews across each of the (4) seasons. The higher the indexed value total,
the higher the page ranked on average across each of the (4) seasons representing the page content value to website visitors. The Index
(Home) page has been removed from this data view.
19. 19 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Seasonality Observations
Autumn (September - November) | (2) Year Aggregate Seasonal Base Review
Page Content & Engagement | Seasonal Rankings | Top 25 Indexed Pages by Pageviews
DNRC Content | Topic Pages Pageviews
Unique
Pageviews
Entrances Exits
Avg. Time
on Page
% Exit
Index — Montana DNRC 47,218 35,349 30,799 19,815 02:36 42.0%
Water Resources — Montana DNRC 23,339 16,167 10,615 8,692 03:42 37.2%
Water Rights Bureau — Montana DNRC 20,352 15,360 10,824 9,524 02:56 46.8%
Board of Oil and Gas Conservation — Montana
DNRC
14,814 11,442 10,010 8,618 02:36 58.2%
Water Adjudication — Montana DNRC 10,240 7,706 4,214 1,844 01:04 18.0%
Montana DNRC 9,949 8,200 2,538 2,544 00:45 25.6%
Water Right Forms — Montana DNRC 8,285 5,573 2,381 4,104 03:04 49.5%
Recreational Use of State Land — Montana DNRC 6,598 5,284 3,541 3,942 02:52 59.7%
Forestry — Montana DNRC 6,501 4,957 2,834 2,202 01:35 33.9%
Trust Lands Management — Montana DNRC 6,057 4,632 1,956 1,298 00:52 21.4%
Licenses and Permits — Montana DNRC 5,672 4,605 2,239 2,561 01:29 45.2%
Land for Sale — Montana DNRC 5,581 3,286 2,830 2,198 01:20 39.4%
Cabin/Home Site Leases — Montana DNRC 5,573 3,573 2,122 1,554 01:56 27.9%
Cabin/Home Site Sales — Montana DNRC 5,160 3,089 730 632 00:33 12.2%
Grants and Loans — Montana DNRC 5,002 4,396 2,745 3,071 02:04 61.4%
Agriculture and Grazing — Montana DNRC 4,352 2,811 1,538 1,048 01:37 24.1%
Welcome to the Montana Conservation Seedling
Nursery — Montana DNRC
4,280 3,342 2,717 1,832 02:13 42.8%
Current Timber Sale Information — Montana
DNRC
4,003 2,798 2,222 1,618 01:14 40.4%
Contact the DNRC — Montana DNRC 3,777 3,156 1,652 2,055 02:07 54.4%
Auctions — Montana DNRC 3,592 2,006 815 1,224 02:09 34.1%
Know the rules for hunting on state trust lands —
Montana DNRC
3,331 3,045 2,658 2,491 03:04 74.8%
Upper Missouri Division, Gallatin River - Basin 41H
- 181011 — Montana DNRC
2,437 1,980 200 1,636 04:28 67.1%
Floodplain Management — Montana DNRC 1,664 1,368 1,053 663 00:46 39.8%
Flood and Fire — Montana DNRC 1,652 1,445 607 990 02:00 59.9%
Shrubs — Montana DNRC 1,434 1,167 701 804 03:10 56.1%
Totals | Averages 210,863 156,737 104,541 86,960 02:03 41.2%
The Value Index assigns a value based on a Page's ranking for Pageviews across each of the (4) seasons. The higher the indexed value total,
the higher the page ranked on average across each of the (4) seasons representing the page content value to website visitors. The Index
(Home) page has been removed from this data view.
20. 20 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Seasonality Observations
Winter (December - February) | (2) Year Aggregate Seasonal Base Review
Page Content & Engagement | Seasonal Rankings | Top 25 Indexed Pages by Pageviews
DNRC Content | Topic Pages Pageviews
Unique
Pageviews
Entrances Exits
Avg. Time
on Page
% Exit
Index — Montana DNRC 42,733 32,275 27,599 15,699 02:03 36.7%
Water Resources — Montana DNRC 24,326 16,242 10,519 8,604 03:30 35.4%
Water Rights Bureau — Montana DNRC 19,545 14,712 10,337 9,144 02:53 46.8%
Board of Oil and Gas Conservation — Montana
DNRC
14,626 11,277 10,013 8,489 02:28 58.0%
Montana DNRC 10,183 8,153 2,190 2,241 00:47 22.0%
Water Adjudication — Montana DNRC 8,663 6,359 3,181 1,654 01:08 19.1%
Water Right Forms — Montana DNRC 8,191 5,552 2,520 4,143 03:00 50.6%
Forestry — Montana DNRC 5,998 4,425 2,023 1,551 01:26 25.9%
Trust Lands Management — Montana DNRC 5,782 4,443 1,647 1,004 00:50 17.4%
Grants and Loans — Montana DNRC 5,543 4,839 2,813 3,266 02:08 58.9%
Welcome to the Montana Conservation Seedling
Nursery — Montana DNRC
5,419 4,271 3,599 2,553 02:34 47.1%
Cabin/Home Site Leases — Montana DNRC 5,179 3,347 1,977 1,502 01:55 29.0%
Recreational Use of State Land — Montana DNRC 5,120 3,940 2,796 2,935 02:46 57.3%
Cabin/Home Site Sales — Montana DNRC 4,963 2,927 687 558 00:32 11.2%
Land for Sale — Montana DNRC 4,947 3,033 2,603 1,991 01:31 40.2%
Licenses and Permits — Montana DNRC 4,889 3,997 1,587 1,894 01:31 38.7%
Agriculture and Grazing — Montana DNRC 4,650 3,119 1,523 948 01:12 20.4%
Auctions — Montana DNRC 4,332 2,506 798 1,293 01:50 29.8%
Nursery Catalog — Montana DNRC 4,080 2,510 933 836 01:02 20.5%
Floodplain Management — Montana DNRC 3,567 2,790 2,093 1,116 01:18 31.3%
The Montana Water Summit 2020 — Montana
DNRC
3,410 2,686 2,255 2,380 03:40 69.8%
Contact DNRC — Montana DNRC 2,654 2,071 591 1,224 01:45 46.1%
Conservation and Resource Development —
Montana DNRC
2,376 1,584 488 574 02:56 24.2%
Vacant Cabin/Home Sites for Sale — Montana
DNRC
2,186 1,094 204 420 01:27 19.2%
Contact the DNRC — Montana DNRC 1,870 1,575 782 958 02:05 51.2%
Totals | Averages 205,232 149,727 95,758 76,977 01:56 37.5%
The Value Index assigns a value based on a Page's ranking for Pageviews across each of the (4) seasons. The higher the indexed value total,
the higher the page ranked on average across each of the (4) seasons representing the page content value to website visitors. The Index
(Home) page has been removed from this data view.
21. 21 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Seasonality Observations
Spring (March - May) | (2) Year Aggregate Seasonal Base Review
Page Content & Engagement | Seasonal Rankings | Top 25 Indexed Pages by Pageviews
DNRC Content | Topic Pages Pageviews
Unique
Pageviews
Entrances Exits
Avg. Time
on Page
% Exit
Index — Montana DNRC 43,557 32,860 27,749 14,816 01:42 34.0%
Water Resources — Montana DNRC 23,086 16,663 10,356 8,464 03:02 36.7%
Water Rights Bureau — Montana DNRC 20,477 15,554 10,698 9,187 02:31 44.9%
Board of Oil and Gas Conservation — Montana
DNRC
12,700 9,860 8,565 7,191 02:15 56.6%
Montana DNRC 12,526 9,821 2,609 2,758 00:47 22.0%
Water Adjudication — Montana DNRC 9,294 6,887 3,470 1,775 01:10 19.1%
Water Right Forms — Montana DNRC 8,792 5,917 2,634 4,262 03:05 48.5%
Welcome to the Montana Conservation Seedling
Nursery — Montana DNRC
7,183 5,749 4,875 3,474 02:13 48.4%
Forestry — Montana DNRC 6,606 5,031 2,301 1,703 01:14 25.8%
Cabin/Home Site Leases — Montana DNRC 6,295 3,927 2,415 1,662 01:54 26.4%
Trust Lands Management — Montana DNRC 5,979 4,643 1,770 1,038 00:40 17.4%
Recreational Use of State Land — Montana DNRC 5,890 4,731 3,436 3,651 02:53 62.0%
Grants and Loans — Montana DNRC 5,849 4,965 2,762 2,949 01:49 50.4%
Licenses and Permits — Montana DNRC 5,738 4,664 1,838 2,370 01:21 41.3%
Nursery Catalog — Montana DNRC 5,234 3,342 1,205 1,136 00:54 21.7%
Cabin/Home Site Sales — Montana DNRC 5,149 3,127 685 603 00:30 11.7%
Land for Sale — Montana DNRC 5,054 3,069 2,609 2,070 01:24 41.0%
Shrubs — Montana DNRC 4,510 3,619 2,412 2,729 03:05 60.5%
Agriculture and Grazing — Montana DNRC 4,121 2,809 1,304 843 00:59 20.5%
Contact DNRC — Montana DNRC 3,726 2,923 949 1,806 02:01 48.5%
Vacant Tracts Open For Bid — Montana DNRC 3,594 2,142 1,512 1,643 01:32 45.7%
Auctions — Montana DNRC 3,420 1,905 811 1,065 02:06 31.1%
Vacant Cabin/Home Sites for Sale — Montana
DNRC
2,689 1,286 226 466 01:30 17.3%
Water Right Ownership Updates — Montana
DNRC
1,866 1,271 302 575 01:35 30.8%
Contact the DNRC — Montana DNRC 1,847 1,557 774 997 02:03 54.0%
Totals | Averages 215,182 158,322 98,267 79,233 01:46 36.8%
The Value Index assigns a value based on a Page's ranking for Pageviews across each of the (4) seasons. The higher the indexed value total,
the higher the page ranked on average across each of the (4) seasons representing the page content value to website visitors. The Index
(Home) page has been removed from this data view.
22. 22 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Seasonality Observations
Summer Season (June - August) | (2) Year Aggregate Seasonal Base Review
Page Content & Engagement | Seasonal Rankings | Top 25 Indexed Pages by Pageviews
DNRC Content | Topic Pages Pageviews
Unique
Pageviews
Entrances Exits
Avg. Time
on Page
% Exit
Index — Montana DNRC 60,158 40,729 35,059 19,088 01:21 31.7%
Water Rights Bureau — Montana DNRC 24,086 18,567 13,296 11,446 02:27 47.5%
Water Resources — Montana DNRC 22,564 16,852 10,149 8,299 02:45 36.8%
Montana DNRC 13,315 10,965 2,530 3,381 00:48 25.4%
Board of Oil and Gas Conservation — Montana
DNRC
12,301 9,600 8,387 7,031 02:13 57.2%
It's fire season -- have you tried the DNRC fire
map? — Montana DNRC
11,427 10,242 9,372 9,009 02:02 78.8%
Forestry — Montana DNRC 10,064 8,124 4,829 3,605 01:15 35.8%
Cabin/Home Site Leases — Montana DNRC 10,006 6,148 4,205 3,057 01:51 30.6%
Flood and Fire — Montana DNRC 9,774 8,705 3,438 6,865 02:07 70.2%
Water Right Forms — Montana DNRC 9,761 6,461 2,843 4,549 02:53 46.6%
Water Adjudication — Montana DNRC 8,643 6,359 2,887 1,781 01:11 20.6%
Cabin/Home Site Sales — Montana DNRC 7,362 4,369 963 856 00:30 11.6%
Land for Sale — Montana DNRC 6,942 3,997 3,480 2,704 01:22 39.0%
Recreational Use of State Land — Montana DNRC 6,415 5,106 3,718 3,909 02:43 60.9%
Licenses and Permits — Montana DNRC 6,354 5,153 2,048 2,545 01:25 40.1%
Fire Protection — Montana DNRC 6,280 5,199 2,680 2,628 01:14 41.8%
Trust Lands Management — Montana DNRC 6,007 4,668 1,895 1,104 00:49 18.4%
Grants and Loans — Montana DNRC 5,991 5,026 2,775 3,250 01:56 54.2%
Auctions — Montana DNRC 5,880 3,529 1,210 1,665 01:49 28.3%
Contact DNRC — Montana DNRC 4,730 3,777 1,493 2,441 02:08 51.6%
Water Right Ownership Updates — Montana
DNRC
3,962 2,733 687 1,169 01:23 29.5%
Vacant Cabin/Home Sites for Sale — Montana
DNRC
2,941 1,492 235 558 01:32 19.0%
Geographic Information Systems (GIS) — Montana
DNRC
2,910 2,547 1,459 1,944 02:23 66.8%
Agriculture and Grazing — Montana DNRC 2,396 1,471 845 621 02:06 25.9%
Contact the DNRC — Montana DNRC 2,286 1,917 1,036 1,283 02:21 56.1%
Totals | Averages 262,555 193,736 121,519 104,788 01:47 39.9%
The Value Index assigns a value based on a Page's ranking for Pageviews across each of the (4) seasons. The higher the indexed value total,
the higher the page ranked on average across each of the (4) seasons representing the page content value to website visitors. The Index
(Home) page has been removed from this data view.
23. 23 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Out-of-State Engagements Review
Value Indexing | (2) Year Aggregate Base Review
Page Content & Engagement | Aggregate Seasonal Rankings | Top 25 Indexed Pages by Pageviews | Raw Data
View | Filter: United States Not Montana | Sep. 2019 thru Aug. 2021
Rank DNRC Content | Topic Pages Entrances Pageviews
Unique
Pageviews
Exits
Avg. Time
on Page
% Exits
1 Index — Montana DNRC 28,194 44,283 33,832 16,060 00:53 36.3%
2
Board of Oil and Gas Conservation —
Montana DNRC
19,721 27,169 21,547 16,660 01:47 61.3%
3 Water Rights Bureau — Montana DNRC 10,682 18,898 14,379 8,610 01:56 45.6%
4 Montana DNRC 4,017 13,570 11,711 5,071 00:51 37.4%
5 Land for Sale — Montana DNRC 8,774 15,830 9,512 6,791 01:20 42.9%
6 Grants and Loans — Montana DNRC 7,118 9,995 9,170 7,420 02:18 74.2%
7 Water Resources — Montana DNRC 5,288 12,684 10,317 4,925 01:23 38.8%
8
Recreational Use of State Land —
Montana DNRC
6,366 10,643 8,550 6,790 02:57 63.8%
9 Licenses and Permits — Montana DNRC 3,344 9,220 7,592 4,115 01:30 44.6%
10
Cabin/Home Site Leases — Montana
DNRC
5,559 13,118 8,278 4,108 01:50 31.3%
11 Forestry — Montana DNRC 4,557 9,422 7,564 3,503 00:57 37.2%
12
Cabin/Home Site Sales — Montana
DNRC
1,576 11,448 6,863 1,665 00:33 14.5%
13
Trust Lands Management — Montana
DNRC
2,810 7,322 5,643 1,662 00:50 22.7%
14
Welcome to the Montana Conservation
Seedling Nursery — Montana DNRC
3,514 5,226 4,147 2,472 01:53 47.3%
15 Auctions — Montana DNRC 2,221 9,523 5,695 3,039 01:59 31.9%
16 Contact the DNRC — Montana DNRC 1,780 3,859 3,316 2,234 02:14 57.9%
17 Contact DNRC — Montana DNRC 1,397 3,954 3,210 2,063 01:54 52.2%
18 Water Right Forms — Montana DNRC 1,860 6,969 4,450 2,883 02:21 41.4%
19
Agriculture and Grazing — Montana
DNRC
1,652 5,079 3,431 1,011 00:42 19.9%
20
Floodplain Management — Montana
DNRC
2,680 3,819 3,252 2,225 00:53 58.3%
21
Recreational Property Rentals —
Montana DNRC
2,349 3,956 3,168 2,456 01:41 62.1%
22
Know the rules for hunting on state
trust lands — Montana DNRC
1,366 1,697 1,559 1,293 02:57 76.2%
23 Flood and Fire — Montana DNRC 1,340 3,748 3,339 2,540 01:46 67.8%
24
Rangeland Resources Program —
Montana DNRC
1,611 1,874 1,789 1,601 01:07 85.4%
25 Water Adjudication — Montana DNRC 1,182 3,167 2,255 635 01:22 20.1%
Totals | Averages 130,958 256,473 194,569 111,832 01:36 46.8%
The Value Index assigns a value based on a Page's ranking for Pageviews across each of the (4) seasons. The higher the indexed value total,
the higher the page ranked on average across each of the (4) seasons representing the page content value to website visitors. The Index
(Home) page has been removed from this data view.
24. 24 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Out-of-State Engagements Review
Top 10 Value Indexed Pages | (2) Year Aggregate Seasonal Base Review
Page Content & Engagement | Seasonal Rankings | Top 25 Indexed Pages by Pageviews
Spring Page Indexing
Top Topics Include: Oil & Gas, Water, Recreational Use, Land Sales, Cabin Sales, Hunting
Rank DNRC Content | Topic Pages Entrances Pageviews
Unique
Pageviews
Exits
Avg. Time
on Page
% Exits
1
Board of Oil and Gas Conservation —
Montana DNRC
5,280 7,251 5,715 4,488 01:58 61.9%
2 Montana DNRC 1,126 3,115 2,712 1,275 00:47 40.9%
3 Water Rights Bureau — Montana DNRC 2,348 4,153 3,236 1,945 01:50 46.8%
4 Grants and Loans — Montana DNRC 1,982 2,605 2,442 2,058 02:19 79.0%
5
Recreational Use of State Land —
Montana DNRC
1,824 3,092 2,531 1,970 02:57 63.7%
6 Land for Sale — Montana DNRC 2,204 3,960 2,369 1,690 01:14 42.7%
7 Water Resources — Montana DNRC 1,270 3,027 2,468 1,183 01:32 39.1%
8 Licenses and Permits — Montana DNRC 968 2,306 1,902 1,122 01:35 48.7%
9
Cabin/Home Site Leases — Montana
DNRC
1,139 2,768 1,769 853 01:52 30.8%
10
Know the rules for hunting on state
trust lands — Montana DNRC
1,366 1,697 1,559 1,293 02:57 76.2%
Winter Page Indexing
Top Topics Include: Oil & Gas, Water, Grants & Loans, Licenses & Permits, Cabin Sales, Recreational Use
Rank DNRC Content | Topic Pages Entrances Pageviews
Unique
Pageviews
Exits
Avg. Time
on Page
% Exits
1
Board of Oil and Gas Conservation —
Montana DNRC
5,350 7,384 5,819 4,548 01:49 61.6%
2 Water Rights Bureau — Montana DNRC 2,198 3,918 3,005 1,759 01:46 44.9%
3 Grants and Loans — Montana DNRC 1,978 2,590 2,426 2,050 02:34 79.2%
4 Land for Sale — Montana DNRC 1,891 3,322 2,062 1,459 01:28 43.9%
5 Montana DNRC 832 2,726 2,322 989 00:54 36.3%
6 Water Resources — Montana DNRC 1,142 2,847 2,317 1,135 01:25 39.9%
7 Licenses and Permits — Montana DNRC 690 2,002 1,646 837 01:33 41.8%
8
Cabin/Home Site Leases — Montana
DNRC
1,024 2,513 1,627 806 01:52 32.1%
9
Cabin/Home Site Sales — Montana
DNRC
335 2,340 1,403 333 00:35 14.2%
10
Recreational Use of State Land —
Montana DNRC
1,104 1,975 1,520 1,187 02:50 60.1%
The Value Index assigns a value based on a Page's ranking for Pageviews across each of the (4) seasons. The higher the indexed value total,
the higher the page ranked on average across each of the (4) seasons representing the page content value to website visitors. The Index
(Home) page has been removed from this data view.
The Value Index assigns a value based on a Page's ranking for Pageviews across each of the (4) seasons. The higher the indexed value total,
the higher the page ranked on average across each of the (4) seasons representing the page content value to website visitors. The Index
(Home) page has been removed from this data view.
25. 25 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Spring Page Indexing
Top Topics Include: Oil & Gas, Water, Land Sales, Cabin Sales, Licenses & Permits, Recreational Use
Rank DNRC Content | Topic Pages Entrances Pageviews
Unique
Pageviews
Exits
Avg. Time
on Page
% Exits
1
Board of Oil and Gas Conservation —
Montana DNRC
4,606 6,317 5,049 3,889 01:43 61.6%
2 Water Rights Bureau — Montana DNRC 2,615 4,754 3,558 2,123 02:04 44.7%
3 Montana DNRC 1,026 3,330 2,857 1,231 00:52 37.0%
4 Water Resources — Montana DNRC 1,369 3,340 2,674 1,261 01:24 37.8%
5 Land for Sale — Montana DNRC 1,920 3,472 2,089 1,512 01:20 43.5%
6 Licenses and Permits — Montana DNRC 825 2,308 1,902 1,049 01:26 45.5%
7 Grants and Loans — Montana DNRC 1,620 2,427 2,162 1,693 02:08 69.8%
8
Recreational Use of State Land —
Montana DNRC
1,487 2,403 1,943 1,554 02:52 64.7%
9
Welcome to the Montana Conservation
Seedling Nursery — Montana DNRC
1,536 2,197 1,769 1,115 02:02 50.8%
10
Cabin/Home Site Leases — Montana
DNRC
1,176 2,797 1,763 826 01:46 29.5%
Summer Page Indexing
Top Topics Include: Water, Oil & Gas, Forestry, Land, Cabins, Recreational Use, Grants & Loans
Rank DNRC Content | Topic Pages Entrances Pageviews
Unique
Pageviews
Exits
Avg. Time
on Page
% Exits
1 Water Rights Bureau — Montana DNRC 3,521 6,073 4,580 2,783 02:06 45.8%
2 Montana DNRC 1,033 4,399 3,820 1,576 00:52 35.8%
3
Board of Oil and Gas Conservation —
Montana DNRC
4,485 6,217 4,964 3,735 01:38 60.1%
4 Forestry — Montana DNRC 2,138 3,766 3,156 1,615 00:55 42.9%
5 Land for Sale — Montana DNRC 2,759 5,076 2,992 2,130 01:19 42.0%
6
Cabin/Home Site Leases — Montana
DNRC
2,220 5,040 3,119 1,623 01:49 32.2%
7 Water Resources — Montana DNRC 1,507 3,470 2,858 1,346 01:12 38.8%
8
Recreational Use of State Land —
Montana DNRC
1,951 3,173 2,556 2,079 03:09 65.5%
9 Grants and Loans — Montana DNRC 1,538 2,373 2,140 1,619 02:11 68.2%
10
Cabin/Home Site Sales — Montana
DNRC
506 3,884 2,303 557 00:32 14.3%
The Value Index assigns a value based on a Page's ranking for Pageviews across each of the (4) seasons. The higher the indexed value total,
the higher the page ranked on average across each of the (4) seasons representing the page content value to website visitors. The Index
(Home) page has been removed from this data view.
The Value Index assigns a value based on a Page's ranking for Pageviews across each of the (4) seasons. The higher the indexed value total,
the higher the page ranked on average across each of the (4) seasons representing the page content value to website visitors. The Index
(Home) page has been removed from this data view.
26. 26 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021
Misc. Notes | Google Analytics Setup | Early Observations
Ideally a full Google Analytics technical audit is performed and re-set with the new site build along with implementing best
practices. Here are just several areas identified that would enhance analytics going forward.
No campaign tracking
All of these Google Analytics capabilities (features) enable visitor
performance attribution analysis to optimize ongoing efforts and aids in strategic
planning.
Activating such capabilities will provide insights into how users get to the website and
deeper intel for how users are using the site, what content they are consuming and
find valuable, and what content they may be seeking.
No events or goals setup
No (if at all) UTM tracking
No content groups setup
Implementation of User ID
No site search setup
GA Technical Site Audit
A Google Analytics site audit is a separate exercise to ensure the analytics tool is
properly setup for analytic needs and will help to increase the visibility and ranking of
a website on Google and other search engines.
An technical audit will also identify issues and opportunities that can be overlooked
such as SEO, page-speed, mobile responsiveness - all of which have an impact on the
user experience.
A deeper, more expansive analysis can be performed upon request and guidance. Contact Delaney Gilman at Granicus for
more information.
27. 27 | P a g e Montana DNRC Website Snapshot Audit v3 091621 Sept. 2021