BBH Hive Societal Marketing
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This presentation should be used to inspire creative ideas in the societal marketing space. Many of these examples came from David Yeend.
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The document discusses how innovation requires overcoming challenges like failure and risk-taking. It states that innovation is equal to creativity times risk-taking, and that one must expect and manage failure in order to succeed with innovation. It provides examples of how successful innovators like Thomas Edison, Dyson, Johnson & Johnson, and IBM viewed failure as a learning experience that was necessary to achieve success.
Sustainability, a Game Changer
An Article on Sustainability: What is Sustainability, how and why it is important to Corporates, it's relevance and is it a Challenge or an Opportunity to Organizations.
Open Brands: How Twitter is Pushing Radical Transparency in Brand Management
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
Alliance in Motion Global Business Guide by Josh Adediji
Do you want to Start your own part-time business? If yes, check out this Alliance in Motion Global Business Guide which shows you how to make money from the AIM Global Business Opportunity.
Blendtecs 1 St Project [Compatibility Mode]
Blendtec is a blender company that saw low sales until 2006 when their marketing head created the "Will it Blend?" viral video series. The videos showed Blendtec blenders blending unusual items and gained massive popularity online. This led to a 500% increase in blender sales by 2008. While viral marketing provided a huge boost to Blendtec's brand recognition and sales, it also carried risks if videos spread negative publicity or did not translate into high market share. Overall the campaign was very successful for Blendtec but more work was still needed to improve their market position.
H3 presentation - 20 Years of Investing in and Operating Technology Companies
Experience from the buy-side, sell-side and being an operator of start-ups. Having invested in >40 companies, managed a $400 million portfolio of direct investments and fund investments, started 5 companies, and successfully exited dozens, these are some of the important lessons learned.
The Voice Company Creds
The document introduces The Voice Company, which gives brands a unique voice to tell their stories through various creative services and mediums. It has helped brands like Milkbasket, MG Motors, and Junoon Foundation launch successfully and acquire customers through creative campaigns. The Voice Company works flexibly based on a client's budget and needs across various modules like brand development, launch strategies, and ongoing customer acquisition. It is positioned as a young, agile creative agency able to tell never-before-heard brand stories.
NDT Session 1
This document discusses building assets through network marketing (MLM). It provides 3 key points:
1) MLM allows one to build a productive asset through developing a business network, rather than just exchanging time for money. Successful people in MLM become business owners and investors.
2) Skeptics argue MLM is controversial but the document asserts it offers high quality products, fair compensation, and transparency. It also notes that the growth of new distributors is small compared to population growth.
3) Building an asset with MLM requires learning mindset changes, developing a business team and network, and using support systems and tools to excel and achieve goals like financial freedom. Focusing on self-improvement
Objective of firm
The document discusses the objectives of firms. It defines a firm and explains that the standard assumption is that firms aim to maximize profits. However, real world firms may also pursue other objectives like sales maximization, personal welfare, social welfare, utility maximization, growth maximization, and welfare maximization. The document provides examples of how different objectives like sales maximization, profit maximization, and utility maximization can be depicted visually. It also discusses objectives of some top companies like Apple, Reliance, Indian Oil, and Samsung.
Agel Business Opportunity
This document provides an overview of the Agel enterprise wellness company business opportunity. Some key points:
- Agel was launched in 10 African countries in October 2005 and is funded by investors with experienced leadership and networkers.
- It offers health and vitality products through a network marketing model and compensation plan that provides various bonuses and commissions for recruiting others and on sales volumes.
- Benefits of joining Agel include potential unlimited income, travel rewards, tax benefits, family time, and good health from using their products. Support and tools are provided to distributors to help build their business.
Nourishing social entrepreneurship in China & Europe
Nick Jankel shares his journey from running profitable companies focused on consumerism to pursuing social innovation and entrepreneurship. He discusses the transition from Enterprise 1.0 focused solely on profit to Enterprise 2.0 which uses business as a vehicle to benefit people and the planet. Jankel advocates recalibrating the world towards thriveability by connecting head, heart and hand in service of people and the planet. He offers tools and training to teach others how to innovate and collaborate effectively to co-create a better world.
Network Marketing Explained
The document discusses the history and structure of direct selling and network marketing. It begins with definitions of direct selling and describes how early companies in the 1940s began allowing friends and family to also sell products, creating networks of representatives. Over time, more companies adopted this model despite some legal issues in the 1970s. The compensation structures of various network marketing plans like unilevel, matrix, stair step, and binary plans are explained. The document also addresses common questions about direct selling and how it has evolved as a business model and career path through social media marketing and changing economic conditions.
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SXSW Learnings
I had a chance to attend SXSW this year. I got in a car crash in my Taxi, I was part of the Homeless Hotspots debate and in-between I attended a few sessions which are shared here.
Fringe planning
This document discusses fringe planning and how it can inspire innovators. It outlines how some agencies are establishing venture capital funds to commercialize their own ideas and generate revenue beyond client work. This allows agencies to control their fate and obtain half their revenue from client projects and half from owned intellectual property. The movement of agencies innovating beyond client work is growing as they recruit creative talent and identify consumer needs not met by existing products. Fringe planning could inspire agency innovators by finding solutions to consumer paradoxes and testing early concepts.
The Practice of Propagation Planning
This document discusses the practice of propagation planning. It begins with Griffin Farley's background and experience in connection planning. Propagation planning is presented as the next evolution in planning theories after account planning and connection planning. The core of propagation planning is planning for how a message will spread from person to person through word of mouth and social channels. The document provides several case studies and examples of successful propagation strategies. It outlines how a propagation planner's role involves activities like moderating online communities and measuring the spread of creative assets.
How To Do Propagation Planning
The document discusses principles of propagation planning based on a presentation by Griffin Farley and Mike Monello. It summarizes four key points: 1) Rethink timing by targeting early adopters rather than the mass majority. 2) Rethink audience by targeting those with influence over the primary target. 3) Rethink the brief to focus on remarkable qualities, influencer groups, and fostering social experiences. 4) Propagation planning utilizes unique production, strong talent, engaging characters, demonstrating spread, personal touches, communal participation, live experiences, and real value to generate earned media through social spread.
Brand Planning for Clients
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Lessons in Propagation Planning 2009
These are lessons that I have learned from studying Propagation Planning in 2009. These lessons will help you understand the philosophy, review case studies and apply the method to your communication plans.
Account Planning USF Ad Club
This document provides an overview of the history and role of account planning in advertising. It discusses how account planning has evolved from focusing on driving sales and generating profits in the 1960s to incorporating more consumer insights and brand strategy today. The document also provides advice for getting a job in account planning, such as gaining experience in related roles first and demonstrating a passion for advertising, culture, and human truths.
Propagation Planning
We have all heard about turning the marketing funnel upside down, but how do you have both traditional awareness needs combine with engaging influencers and advocates as wants? Propagation Planning might be the answer to that as we explore the meld of two schools of communication practice.
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Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
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一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Profiles of Iconic Fashion Personalities.pdf
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Industrial Tech SW: Category Renewal and Creation
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Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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BBH Hive Societal Marketing
- 2. WHAT YOU WON’T SEE IN THIS DECK Pepsi Refresh (RED) Tom Tom Shoes Toyota Prius Pampers
- 4. WHY SOCIETAL MARKETING? Some companies are doing a very good job aligning corporate responsibility initiatives to brands. These companies are doing such a good job that non-profits should pay attention to what the corporate sector is doing. In other words, Cause Marketing can learn a lot from Societal Marketing.
- 5. THE NEED TO ZAG WHEN OTHERS ZIG Society is immune to this message Society is intrigued by this message
- 6. SCOTT NATURALS click to view article
- 7. BOXED WATER
- 8. TIMBERLAND click to view video SOURCE: David Yeend, Marketing Plus Good Blog
- 9. DAWN click to view video
- 10. MILK BONE click to view video SOURCE: David Yeend, Marketing Plus Good Blog
- 11. HAAGEN-DAS click to view case study
- 12. SUN CHIPS
- 13. GETTING COMPANIES TO ACT SOURCE: David Yeend, Marketing Plus Good Blog
- 14. GETTING COMPANIES TO ACT SOURCE: David Yeend, Marketing Plus Good Blog
- 15. AIRCEL - INDIA SOURCE: David Yeend, Marketing Plus Good Blog
- 16. AIRCEL - INDIA
- 17. AIRCEL - INDIA
- 18. AIRCEL - INDIA
- 19. AIRCEL - INDIA
- 20. AIRCEL - INDIA
- 21. ECO OCEAN - ISREAL click to view video SOURCE: David Yeend, Marketing Plus Good Blog