The document discusses themes from the SXSW 2014 conference around technology, creativity, and people. It provides examples of technological innovations on display at the conference related to virtual reality, drones, 3D printing, and more. It also discusses how creativity must be applied to technology to continue driving progress, and how the future will be created by people who understand people and can innovate. The overall message is that technological advancement relies on both creativity and understanding human needs and behaviors.

1. BBH @ SXSW ‘14

2. COWBOYS & COWGIRLS
CREATIVE
SOCIAL
MUSIC
TEAM
MANAGEMENT
PRODUCTION
UX TECHSTRATEGY
CHIEF DIGITALS

3. THE ANSWER TO THE ADVANCEMENT
OF THE HUMAN RACE

4. THE BEST STORIES ARE TRILOGIES

5. WE WENT SEARCHING FOR THE ANSWER TO
THE ADVANCEMENT OF THE HUMAN RACE...
? ?
?

6. PART I:
TECHNOLOGY

7. SOMETIMES
YOU NEED A
PERFECTLY
CRAFTED
STORY
FORT TILDEN - WINNER OF BEST NARRATIVE FEATURE

8. BUT WITH
TECHNOLOGY
YOU DON’T
ALWAYS NEED
THE PERFECT
EXECUTION
OCULUS RIFT GAME - UNDERWATER AQUARIUM

9. OR IT TO
HAVE ALL
THE BELLS
AND
WHISTLES TO
BE AMAZING
The latest Exoskeleton tech was on display at the SX Trade Show

10. WE FORGET
SIMPLE
WONDERS CAN
STILL DELIGHT
NASA TALK: LIVE SKYPE WITH ASTRONAUTS ABOARD THE ISS

11. SOMETIMES,
THE TECHNOLOGY IS THE MAGIC ITSELF
3D PRINTED 3D SCANNED MODELS OF YOURSELF

12. THE RELENTLESS HUMAN PURSUIT
OF BETTERING OURSELVES
THROUGH INNOVATION IS
ASTOUNDING.
TECHNOLOGICAL INNOVATION
ALLOWS US TO ALL EXPERIENCE
PARTS OF LIFE FOR THE VERY FIRST
TIME.

13. THE ANSWER TO THE ADVANCEMENT
OF THE HUMAN RACE...
?
?
TECHNOLOGY

14. PART II:
CREATIVITY

15. “SCI-FI DOESN’T EXIST ANYMORE”
Bruce Sterling
WE LIVE IN AN AMAZING WORLD WHERE SCI-FI IS REALITY

16. ROBOTS!
MIT DEBUTED THE LATEST DEVELOPMENTS FROM THEIR
ROBOTICS DIVISION

17. DRONES!
DRONES WERE ACTUALLY FLYING AROUND THE TEXAN SKY

18. WE ARE NOW
PROPERLY
MERGING
PHYSICAL AND
DIGITAL

19. OUR
BRAINS
‘How the internet is affecting
teenage brain development’

20. OUR BODIES

21. VIRTUAL REALITY GAMING

22. 3D PRINTING

23. ‘NOW’ SHOPPING
The choice of digital with the
convenience of reality

24. iRETAIL
James Barrese, PayPal CTO

25. MOBILE IS THE KEY TO ACCESSING
THE ‘PHYGITAL’ WORLD
“IT SHOULDN’T BE ‘MOBILE FIRST’ IT SHOULD BE ‘MUST HAVE MOBILE’

26. AFTER THE TROUGH OF
DISILLUSIONMENT, CREATIVITY MUST BE
APPLIED TO TECHNOLOGY TO
CONTINUE TO DRIVE DELIGHT &
PRODUCTIVITY.
‘DIGITAL’ LINES ARE BLURRING.
WE HAVE A NEWLY CONNECTED
PHYGITAL SANDBOX TO PLAY IN

27. THE ANSWER TO THE ADVANCEMENT
OF THE HUMAN RACE...
?
TECHNOLOGY CREATIVITY

28. PART III:
PEOPLE

29. HUMANS ARE THE FUTURE

30. THE FUTURE WILL BE CREATED
BY PEOPLE THAT UNDERSTAND
PEOPLE

31. “We saw talks from incredibly
smart people with amazing
businesses,
however they drifted off when
trying to deliver a message.
When you have something great to
say, just say it.
Get to the fucking point.”
PEOPLE AT SX DON’T UNDERSTAND
PRESENTATIONS

32. THE FUTURE
WILL BE
CREATED BY
THE DOERS
AND MAKERS
The best business card at SXSW

33. SX LOVES PEOPLE LIKE ROBERT
RODRIGUEZ
SXSW saw the launch
of his own Network
and the ‘From Dusk til
Dawn’ TV Series

34. THE FUTURE WILL BE CREATED BY
THOSE WHO GIVE IT AWAY

35. THE FUTURE WILL BE CREATED BY
PEOPLE THAT UNDERSTAND PRIVACY

36. THE FUTURE
WILL BE
CREATED
BY PEOPLE
THAT
CAN MAKE
SENSE OF
DATA OKcupid talk on attractiveness pattern ratings created from user data

37. THE FUTURE WILL BE CREATED BY
PEOPLE THAT EXPERIMENT WITH
NEW THINGS The Walking Dead Short
Form Web video

38. THE FUTURE
WILL BE
CREATED BY
PEOPLE THAT
CAN
INNOVATE

39. THE
FUTURE
WILL BE
CREATED
BY THOSE
THAT ADD
VALUE Doritos’ role & fit with Lady Gaga
was widely criticised

40. THE FUTURE WILL BE CREATED BY BOTH GENDERS

41. THE FUTURE WILL BE CREATED
BY PEOPLE THAT UNDERSTAND
WHAT PEOPLE WANT
Sapient hosted a jobs fayre and put on a great party - the two things
agency folk were interested in - their careers and booze!

42. WE ARE MAKING OUR OWN STEPS

43. WITHOUT TECHNOLOGY,
HUMANS CAN’T EVOLVE.
WITHOUT CREATIVITY,
TECHNOLOGICAL DELIGHT IS EPHEMERAL.
WITHOUT AN UNDERSTANDING OF PEOPLE,
CREATIVITY CANNOT BECOME USEFUL.

44. THE ANSWER TO THE ADVANCEMENT
OF THE HUMAN RACE...
TECHNOLOGY CREATIVITY
PEOPLE

45. “Turn it around, Turn it around”
Lucius

46. IT’S NOT JUST WHAT THE PEOPLE
LEARN

47. IT’S NOT JUST WHAT THE PEOPLE
LEARN
IT’S WHAT YOU LEARN ABOUT THE
PEOPLE

49. WHATSAPP
WORDCLOUD

51. LISTEN TO
OUR SXSW
PLAYLIST
http://goo.
gl/cpakWu

52. THANK
YOU