SlideShare una empresa de Scribd logo
BE NICE OR LEAVE:
A guide to being social
Twitter
backchannel:
#springfaris
14 HOURS OF VIDEO UPLOADED EVERY MINUTE




              6.6 MILLION PHOTOS UPLOADED EVERY DAY




11.2 MILLION ENTRIES ON THE SITE




                            15 MILLION REVIEWS
s but on
                  be not on emerging technologie
“Our focus should                                          of
                        tices.” – Henry Jenkins, Professor
emerging cultural prac                                     When Old
                                                e Culture:
                  , MIT and author of Convergenc
Comparative Media
and New Media Collide!
When did we start
trusting strangers?
Universal McCann - US
January 2009
TRADE CONTROL FOR INFLUENCE
You EXPECT your VOICE to be HEARD
Communities
      already
       exist
Instead, think about how you can
 help that community do what it
           wants to do.
    Mark Zuckerberg, CEO Facebook
34
34
faris@mccann.com
  farisyakob.com
       @faris

Más contenido relacionado

Similar a Be Nice Or Leave

Generation C - a look into their world by Dan Pankraz
Generation C - a look into their world by Dan PankrazGeneration C - a look into their world by Dan Pankraz
Generation C - a look into their world by Dan Pankraz
guest7e5b6a
 
Gen C By Dan Pankraz 1228108588460973 8
Gen C By Dan Pankraz 1228108588460973 8Gen C By Dan Pankraz 1228108588460973 8
Gen C By Dan Pankraz 1228108588460973 8
jshaw20
 
Storylistening Through Social Media
Storylistening Through Social MediaStorylistening Through Social Media
Storylistening Through Social Media
Michael Perry
 
Social media for churches episcopal communicators conference
Social media for churches   episcopal communicators conferenceSocial media for churches   episcopal communicators conference
Social media for churches episcopal communicators conference
Justin Wise
 
Story Listening Through Social Media eBook - Story Worldwide
Story Listening Through Social Media eBook - Story WorldwideStory Listening Through Social Media eBook - Story Worldwide
Story Listening Through Social Media eBook - Story Worldwide
Story Worldwide
 
@MileyCyrus #Marketing Secrets #Bangerz
@MileyCyrus #Marketing Secrets #Bangerz@MileyCyrus #Marketing Secrets #Bangerz
@MileyCyrus #Marketing Secrets #Bangerz
Empowered Presentations
 
Social Media for the Rest of Us: A Primer
Social Media for the Rest of Us: A PrimerSocial Media for the Rest of Us: A Primer
Social Media for the Rest of Us: A Primer
Justin Wise
 
How to win an award at Cannes Lions, D&AD and CLIO - for PR
How to win an award at Cannes Lions, D&AD and CLIO - for PRHow to win an award at Cannes Lions, D&AD and CLIO - for PR
How to win an award at Cannes Lions, D&AD and CLIO - for PR
pssst... Petra Sammer
 
Askin Jonathan
Askin JonathanAskin Jonathan
Askin Jonathan
Carl Ford
 
SXMW 2016 – Design for the Mind
SXMW 2016 – Design for the MindSXMW 2016 – Design for the Mind
SXMW 2016 – Design for the Mind
Jordan Harper
 
Tablets and journalism
Tablets and journalismTablets and journalism
Tablets and journalism
Eduardo Arriagada
 
The Micro-Sociology of Networks
The Micro-Sociology of NetworksThe Micro-Sociology of Networks
The Micro-Sociology of Networks
David Armano
 
Micro Sociology 090305164754 Phpapp01
Micro Sociology 090305164754 Phpapp01Micro Sociology 090305164754 Phpapp01
Micro Sociology 090305164754 Phpapp01
eurosud pro
 
Micro Sociology Of Networks
Micro Sociology Of NetworksMicro Sociology Of Networks
Micro Sociology Of Networks
Critical Mass
 
What is social media NOW?
What is social media NOW?What is social media NOW?
What is social media NOW?
The Espresso Group
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?
Martafy!
 
What Is Social Media In 2010
What Is Social Media In 2010What Is Social Media In 2010
What Is Social Media In 2010
JJCdeB
 
Wtf Is SM Now
Wtf Is SM NowWtf Is SM Now
Wtf Is SM Now
Sebastian Hempstead
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?
The Espresso Group
 
Lecture for #SriLanka social media day #GamataSM
Lecture for #SriLanka social media day #GamataSMLecture for #SriLanka social media day #GamataSM
Lecture for #SriLanka social media day #GamataSM
Arizona State University
 

Similar a Be Nice Or Leave (20)

Generation C - a look into their world by Dan Pankraz
Generation C - a look into their world by Dan PankrazGeneration C - a look into their world by Dan Pankraz
Generation C - a look into their world by Dan Pankraz
 
Gen C By Dan Pankraz 1228108588460973 8
Gen C By Dan Pankraz 1228108588460973 8Gen C By Dan Pankraz 1228108588460973 8
Gen C By Dan Pankraz 1228108588460973 8
 
Storylistening Through Social Media
Storylistening Through Social MediaStorylistening Through Social Media
Storylistening Through Social Media
 
Social media for churches episcopal communicators conference
Social media for churches   episcopal communicators conferenceSocial media for churches   episcopal communicators conference
Social media for churches episcopal communicators conference
 
Story Listening Through Social Media eBook - Story Worldwide
Story Listening Through Social Media eBook - Story WorldwideStory Listening Through Social Media eBook - Story Worldwide
Story Listening Through Social Media eBook - Story Worldwide
 
@MileyCyrus #Marketing Secrets #Bangerz
@MileyCyrus #Marketing Secrets #Bangerz@MileyCyrus #Marketing Secrets #Bangerz
@MileyCyrus #Marketing Secrets #Bangerz
 
Social Media for the Rest of Us: A Primer
Social Media for the Rest of Us: A PrimerSocial Media for the Rest of Us: A Primer
Social Media for the Rest of Us: A Primer
 
How to win an award at Cannes Lions, D&AD and CLIO - for PR
How to win an award at Cannes Lions, D&AD and CLIO - for PRHow to win an award at Cannes Lions, D&AD and CLIO - for PR
How to win an award at Cannes Lions, D&AD and CLIO - for PR
 
Askin Jonathan
Askin JonathanAskin Jonathan
Askin Jonathan
 
SXMW 2016 – Design for the Mind
SXMW 2016 – Design for the MindSXMW 2016 – Design for the Mind
SXMW 2016 – Design for the Mind
 
Tablets and journalism
Tablets and journalismTablets and journalism
Tablets and journalism
 
The Micro-Sociology of Networks
The Micro-Sociology of NetworksThe Micro-Sociology of Networks
The Micro-Sociology of Networks
 
Micro Sociology 090305164754 Phpapp01
Micro Sociology 090305164754 Phpapp01Micro Sociology 090305164754 Phpapp01
Micro Sociology 090305164754 Phpapp01
 
Micro Sociology Of Networks
Micro Sociology Of NetworksMicro Sociology Of Networks
Micro Sociology Of Networks
 
What is social media NOW?
What is social media NOW?What is social media NOW?
What is social media NOW?
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?
 
What Is Social Media In 2010
What Is Social Media In 2010What Is Social Media In 2010
What Is Social Media In 2010
 
Wtf Is SM Now
Wtf Is SM NowWtf Is SM Now
Wtf Is SM Now
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?
 
Lecture for #SriLanka social media day #GamataSM
Lecture for #SriLanka social media day #GamataSMLecture for #SriLanka social media day #GamataSM
Lecture for #SriLanka social media day #GamataSM
 

Más de Faris Yakob

APG Brazil Harassment Survey
APG Brazil Harassment SurveyAPG Brazil Harassment Survey
APG Brazil Harassment Survey
Faris Yakob
 
Let's get scenius faris
Let's get scenius faris Let's get scenius faris
Let's get scenius faris
Faris Yakob
 
Luxury Evolved: Craft to Symbol
Luxury Evolved: Craft to SymbolLuxury Evolved: Craft to Symbol
Luxury Evolved: Craft to Symbol
Faris Yakob
 
Google Think Travel Keynote - Faris
Google Think Travel Keynote - FarisGoogle Think Travel Keynote - Faris
Google Think Travel Keynote - Faris
Faris Yakob
 
Te dx technologies of identity
Te dx   technologies of identityTe dx   technologies of identity
Te dx technologies of identity
Faris Yakob
 
Future of tv tigs
Future of tv tigsFuture of tv tigs
Future of tv tigs
Faris Yakob
 
Be Nice Or Leave: IRL Edition
Be Nice Or Leave: IRL EditionBe Nice Or Leave: IRL Edition
Be Nice Or Leave: IRL Edition
Faris Yakob
 
Recombinant Culture
Recombinant CultureRecombinant Culture
Recombinant Culture
Faris Yakob
 
Converged Communications New Ideas Of Influence Alternate Ending
Converged Communications   New Ideas Of Influence   Alternate EndingConverged Communications   New Ideas Of Influence   Alternate Ending
Converged Communications New Ideas Of Influence Alternate Ending
Faris Yakob
 

Más de Faris Yakob (9)

APG Brazil Harassment Survey
APG Brazil Harassment SurveyAPG Brazil Harassment Survey
APG Brazil Harassment Survey
 
Let's get scenius faris
Let's get scenius faris Let's get scenius faris
Let's get scenius faris
 
Luxury Evolved: Craft to Symbol
Luxury Evolved: Craft to SymbolLuxury Evolved: Craft to Symbol
Luxury Evolved: Craft to Symbol
 
Google Think Travel Keynote - Faris
Google Think Travel Keynote - FarisGoogle Think Travel Keynote - Faris
Google Think Travel Keynote - Faris
 
Te dx technologies of identity
Te dx   technologies of identityTe dx   technologies of identity
Te dx technologies of identity
 
Future of tv tigs
Future of tv tigsFuture of tv tigs
Future of tv tigs
 
Be Nice Or Leave: IRL Edition
Be Nice Or Leave: IRL EditionBe Nice Or Leave: IRL Edition
Be Nice Or Leave: IRL Edition
 
Recombinant Culture
Recombinant CultureRecombinant Culture
Recombinant Culture
 
Converged Communications New Ideas Of Influence Alternate Ending
Converged Communications   New Ideas Of Influence   Alternate EndingConverged Communications   New Ideas Of Influence   Alternate Ending
Converged Communications New Ideas Of Influence Alternate Ending
 

Último

The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
sssourabhsharma
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfGarments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Pridesys IT Ltd.
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Neil Horowitz
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...
UdayaShankarS1
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
onlyfansmanagedau
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 

Último (20)

The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfGarments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 

Be Nice Or Leave

  • 1. BE NICE OR LEAVE: A guide to being social
  • 2.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. 14 HOURS OF VIDEO UPLOADED EVERY MINUTE 6.6 MILLION PHOTOS UPLOADED EVERY DAY 11.2 MILLION ENTRIES ON THE SITE 15 MILLION REVIEWS
  • 11. s but on be not on emerging technologie “Our focus should of tices.” – Henry Jenkins, Professor emerging cultural prac When Old e Culture: , MIT and author of Convergenc Comparative Media and New Media Collide!
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. When did we start trusting strangers? Universal McCann - US January 2009
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. TRADE CONTROL FOR INFLUENCE
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. You EXPECT your VOICE to be HEARD
  • 37.
  • 38.
  • 39.
  • 40. Communities already exist Instead, think about how you can help that community do what it wants to do. Mark Zuckerberg, CEO Facebook
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54. 34
  • 55. 34
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.

Notas del editor

  1. elevenmoms.com. Emboldened by its experience, Wal-Mart tapped a colony of mommy bloggers who write about topics like how to feed your family frugally and how to get ready for Halloween. Don’t sell moms short – these are some pretty sophisticated blogs and Wal-Mart hasn’t changed them at all, they just link to them, and are now bringing the bloggers to Wal-Mart HQ for updates and suggesting products for them to review. Learning from past experience, Wal-Mart and the moms have both made it clear that these bloggers aren’t paid and are under no obligation to slant things Wal-Mart’s way.