Keynote presentation at the ER&L 2012 conference, Austin (TX)

1. ANDREA RESMINI
BETWEEN PHYSICAL AND DIGITAL
understanding cross-channel experiences
ER&L 2012 - AUSTIN, TEXAS

2. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
The Name of the Rose, J, Annaud

3. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
The Name of the Rose, J, Annaud

4. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
The Name of the Rose, J, Annaud

5. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
The Name of the Rose, J, Annaud

6. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
The Name of the Rose, J, Annaud
Scale model of the library

7. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
The Name of the Rose, U. Eco

8. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
The Name of the Rose, J, Annaud

9. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
we have to see
the labyrinth

10. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Old pendulum clock, emiemihuimei
http://www.flickr.com/photos/emiemihuimei/4003025515/

11. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Teaching Maths, Moving Mountains Trust
http://www.flickr.com/photos/movingmountainstrust/5050542720/

12. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Salone del Libro Usato, br1dotcom
http://www.flickr.com/photos/br1dotcom/4166129123/in/photostream/

13. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Obi Wan Kenobi and Luke SkyWalker, Star Wars (G. Lucas)
http://linkrandom.blogspot.com/

14. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
UNIVAC, Lawrence Livermore National Laboratory
https://lasers.llnl.gov/multimedia/photo_gallery/images/in_the_beginning/large/nif-1109-17867.jpg

15. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Computer room, County of Santa Barbara
http://www.countyofsb.org/uploadedImages/eu/ComputerRoom.jpg

16. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Focault's pendulum, lets.book
http://www.flickr.com/photos/letsbook/6781581205/

17. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Wikimedia
http://upload.wikimedia.org/wikipedia/commons/b/be/July_4_crowd_at_Vienna_Metro_station.jpg

18. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Neuromancer, William Gibson

19. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Tron Legacy

20. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
The Matrix, Wachowsky Brothers

21. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Cyberspace is not a place you go to
but rather a layer tightly integrated
into the world around us
– Institute For The Future

22. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Mobiles, frogfoto
http://www.flickr.com/photos/frogfoto/6792036796/

23. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Tablet use 2, ebayink
http://www.flickr.com/photos/ebayink/6816581064/

24. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Sheffield, toph3r
http://www.flickr.com/photos/ahxcjb/3552828240/

25. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
what if I ask you to write
or send a message?

26. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

27. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
http://news.byu.edu

28. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Badge at the IA Summit 2011, Eric Reiss

29. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Smoke signals, F. Remington (partial)

30. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Ouijia board, scriptingnews
http://www.flickr.com/photos/scriptingnews/3418293087/

31. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
same task but many
different interfaces

32. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

33. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

34. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

35. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
what if someone is
looking for a book?

36. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Circulation desk
http://libraryservicedesks.files.wordpress.com/

37. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Search interface, University of Borås
http://www.hb.se

38. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Amazon.com

39. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Searching hb.se on mobile

40. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Searching hb.se on mobile

41. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Libraries are creepy, P, Lowry
http://www.flickr.com/photos/paul_lowry/2266388742/

42. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
the only thing that
matters?

43. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Reading a book, E. Yourdon
http://www.flickr.com/photos/yourdon/3404987413/

44. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
activities and artifacts
merge into complex
experiences

45. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Silos, G. White
http://www.flickr.com/photos/zoomzoom/304135268/

46. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
agricorner.com

47. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Henry Jenkins

48. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
The Matrix, Wachowsky Brothers

49. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
in cross-channel experiences
users constantly move between
channels and will not stay in
any single one of them from
start to finish

50. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Nordstrom
http://www.nordstrom.com/

51. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
a manifesto

52. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
1
information architectures
become ecosystems

53. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
no artifact stands isolated
all artifacts are connected in one
single user experience

54. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

55. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
many an artifact
participates in open ecologies

56. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

57. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

58. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

59. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
2
users become
intermediaries

60. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
participants in these ecosystems
actively produce and re-mediate
content and meaning

61. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

62. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
3
static becomes
dynamic

63. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ecologies are perpetually unfinished,
always changing, always open
to further refinement and manipulation

64. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

65. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
4
dynamic
becomes hybrid

66. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
the boundaries separating
media, channels and genres get thinner

67. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

68. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
5
horizontal
prevails over vertical

69. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
intermediaries push for spontaneity,
ephemeral structures of meaning
and constant change

70. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

71. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
6
products
become experiences

72. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
focus shifts from how to design
single items to how to design
experiences spanning multiple steps

73. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

74. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
7
experiences become
cross-channel experiences

75. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
experiences bridge multiple
connected media, devices and environments
into seamless ubiquitous ecologies

76. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

77. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

78. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

79. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

80. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

81. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

82. ANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
Thank you