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BIMPRESS_ppt_MedTech_Health_2401_ArabHealth.pdf
1.
© B´IMPRESS, 2024-01,
Arab Health 1 Meet The World MedTech At Arab Health, Jan 2024, Dubai
2.
© B´IMPRESS, 2024-01,
Arab Health 2 Stakeholder Communication In CleanTec Arab Health, 29 Jan - 1 Feb 2024, Dubai Why attend? See https://www.arabhealthonline.com/en/exhibit/why-exhibit.html
3.
© B´IMPRESS, 2024-01,
Arab Health 3 Arab Health, 29 Jan - 1 Feb 2024, Dubai Who will be exhibiting 2024? 3,000+ leading healthcare brands are gearing up to interact, network and conduct business across 4 fantastic fair days. See https://www.arabhealthonline.com/en/exhibit/why-exhibit.html
4.
© B´IMPRESS, 2024-01,
Arab Health 4 Arab Health, 29 Jan - 1 Feb 2024, Dubai Market Chances:
5.
© B´IMPRESS, 2024-01,
Arab Health 5 Stakeholders To Approach Target Groups & Stakeholders
6.
© B´IMPRESS, 2024-01,
Arab Health 10 1. Our Services 2. About B´IMPRESS 3. References Agenda Presentation To Arab Health
7.
© B´IMPRESS, 2024-01,
Arab Health 11 Customer approaching to your fair event `24: Market Exploration / Market access & Business Development (BuzzDev) Events and business development tasks as press releases are creating the attention of companies and service providers in a certain country. You will receive: • market and development consultation (workshop and consultation meeting) • free information via our webinars (with the support of the BMWK) • participation or representation at trade fairs or a business and delegation trip or event participation Our Approach @ B´IMPRESS
8.
© B´IMPRESS, 2024-01,
Arab Health 12 Our Service Approach @ B´IMPRESS to Arab Health fair event 2024: Market Exploration / Market access & Business Development (BuzzDev) Event and business development tasks as press releases are creating the attention of companies and service providers in a certain country. You will receive: • market and development consultation (workshop and consultation meeting) • free information via our webinars (with the support of the BMWK) • participation or representation at the Arab Health trade fair (2024 Jan, 30 – Feb, 2) for medical technology • business and delegation trip, in 2024 February, 20 - 24 Meet The World MedTech At Arab Health, 29 Jan - 1 Feb 2024, Dubai
9.
© B´IMPRESS, 2024-01,
Arab Health 13 Customer approaching to Arab Health fair event 2024: Business Development & Public Affairs (PA) - Business representing and contacts addressing, related to stakeholders’ / customers’ identification Marketing, Profiling, Strategy Workshop to DACH/EMEA - Workshop or Analysis; to define your corporate USP / CI, definition of target persons (BuzzDev) & media/KOL/NGOs Marketing & BuzzDev Support by PR, content creation - Development, creation of press material - PR/Press accompany during fair/congress event in DACH Our Approach @ B´IMPRESS
10.
© B´IMPRESS, 2024-01,
Arab Health 14 1. Our Services 2. About B´IMPRESS 3. References Agenda Presentation rel. To Arab Health
11.
© B´IMPRESS, 2024-01,
Arab Health 15 Worksample releted to Philips, case study of ANSYS in Healthcare, 2013 References: Customers‘ Cases In Life Sciences
12.
© B´IMPRESS, 2024-01,
Arab Health 17 … deeply rooted in beverage industry: Communication about: Healthcare Robotics Current Project: Healthcare Robotics https://www.kuka.com/de-de/branchen/healthcare Medical Robotics offers innovative robots for demanding health applications: Assistant for surgeries Partner in rehabilitation Helper in diagnostics.
13.
© B´IMPRESS, 2024-01,
Arab Health 18 … deeply rooted in beverage industry: Communication about: Healthcare Robotics https://www.kuka.com/de-de/branchen/healthcare
14.
© B´IMPRESS, 2024-01,
Arab Health 19 … deeply rooted in beverage industry: Healthcare Robotics Clippings https://www.kuka.com/de-de/branchen/healthcare
15.
© B´IMPRESS, 2024-01,
Arab Health 21 Going Public Magazin References: Customers‘ Cases In Life Sciences
16.
© B´IMPRESS, 2024-01,
Arab Health 23 Within the Healthcare sector: An innovative Biotech leader in self-diagnostics in the field of family planning and health awareness. A global provider of healthcare IT security solutions, named to Modern Healthcare’s list of “Healthcare’s Hottest” companies An awarded, unique supplier of diagnostic Next Generation Sequencing (NGS) Healthcare IT technologies to analyze and interpret genomic data for physicians within the Cloud Since years responsible in PR for a private foundation promoting research in Life Sciences´ by scholarships and a biannual research prize selected by honoured jury members, incl. 2 Nobel Laureates. References: Customers‘ Cases In Life Sciences
17.
© B´IMPRESS, 2024-01,
Arab Health 24 E-Health-Com Customers‘ Cases In Life Sciences
18.
© B´IMPRESS, 2024-01,
Arab Health 32 … for NGOs and social institutions: Bob Geldorf, Convention on Biological Diversity (9. CBD, 2008 in Bonn) Customers‘ Cases In Life Sciences
19.
© B´IMPRESS, 2024-01,
Arab Health 46 1. Our Services 2. About B´IMPRESS 3. References Agenda Presentation rel. To Arab Health
20.
© B´IMPRESS, 2024-01,
Arab Health 47 Challenging strategic needs, the outcomes, to which B´IMPRESS accompanies its customers, are often anchored to effective & focused communications: addressed to internal or external audiences or targeted customers. B´IMPRESS offers in-house consulting, interim management and executive coaching by analysis, concept, planning and roll-out: by impressive communication. B´IMPRESS aims to generate value: adding value of a company by revenue in a certain market, reputation at its customers, or esteem by its employees. About B´IMPRESS
21.
© B´IMPRESS, 2024-01,
Arab Health 48 References & Highlights • Corporate Communications: Stock-listed companies as KUKA AG, Patrizia AG • Pharma-& Biotech-based foundation: PR & CSR • W/w branded manufacturer into Healthcare & Medtech: Market Access with PR in China & South Africa • Healthcare-IT provider: Brand Creation & Public Affairs rel. event to NGO • Security Software-manufacturer: Marketing strategy EMEA & campaign to lead generation by Ø 70% lead quote response Robert Brunner, M.A. ECA CMO, Senior Consultant Marketing & Communication Industrial focus • Healthcare: eHealth & Medtech • IT: Security-Software & Big Data • Automotive / Automation, Cleantech / SmartHome & IoT /M2M Professional emphases • Brand Consulting • CSR / Sustainability • PR & PA (Public Affairs) Career stages • Brand PR & Marketing Senior Consultant • Interim Manager (CEO, CMO) • Publisher (B2B, global), in print & online • Cooperative, motivating, heedful, results-oriented Management Style References & Highlights
22.
© B´IMPRESS, 2024-01,
Arab Health 49 Expertise & References (selection) Digital Demand Generation & Marketing Execution Corporate Publishing & PR Strategy Consulting, Management Execution • Lead Generation online via email tools, social networks etc. • Digital MarCom • Public Affairs & KOL to Politics & NGOs • Market & tech research • Strategy and business planning • Product roadmap and portfolio management • Corporate Communications • Corporate Publishing, incl. editing, layout to production • Change & Crisis Comm. & PR • Corporate Social Media to Facebook, Twitter, Wordpress, Kununu, LinkedIN, Xing, WeChat • Speaker & Journalist • Corporate Interim Manage- ment (CMO/COO & Interim) • international project management • Public Affairs, CSR & Charity • EVP & Employer Branding • OHM introduction / consulting • QMS DIN 9001-Auditing • Business Development incl. Representation and KOL contacts • Referral Marketing in the fields & compensation planning • Trade fair accompaniment internationally • Employer Branding (EVP) & CSR in strategie & execution • Event management (to employees internal, public, customers & investors (>100 TN) • Digitalisation within corporate organizations • HR process digitalisation (recruiting) • Data protection according to GDPR (ODP, process directory)
23.
© B´IMPRESS, 2024-01,
Arab Health 50 Dialog © B´IMPRESS, 2024-01, Arab Health 50 Robert Brunner M.A. ECA BBGM. Managing Consultant DL & Cell: +49 821 59964-11 Tel: +49 821 661090-32 B´IMPRESS – impressive communication Gratzmüllerstr. 5, D-86150 Augsburg Email: info@bimpress.de Twitter: @bimpress1 FB: fb.com/BIMPRESS Xing: http://bit.ly/xing-bimpress1 LinkedIN: http://bit.ly/linbimpress
24.
© B´IMPRESS, 2024-01,
Arab Health 51 Meet The World Arab Health, 29 Jan - 1 Feb 2024, Dubai, & In Africa, Feb 2024
25.
© B´IMPRESS, 2024-01,
Arab Health 53 Meet The World In Africa, Feb. 2024
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