SlideShare una empresa de Scribd logo
EUROPAS

Nicolas Brusson @nbrusson
A search engine
travel site
A	
  trusted	
  
community	
  
We connect drivers
and people looking for a ride
Cost of motoring
=
£90 £30
£30
£30
ALONE CAR-SHARING
Useful to people & planet
Less CO2 Social experience
Less traffic Savings
BlaBlaCar is growing fast
… and disrupting road travel
BlaBlaCar is the European leader
European	
  market	
  shares	
  	
  
Share	
  of	
  trip	
  offers	
  on	
  main	
  routes	
  in	
  2012	
  
Growth is powered by social WOM…
92%	
  of	
  our	
  traffic	
  is	
  natural	
  
Organic	
  
72%	
  
Free	
  
Referral	
  
20%	
  
Paid	
  
8%	
  
BlaBlaCar	
  Traffic	
  sources	
  in	
  2012	
  
Google	
  AnalyBcs	
  	
  data	
  Sept	
  2012	
  
200	
  000	
  Facebook	
  fans	
  
Our	
  Community	
  is	
  socially	
  acBve	
  
10	
  000	
  Ambassadors	
  
…and by strong media coverage
Major	
  TV,	
  radio	
  &	
  press	
  regularly	
  cover	
  BlaBlaCar	
  as	
  leaders	
  of	
  a	
  growing	
  social	
  
phenomenon,	
  with	
  a	
  powerful	
  impact	
  on	
  acquisiBon.	
  
We have a sustainable business model
BlaBlaCar	
  is	
  the	
  only	
  car-­‐sharing	
  plaCorm	
  
enDrely	
  moneDzed	
  by	
  online	
  booking.	
  
	
  	
  
	
  	
  
	
  	
  
+
ü  2,500,000 members (November 2012)
ü  500,000+ people transported monthly
ü  100%+ year-o-year growth
ü  5.0 million unique visits per month**
ü  50 million+ Pages views*
ü  Commission based model
ü  A mainstream travel option
* AdDecisive data Sept 2012
** Google Analytics Sept 2012

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BlaBlaCar Pitch Deck

  • 2. A search engine travel site A  trusted   community   We connect drivers and people looking for a ride
  • 3. Cost of motoring = £90 £30 £30 £30 ALONE CAR-SHARING
  • 4. Useful to people & planet Less CO2 Social experience Less traffic Savings
  • 6. … and disrupting road travel
  • 7. BlaBlaCar is the European leader European  market  shares     Share  of  trip  offers  on  main  routes  in  2012  
  • 8. Growth is powered by social WOM… 92%  of  our  traffic  is  natural   Organic   72%   Free   Referral   20%   Paid   8%   BlaBlaCar  Traffic  sources  in  2012   Google  AnalyBcs    data  Sept  2012   200  000  Facebook  fans   Our  Community  is  socially  acBve   10  000  Ambassadors  
  • 9. …and by strong media coverage Major  TV,  radio  &  press  regularly  cover  BlaBlaCar  as  leaders  of  a  growing  social   phenomenon,  with  a  powerful  impact  on  acquisiBon.  
  • 10. We have a sustainable business model BlaBlaCar  is  the  only  car-­‐sharing  plaCorm   enDrely  moneDzed  by  online  booking.               + ü  2,500,000 members (November 2012) ü  500,000+ people transported monthly ü  100%+ year-o-year growth ü  5.0 million unique visits per month** ü  50 million+ Pages views* ü  Commission based model ü  A mainstream travel option * AdDecisive data Sept 2012 ** Google Analytics Sept 2012