Build Your Social Strategy in 30 Minutes - WOMM-U

•

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This document provides guidance on building a social media strategy in 30 minutes. It outlines key parts of a strategy, including building a community, establishing goals and metrics, crafting customer experience, and taking social media to the next level. As an example, it shows how to build a strategy for a wine and beer community by defining the who, what, where, when, why and how. The strategy is then broken down into listening to customers, setting goals and metrics, engaging the community through content and more.

BUILD YOUR SOCIAL STRATEGY
IN 30 MINUTES
Cara Friedman | @Caraizzle
Frank Emanuele | @FrankRamblings
#WOMMU
media
+

#WOMMU
Agenda
PARTS OF A SOCIAL MEDIA STRATEGY
• Building a Community
• KPIs, ROI, and Sales
• Customer Experience
• Taking Social Media to the Next Level
LET’S BUILD A STRATEGY
CONCLUSION

#WOMMU
BUILD A COMMUNITY
Who?
What?
Where?
When?
Why?
How?
The Five W’s
(And One H)

#WOMMU
BUILD A COMMUNITY
Who? Wine beer lovers
What? A place to discuss wine, beer culture
Where? Facebook Twitter
When? Throughout the work week, and on weekends
Why? To build a loyal customer base
How? Provide fun content value

#WOMMU
KPIs, ROI SALES
LISTEN
REPORT
ANALYZE
ESTABLISH
KPIs
SUPPORT YOUR
COMMUNITY

#WOMMU
LISTEN
Most fans are females 35-50
who love wine
ESTABLISH KPIs 50,000 Facebook fans
REPORT ANALYZE Monthly reporting analysis
SUPPORT YOUR
COMMUNITY
Content, Monitoring,
Responding, Customer Service
KPIs, ROI SALES

#WOMMU
CUSTOMER EXPERIENCE
ESTABLISH
VOICE
CONTENT
CREATION
ENGAGEMENT

#WOMMU
ESTABLISH
A VOICE
CONTENT
CREATION
Cool, modern, fun,
smart, tasteful,
educational
“If you can’t be with
the wine you love...”
CUSTOMER EXPERIENCE
ENGAGEMENT
FACEBOOK
1-2 posts a day
TWITTER
3-5 posts a day

#WOMMU
THE NEXT LEVEL
CREATE THE COMMUNITY
ACTIVATE THE COMMUNITY
LEVERAGE CULTIVATE POSITION

#WOMMU
LEVERAGE “Vote for your favorite new Corkcicle color!”
CULTIVATE Run a fan-only Facebook contest
POSITION Publish educational content about wine
THE NEXT LEVEL
ACTIVATE THE COMMUNITY
CREATE THE COMMUNITY

Thank You.
Strategize
with our team.
Likeable Media
240 West 37th Street, 7th Fl
New York, NY 10018
(212) 660-2458
facebook.com/likeablemedia
twitter.com/likeablemedia
Cara Friedman
cara@likeable.com
@caraizzle
Frank Emanuele
frank@likeable.com
@frankramblings

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[To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants. Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes. This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals. INCLUDED FRAMEWORKS/MODELS: 1. Stanford’s Design Thinking 2. IDEO’s Human-Centered Design 3. Strategyzer’s Business Model Innovation 4. Lean Startup Methodology 5. Agile Innovation Framework 6. Doblin’s Ten Types of Innovation 7. McKinsey’s Three Horizons of Growth 8. Customer Journey Map 9. Christensen’s Disruptive Innovation Theory 10. Blue Ocean Strategy 11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map 12. Design Sprint Framework 13. The Double Diamond 14. Lean Six Sigma DMAIC 15. TRIZ Problem-Solving Framework 16. Edward de Bono’s Six Thinking Hats 17. Stage-Gate Model 18. Toyota’s Six Steps of Kaizen 19. Microsoft’s Digital Transformation Framework 20. Design for Six Sigma (DFSS) To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations

Build Your Social Strategy in 30 Minutes - WOMM-U

1. BUILD YOUR SOCIAL STRATEGY IN 30 MINUTES Cara Friedman | @Caraizzle Frank Emanuele | @FrankRamblings #WOMMU media +

2. #WOMMU Agenda PARTS OF A SOCIAL MEDIA STRATEGY • Building a Community • KPIs, ROI, and Sales • Customer Experience • Taking Social Media to the Next Level LET’S BUILD A STRATEGY CONCLUSION

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4. #WOMMU CASE STUDY

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9. #WOMMU ESTABLISH A VOICE CONTENT CREATION Cool, modern, fun, smart, tasteful, educational “If you can’t be with the wine you love...” CUSTOMER EXPERIENCE ENGAGEMENT FACEBOOK 1-2 posts a day TWITTER 3-5 posts a day

10. #WOMMU THE NEXT LEVEL CREATE THE COMMUNITY ACTIVATE THE COMMUNITY LEVERAGE CULTIVATE POSITION

11. #WOMMU LEVERAGE “Vote for your favorite new Corkcicle color!” CULTIVATE Run a fan-only Facebook contest POSITION Publish educational content about wine THE NEXT LEVEL ACTIVATE THE COMMUNITY CREATE THE COMMUNITY

12. LET’S STRATEGIZE!

13. Thank You. Strategize with our team. Likeable Media 240 West 37th Street, 7th Fl New York, NY 10018 (212) 660-2458 facebook.com/likeablemedia twitter.com/likeablemedia Cara Friedman cara@likeable.com @caraizzle Frank Emanuele frank@likeable.com @frankramblings

Build Your Social Strategy in 30 Minutes - WOMM-U

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Build Your Social Strategy in 30 Minutes - WOMM-U