Campaign Department Key Performance Indicator (KPI)

WWW.PERPETUALGROUP.COM
^ Perpetuals approach. Detailed Monthly Report
^PERPETUAL
CHANNEL KPIs &
Benchmark

• Benchmarks & KPIs
• Facebook
• Instagram
• Snapchat
• Twitter
• LinkedIn
• TikTok
• Google Ads
• Youtube
CONTENT
WWW.PERPETUALGROUP.COM

W
W
W
.
P
E
R
P
E
T
U
A
L
G
R
O
U
P
.
C
O
M
A look into who we are and what we do
Benchmark KPIs

W
W
W
.
P
E
R
P
E
T
U
A
L
G
R
O
U
P
.
C
O
M
Facebook

FACEBOOK KPIs
Brand Awareness
KPIs Average BenchMarks Full Form Definition
VTR 30% View Through Rate
A view-through rate, measures the number of post-
impression response or view through from display media
impressions viewed during and following an online
advertising campaign.
CPM $14.40 per 1000 impression Cost Per Impression
The measured of cost that one will pay when their ad is
shown per one thousand impressions.
Ad Recall Lift 6% Ad Recall Lift
The estimated ad recall lift (people) metric shows how
many people we estimate would remember seeing your
ad if we asked them within two days.
Engagement Rate 1% Engagement Rate
The Facebook engagement rate is the number of likes,
comments, shares, and reactions divided by the number
of fans on your page.
Reach 1.90% Visits or interaction with Post
An online advertising pricing model, where the
advertiser pays for an explicit sign-up from a consumer
interested in the advertiser's offer.
https://www.socialinsider.io/blog/social-media-
reach/#:~:text=In%202023%2C%20Instagram%20gets%20an,a%20maximum%20of
%20only%201.90%25.
Reach

FACEBOOK KPIs
Traffic
CPC $0.72 Cost Per Click
Cost-per-click (CPC) bidding means that you pay for each
click on your ads.
CTR 0.9% Click Through Ratio
The ratio of ad clicks to impressions in your Ads
campaigns.
CPA $18.68 Cost Per Acquisition
A marketing metric that measures the total cost of a
customer completing a specific action.
CPL $7.1 Cost Per Lead
An online advertising pricing model, where the advertiser
pays for an explicit sign-up from a consumer interested
in the advertiser's offer.

W
W
W
.
P
E
R
P
E
T
U
A
L
G
R
O
U
P
.
C
O
M
Instagram

Instagram KPIs
Brand Awareness
VTR 40% - 60% View Through Rate
Ad Recall Lift 6% Ad Recall Lift
The estimated ad recall lift (people) metric shows how
many people we estimate would remember seeing your
ad if we asked them within two days.
Engagement Rate 0.96% Engagement Rate
Reach 1% Visits or interaction with Post
https://adbraze.com/blog/key-instagram-
benchmarks#:~:text=Plays%20%E2%80%94%20the%20number%20of%20unique,3
5%25%20of%20your%20target%20audience.
VTR
https://promorepublic.com/en/blogwhat-is-a-good-instagram-engagement-
rate/#:~:text=Engagement%20Rate%20%3D%20(Likes%20%2B%20Comments)%20
%2F%20Followers%20x%20100&text=There%20are%20industry%20standards%20b
y,and%206%25%20%3D%20high%20engagement%20rate
Reach

Instagram KPIs
Traffic
click on your ads.
CPM
between $7.86 per 1000
impression Cost Per Impression
CTR 0.33% - 0.54% Click Through Ratio
campaigns.
https://www.brafton.com/blog/social-media/social-advertising-benchmarks/
CPM
https://sproutsocial.com/insights/instagram-stats/
CTR
https://revealbot.com/instagram-advertising-costs/cpl-cost-per-lead
CPL

W
W
W
.
P
E
R
P
E
T
U
A
L
G
R
O
U
P
.
C
O
M
Snapchat

Instagram KPIs
Brand Awareness
eCPM $3 - $8
Effective cost per thousand
impressions
eCPM, short for “effective cost per mille,” is how much an
advertiser pays for an ad space per unit of 1,000 ad
impressions.(Mille is latin for 1000)
Engagement Rate 1% - 5% Engagement Rate
Reach 1.9% Visits or interaction with Post
https://www.businessofapps.com/marketplace/snapchat-
marketing/research/snapchat-ads-
stats/#:~:text=As%20such%2C%20we%20get%20in,at%20%240.57%20(%C2%A30.4
4).
eCPM

Instagram KPIs
Traffic
eCPSU 0.35% - 1.5% Effective Per Swipe Up
eCPSU is an acronym used in SnapChat Advertising for
the cost of a particular action, similar to a click or
engagement on other platforms, called a “Swipe Up”.
click on your ads.
CPA 5.5% Cost per Action
CPA (Cost Per Action): Charges an advertiser for a
specified action taken by a prospective customer;
calculated as the cost divided by the number of actions
being measured.
ASUR (CTR) 0.35% up to or over 1.5% Average swipeup rate
The average number of swipes per impression,shown as a
percentage.

W
W
W
.
P
E
R
P
E
T
U
A
L
G
R
O
U
P
.
C
O
M
Twitter

Instagram KPIs
Brand Awareness
VTR 1.65% View Through Rate
https://adbraze.com/blog/key-instagram-
benchmarks#:~:text=Plays%20%E2%80%94%20the%20number%20of%20unique,3
5%25%20of%20your%20target%20audience.
VTR
https://promorepublic.com/en/blogwhat-is-a-good-instagram-engagement-
rate/#:~:text=Engagement%20Rate%20%3D%20(Likes%20%2B%20Comments)%20
%2F%20Followers%20x%20100&text=There%20are%20industry%20standards%20b
y,and%206%25%20%3D%20high%20engagement%20rate
Reach

Instagram KPIs
Traffic
click on your ads.
CPM
between $6.46 per 1000
impression Cost Per Impression
campaigns.
https://www.brafton.com/blog/social-media/social-advertising-benchmarks/
CPM
https://sproutsocial.com/insights/instagram-stats/
CTR
https://revealbot.com/instagram-advertising-costs/cpl-cost-per-lead
CPL

W
W
W
.
P
E
R
P
E
T
U
A
L
G
R
O
U
P
.
C
O
M
LinkedIn

FACEBOOK KPIs
Brand Awareness
Engagement Rate 2% Engagement Rate
https://databox.com/average-cpm-linkedin-
b2b#:~:text=According%20to%2051%20B2B%20companies,companies%2
0in%20a%20similar%20niche%3F
CPM
https://getuplead.com/linkedin-advertising-
agency/metrics/benchmarks/#:~:text=The%20engagement%20rate%20ben
chmark%20for,attention%20than%20standard%20sponsored%20content.
View Rate
https://www.aamplify.marketing/blog/what-is-a-good-linkedin-engagement-
rate#:~:text=For%20the%20reach%20and%20impression,a%20unique%20
group%20of%20audience.
Reach

FACEBOOK KPIs
Traffic
CPC $8 - $11 Cost Per Click
click on your ads.
campaigns.
CPA $18.68 Cost Per Acquisition
https://www.linkedin.com/pulse/linkedin-ad-benchmarks-aj-wilcox/
CPC

W
W
W
.
P
E
R
P
E
T
U
A
L
G
R
O
U
P
.
C
O
M
TikTok

FACEBOOK KPIs
Brand Awareness
https://www.digitalinformationworld.com/2023/03/social-media-industry-
benchmarks-
study.html#:~:text=Key%20insights%20on%20social%20media%20engagement%20
benchmarks&text=On%20TikTok%2C%20the%20engagement%20rate,%2C%20has
%20dropped%20by%2028%25.
CPM
https://wave.video/blog/tiktok-
stats/#:~:text=The%20average%20TikTok%20watch%20rate,is%20among
%20the%20industry's%20highest.
View Rate
https://www.digitalinformationworld.com/2023/03/social-media-industry-
benchmarks-
study.html#:~:text=Key%20insights%20on%20social%20media%20engage
ment%20benchmarks&text=On%20TikTok%2C%20the%20engagement%2
0rate,%2C%20has%20dropped%20by%2028%25.
Engagement

FACEBOOK KPIs
Traffic
CPC $1 Cost Per Click
click on your ads.
campaigns.
CPA $13 Cost Per Acquisition
https://www.pipiads.com/blog/tiktok-ads-cost-
2022/#:~:text=The%20cost%20per%20CPM%20for,less%20based%20on%
20biddable%20ads.
CPA

W
W
W
.
P
E
R
P
E
T
U
A
L
G
R
O
U
P
.
C
O
M
Google Ads

FACEBOOK KPIs
Brand Awareness
CPM $3 per 1000 impression Cost Per Impression
CPM
View Rate
Engagement
https://dashthis.com/kpi-examples/cost-per-
thousand/#:~:text=It%20all%20depends%20on%20your,have
%20a%20pretty%20good%20CPM.

FACEBOOK KPIs
Traffic
CPA
click on your ads.
CTR 3% Click Through Ratio
campaigns.
CPA $49 Cost Per Acquisition
Conversion 3.75% Conversion Rate
A conversion in Google Ads is when a user performs
some specified action after clicking an ad or viewing a
Display Network ad
https://clictadigital.com/what-is-a-good-click-through-rate-ctr-for-google-
ads/#:~:text=The%20average%20CTR%20for%20Google%20Ads%20shoul
d%20fall%20somewhere%20between,CTR%20of%2050%25%20or%20mor
e.

W
W
W
.
P
E
R
P
E
T
U
A
L
G
R
O
U
P
.
C
O
M
YouTube

FACEBOOK KPIs
Brand Awareness
VTR 10% - 15% View Through Rate
CPM
$0.05 - $0.30 per View
impression
Cost Per Impression
CPM
View Rate
Engagement https://support.google.com/youtube/answer/2375431?hl
=en#zippy=%2Cview-rate-previously-known-as-view-
through-rate-vtr
https://surfsideppc.com/youtube-advertising-
costs/#:~:text=CPM%20will%20depend%20on%20your,CP
M%20of%20%245%20to%20%2420.
https://support.google.com/youtube/answer/2375431?hl
=en#zippy=%2Cview-rate-previously-known-as-view-
through-rate-vtr

FACEBOOK KPIs
Traffic
CPC
click on your ads.
campaigns.
Conversion 12% Conversion Rate
A conversion in Google Ads is when a user performs
some specified action after clicking an ad or viewing a
Display Network ad
https://review42.com/resources/youtube-ads-
cost/#:~:text=The%20average%20cost%2Dper%2Dclick,viewers%
20interact%20with%20your%20ad.
CTR https://www.storegrowers.com/youtube-ads-
benchmarks/#:~:text=The%20average%20YouTube%20Ads%20C
TR%20is%200.65%25.&text=CTR%20is%20short%20for%20click%
20through%20rate.
Conversion Rate https://gosolo.subkit.com/youtube-conversion-rates-tactics-to-
engage/#:~:text=The%20average%20conversion%20rate%20for,
high%20as%2016%25%20conversion%20rate.

Campaign Department Key Performance Indicator (KPI)

Recomendados

Recomendados

Más contenido relacionado

Similar a Campaign Department Key Performance Indicator (KPI)

Similar a Campaign Department Key Performance Indicator (KPI) (20)

Último

Último (20)

Campaign Department Key Performance Indicator (KPI)