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Real Strategy PR
Ellie Rushing, Madeline Metzger, Ally Rost, Lauren Register
Real Strategy PR
Ellie Rushing Ally Rost Lauren Register Madeline Metzger
Location: 544 Mayo Ave., Maitland, FL 32751
“Our purpose is to bring hope, healing and happiness to children and families
suffering from grief, loss or life-threatening illnesses. New Hope for Kids achieves
this through two programs: Center for Grieving Children and Wishes for Kids.”
Market Research
● Unique services
● Facilities
● Facebook
● BMW Event
● Existing success stories
● Public outreach intervention
● Make-A-Wish Foundation
● Social Media presence
● Photo quality
● Website functionality
SWOT
STRENGTHS WEAKNESSES
THREATSOPPORTUNITIES
Activities and Engagement
● Art of the Vine
● Get Acquainted
Lunch
● Mascot Games
● Wine on Wednesday
Key Publics: Stakeholders:
DONORS
Evaluation & Benchmarks
WEBSITE:
Website Grader
77/100
Nibbler
8.8/10
Evaluation & Benchmarks
FACEBOOK:
8.8/10
Campaign Messages, Themes, & Slogan
Messages Themes Slogan
1
2
1
2
3
Spreading
Awareness
Themes:
Understanding
impacts of grief and
death
Happiness
Sunshine
Lightheartedness
Using real strategies,
helping real people.
Slogan:
Campaign Goals
Uplift Inspire Encourage
Uplifting visuals
and messages
Use pathos to
inspire change
Encourage
involvement
1 2 3
Objectives
1. Fundraising
2. Social media
presence
3. Community
involvement
4. Public
awareness
5. Get involved
Gain social media followers and share posts.
1
3
2
STRATEGIES
Strategies
Promote mission and events.
Create targeted content.
Tactics
Produce Promotional Videos
● Create goals
● Film content
● Publish
Gain Followers on Social Media
● Post creative
content
● Link to website
● Interactive posts
Create Targeted Content
● Research
● Get creative
● Publish
Website: www.realstrategypr.com
Twitter: @realstrategypr
Facebook: @realstrategypr
Evaluation & Benchmarks
OVERALL
77/100
PERFORMANCE
22/30
MOBILE
30/30
SEO
25/30
SECURITY
0/10
Evaluation & Benchmarks
May 15 - Aug. 15
Apr May Jun Jul AugMar
Hire an intern Social Media
touch-ups
Take photos at
events
Video
Publications
Analyze
success
Meet
community
members
Timeline
Improve blog
Instructional
Publications
Promotional
Publications
Campaign snapshot- Real Strategy PR

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