My group at Real Strategy PR worked with a nonprofit organization to create targeted content, video publications, and even our own website. This publication outlines all of our efforts and analyzes our client and our success.
This document provides guidance on setting up an advocate program to expand messaging and boost brand awareness. It discusses identifying, recruiting, engaging, and retaining advocates. Advocates are more loyal and passionate than influencers and are more likely to offer recommendations. An advocate program can be simple, using flyers and a corkboard, or more complex with a website, online forms, and other resources. The key is to determine recruitment objectives, extend personalized invitations, make advocates feel special through recognition and discounts, and keep them engaged long-term. Examples of successful advocate campaigns that increased donations, votes, and revenue are also provided.
92 Y Presents: 4 weeks until #GivingTuesday with Razoo!RazooGiving
There's still plenty of time to plan a successful #GivingTuesday campaign this year. With 4 weeks left, now is the time to get started. Razoo will be hosting Jamie McDonald, from Generosity Consulting and the official #GivingTuesday movement, who will be sharing 12 steps your nonprofit can take to make the most of this year's campaign!
This document outlines creative donor engagement and communication strategies for nonprofit organizations. It identifies key donor segments to target, such as loyal donors and married alumni. Techniques discussed include focusing on the enduring impact of gifts rather than size, using special touches tailored to different donor populations each year, telling impactful stories, and being honest in communications. The document concludes by thanking the audience and providing contact information for further questions.
Individual stewardship plans should include key details like who will manage the donor's portfolio, how communication will be delivered, and basic donor information. The plan should also outline the donor's giving history, preferences, and event information. It is important to include forward-looking information, gift agreement requirements, past efforts, important dates and names, and glean information from contact reports. Creating a system that delivers content strategically and sets goals can help ensure seamless delivery and that promises to donors are over-delivered. The right format depends on what fits best for each individual plan.
This document discusses strategies for integrating technology into donor relations programs to increase success. It focuses on innovative ways to utilize technology to strengthen engagement with donors and improve fundraising results. The author, Lynne M. Wester, is an expert in donor relations and technology and provides advice on optimizing the use of tools like social media, mobile apps, and online campaigns.
This document discusses digital fundraising strategies on social media. It recommends telling compelling stories about how donations will be used, sending pre-ask communications to notify potential donors, making the ask, thanking donors, celebrating fundraising milestones, and showing donors the impact of their gifts through stewardship. An example crowdfunding campaign at Cornell University is described that used these strategies through social media to engage volunteers, gain 1302 donors, and raise $114,584. Personal storytelling and communication plans were emphasized as key to successful digital fundraising.
5 Ways To Amplify Your Giving Tuesday CampaignHubSpot
This document discusses strategies for non-profits to amplify their Giving Tuesday campaigns. It provides 5 ways to do so: 1) motivate staff to get involved, 2) use existing programs, 3) dedicate social media channels, 4) focus on matching gifts from companies and donors, and 5) develop long-term relationships with supporters. It emphasizes utilizing matching gifts to maximize donations and sharing campaign successes on social media with the #GivingTuesday hashtag.
Individual stewardship plans should include key details like who will manage the donor's portfolio, how communication will be delivered, and basic donor information. The plan should also outline the donor's giving history, preferences, and event information. It is important to include forward-looking information, gift agreement requirements, past efforts, important dates and names, and glean information from contact reports. Effective plans involve creating an invisible system, focusing on good content, setting goals and time limits, and building a routine to measure success. The right format and level of detail depends on ensuring seamless delivery while underpromising and overdelivering based on available resources.
This document provides guidance on setting up an advocate program to expand messaging and boost brand awareness. It discusses identifying, recruiting, engaging, and retaining advocates. Advocates are more loyal and passionate than influencers and are more likely to offer recommendations. An advocate program can be simple, using flyers and a corkboard, or more complex with a website, online forms, and other resources. The key is to determine recruitment objectives, extend personalized invitations, make advocates feel special through recognition and discounts, and keep them engaged long-term. Examples of successful advocate campaigns that increased donations, votes, and revenue are also provided.
92 Y Presents: 4 weeks until #GivingTuesday with Razoo!RazooGiving
There's still plenty of time to plan a successful #GivingTuesday campaign this year. With 4 weeks left, now is the time to get started. Razoo will be hosting Jamie McDonald, from Generosity Consulting and the official #GivingTuesday movement, who will be sharing 12 steps your nonprofit can take to make the most of this year's campaign!
This document outlines creative donor engagement and communication strategies for nonprofit organizations. It identifies key donor segments to target, such as loyal donors and married alumni. Techniques discussed include focusing on the enduring impact of gifts rather than size, using special touches tailored to different donor populations each year, telling impactful stories, and being honest in communications. The document concludes by thanking the audience and providing contact information for further questions.
Individual stewardship plans should include key details like who will manage the donor's portfolio, how communication will be delivered, and basic donor information. The plan should also outline the donor's giving history, preferences, and event information. It is important to include forward-looking information, gift agreement requirements, past efforts, important dates and names, and glean information from contact reports. Creating a system that delivers content strategically and sets goals can help ensure seamless delivery and that promises to donors are over-delivered. The right format depends on what fits best for each individual plan.
This document discusses strategies for integrating technology into donor relations programs to increase success. It focuses on innovative ways to utilize technology to strengthen engagement with donors and improve fundraising results. The author, Lynne M. Wester, is an expert in donor relations and technology and provides advice on optimizing the use of tools like social media, mobile apps, and online campaigns.
This document discusses digital fundraising strategies on social media. It recommends telling compelling stories about how donations will be used, sending pre-ask communications to notify potential donors, making the ask, thanking donors, celebrating fundraising milestones, and showing donors the impact of their gifts through stewardship. An example crowdfunding campaign at Cornell University is described that used these strategies through social media to engage volunteers, gain 1302 donors, and raise $114,584. Personal storytelling and communication plans were emphasized as key to successful digital fundraising.
5 Ways To Amplify Your Giving Tuesday CampaignHubSpot
This document discusses strategies for non-profits to amplify their Giving Tuesday campaigns. It provides 5 ways to do so: 1) motivate staff to get involved, 2) use existing programs, 3) dedicate social media channels, 4) focus on matching gifts from companies and donors, and 5) develop long-term relationships with supporters. It emphasizes utilizing matching gifts to maximize donations and sharing campaign successes on social media with the #GivingTuesday hashtag.
Individual stewardship plans should include key details like who will manage the donor's portfolio, how communication will be delivered, and basic donor information. The plan should also outline the donor's giving history, preferences, and event information. It is important to include forward-looking information, gift agreement requirements, past efforts, important dates and names, and glean information from contact reports. Effective plans involve creating an invisible system, focusing on good content, setting goals and time limits, and building a routine to measure success. The right format and level of detail depends on ensuring seamless delivery while underpromising and overdelivering based on available resources.
This presentation breaks down the basic fears for non-profit professionals who still fear or are overwhelmed by the process of working with major donors. They are given a comprehensive handout that walks through the steps to good cultivation and closing of a major donor.
The document discusses individual stewardship plans for donors, outlining key components such as who will manage the donor's portfolio, how communication will be delivered, basic donor information, and return on investment of stewardship efforts. It recommends surveying donors to understand their preferences, maintaining a giving history and event information, and including important dates and names. Effective stewardship requires creating an invisible system, focusing on good content, setting goals and time limits, and ensuring seamless delivery that under-promises and over-delivers.
The document summarizes a social media campaign called #Milk4Kids that was conducted to raise donations and awareness for the organization Milk Life. The campaign resulted in a spike in engagement on Twitter for the #Milk4Kids hashtag and $1,701 in donations during a one day event. However, awareness and donations only improved slightly from the previous year. The document proposes strategies for future campaigns, such as improved planning, stronger branding for Milk4Kids and Milk Life, building momentum before events, and increased community outreach, in order to achieve greater awareness, sustainable donations, and engagement.
Gary Stockert of [s+m+c]pros gives a glimpse into the types of social media agencies and how they can take you from the implementation to theoptimization, and then all the way to the monetization of your social media efforts!
The document discusses how to monetize Facebook by using it to raise funds for the charity Save a Child's Heart. It describes a fundraising campaign where champions were given a Facebook app with personalized pages to help raise over $719,000, with 80% of donors being new. Key lessons included inspiring champions, giving them tools like premade posts, letting them compete, and making them proud of their social impact. Factors for success included doing bold things occasionally, rallying around a unique date, setting personal goals, recognizing top fundraisers, and measuring social impact in addition to money raised.
Ellie Dawes, communications manager, Child.org
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crowd-funding for #GivingTuesday, the global day of giving back to launch the holiday season, has fast become a cornerstone of fundraising. These slides from a #SM4NP webinar with Leo Buc and Bre DiGiammarino will give you practical and tactical resources for making it a success.
Turn Fans into Fundraisers with Peer-to-Peer Tools and Facebook / Daryl Hatton, FundRazr
Fundraising via social media enables all sorts of new ways to raise money. This session explores techniques to turn Facebook fans into active fundraisers. We’ll discuss some of the available tools, tips for helping your fans run successful campaigns and ways you can manage the risks of damage to your reputation inherent in letting fans run campaigns for you.
Takeaways
- Leading edge techniques for social media fundraising
- Tips for successful peer-to-peer social fundraising
- Ways to reduce risk of embarrassing campaigns
Dunkin' Donuts has a large social media presence across platforms like Facebook, Twitter, and Instagram. Their social media strategy is fan-centric, focusing on listening to fans, learning what's important to them, engaging in two-way dialogue, and celebrating engaged fans. They encourage user-generated content to foster engagement. Some examples provided are making fans "stars" through contests like Fan of the Week and dressing up for Halloween, which inspires highly creative and shareable content from fans. Challenges include the proliferation of new platforms and engaging with fans in timely, attentive, and authentic ways.
Jonathon C. Crowell specializes in event planning for social occasions of all sizes, from weddings and birthdays to intimate dinners. He has an extensive background in food and beverage management, catering, and luxury hospitality. His goal is to bring people together and create memorable experiences through creative event planning and ensuring guests are happy. This portfolio provides examples of his skills and experience to potential employers.
Organic Growth Strategy: How to Leverage Market Collateral Around Social MediaAggregage
For B2Bers, social media matters more than ever, as today's increasingly digitally-savvy customers are going to your social media page before they go to your website. Therefore, it is crucial to evaluate the type and cadence of the social platform your customers are interacting with.
Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to on engaging your buyer base through social media. Topics covered include:
• How to think critically about your audience's interaction with your content
• Why a flywheel approach to B2B rather than a funnel approach would better serve your organization
• How to optimize your social media channels in relation to your buyer personas
• In reconsidering the buyer's journey, how you can delight your customers in a way that keeps them engaged
This document provides strategies for nonprofits to participate in #GivingTuesday. It recommends that organizations enter their information on the GivingTuesday.org website, join the UnSelfie movement, schedule social media posts early starting the day after Thanksgiving, post on multiple platforms including Twitter, Facebook, LinkedIn and Instagram, include relevant hashtags without spaces, create and post a short video, send emails before GivingTuesday to thank current donors and make an ask, share client stories and successes from the year, get staff involved, change your website for GivingTuesday, and create a Facebook event using Facebook ads. The key strategies are to engage supporters across social media platforms starting before GivingTuesday and tell your organization's story to
We are a group of local entrepreneurs, non-profit leaders, business professionals, startups and community influencers who seek to engage with like-minded professionals and develop long-lasting relationships.
The #DitchDisposable campaign encourages people to take action against plastic pollution by posting photos of their eco-friendly habits like using reusable water bottles. The campaign aims to raise awareness of plastics' harmful effects on oceans. It partners with reusable water bottle companies and uses social media and paid ads to promote reducing disposable plastic use and protecting oceans. The document provides details on the campaign's strategy, branding, partnerships, and lessons learned from its initial outreach efforts.
This document discusses strategies for evolving a volunteer program to increase engagement. It recommends delegating tasks like recruitment and communications to volunteers. Volunteers should have opportunities to take on leadership roles and move along a pathway with training. Programs should offer different levels of involvement like project-based work to accommodate different volunteer needs and lives. Maintaining communication about the program's impact helps volunteers feel connected to the mission. Tools include documenting current roles, increasing flexibility, and turning volunteers into advocates through effective communication.
The document discusses strategies for engaging annual donors through stewardship techniques. It notes that annual donors are important despite small gifts as they provide consistent funding and potential for increased giving over time. Retaining a higher percentage of first-time donors, such as from 48% to 58%, could significantly increase donations and pipeline of future donors. While standard practices include timely receipts and acknowledgments, more can be done to engage donors through targeted communications, impact reporting, and special touches for different donor segments to improve retention. Best practices for donor relations are highlighted.
This document outlines a marketing plan for Big Brothers Big Sisters to recruit 20 additional mentors by December 2016. The primary target audience is non-white males aged 35-54 who are married with children and focused on community. The insight is that mentors are more likely to volunteer if the organization has strong community ties. The promise is that mentors can positively impact their community by getting involved. The creative concept will show how mentoring impacts individuals and the community using "the ripple effect." A variety of community events, social media, and digital ads will be used to reach the target and drive them to sign up on the website.
Bald Cypress Media provides strategic communications services including graphic design, website development, storytelling, and content creation to help organizations connect with their audiences and inspire action. They have experienced professionals with skills in publishing, social media, design, photography, and information graphics. Bald Cypress aims to lead clients through challenges with innovative solutions and adapting to changing technologies and markets.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
This document summarizes a panel discussion on using social media in different institutional settings. Representatives from Westminster College, Weber State University, BYU, Rowland Hall, Salt Lake Community College, and University of Utah Healthcare discussed their social media strategies and goals. These included appealing to prospective students, creating an online community, bolstering academic reputation, engaging specific audiences like parents, raising visibility and awareness, and reputation management. The panelists emphasized tailoring social media approaches to their unique contexts and assets, and encouraged collaboration across departments to maximize results.
This presentation breaks down the basic fears for non-profit professionals who still fear or are overwhelmed by the process of working with major donors. They are given a comprehensive handout that walks through the steps to good cultivation and closing of a major donor.
The document discusses individual stewardship plans for donors, outlining key components such as who will manage the donor's portfolio, how communication will be delivered, basic donor information, and return on investment of stewardship efforts. It recommends surveying donors to understand their preferences, maintaining a giving history and event information, and including important dates and names. Effective stewardship requires creating an invisible system, focusing on good content, setting goals and time limits, and ensuring seamless delivery that under-promises and over-delivers.
The document summarizes a social media campaign called #Milk4Kids that was conducted to raise donations and awareness for the organization Milk Life. The campaign resulted in a spike in engagement on Twitter for the #Milk4Kids hashtag and $1,701 in donations during a one day event. However, awareness and donations only improved slightly from the previous year. The document proposes strategies for future campaigns, such as improved planning, stronger branding for Milk4Kids and Milk Life, building momentum before events, and increased community outreach, in order to achieve greater awareness, sustainable donations, and engagement.
Gary Stockert of [s+m+c]pros gives a glimpse into the types of social media agencies and how they can take you from the implementation to theoptimization, and then all the way to the monetization of your social media efforts!
The document discusses how to monetize Facebook by using it to raise funds for the charity Save a Child's Heart. It describes a fundraising campaign where champions were given a Facebook app with personalized pages to help raise over $719,000, with 80% of donors being new. Key lessons included inspiring champions, giving them tools like premade posts, letting them compete, and making them proud of their social impact. Factors for success included doing bold things occasionally, rallying around a unique date, setting personal goals, recognizing top fundraisers, and measuring social impact in addition to money raised.
Ellie Dawes, communications manager, Child.org
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crowd-funding for #GivingTuesday, the global day of giving back to launch the holiday season, has fast become a cornerstone of fundraising. These slides from a #SM4NP webinar with Leo Buc and Bre DiGiammarino will give you practical and tactical resources for making it a success.
Turn Fans into Fundraisers with Peer-to-Peer Tools and Facebook / Daryl Hatton, FundRazr
Fundraising via social media enables all sorts of new ways to raise money. This session explores techniques to turn Facebook fans into active fundraisers. We’ll discuss some of the available tools, tips for helping your fans run successful campaigns and ways you can manage the risks of damage to your reputation inherent in letting fans run campaigns for you.
Takeaways
- Leading edge techniques for social media fundraising
- Tips for successful peer-to-peer social fundraising
- Ways to reduce risk of embarrassing campaigns
Dunkin' Donuts has a large social media presence across platforms like Facebook, Twitter, and Instagram. Their social media strategy is fan-centric, focusing on listening to fans, learning what's important to them, engaging in two-way dialogue, and celebrating engaged fans. They encourage user-generated content to foster engagement. Some examples provided are making fans "stars" through contests like Fan of the Week and dressing up for Halloween, which inspires highly creative and shareable content from fans. Challenges include the proliferation of new platforms and engaging with fans in timely, attentive, and authentic ways.
Jonathon C. Crowell specializes in event planning for social occasions of all sizes, from weddings and birthdays to intimate dinners. He has an extensive background in food and beverage management, catering, and luxury hospitality. His goal is to bring people together and create memorable experiences through creative event planning and ensuring guests are happy. This portfolio provides examples of his skills and experience to potential employers.
Organic Growth Strategy: How to Leverage Market Collateral Around Social MediaAggregage
For B2Bers, social media matters more than ever, as today's increasingly digitally-savvy customers are going to your social media page before they go to your website. Therefore, it is crucial to evaluate the type and cadence of the social platform your customers are interacting with.
Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to on engaging your buyer base through social media. Topics covered include:
• How to think critically about your audience's interaction with your content
• Why a flywheel approach to B2B rather than a funnel approach would better serve your organization
• How to optimize your social media channels in relation to your buyer personas
• In reconsidering the buyer's journey, how you can delight your customers in a way that keeps them engaged
This document provides strategies for nonprofits to participate in #GivingTuesday. It recommends that organizations enter their information on the GivingTuesday.org website, join the UnSelfie movement, schedule social media posts early starting the day after Thanksgiving, post on multiple platforms including Twitter, Facebook, LinkedIn and Instagram, include relevant hashtags without spaces, create and post a short video, send emails before GivingTuesday to thank current donors and make an ask, share client stories and successes from the year, get staff involved, change your website for GivingTuesday, and create a Facebook event using Facebook ads. The key strategies are to engage supporters across social media platforms starting before GivingTuesday and tell your organization's story to
We are a group of local entrepreneurs, non-profit leaders, business professionals, startups and community influencers who seek to engage with like-minded professionals and develop long-lasting relationships.
The #DitchDisposable campaign encourages people to take action against plastic pollution by posting photos of their eco-friendly habits like using reusable water bottles. The campaign aims to raise awareness of plastics' harmful effects on oceans. It partners with reusable water bottle companies and uses social media and paid ads to promote reducing disposable plastic use and protecting oceans. The document provides details on the campaign's strategy, branding, partnerships, and lessons learned from its initial outreach efforts.
This document discusses strategies for evolving a volunteer program to increase engagement. It recommends delegating tasks like recruitment and communications to volunteers. Volunteers should have opportunities to take on leadership roles and move along a pathway with training. Programs should offer different levels of involvement like project-based work to accommodate different volunteer needs and lives. Maintaining communication about the program's impact helps volunteers feel connected to the mission. Tools include documenting current roles, increasing flexibility, and turning volunteers into advocates through effective communication.
The document discusses strategies for engaging annual donors through stewardship techniques. It notes that annual donors are important despite small gifts as they provide consistent funding and potential for increased giving over time. Retaining a higher percentage of first-time donors, such as from 48% to 58%, could significantly increase donations and pipeline of future donors. While standard practices include timely receipts and acknowledgments, more can be done to engage donors through targeted communications, impact reporting, and special touches for different donor segments to improve retention. Best practices for donor relations are highlighted.
This document outlines a marketing plan for Big Brothers Big Sisters to recruit 20 additional mentors by December 2016. The primary target audience is non-white males aged 35-54 who are married with children and focused on community. The insight is that mentors are more likely to volunteer if the organization has strong community ties. The promise is that mentors can positively impact their community by getting involved. The creative concept will show how mentoring impacts individuals and the community using "the ripple effect." A variety of community events, social media, and digital ads will be used to reach the target and drive them to sign up on the website.
Bald Cypress Media provides strategic communications services including graphic design, website development, storytelling, and content creation to help organizations connect with their audiences and inspire action. They have experienced professionals with skills in publishing, social media, design, photography, and information graphics. Bald Cypress aims to lead clients through challenges with innovative solutions and adapting to changing technologies and markets.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
This document summarizes a panel discussion on using social media in different institutional settings. Representatives from Westminster College, Weber State University, BYU, Rowland Hall, Salt Lake Community College, and University of Utah Healthcare discussed their social media strategies and goals. These included appealing to prospective students, creating an online community, bolstering academic reputation, engaging specific audiences like parents, raising visibility and awareness, and reputation management. The panelists emphasized tailoring social media approaches to their unique contexts and assets, and encouraged collaboration across departments to maximize results.
The GOLDstein Family Challenge: Inspiring Recent Graduates by Restarting the ...Gabriel Trieger
This presentation will outline the GOLDstein Family Challenge, the first young alumni challenge campaign at the University of Miami. We will educate fellow annual giving professionals on best practices for creating and executing a challenge campaign, with specific focus placed on the young alumni demographic. This highly targeted, comprehensive campaign resulted in a 48 percent increase in the number of young alumni donors over the previous fiscal year and an approximate 4 percent increase in young alumni giving participation.
The document is a resume for Stephanie A. Camden, highlighting her 16+ years of experience in marketing, public relations, and special events. It summarizes her skills and accomplishments in strategic planning, project management, fundraising, branding, and community outreach. Her work history includes roles at various nonprofit organizations where she increased revenues, attendance, and visibility through marketing initiatives and special events.
During the summer 2015 MHCA conference in San Diego, California Valley Behavioral Health CEO Gary Larcenaire and Healthcare Social Media Strategist Bobbie Rathjens discussed how they raised thousands of dollars for non-verbal children affected by autism so they could each have iPad technology to communicate.
This document provides an agenda and information for an event on social media. The event will take place on May 19, 2009 at St. Norbert College from 7:30am to 12:00pm. The agenda includes presentations on social media DIY, branding, PR surveys, PR and social media, case studies, and a practitioner panel discussion. Brief biographies are provided for each presenter.
When your prince charming gives your kids nightmares: Case studies of nonprof...James Howe
My presentation to nonprofits in York Region about effective use of social media to expand program reach. It shares case studies of the awareness campaigns that I created for Women's Crisis Services of Waterloo Region through the process of creating a nonprofit communications strategy.
Copy of Academy Slides - Giving Tuesday Matching Gifts Sept 29.pptx.pdfBloomerang
This document provides information and guidance about using matching gift programs as part of a non-profit's Giving Tuesday campaign. It begins with a brief history of Giving Tuesday, highlighting its growth since 2012. It then discusses how matching gifts can incentivize increased donations. The remainder of the document offers tips for finding and cultivating potential matching gift partners from a non-profit's database, customizing a matching gift campaign, and using matching gifts throughout the year rather than just on Giving Tuesday.
Diane Duquette has over 20 years of experience in development, planned giving, training, and public speaking. She has worked for several non-profits, increasing their endowments and securing over $50 million in planned gifts. Currently, she owns her own consulting firm and is an executive consultant for a skin care company, where she trains teams and teaches about skin care.
Digiday Brand Conference: Case Study: Elizabeth ArdenDigiday
Hear from the social media manager of Elizabeth Arden discuss the brand's Pin It to Give It campaign, which incorporates charitable donations. Find out how its Pinterest strategy has driven engagement with the brand.
Presenter: Christina Bennett, director of social media, Elizabeth Arden @elizabetharden
When your prince charming gives your kids nightmares: Case studies in nonprof...Communicate & Howe!
My presentation to nonprofits in York Region about effective use of social media to expand program reach. It shares case studies of the awareness campaigns that I created for Women's Crisis Services of Waterloo Region through the process of creating a nonprofit communications strategy.
Academy Slides - Giving Tuesday Matching Gifts Sept 29.pptx.pdfBloomerang
This document provides information about a Bloomerang Academy webinar on using matching gifts as part of a GivingTuesday campaign. The webinar discusses the history of GivingTuesday, how to customize a GivingTuesday campaign, using matching gifts to maximize excitement and larger donations, finding a good matching gift partner, and segmentation and cultivation strategies in a donor database to identify potential matching partners. The webinar leader encourages non-profits to use matching gift strategies throughout the year, not just for GivingTuesday, to incentivize giving and multiply impact.
This document provides guidelines for MultiCare's social media channels and strategies. It discusses MultiCare's presence across major platforms like Facebook, Instagram, and blogs. It aims to drive community engagement and share positive messages about MultiCare's excellent patient care. The social media team works to craft quality, engaging content while maintaining a consistent brand voice. Proper use of images, a conversational tone, and community focus help social media extend MultiCare's patient experience and support its reputation and marketing goals.
Already Always Amazing is located at 600 Holiday Plaza Drive Suite 255 in Matteson, Illinois. Its mission is to provide education, training, economic development and build capacity for underserved communities including children, seniors and veterans. The organization was co-founded by Dr. Kara Scott Dentley and Dr. James Dentley. Dr. James Dentley is committed to motivating and training today's generation to be achievers and leaders through his work with Inspired2Speak and other empowering events. The organization will host a charity gala as part of its "Always Limitless Week" to raise funds and awareness for startup philanthropic organizations working in areas like education, mentorship, the environment and addressing global challenges.
The document discusses using social media for extension outreach. It introduces the author, Ashley Andrews, who works in extension. The document provides tips for getting started with social media outreach, including identifying target audiences, choosing platforms, creating and curating content, and promoting posts. It also discusses using Facebook insights to analyze engagement and assess program impacts. The document evaluates the social media performance of different extension programs and calls for improving outreach through collaborative social media efforts.
The March of Dimes Foundation aims to improve baby health by preventing birth defects, prematurity, and infant mortality through research, services, education, and advocacy. Proceeds from the upcoming "Dimes to Make a Dollar" dinner and auction will support healthcare access for women and children at risk of birth issues, related research, and prevention/treatment programs. The event objectives are to generate revenue, attendees, and donor support through marketing, securing sponsors, and featuring families helped by the Foundation.
This document discusses using social media for Cooperative Extension outreach. It begins with introductions from the author, Ashley Andrews, who has worked in Extension since 2006. The document then discusses the challenges Extension faces with work-life balance, limited resources, and burnout. It argues that Extension must adopt social media to continue helping people and justify its existence. It provides tips for getting started with social media outreach, including identifying target audiences, choosing platforms, creating and curating content, and promoting posts. It also shows how to use Facebook insights and analytics to measure outreach impact and assess community needs. In the end, it acknowledges Extension can improve its social media performance and encourages collaboration to better reach out to those who need
The document summarizes the services offered by Broekman Communications, a Jewish community marketing and PR agency. The agency has over 15 years of experience in marketing, branding, PR, and donor relations for Jewish non-profits. It presents its experience working with over 40 synagogues, schools, community centers and youth organizations. The agency offers a wide range of services including branding, social media campaigns, website development, and membership and donor relations campaigns. The presentation was made to Stephen S. Wise Temple to pitch the agency's services.
Similar a Campaign snapshot- Real Strategy PR (20)
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by Katharine Kemp, Associate Professor at the Faculty of Law & Justice at UNSW Sydney, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
3. Location: 544 Mayo Ave., Maitland, FL 32751
“Our purpose is to bring hope, healing and happiness to children and families
suffering from grief, loss or life-threatening illnesses. New Hope for Kids achieves
this through two programs: Center for Grieving Children and Wishes for Kids.”
4. Market Research
● Unique services
● Facilities
● Facebook
● BMW Event
● Existing success stories
● Public outreach intervention
● Make-A-Wish Foundation
● Social Media presence
● Photo quality
● Website functionality
SWOT
STRENGTHS WEAKNESSES
THREATSOPPORTUNITIES
17. Gain social media followers and share posts.
1
3
2
STRATEGIES
Strategies
Promote mission and events.
Create targeted content.
18. Tactics
Produce Promotional Videos
● Create goals
● Film content
● Publish
Gain Followers on Social Media
● Post creative
content
● Link to website
● Interactive posts
Create Targeted Content
● Research
● Get creative
● Publish
24. May 15 - Aug. 15
Apr May Jun Jul AugMar
Hire an intern Social Media
touch-ups
Take photos at
events
Video
Publications
Analyze
success
Meet
community
members
Timeline
Improve blog
Instructional
Publications
Promotional
Publications