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Cannes Lions Initiative Unlocking The Power of Mobile

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Eva Hasson
Eva Hasson

Cannes Lions Initiative Unlocking The Power of Mobile

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Cannes Lions Initiative "Unlocking The Power of Mobile" 21 June, 2010
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Bader pointed out that there were four “wins” for marketers in mobile: 1. Media ROI 2. In-Store & Shopper Marketing 3. Loyalty & CRM Programme Management 4. Consumer Engagement with Brands SMS programmes to get people engaged and better ROI than PC are some important aspects of Media ROI. Through in-store and shopper marketing, marketers can get them interested in multiple products.

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Cannes Lions Initiative Unlocking The Power of Mobile

  • 1. Cannes Lions Initiative "Unlocking The Power of Mobile" 21 June, 2010
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  • 27. Bader pointed out that there were four “wins” for marketers in mobile: 1. Media ROI 2. In-Store & Shopper Marketing 3. Loyalty & CRM Programme Management 4. Consumer Engagement with Brands SMS programmes to get people engaged and better ROI than PC are some important aspects of Media ROI. Through in-store and shopper marketing, marketers can get them interested in multiple products.