Manhattan Fruitier, an e-commerce company that delivers customized fruit baskets, conducted user testing to increase online sales. They tested variations with larger product images, fonts, and call to action buttons against a control page. The variation with larger images and easier to read text outperformed and increased sales by 7.95%. They also tested adding a "Free Shipping" strip above the homepage header linked to eligible products. Compared to the control page, the variation increased average order values by 9.5% by incentivizing purchases. User testing showed free shipping offers, even with conditions, are very effective at grabbing attention and boosting online sales.