Scarcity and urgency, risk-free offers, strong copy and value propositions, and social proof generally increase conversions. Curated product selection, educating visitors about brand uniqueness, and benefits of buying from the brand also increase conversions. Exit intent pop-ups without initial value, weak lead magnets, and non-product images leave room for testing. Converting fence-sitters, timely upselling, user reviews, cart upsells, auto-applied discounts, and completion meters lower abandonment. Payment plans also generally increase conversions.