SlideShare una empresa de Scribd logo
The Homepage
Of Champlain.edu
Tactic 1: Inbound Traffic
Tactic 1: Inbound Traffic
Tactic 1: Demographic Data
Tactic 1: Demographic Data
Tactic 1: Region Data
Tactic 1: Region Data
Tactic 1: Gender
Tactic 1: Gender
Bounce Rate
How has the bounce rate changed over the years, and how does it reflect the
marketing efforts
31%
33%
26%
27%
40%
.
.
.
.
30%
.
.
.
.
20%
.
.
.
.
10%
.
.
.
.
0%
50%
.
.
.
.
40%
.
.
.
.
30%
.
.
.
.
20%
.
.
.
.
10%
.
.
.
.
0%
Tactic 2: Behavior Flow and Conversion Pages
Sept 1, 2013- Aug 31, 2014 Sept 1, 2014- Aug 31, 2015
The framing question: How many 1st interactions lead to conversion pages?
Tactic 2: Behavior Flow
Sept 1, 2015- Aug 31, 2016 Sept 1, 2016- Aug 31, 2017
Tactic 2: Behavior Flow
References
● https://analytics.google.com/analytics/web/#embed/report-home/a36888965w
65118616p70109803/
● https://www.google.com/sheets/about/
● https://www.canva.com/
● https://analytics.google.com/analytics/web/#report/content-engagement-flow/a
36888965w65118616p70109803/%3F_u.date00%3D20150901%26_u.date01
%3D20160831%26_r.hlNode%3D1-0-235771201/
●
Champlain College Website: Homepage Analysis

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