Marketing is a process of creating value for customers and building relationships to capture value in return. It involves understanding customers and designing strategies to attract new customers with superior value and grow existing customers through satisfaction. The marketing process consists of understanding the marketplace, designing a customer-driven strategy, preparing an integrated program, building strong customer relationships, and capturing value from customers through loyalty and retention.
Market, definition of Marketing, Scopes of Marketing, Nature of Marketing, Functions of Marketing, Marketing vs. selling, Roles and Functions of Marketing Manager Marketing Environment and much more.
Market, definition of Marketing, Scopes of Marketing, Nature of Marketing, Functions of Marketing, Marketing vs. selling, Roles and Functions of Marketing Manager Marketing Environment and much more.
Dr. V. Ramadevi, Department of Management.ramakarthik
This PPT contains the basic marketing concepts, marketing mix elements, customer value and satisfaction, value chain, strategic marketing planning process, marketing research, marketing environment, CRM.
This ppt would be useful for the management students.
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In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
Dr. V. Ramadevi, Department of Management.ramakarthik
This PPT contains the basic marketing concepts, marketing mix elements, customer value and satisfaction, value chain, strategic marketing planning process, marketing research, marketing environment, CRM.
This ppt would be useful for the management students.
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
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For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
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How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
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it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Thesis Statement for students diagnonsed withADHD.ppt
Chapte-1:The marketing process of strategy and value from strong customer relationships
1. Define Marketing
Marketing is a process by which companies create value for
customers and build strong customer relationships in
order to capture value from customers in return.
Today, marketing must be understood not in the old sense of
making a sale—“telling and selling”—but in the new
sense of satisfying customer needs.
2. The twofold goals of marketing
(1) attract new customers by promising superior value
(2) grow current customers by delivering satisfaction
3. Marketing Process
In the first four steps, companies work to understand consumers, create
customer value, and build strong customer relationships. In the final
step, companies reap the rewards of creating superior customer value.
4. 1. Understanding the marketplace
Customer Needs, Wants, and Demands
Market Offerings—Products, Services, and Experiences
Customer Value and Satisfaction
Exchanges and Relationships
Markets
5. 2. Design a customer driven marketing strategy
Selecting Customers to Serve
Choosing a Value Proposition
Marketing Management Orientations
Production concept
Product concept
Selling concept
Marketing concept
Societal marketing concept
6. Marketing Management Orientations/ Philosophy/alternative
Concepts
Production concept is the idea that consumers will favor
products that are available or highly affordable, therefore
organization should focus on improving production and
distribution efficiency.
Product concept is the idea that consumers will favor products
that offer the most quality, performance, and features.
Organization should therefore devote its energy to making
continuous product improvements.
Selling concept is the idea that consumers will not buy enough
of the firm’s products unless it undertakes a large scale selling
and promotion effort.
7. Continued….
Marketing concept is the idea that achieving organizational goals
depends on knowing the needs and wants of the target markets and
delivering the desired satisfactions better than competitors do.
Societal marketing concept is the idea that a company should make good
marketing decisions by considering consumers’ wants, the company’s
requirements, consumers’ long-term interests, and society’s long run
interests.
9. SL Marketing Selling
1 Marketing starts with the buyer and
focuses constantly on buyer's needs.
Selling starts with the seller and is preoccupied all the
time with the seller's needs.
2 Seeks to convert customer’s need
into products.
Seeks to convert products into Cash.
3 Views business as a customer satisfying
process.
Views business as a goods producing process
4 Consumers determine the price; price
determines the cost.
Cost determines the price.
5 Customers’ satisfaction is the primary
motive.
Sales are the primary motive.
6 It is a broad composite and worldwide
concept more so in this era of
globalization.
It is a narrow concept related to product, seller, and
sales activity.
7 External market orientation. Internal company orientation
10. 3. Preparing an integrated Marketing program plan
The company’s marketing strategy outlines which
customers it will serve and how it will create value for
these customers. The marketing program builds
customer relationships by transforming the marketing
strategy into action. It consists of the firm’s marketing
mix, the set of marketing tools the firm uses to
implement its marketing strategy.
11. 4. Building strong customer relationship
Customer relationship management- The overall
process of building and maintaining profitable customer
relationships by delivering superior customer value and
satisfaction.
Customer-perceived value- The customer’s evaluation
of the difference between all the benefits and all the
costs of a marketing offer relative to those of competing
offers.
Customer satisfaction
Consumer-generated marketing
Partner relationship management
13. 5. Capturing Value from Customers
Creating Customer Loyalty and Retention
Growing Share of Customer- The portion of the
customer’s purchasing that a company gets in its
product categories.
Building Customer Equity- The total combined
customer lifetime values of all of the company’s
customers.
Building the Right Relationships with the Right
Customers
14. 4P, 4C, and 4A of Marketing
Four Ps Four Cs Four As
Product Customer solution Acceptability
Price Customer cost Affordability
Place Convenience Accessibility
Promotion Communication Awareness