SlideShare una empresa de Scribd logo
¿Cómo NO proponer el
Guest Blogging?
#DMD16
Visibilidad #DMD16
Propuestas de Guest Post para mear y no
echar gota
Imagen de shutterstock
#DMD16
Del que no lee tu blog #DMD16
Del que sólo quiere el enlace #DMD16
Del que te ha copiado #DMD16
Del que ni contesta (invitado fantasma)
1. Contacta conmigo el CEO de una empresa de marketing de contenidos y la
encargada del blog
2. Se fija tema y fecha para 2 meses después
3. Unos días antes de la fecha de publicación nadie responde a los emails
4. Finalmente el CEO responde que despidieron a la encargada del blog
5. Me pasan el artículo que tenía preparado y es una copia de otro en inglés
6. El viernes a las 19:00 pm me pasan otro post “distinto” para publicarlo el
lunes a las 8:00 am
GUEST POST FAIL
#DMD16
Del que ni contesta (again) #DMD16
Una propuesta de Guest Blogging que
seduzca ¡ASÍ, SÍ! #DMD16
Una propuesta de Guest Blogging que
seduzca ¡ASÍ, SÍ!
Una propuesta de Guest Blogging que
seduzca ¡ASÍ, SÍ! #DMD16
Conclusión
• Busca un blog de temática similar al tuyo
• Analiza ese blog y al blogger
• Propón un guest post que seduzca:
-Deja clara tu especialidad
-Explica qué “ganará” con ello
-Haz que la audiencia y el blogger se acuerden de ti 
#DMD16
¡ESTO ES TODO AMIGOS! #DMD16

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Cómo NO proponer guest blogging

  • 1. ¿Cómo NO proponer el Guest Blogging? #DMD16
  • 3. Propuestas de Guest Post para mear y no echar gota Imagen de shutterstock #DMD16
  • 4. Del que no lee tu blog #DMD16
  • 5. Del que sólo quiere el enlace #DMD16
  • 6. Del que te ha copiado #DMD16
  • 7. Del que ni contesta (invitado fantasma) 1. Contacta conmigo el CEO de una empresa de marketing de contenidos y la encargada del blog 2. Se fija tema y fecha para 2 meses después 3. Unos días antes de la fecha de publicación nadie responde a los emails 4. Finalmente el CEO responde que despidieron a la encargada del blog 5. Me pasan el artículo que tenía preparado y es una copia de otro en inglés 6. El viernes a las 19:00 pm me pasan otro post “distinto” para publicarlo el lunes a las 8:00 am GUEST POST FAIL #DMD16
  • 8. Del que ni contesta (again) #DMD16
  • 9. Una propuesta de Guest Blogging que seduzca ¡ASÍ, SÍ! #DMD16
  • 10. Una propuesta de Guest Blogging que seduzca ¡ASÍ, SÍ!
  • 11. Una propuesta de Guest Blogging que seduzca ¡ASÍ, SÍ! #DMD16
  • 12. Conclusión • Busca un blog de temática similar al tuyo • Analiza ese blog y al blogger • Propón un guest post que seduzca: -Deja clara tu especialidad -Explica qué “ganará” con ello -Haz que la audiencia y el blogger se acuerden de ti  #DMD16
  • 13. ¡ESTO ES TODO AMIGOS! #DMD16