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- The need to iterate quickly affects everybody, regardless of sector, org structure, because:
- software has permeated all areas of business and it requires constant innovation.
- That has increased the pace of change so stop planning years at a time; things will have changed
- And as the voice of the customer, marketers need to be wise to this expectation and seize the opportunity to iterate quickly
- The need to iterate quickly affects everybody, regardless of sector, org structure, because:
- software has permeated all areas of business and it requires constant innovation.
- That has increased the pace of change so stop planning years at a time; things will have changed
- And as the voice of the customer, marketers need to be wise to this expectation and seize the opportunity to iterate quickly