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Co-creating digital innovations
for smallholder cattle ranching
in Brazil
Ciniro Costa Jr & Denis Oliveira
October 5th 2023
Agroecological Transitions Digital Tools (ATDT) - Brazil
• In Brazil, ATDT the target is to engage 1,000 smallholder family
farmers across Pará state, in the use of co-designed digital tool.
• The region has one of the largest settlements in Latin America, with
more than 102,000 hectares and the largest number of families
settled.
• Alliance and Solidaridad have partnered to enhance the digital
processes that Solidaridad has been developing in the region
over the past decade, with the aim of improving the livelihoods of
family farmers
• Extensionists (n = 13)
• Farmers (youth, women, senior) (n=~70)
• DT developers (n = 5)
• Identification of digital innovations: interaction with ~90
people working in the ATDT target region (three
municipalities in the Amazon region of Para State- Brazil)
Identification of digital innovations: interaction with different actors
through different perspectives
Identification of digital innovations emerged from these interactions
Developing digital tools innovations
Next steps
2023
• Creation of seed content for the launch of the Solis (October)
• Policy brief development (November)
• Activation/launch of the Solis (December)
2024
• Development of the Agroecological Curriculum (January)
• Hiring a Social Media expert (February)
• Promote the Transition Ambassadors Contest (March-April)
• Building capacity of Agroecological Practices & Digital Content Creation with
Transition Ambassadors (May – June)
• Foster and monitor the use of Solis for co-creation and dissemination of practices
more aligned with the agroecology concept (continuously until December)
Thank you!
c.costajr@cgiar.org/ +55 19 999561981
denis@solidaridadnetwork.org/ +55 19 996687081

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Co-creating digital innovations for smallholder cattle ranching in Brazil

  • 1. Co-creating digital innovations for smallholder cattle ranching in Brazil Ciniro Costa Jr & Denis Oliveira October 5th 2023
  • 2. Agroecological Transitions Digital Tools (ATDT) - Brazil • In Brazil, ATDT the target is to engage 1,000 smallholder family farmers across Pará state, in the use of co-designed digital tool. • The region has one of the largest settlements in Latin America, with more than 102,000 hectares and the largest number of families settled. • Alliance and Solidaridad have partnered to enhance the digital processes that Solidaridad has been developing in the region over the past decade, with the aim of improving the livelihoods of family farmers
  • 3. • Extensionists (n = 13) • Farmers (youth, women, senior) (n=~70) • DT developers (n = 5) • Identification of digital innovations: interaction with ~90 people working in the ATDT target region (three municipalities in the Amazon region of Para State- Brazil) Identification of digital innovations: interaction with different actors through different perspectives
  • 4. Identification of digital innovations emerged from these interactions
  • 6. Next steps 2023 • Creation of seed content for the launch of the Solis (October) • Policy brief development (November) • Activation/launch of the Solis (December) 2024 • Development of the Agroecological Curriculum (January) • Hiring a Social Media expert (February) • Promote the Transition Ambassadors Contest (March-April) • Building capacity of Agroecological Practices & Digital Content Creation with Transition Ambassadors (May – June) • Foster and monitor the use of Solis for co-creation and dissemination of practices more aligned with the agroecology concept (continuously until December)
  • 7. Thank you! c.costajr@cgiar.org/ +55 19 999561981 denis@solidaridadnetwork.org/ +55 19 996687081

Notas del editor

  1. Key findings/inputs from the workshops - Farmers are not used to the Agroecologial term/concept, even those who are already adopting/have adopted such practices - Farmers have Access to internet in their homes, have smartphones and use whatsapp daily - Farmers search for techinical content in digital platforms (youtube, tik tok and Kwai), but fase challenges to find trustable/understandable content - Farmers would like/would trust more in the digital content if this content were produced in their región/by their peers - Young ones and women demonstrated interest in producing productive/techinical content for the internet - Extensionists and farmers change a lot of communication through whatsapp that could be spread along the whole comunity