Media literacy provides essential skills for navigating the large amount of media messages received each day and understanding the influence of media. It allows people to critically interpret messages rather than being controlled by them and to create their own media. Media literacy helps develop skills like critical thinking, self-expression, and participation that are important for engaged citizenship.
Media literacy involves analyzing mass communication messages critically. It teaches skills like understanding the purpose and point of view of media creators, how audiences interpret messages, and the business factors that influence media. Developing media literacy helps people become engaged consumers and users of media who can understand how media shapes society.
The document discusses the role of media in nation building. It defines media and nation, and explains that media serves as a link between people by propagating information through various electronic and print means. Media is considered the fourth pillar of democracy along with the legislature, executive, and judiciary. The document also outlines how media can change knowledge, behavior, attitudes and emotions. It argues that media plays an important role in nation building by acting as a mirror of society and reporting on national and international affairs. Finally, it states that media should be positive, informative, creative, motivating, and entertaining in order to sustain growth and eliminate issues in society.
Mass media refers to technologies that reach a large audience through mass communication. It includes television, radio, newspapers, magazines, and the internet. Mass media plays an important role in education by widely disseminating information quickly, exposing people to different cultures and places, motivating learning, and acting as an agent of social change. It enhances education by bridging gaps, developing learning skills, and making instruction more concrete and stimulating.
Mass communication is defined as communicating information to large audiences via mass media such as television, radio, and newspapers. Mass communication messages have the potential to reach very large, anonymous audiences. The key elements of mass communication are the messages, media used to transmit them, and the audiences receiving them. Traditional functions of mass media include informing audiences, educating/socializing, entertaining, and persuading/interpreting information for audiences. Media informs the public about events and issues, educates on social norms and policies, entertains for relaxation and escape, and provides interpretation and context for information to persuade audiences.
The document discusses the influence of mass media on people's perceptions and understandings. It notes that while people may receive the same message from mass media, they can interpret and understand it differently based on their own experiences and knowledge. Mass media cannot totally control people's decisions and opinions due to these individual differences in comprehension. The document argues that relying too heavily on mass media alone could be dangerous, as people need to think critically about the messages they receive.
Chapter 1 Introduction to Media and Information LiteracyJuvywen
This document provides an introduction to media and information literacy. It defines key terms like media, media literacy, information, information literacy, technology, and technology literacy. It explains that media and information literacy allows people to access, understand, and create communications using various media forms. Some of the roles of media and information are to provide information to citizens, facilitate debates, and function as a watchdog over government. The document outlines basic concepts of media literacy, including that media shape our culture and can influence thoughts and actions.
The document discusses the role of various media types in education. It covers print media like newspapers, magazines and books. It also discusses electronic media such as radio, television, internet, films and mobile devices. It explains how each media type contributes to both formal and informal education by providing information, news and learning resources to students and the general public.
Media literacy provides essential skills for navigating the large amount of media messages received each day and understanding the influence of media. It allows people to critically interpret messages rather than being controlled by them and to create their own media. Media literacy helps develop skills like critical thinking, self-expression, and participation that are important for engaged citizenship.
Media literacy involves analyzing mass communication messages critically. It teaches skills like understanding the purpose and point of view of media creators, how audiences interpret messages, and the business factors that influence media. Developing media literacy helps people become engaged consumers and users of media who can understand how media shapes society.
The document discusses the role of media in nation building. It defines media and nation, and explains that media serves as a link between people by propagating information through various electronic and print means. Media is considered the fourth pillar of democracy along with the legislature, executive, and judiciary. The document also outlines how media can change knowledge, behavior, attitudes and emotions. It argues that media plays an important role in nation building by acting as a mirror of society and reporting on national and international affairs. Finally, it states that media should be positive, informative, creative, motivating, and entertaining in order to sustain growth and eliminate issues in society.
Mass media refers to technologies that reach a large audience through mass communication. It includes television, radio, newspapers, magazines, and the internet. Mass media plays an important role in education by widely disseminating information quickly, exposing people to different cultures and places, motivating learning, and acting as an agent of social change. It enhances education by bridging gaps, developing learning skills, and making instruction more concrete and stimulating.
Mass communication is defined as communicating information to large audiences via mass media such as television, radio, and newspapers. Mass communication messages have the potential to reach very large, anonymous audiences. The key elements of mass communication are the messages, media used to transmit them, and the audiences receiving them. Traditional functions of mass media include informing audiences, educating/socializing, entertaining, and persuading/interpreting information for audiences. Media informs the public about events and issues, educates on social norms and policies, entertains for relaxation and escape, and provides interpretation and context for information to persuade audiences.
The document discusses the influence of mass media on people's perceptions and understandings. It notes that while people may receive the same message from mass media, they can interpret and understand it differently based on their own experiences and knowledge. Mass media cannot totally control people's decisions and opinions due to these individual differences in comprehension. The document argues that relying too heavily on mass media alone could be dangerous, as people need to think critically about the messages they receive.
Chapter 1 Introduction to Media and Information LiteracyJuvywen
This document provides an introduction to media and information literacy. It defines key terms like media, media literacy, information, information literacy, technology, and technology literacy. It explains that media and information literacy allows people to access, understand, and create communications using various media forms. Some of the roles of media and information are to provide information to citizens, facilitate debates, and function as a watchdog over government. The document outlines basic concepts of media literacy, including that media shape our culture and can influence thoughts and actions.
The document discusses the role of various media types in education. It covers print media like newspapers, magazines and books. It also discusses electronic media such as radio, television, internet, films and mobile devices. It explains how each media type contributes to both formal and informal education by providing information, news and learning resources to students and the general public.
Lesson 17 The Disciplines of Applied Social Sciences.pptxPaulineMae5
The document discusses several topics related to applied social sciences:
1. It describes the functions of applied social sciences as helping provide social justice, understanding people's uniqueness, and addressing the root causes of issues.
2. It discusses how disciplines like counseling, social work, and communication can aid with self-development.
3. It also explores how fields like art/entertainment, news/information, education, and advocacy relate to applied social sciences and the opportunities they provide.
The document discusses various functions of applied social sciences in a local Philippine setting. It covers the following functions:
1. Self-development - Counselors help people resolve problems through counseling and psychological methods. School programs address leadership, self-awareness, decision making, and career planning.
2. Persuasion - Politicians employ persuasion in campaigns to gain public support. Marketers use various strategies to influence consumers to purchase products.
3. Arts and entertainment - Artworks depict the plight of the Filipino people during the pandemic. Movies, plays and television shows mirror social, political and cultural issues. Museums offered virtual tours during lockdowns.
4. News and information - News
This document introduces UNESCO's second edition of the Media and Information Literacy Curriculum for Educators and Learners. It highlights the importance of media and information literacy (MIL) given the rapid changes in communication technologies and content. MIL helps people think critically about messages across different media and distinguish between reliable and unreliable information. The document outlines several key issues covered by MIL competencies, including evaluating news and information, understanding online risks and opportunities, examining representations and stereotypes, addressing privacy concerns, and interrogating the use of artificial intelligence. It emphasizes that MIL is now more urgent than ever to support critical engagement and democratic processes in today's media landscape.
The document discusses literacy for engaging in a participatory culture. It argues that developing new media literacies requires understanding our relationships with media, not just technology. A focus on media emphasizes the social and cultural practices that emerge around communication tools. The document outlines several core new media literacies like play, performance, and collaboration that are important for full participation in today's media landscape. It also discusses how initiatives are working to help students tap into rich learning networks through connected learning approaches. However, barriers like uneven access to opportunities and skills can prevent some from fully participating. Educators need to become participants themselves in new media to help students develop important new media literacies.
The document discusses the benefits of being a media and information literate individual and society, including improved quality of life, greater political participation, better economic opportunities, an improved learning environment, and more cohesive social units. It outlines 10 criteria for assessing quality of life, including health, security, freedom, education, work opportunities, citizen participation, and environmental protection. It also describes how political participation can take the form of voting, protesting, attending public consultations, and jury duty. Finally, it discusses how media literacy can support lifelong learning, democracy, and trust in government.
Media literacy is the ability to access, analyze, evaluate, and create media. It involves understanding how media messages are constructed, the techniques used, the intentions of the creator, and the impact on the audience. There are several key aspects of media literacy, including being able to think critically about media, understand different perspectives, and create media responsibly. Teachers can integrate media literacy into any subject area by having students evaluate different media sources, compare representations of topics in various media, and create their own media projects. Media literacy skills are assessed based on students' comprehension of key concepts, depth of analysis, and ability to apply technical skills.
Mil and intercultural dialogue course outline (basic) latestRaúl Olmedo Burgos
This 4-day course covers topics related to media and information literacy including what media and information literacy are, why they are important, new media technologies, social media best practices, and how media and information literacy can promote intercultural dialogue. Each day focuses on different topics, such as traditional vs new media roles, practical skills for using technologies like video cameras, and evaluating a plan for future activities. The goal is to help teachers, students, and youth develop media and information literacy skills to become agents of positive social change and enhance understanding across cultures.
This document provides an overview of key concepts related to mass communication and media literacy. It defines communication as the transmission of messages from a source to a receiver through an encoding and decoding process. Mass communication is defined as creating shared meaning between mass media and their audience. Culture is defined as learned behaviors of social groups, and is socially constructed and maintained through communication. The document also provides statistics on the extensive amount of time Americans spend consuming media daily, especially children and teens.
The document discusses several national programs that promote media literacy in India. It describes initiatives like Cybermohalla that provide underprivileged youth access to technology and media training. It also outlines programs by Agastya International Foundation and Central Institute of Educational Technology that introduce rural and school-aged children to digital media and teach media creation skills. Finally, it summarizes UNESCO and UNODC collaborations on integrating media literacy into teacher training and raising drug awareness.
Information literacy in a media-saturated worldPam Wilson
The document discusses the evolving definition of literacy in the 21st century. Traditionally defined as reading and writing, literacy now involves interpreting, understanding, producing, and creating across various media. It examines the skills needed for participation in digital culture, including critical thinking, cultural awareness, technical skills, and the ability to collaborate and share creations online. New forms of literacy allow for both consuming and producing media as members of participatory online communities.
Professor Renee Hobbs explores how disparities in access to information contribute to misunderstandings and explains how analyzing media helps make our interpretation processes transparent. She shows how creating media helps people share in the social power of representing ideas and identity and notes that such competencies are essential for advancing the social responsibilities of media consumers and creators.
The Competing Narratives of Digital & Media LiteracyRenee Hobbs
Renee Hobbs explores the history of media literacy in an address to the Media Ecology Association upon receiving the Neil Postman Lifetime Achievement Award for Public Intellectual Activity.
This document provides an introduction to media information literacy. It defines communication and the four categories of communication: verbal, non-verbal, written, and visual. It discusses different mediums of communication and gives examples. It also includes activities about how communication is affected by media and information. The document defines media literacy, information literacy, and technology literacy. It discusses the importance of media and information literacy in accessing, analyzing, evaluating, and creating media and information in ethical and effective ways.
How media effects culture and how culture affectsBhavisha Jangid
media affects common people in various ways. media has influenced and become a essential part of our life. let us find out it effects our popular culture and trend
Media plays a dominant role in education and shaping personalities. Print media like newspapers, journals, and magazines are important traditional sources of information and knowledge. Newspapers provide news, information to learn languages, and helped create public opinion. Journals publish daily and welcome interdisciplinary contributions. Magazines provide articles, stories, and literature. Books are also important for formal and informal education. Radio plays a role through talk shows and guest speakers, while community radio in schools provides educational programming. The internet allows global connections between students and access to information, news, and online learning. Television provides informal education through various educational programs. Films educate about different cultures and teach languages through dramas and movies. Overall, media has greatly expanded access to education
The document discusses the role of various media in the educational process. It describes print media like newspapers, magazines, and books which provide information and help people learn languages. Electronic media discussed include radio, television, internet, and films. Radio plays a role through talk shows and community radio stations. Television provides informal education through various educational programs. The internet expands access to online learning, libraries, and interactions with peers. Films help teach about different cultures and societies while also conveying moral lessons. Overall, media has become integrated into daily life and plays a dominant role in shaping personalities and understanding the world through both formal and informal education.
The document discusses the influence of media on people's lives and beliefs. It argues that mass media can shape people's perceptions and belief systems through mere exposure to media messages, even without people realizing how it affects them. As an agent of socialization, media can structure people's views of society as a whole using influence, control, and gaining people's trust. The literature review discusses how media influence injects ideas into culture and society, changing audiences in both positive and negative ways over various time periods. While media's reach is wide, its responsibility to consider the impact of the messages it spreads has not always been a priority.
IMPACT OF TECHNOLOGY AND MEDIA ON SCHOOL AND CULTUREAmenahGondal1
The document discusses the impact of technology and media on school and culture. It defines technology, media, school and culture. It describes how technology and various media types are used in schools and their benefits, including improved student engagement and access to education. However, overuse of technology can also be distracting and reduce social interactions. The relationship between technology and culture is also examined, showing how they influence each other cyclically. The media impacts culture both positively by informing and entertaining, and negatively by promoting unhealthy behaviors.
A study of mass media as a behaviour changing at university level articlenabelas
This document discusses a study on how mass media can influence behavior change at the university level. It provides definitions of mass media and discusses how mass media influences people's behaviors, health behaviors, and social outcomes. Mass media is found to shape public opinion and cultural norms. While it can positively influence behaviors like reducing smoking, it can also negatively impact students by distracting them from their studies and values.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
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Lesson 17 The Disciplines of Applied Social Sciences.pptxPaulineMae5
The document discusses several topics related to applied social sciences:
1. It describes the functions of applied social sciences as helping provide social justice, understanding people's uniqueness, and addressing the root causes of issues.
2. It discusses how disciplines like counseling, social work, and communication can aid with self-development.
3. It also explores how fields like art/entertainment, news/information, education, and advocacy relate to applied social sciences and the opportunities they provide.
The document discusses various functions of applied social sciences in a local Philippine setting. It covers the following functions:
1. Self-development - Counselors help people resolve problems through counseling and psychological methods. School programs address leadership, self-awareness, decision making, and career planning.
2. Persuasion - Politicians employ persuasion in campaigns to gain public support. Marketers use various strategies to influence consumers to purchase products.
3. Arts and entertainment - Artworks depict the plight of the Filipino people during the pandemic. Movies, plays and television shows mirror social, political and cultural issues. Museums offered virtual tours during lockdowns.
4. News and information - News
This document introduces UNESCO's second edition of the Media and Information Literacy Curriculum for Educators and Learners. It highlights the importance of media and information literacy (MIL) given the rapid changes in communication technologies and content. MIL helps people think critically about messages across different media and distinguish between reliable and unreliable information. The document outlines several key issues covered by MIL competencies, including evaluating news and information, understanding online risks and opportunities, examining representations and stereotypes, addressing privacy concerns, and interrogating the use of artificial intelligence. It emphasizes that MIL is now more urgent than ever to support critical engagement and democratic processes in today's media landscape.
The document discusses literacy for engaging in a participatory culture. It argues that developing new media literacies requires understanding our relationships with media, not just technology. A focus on media emphasizes the social and cultural practices that emerge around communication tools. The document outlines several core new media literacies like play, performance, and collaboration that are important for full participation in today's media landscape. It also discusses how initiatives are working to help students tap into rich learning networks through connected learning approaches. However, barriers like uneven access to opportunities and skills can prevent some from fully participating. Educators need to become participants themselves in new media to help students develop important new media literacies.
The document discusses the benefits of being a media and information literate individual and society, including improved quality of life, greater political participation, better economic opportunities, an improved learning environment, and more cohesive social units. It outlines 10 criteria for assessing quality of life, including health, security, freedom, education, work opportunities, citizen participation, and environmental protection. It also describes how political participation can take the form of voting, protesting, attending public consultations, and jury duty. Finally, it discusses how media literacy can support lifelong learning, democracy, and trust in government.
Media literacy is the ability to access, analyze, evaluate, and create media. It involves understanding how media messages are constructed, the techniques used, the intentions of the creator, and the impact on the audience. There are several key aspects of media literacy, including being able to think critically about media, understand different perspectives, and create media responsibly. Teachers can integrate media literacy into any subject area by having students evaluate different media sources, compare representations of topics in various media, and create their own media projects. Media literacy skills are assessed based on students' comprehension of key concepts, depth of analysis, and ability to apply technical skills.
Mil and intercultural dialogue course outline (basic) latestRaúl Olmedo Burgos
This 4-day course covers topics related to media and information literacy including what media and information literacy are, why they are important, new media technologies, social media best practices, and how media and information literacy can promote intercultural dialogue. Each day focuses on different topics, such as traditional vs new media roles, practical skills for using technologies like video cameras, and evaluating a plan for future activities. The goal is to help teachers, students, and youth develop media and information literacy skills to become agents of positive social change and enhance understanding across cultures.
This document provides an overview of key concepts related to mass communication and media literacy. It defines communication as the transmission of messages from a source to a receiver through an encoding and decoding process. Mass communication is defined as creating shared meaning between mass media and their audience. Culture is defined as learned behaviors of social groups, and is socially constructed and maintained through communication. The document also provides statistics on the extensive amount of time Americans spend consuming media daily, especially children and teens.
The document discusses several national programs that promote media literacy in India. It describes initiatives like Cybermohalla that provide underprivileged youth access to technology and media training. It also outlines programs by Agastya International Foundation and Central Institute of Educational Technology that introduce rural and school-aged children to digital media and teach media creation skills. Finally, it summarizes UNESCO and UNODC collaborations on integrating media literacy into teacher training and raising drug awareness.
Information literacy in a media-saturated worldPam Wilson
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Professor Renee Hobbs explores how disparities in access to information contribute to misunderstandings and explains how analyzing media helps make our interpretation processes transparent. She shows how creating media helps people share in the social power of representing ideas and identity and notes that such competencies are essential for advancing the social responsibilities of media consumers and creators.
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Renee Hobbs explores the history of media literacy in an address to the Media Ecology Association upon receiving the Neil Postman Lifetime Achievement Award for Public Intellectual Activity.
This document provides an introduction to media information literacy. It defines communication and the four categories of communication: verbal, non-verbal, written, and visual. It discusses different mediums of communication and gives examples. It also includes activities about how communication is affected by media and information. The document defines media literacy, information literacy, and technology literacy. It discusses the importance of media and information literacy in accessing, analyzing, evaluating, and creating media and information in ethical and effective ways.
How media effects culture and how culture affectsBhavisha Jangid
media affects common people in various ways. media has influenced and become a essential part of our life. let us find out it effects our popular culture and trend
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The document discusses the influence of media on people's lives and beliefs. It argues that mass media can shape people's perceptions and belief systems through mere exposure to media messages, even without people realizing how it affects them. As an agent of socialization, media can structure people's views of society as a whole using influence, control, and gaining people's trust. The literature review discusses how media influence injects ideas into culture and society, changing audiences in both positive and negative ways over various time periods. While media's reach is wide, its responsibility to consider the impact of the messages it spreads has not always been a priority.
IMPACT OF TECHNOLOGY AND MEDIA ON SCHOOL AND CULTUREAmenahGondal1
The document discusses the impact of technology and media on school and culture. It defines technology, media, school and culture. It describes how technology and various media types are used in schools and their benefits, including improved student engagement and access to education. However, overuse of technology can also be distracting and reduce social interactions. The relationship between technology and culture is also examined, showing how they influence each other cyclically. The media impacts culture both positively by informing and entertaining, and negatively by promoting unhealthy behaviors.
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3. NEW MEDIA AND SOCIAL MEDIA
Blogging and social
networking, the most prominent
forms of social media, tend to
resemble a typical mass media
style in the sense that there is
impersonality, no privacy nor
specific recipient of the messages
nor the obligation to respond.
4. NEW MEDIA AND SOCIAL
MEDIA
People are more concerned with
expressing their opinions and
feelings about the issue at hand.
It is not regulated by members
of the profession but by the
discourse of participants.
5. TELECOMMUNICATION
refers to the transmission of
information by electromagnetic
means.
Large volumes of information in the
forms of word, sounds, or images,
over long distances, are transmitted
in the form of electromagnetic
signals, by telegraph, telephone,
radio, or television.
7. FUNCTIONS OF APPLIED
SOCIAL SCIENCE
Applied social sciences help us
consider all helping situations to
be multicultural in the sense that
people’s uniqueness has to be
recognized in the helping
process.
Purveyors of social justice,
inclusion, and caregiving
8. Applied social sciences
services are indispensable to
the full transformation of a
child
They help society see beyond
the behavior manifestation by
looking beneath them, and
address and uproot the
causes
9. SELF-DEVELOPMENT AND SOCIAL
SCIENCES
Communication- empowers the individual
with listening and speaking skills in order
for them to be effective.
Counseling- offers guidance in varying
situations of conflict and provides tools to
address issues of self-development.
Social work- aid of emancipating the
marginalized individuals and facilitating
participation necessary for self-
development
10. PERSUASION
At the heart of persuasion, is the
ability to understand well one’s
audience and their complexity.
Persuasions often consist of very few
words making sure each one is very
important, simple, specific, and
exciting.
Persuasions energize it self to move
audiences to desired and immediate
action.
11. ART AND
ENTERTAINMENT
Art is a human activity that
involves the perceptions and
imagination of an artist trying to
communicate a selective re-
creation of reality and giving it
form into immediate perceptual
awareness.
12. Noontime variety shows
Movies, dramas, and theaters
The industry requires creativity,
adaptability and offers the opportunity to
travel
Through art and entertainment, we are
able to see life differently, without
imposing our values and perceptions on
it.
Art and entertainment can provide
nurturance and keep communities
mentally and socially healthy.
13. NEWS AND INFORMATION
The society is informed by simply
reading, listening, or watching just
about anything, through a formed
intermediary that tells them what is
good, important, and by accessing a
wide range of the means for them to
sort things out for themselves and find
their own version of truth.
Use of Facebook, Twitter, etc.
14. Development of mobile phones that
instantly link every mobile owner to the
internet.
A social network “hashtag” can alert us
on important issues.
Many majors news organization have now
opened their sites and allow users to
“share” , “like” or “recommend” content
on social media channels
The media landscape is more vibrant in
offering faster and cheaper distribution
networks, fewer barriers to entry, and
more ways to consume information.
15. Applied social science in
this context can provide
encouragement and
empowerment to undeserved
communities to avail open
and free media channels to
voice out and consume
critical information.
16. ORGANIZING ADVOCACY
AND MOBILIZATION
In our present day of free speech
and democracy, organizing
advocacy is very much part of
social cohesion.
Core values of applied social
sciences foster the common
good, inclusion and a greater
sense of life in the community.
17. EDUCATION
In 1972 report, UNESCO
essentially gave birth the four
pillars of education that continue
to informing shape global
education curricular
Learning to know, learning to do,
learning to live together, and
learning to be.
18. Education is an ongoing
process of improving
knowledge and skills and it is
an exceptional means of
bringing about personal
development and building
relationships among
individuals, groups, and
nations.
19. FOUR PILLARS OF EDUCATION
LEARNING TO LIVE TOGETHER
Discovery of others and
experience of shared
purposes
Understanding self and others
Working toward common
objectives
Rote learning
Mastery of instruments of
knowledge and acquiring
knowledge
LEAERNING TO BE
Complete fulfillment of
humankind
Enhancing qualities of
imagination and creativity
Lead humankind to become
more human
Application of what learners
have learned or known to
practice
20. Learner to experience
the pleasure of
knowing,
discovering,
Development of the
faculties of memory,
imagination,
reasoning, problem
solving and the
ability to think in a
coherent and critical
way
Enables the and
understanding a
process
Using one’s
education,
knowledge, skills
and attitudes as the
case in technical-
vocation education
and work skills
training
Transforming
knowledge into
innovations
21. SOCIALIZATION
Is a process by which society turns an
individual from being a child into a full-
pledged responsible adult or being an
outsider to becoming an insider.
Enculturation- process by which one
acquires a culture of his or her
environment
Acculturation- process of acquisition of
second culture