This document discusses creating sustainable value through social media. It outlines Dell's journey with social media over five years, experiments, and lessons learned. Key insights include:
1) Social media improves engagement, provides solutions, and boosts loyalty across the customer lifecycle from awareness to post-purchase support.
2) Listening is critical for understanding customers and markets. Social media also provides insights to improve products, marketing, and operations.
3) While direct sales impacts can be measured, social media value is multi-dimensional, including influence on purchase, increased attention, loyalty, and other less direct impacts.
4) For Dell, social media affects all business units and stages of the buying process, not
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Qantas Grounding Takes Off in Social MediaiGo2 Pty Ltd
When Qantas Airways grounded its fleet in a dispute with unions it ultimately effected 110,000 travelers world-wide. The event caused a social media storm, and we track some of that in this analysis. The question is now, will Qantas step up to the plate and transform itself from a social brand into a social business in order to help it's recovery?
The document discusses social media analysis of the Rugby World Cup Twitter account @RugbyWorldCup. It provides statistics on the account's followers, most influential followers, social media footprint, country distribution of followers, and analysis of its YouTube channel. The presentation also discusses iGo2 Group, a social business solutions company, and how it can help organizations leverage social media through strategies, intelligence, and community building.
The Role of the Social Employee - IBM & Digital Influence Group FutureM Prese...Racepoint Global
The document discusses IBM's initiative to train and enable employees to engage effectively on social media in a way that is aligned with IBM's business goals and brand. It outlines how IBM identifies subject matter experts among employees, provides tailored training based on their strengths and interests, and integrates them into marketing programs by amplifying their digital expertise. The goal is to leverage employees' online influence to help differentiate IBM as a leader in social business while reinforcing the company's values of being social, smart, and secure. Metrics show experts' digital engagement results in higher reach, conversion rates, and leads compared to traditional marketing tactics.
The document summarizes a discussion between Larry Weber from Digital Influence Group and Racepoint Group and Alex Mouldovan from Crowd Factory about measuring social media return on investment. They discuss how companies can use social media to generate word of mouth, acquire and engage customers, track influencers and campaign performance, and measure tangible business results from their social marketing efforts. The discussion is followed by questions from the audience.
The document discusses social media use for businesses. It is a summary of a meeting between Kinship Digital, a social media consultancy, and CEOs. The meeting covered why Australians are addicted to social media, the consequences for businesses and executives, and a strategic view of social media internally and externally. Case studies were also reviewed that deliver a return on investment from social media use.
Social Cri Religence Confidential Part 1LindaSharpCRI
This document discusses how companies can gain advantage in the "Social Media Wild, Wild West" by building value-creating communities, understanding relationships better than competitors, and acting on that intelligence. It introduces the concept of Social CRI (Community Relationship Intelligence) as a way to achieve real-time operational control, tie relationships to profit, and gain sustainable competitive advantage. The document advocates measuring and managing communities using a unified CRI framework, consistent relationship metrics, and a deliberate process to develop customer relationships across their lifecycle.
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Qantas Grounding Takes Off in Social MediaiGo2 Pty Ltd
When Qantas Airways grounded its fleet in a dispute with unions it ultimately effected 110,000 travelers world-wide. The event caused a social media storm, and we track some of that in this analysis. The question is now, will Qantas step up to the plate and transform itself from a social brand into a social business in order to help it's recovery?
The document discusses social media analysis of the Rugby World Cup Twitter account @RugbyWorldCup. It provides statistics on the account's followers, most influential followers, social media footprint, country distribution of followers, and analysis of its YouTube channel. The presentation also discusses iGo2 Group, a social business solutions company, and how it can help organizations leverage social media through strategies, intelligence, and community building.
The Role of the Social Employee - IBM & Digital Influence Group FutureM Prese...Racepoint Global
The document discusses IBM's initiative to train and enable employees to engage effectively on social media in a way that is aligned with IBM's business goals and brand. It outlines how IBM identifies subject matter experts among employees, provides tailored training based on their strengths and interests, and integrates them into marketing programs by amplifying their digital expertise. The goal is to leverage employees' online influence to help differentiate IBM as a leader in social business while reinforcing the company's values of being social, smart, and secure. Metrics show experts' digital engagement results in higher reach, conversion rates, and leads compared to traditional marketing tactics.
The document summarizes a discussion between Larry Weber from Digital Influence Group and Racepoint Group and Alex Mouldovan from Crowd Factory about measuring social media return on investment. They discuss how companies can use social media to generate word of mouth, acquire and engage customers, track influencers and campaign performance, and measure tangible business results from their social marketing efforts. The discussion is followed by questions from the audience.
The document discusses social media use for businesses. It is a summary of a meeting between Kinship Digital, a social media consultancy, and CEOs. The meeting covered why Australians are addicted to social media, the consequences for businesses and executives, and a strategic view of social media internally and externally. Case studies were also reviewed that deliver a return on investment from social media use.
Social Cri Religence Confidential Part 1LindaSharpCRI
This document discusses how companies can gain advantage in the "Social Media Wild, Wild West" by building value-creating communities, understanding relationships better than competitors, and acting on that intelligence. It introduces the concept of Social CRI (Community Relationship Intelligence) as a way to achieve real-time operational control, tie relationships to profit, and gain sustainable competitive advantage. The document advocates measuring and managing communities using a unified CRI framework, consistent relationship metrics, and a deliberate process to develop customer relationships across their lifecycle.
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
The document discusses the rise of social business and how organizations are transforming into social businesses to reap benefits. Key points:
1. Social businesses embrace social tools and networks to create business value by connecting people, being transparent, and acting nimble.
2. Becoming a social business can help organizations deepen customer relationships, drive operational efficiencies, and optimize the workforce.
3. Social businesses focus on engaging networks of customers, partners and employees to generate innovation, share knowledge, and make quicker decisions.
Act six principles digital marketing reg rep 7 18Belbey
This document outlines six principles for social media success in financial services based on case studies, trends, and regulatory requirements. It discusses the state of social media adoption in financial services and how firms can develop a social media strategy. The six principles are: having a clear social media strategy, developing personal brands for employees, providing relevant content to audiences, listening to customers and monitoring conversations, responding to customers in a timely manner, and ensuring compliance with all regulations. The document provides examples from companies like Baird and Movenbank to illustrate how these principles can be applied.
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
Social media has transformed how people consume and share information. It allows many-to-many conversations rather than one-way broadcasts. Big brands use social media to target customers, create buzz, learn from customers, and align online strategy. Why brands should use social media is to multiply reach, align strategy with one online channel, generate more traffic, humanize the brand, and increase awareness. Effective social media strategies involve monitoring conversations, responding rapidly, designing campaigns to encourage sharing, and leading consumers toward long-term changes. Measuring social media impact requires coordinating data, tools, technology, and talent across functions.
Winning the B2B marketing game with content marketingTactus Associates
Content marketing involves creating and distributing valuable, relevant content to attract and retain customers. It focuses on informing and advising customers rather than promoting the company or its products. Effective content marketing establishes credibility and trust by addressing customers' needs and interests through blogs, articles, videos and other forms. It aims to "pull" customers in through helpful information rather than directly "pushing" sales messages. Creating a successful content marketing strategy requires planning content ideas, producing quality content, building an audience, and analyzing results.
The document provides information about Actiance, Inc., a company that provides social media compliance solutions. It discusses Actiance's global operations, dedicated social engagement team, client base including major financial institutions, and the capabilities of its platform to securely manage social media engagement and collaboration for businesses.
The document discusses the importance of using social media for businesses. It highlights how social media allows unprecedented marketing opportunities through platforms like Facebook, Twitter, and Pinterest. The document then provides guidance on developing social media strategies for these various channels, including setting goals, customizing profiles, engaging customers, and measuring results. It also describes social media services offered by SocialStrut to help businesses succeed online.
This document discusses social business and how to operationalize it within an organization. It begins by discussing how social media has caused challenges for businesses and outlines a model for social business value creation. It then provides recommendations for establishing a social media center of excellence, including evaluating the social landscape, establishing roles and teams, and operationalizing the center. The document also discusses content creation workflows, building a real-time listening center, expanding programs globally, and operationalizing the content marketing process.
Gage has worked with Microsoft’s SMB division to establish and grow a social media marketing engine to reach and serve both B2B customers and reseller partners. This presentation was initially given at the 2011 Minnesota Interactive Marketing Association Summit.
Spring Creek Group is a Seattle-based social marketing agency that helps organizations of all sizes increase awareness, build relationships, and drive growth through online engagement. Our core offerings include strategic planning, analytics, research, community management, influencer outreach, campaign creation, application development, and digital design.
Since our founding in 2006, we’ve worked with some of the world’s leading brands, including Microsoft, HTC, Best Buy, and U.S. Bank, as well as in partnership with a portfolio of best-of-breed digital agencies and technology platform providers. Spring Creek Group operates as a subsidiary of the Mediabrands Audience Platform division of Interpublic Group.
- The document discusses the evolving landscape of communication and media technologies, which are providing new marketing and PR opportunities.
- It emphasizes the importance of social media monitoring to understand conversations about your brand and identify influencers and emerging issues.
- Effective social media strategies require defining goals, understanding audiences, and leveraging insights from conversations.
INTEGRATED MARKETING - GETTING IT RIGHTHnyB Untangle
Social Media Strategy & Delivery for Business. HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions.
HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking.
HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results.
HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
The document discusses Dell's strategy for building and sustaining online communities. It describes how Dell established a centralized Social Media and Community team to embed social media into the company. The team focuses on listening to customers, training employees, and establishing governance and metrics for online communities.
AI-powered assistant to help with compliance questions
Socialite Engage: Secure social media publishing and engagement
Socialite Enable: Granular controls for social networks
Socialite Monitor: AI-powered monitoring of all communications
Socialite Archive: Archiving and eDiscovery for all communications
Actiance Core
Identity & Access Management: Single sign-on for all apps
Activity Stream: Unified activity feed across all communications
Compliance Engine: Automated surveillance and moderation
Data Lake: Central repository for all structured and unstructured data
Integrations
CRM/Portals: Microsoft Dynamics, Salesforce, Redtail, etc.
Networks: LinkedIn, Facebook
The document discusses developing a successful digital media strategy. It emphasizes the importance of defining goals, understanding audiences, choosing appropriate technologies, and developing a consistent message. It also stresses engaging audiences, measuring success through analytics, analyzing results, and continually refining the strategy based on insights. The strategy cycle involves planning, creating content, measuring engagement, and using results for future analysis and strategy. A variety of digital tools and channels are mentioned for communication.
Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...Our Social Times
1) The document discusses end-to-end social CRM, which is the ability to engage customers across all channels continuously to drive insights, innovation, marketing, sales and service.
2) It provides examples of how companies can use social media research communities, private dialogue panels, and open engagement to better understand customers and influence prospects.
3) The key is to leverage social media conversations to drive conversions by amplifying customer content and activating brand ambassadors across online and offline channels.
When you start with social media the following 8 steps can help you to define your Strategy, Resources, Content, Organisation. Be welcome to share this presentation on Social Media, Strategy, Business, Community Management, content management.
The document provides an overview of social media, including definitions, tools, corporate success stories, and the future of social media. It discusses key social networks like Twitter, Facebook, YouTube, and LinkedIn. It also outlines Cognizant's point of view on social media and initiatives from top health insurers. The document recommends a strategic approach to social media involving observing, developing, and acting on customer relations, reputation management, and product promotion. It proposes an implementation plan and sample metrics for measuring social media performance.
From Campaigns to Community: Building Sustained Community EngagementDell Social Media
This document discusses building sustained community engagement through social media. It begins by discussing how trade was originally based on dialogue and relationships, but the Industrial Revolution ushered in an age of mass production, markets, and communication. Social media has grown enormously in the past decade. The document outlines Dell's journey with social media and how it can be useful across the customer lifecycle. It discusses the importance of building internal communities among employees and providing training. Finally, it provides guidance on planning for community engagement by articulating goals, researching customer needs, and prioritizing opportunities.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
The document discusses the rise of social business and how organizations are transforming into social businesses to reap benefits. Key points:
1. Social businesses embrace social tools and networks to create business value by connecting people, being transparent, and acting nimble.
2. Becoming a social business can help organizations deepen customer relationships, drive operational efficiencies, and optimize the workforce.
3. Social businesses focus on engaging networks of customers, partners and employees to generate innovation, share knowledge, and make quicker decisions.
Act six principles digital marketing reg rep 7 18Belbey
This document outlines six principles for social media success in financial services based on case studies, trends, and regulatory requirements. It discusses the state of social media adoption in financial services and how firms can develop a social media strategy. The six principles are: having a clear social media strategy, developing personal brands for employees, providing relevant content to audiences, listening to customers and monitoring conversations, responding to customers in a timely manner, and ensuring compliance with all regulations. The document provides examples from companies like Baird and Movenbank to illustrate how these principles can be applied.
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
Social media has transformed how people consume and share information. It allows many-to-many conversations rather than one-way broadcasts. Big brands use social media to target customers, create buzz, learn from customers, and align online strategy. Why brands should use social media is to multiply reach, align strategy with one online channel, generate more traffic, humanize the brand, and increase awareness. Effective social media strategies involve monitoring conversations, responding rapidly, designing campaigns to encourage sharing, and leading consumers toward long-term changes. Measuring social media impact requires coordinating data, tools, technology, and talent across functions.
Winning the B2B marketing game with content marketingTactus Associates
Content marketing involves creating and distributing valuable, relevant content to attract and retain customers. It focuses on informing and advising customers rather than promoting the company or its products. Effective content marketing establishes credibility and trust by addressing customers' needs and interests through blogs, articles, videos and other forms. It aims to "pull" customers in through helpful information rather than directly "pushing" sales messages. Creating a successful content marketing strategy requires planning content ideas, producing quality content, building an audience, and analyzing results.
The document provides information about Actiance, Inc., a company that provides social media compliance solutions. It discusses Actiance's global operations, dedicated social engagement team, client base including major financial institutions, and the capabilities of its platform to securely manage social media engagement and collaboration for businesses.
The document discusses the importance of using social media for businesses. It highlights how social media allows unprecedented marketing opportunities through platforms like Facebook, Twitter, and Pinterest. The document then provides guidance on developing social media strategies for these various channels, including setting goals, customizing profiles, engaging customers, and measuring results. It also describes social media services offered by SocialStrut to help businesses succeed online.
This document discusses social business and how to operationalize it within an organization. It begins by discussing how social media has caused challenges for businesses and outlines a model for social business value creation. It then provides recommendations for establishing a social media center of excellence, including evaluating the social landscape, establishing roles and teams, and operationalizing the center. The document also discusses content creation workflows, building a real-time listening center, expanding programs globally, and operationalizing the content marketing process.
Gage has worked with Microsoft’s SMB division to establish and grow a social media marketing engine to reach and serve both B2B customers and reseller partners. This presentation was initially given at the 2011 Minnesota Interactive Marketing Association Summit.
Spring Creek Group is a Seattle-based social marketing agency that helps organizations of all sizes increase awareness, build relationships, and drive growth through online engagement. Our core offerings include strategic planning, analytics, research, community management, influencer outreach, campaign creation, application development, and digital design.
Since our founding in 2006, we’ve worked with some of the world’s leading brands, including Microsoft, HTC, Best Buy, and U.S. Bank, as well as in partnership with a portfolio of best-of-breed digital agencies and technology platform providers. Spring Creek Group operates as a subsidiary of the Mediabrands Audience Platform division of Interpublic Group.
- The document discusses the evolving landscape of communication and media technologies, which are providing new marketing and PR opportunities.
- It emphasizes the importance of social media monitoring to understand conversations about your brand and identify influencers and emerging issues.
- Effective social media strategies require defining goals, understanding audiences, and leveraging insights from conversations.
INTEGRATED MARKETING - GETTING IT RIGHTHnyB Untangle
Social Media Strategy & Delivery for Business. HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions.
HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking.
HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results.
HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
The document discusses Dell's strategy for building and sustaining online communities. It describes how Dell established a centralized Social Media and Community team to embed social media into the company. The team focuses on listening to customers, training employees, and establishing governance and metrics for online communities.
AI-powered assistant to help with compliance questions
Socialite Engage: Secure social media publishing and engagement
Socialite Enable: Granular controls for social networks
Socialite Monitor: AI-powered monitoring of all communications
Socialite Archive: Archiving and eDiscovery for all communications
Actiance Core
Identity & Access Management: Single sign-on for all apps
Activity Stream: Unified activity feed across all communications
Compliance Engine: Automated surveillance and moderation
Data Lake: Central repository for all structured and unstructured data
Integrations
CRM/Portals: Microsoft Dynamics, Salesforce, Redtail, etc.
Networks: LinkedIn, Facebook
The document discusses developing a successful digital media strategy. It emphasizes the importance of defining goals, understanding audiences, choosing appropriate technologies, and developing a consistent message. It also stresses engaging audiences, measuring success through analytics, analyzing results, and continually refining the strategy based on insights. The strategy cycle involves planning, creating content, measuring engagement, and using results for future analysis and strategy. A variety of digital tools and channels are mentioned for communication.
Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...Our Social Times
1) The document discusses end-to-end social CRM, which is the ability to engage customers across all channels continuously to drive insights, innovation, marketing, sales and service.
2) It provides examples of how companies can use social media research communities, private dialogue panels, and open engagement to better understand customers and influence prospects.
3) The key is to leverage social media conversations to drive conversions by amplifying customer content and activating brand ambassadors across online and offline channels.
When you start with social media the following 8 steps can help you to define your Strategy, Resources, Content, Organisation. Be welcome to share this presentation on Social Media, Strategy, Business, Community Management, content management.
The document provides an overview of social media, including definitions, tools, corporate success stories, and the future of social media. It discusses key social networks like Twitter, Facebook, YouTube, and LinkedIn. It also outlines Cognizant's point of view on social media and initiatives from top health insurers. The document recommends a strategic approach to social media involving observing, developing, and acting on customer relations, reputation management, and product promotion. It proposes an implementation plan and sample metrics for measuring social media performance.
From Campaigns to Community: Building Sustained Community EngagementDell Social Media
This document discusses building sustained community engagement through social media. It begins by discussing how trade was originally based on dialogue and relationships, but the Industrial Revolution ushered in an age of mass production, markets, and communication. Social media has grown enormously in the past decade. The document outlines Dell's journey with social media and how it can be useful across the customer lifecycle. It discusses the importance of building internal communities among employees and providing training. Finally, it provides guidance on planning for community engagement by articulating goals, researching customer needs, and prioritizing opportunities.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
This document discusses how personalized recommendations can increase sales through social commerce. It outlines that social media is exploding in online commerce and that a multi-channel strategy is necessary. Personalized recommendations are a key part of social commerce by anticipating customer needs, personalizing experiences, and energizing shopping. The document then describes ZSL's SmartPrise social commerce solution and recommendation engine that can provide personalized recommendations across websites and mobile apps to increase sales and acquire new customers. It concludes by proposing next steps for interested businesses.
DMA 2012 Conference: Social Intelligence Panel October 2012IdentitiLab
1) The document discusses how social media is changing the way companies approach marketing and customer relationships.
2) It highlights the shift from traditional websites being the center of a company's online presence to social media platforms, where consumers now spend over 50% of their time.
3) The key is for companies to develop a strategic, integrated approach across online and offline channels, with a focus on conversation and advocacy over traditional advertising.
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
KINSHIP digital Social Media Consultancy company overview KINSHIP digital
Kinship digital is a social consultancy that specializes in protecting clients' reputation, brands, and businesses on social media. It helps clients develop proven social media strategies and frameworks to gain measurable results. Kinship places its mission as "building successful social enterprises" for clients and pledges to use core values of commitment, creative passion, relentlessness, and inspiration to guide this mission. The company offers various social media services including social marketing, social sales, customer service, and digital PR & communications. Kinship uses frameworks like the four quadrant assessment model and NCP model to evaluate social landscapes and establish effective social strategies and teams for clients.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
B2B public relations 101 presentation, delivered to the Tooling & Manufacturing Association in Chicago. Describes what public relations is, why it matters, how to develop a public relations strategy, how to measure PR success. Stresses the importance of developing an integrated communication program in which public relations supports marketing and vice verssa
The document discusses Nissan's vision and strategies for social media. It aims to engage customers through social media to support brand loyalty. Key strategies include amplifying marketing activities, actively moderating content and listening to customer feedback. It provides examples of successful social media campaigns including the "My Versa Road Trip" campaign that engaged over 13,000 users and garnered thousands of contest submissions. The document also discusses using social CRM to integrate social interactions with customer relationship processes to enhance customer experience, as shown through the NissanLEAFDrivers community site and Twitter support page.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
Marketing Mix Extended:building a competitive scenario from Web 2.0GoWireless
1) The document proposes a marketing mix approach that extends traditional direct marketing to incorporate word-of-mouth (WOM) initiatives leveraging social networking.
2) It recommends identifying influential customers to target in a WOM campaign and measuring the resulting buzz, advocacy, and conversations generated through amplification over multiple generations of influencers.
3) The proposal estimates that targeting 10,000 influencers in a 6-week WOM campaign could generate nearly 50,000 conversations and nearly 5,000 new customers through trial conversions and amplification effects.
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
This document discusses opportunities from social business intelligence and big data. It notes that while there is plenty of social media data, most companies don't know how to make it actionable. The document then outlines what social business intelligence is, challenges in analyzing social data streams, and potential use cases like improving products and marketing. Finally, it discusses opportunities for companies to leverage social business intelligence like improving various business functions and gaining strategic advantages.
Singley + Mackie provides various social media services including community management, analytics and reporting, Facebook application development, video production, and promotions. They aim to help brands grow their marketable base through engagement and conversions. As a virtual agency, they employ strategic and creative experts around the world to design effective social media campaigns.
Similar a Community conference 2011 - Dell, Bill Johnston (20)
Hvordan sælger man kreativitet uden for vores egne cirkler?Seismonaut
Direktør Anna Porse Nielsens oplæg for DMJX den 2. oktober 2017 om, hvordan man formidler værdien af kreativitet til dem, som ikke nødvendigvis jubler over den.
Christian Erfurt holdt oplæg om growth hacking hos Be My Eyes til Headstart Morgenseminar d. 20. april 2017.
Christian Erfurt er CEO hos Be My Eyes - en app, der hjælper blinde ved at sætte dem i forbindelse med seende, der via appen kan hjælpe med hverdagens store og små udfordringer.
Claus Hovge Andersen talte om growth hacking i NORDJYSKE medier til Headstarts morgenseminar d. 20. april 2017.
Claus Hovge Andersen har arbejdet med digitale medier de sidste 18 år, og har blandt andet arbejdet med ecommerce, mobil teknologi og de sidste ti år med digitale forretningsmodeller hos blandt andet Bilbasen.dk, dba.dk, eBay Classifieds. De seneste 6 år har Claus Hovge Andersen arbejdet med digital transformation i mediebranchen, herunder tidligere Jyllands-Posten og nu i NORDJYSKE Medier. Og udover dette har Claus Hovge Andersen siddet i bestyrelsen for flere digitale virksomheder som jobzonen.dk, bilzonen.dk og Watch Medier. Er p.t. aktiv i bestyrelser for flere internetvirksomheder.
Serieiværksætter Thomas Madsen-Mygdal fortalte om vækst til Headstarts morgenseminar d. 20. april 2017.
Thomas Madsen-Mygdal er en dansk designer og iværksætter med en lang og imponerende historik. Thomas var frontløber for internettet, hvor han som medstifter af den første kommercielle danske internetvirksomhed, Mondo, var med til at bringe internettet til Danmark. Senere var Thomas med til at lave virksomheden Podio, som forandrede måden folk arbejder på.
I dag står Thomas i spidsen for TwentyThree, som arbejder med at ændre måden virksomheder kommunikerer via video. Thomas er ligeledes igangsætter og bestyrelsesformand for startup organisationen #CPHFTW. Derudover har han også modtaget IT-Branchens og FDIHs ærespriser.
Headstart Morgenseminar: Working as a NetworkSeismonaut
Thomas Asger Hansen, Head of Global Working Culture hos Grundfos, har de sidste 5 år har han arbejdet med at implementere konceptet "digital workplace". I dette oplæg til Headstart Networks morgenseminar om "Netværk i organisationer" fortæller han hvordan en global virksomhed skaber bedre rammer for at arbejde sammen på tværs af afdelinger og tidszoner gennem en intern netværksplatform.
Sælg en oplevelse - om markedsføring af NorthSide på sociale medierSeismonaut
Anne Jensen fra NorthSide fortalte om hvordan de bruger sociale medier som en central del af deres salgsstrategi, og hvor de forsøger at være relevante året rundt - på trods af at de er en festival, der kun sker en gang om året.
Headstart Network morgenseminar 13/9 2016: Hvad er tillid?Seismonaut
I den digitale tidsalder er anmeldelser, reviews, likes og kommentarer med til at skabe en ny form for økonomi, hvor tillid er den valuta vi sparer op, rejser rundt på nettet med og betaler for vores ydelser med. Har man kun dårlige anmeldelser med i bagagen, er der ingen der vil handle, men har folk udtalt sig rosende om en, er det nemt at bruge nettets mange sociale platforme.
Den transparente virkelighed, som alle uundgåeligt er en del af, skaber nye konsekvenser for både virksomheder og individer. Og det handler ikke bare om deleøkonomi - nej, tænk meget større - det er på mange måder den digitale fremtid for os alle, der er i spil.
Men tillid som fænomen er ikke nyt. Så hvad er tillid egentlig? Hvilken betydning har det for vores samfund og økonomi? Og er tilliden i samfundet i forfald eller på vej op? Disse spørgsmål svarede Christian Bjørnskov, professor i økonomi ved Aarhus Universitet, på til Headstarts morgenseminar.
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Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015Seismonaut
Made by Many has offices in both London and New York, and they will let us in on their way of working in the intersection between business strategy, product design and user insights with global customers like Skype and Universal to ensure the best end result.
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The advertising business is changing vastly at the moment as programmatic advertisement is increasingly on companies radar. Kasper will enlightens us about this new trend, and what the advantage there are to combine creativity and advertisement with real time data.
We all know that the world is changing quicker than ever before, and that businesses are always looking for new ways to create advantages for themselves. Cerys will explore the market dynamics that are combining to create a volatile, uncertain, complex and ambiguous operating environment for businesses and the new types of organisational risk that these are creating. Then, looking at some of the most innovative businesses in the world, highlight some of the new business models, organisational structures and ways of working that are coming together to help transform companies for the 21st century.
Creative Executive Club - Johanne Bruun Sørensen, Hello MondaySeismonaut
Johanne Bruun Sørensen fra Hello Monday holdte et inspirerende oplæg på Creative Executive Clubs morgenseminar i Aarhus onsdag d. 15. april 2015.
Creative Executive Club morgenseminarer byder på internationale og nationale eksperter, meningsdannere og kreative topledere med viden om vækst, internationalisering og fremtidens ledelses- og organisationsformer i de kreative industrier.
Creative Executive Clubs mål er at sætte barren endnu højere i de kreative brancher. Vi skal udvikle stærke forretningsområder og -modeller særligt for de kreative erhverv. Og vi skal gøre det ved at videndele og skabe synergier på tværs af brancher.
Creative Executive Club er et samarbejde mellem Erhverv Aarhus og More.Creative.
Creative Executive Club - Stephen Burrell, Kopenhagen FurSeismonaut
Stephen Burrell fra Kopenhagen Fur holdte et inspirerende oplæg på Creative Executive Clubs morgenseminar onsdag d. 15. april 2015.
Creative Executive Club morgenseminarer byder på internationale og nationale eksperter, meningsdannere og kreative topledere med viden om vækst, internationalisering og fremtidens ledelses- og organisationsformer i de kreative industrier.
Creative Executive Clubs mål er at sætte barren endnu højere i de kreative brancher. Vi skal udvikle stærke forretningsområder og -modeller særligt for de kreative erhverv. Og vi skal gøre det ved at videndele og skabe synergier på tværs af brancher.
Creative Executive Club er et samarbejde mellem Erhverv Aarhus og More.Creative.
Digitalisering handler om mennesker - ikke mindst i den offentlige sektor, hvor digitaliseringsstrategier hos både kommuner og stat rulles ud i disse år. Sociale medier er med til at understøtte digitaliseringen på en borgernær måde.
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9. Social Media:
Describes a large spectrum of
tools and activities.
Online Community:
Intention to foster a network of
relationships around common
interests, over time.
9 Confidential Global Marketing
10. Dell’s Social
Journey
Online Community Strategy &
10 Global Marketing
Planning
11. Five years of experiments and experience
Global Marketing
12. Social Media is valuable across the entire
customer lifecycle.
• Insight: Social media improves Dell’s
reach and share of voice
• Insight: SM keeps customers Awareness
engaged, provides solutions
and improves loyalty.
Research and
CLV (loyalty) Dell.com Consideration
• Insight: Established causality
Our External between social media activity and
• Insight: Social media based
Communities Communities
support improves sentiment purchase
and reduces operating
expenses
• Insight: Social Media provides high
Business Value and contributes to
Demand / Lead demand gen lift
Support Gen and Sales
Global Marketing
13. Listening: The Heart of our Social
Strategy
A critical first step, a social “trojan
horse”, and the social radio for all.
13 Confidential Global Marketing
10/0
5/11
14. Social Media & Community
University:
Employees = Social Rock Stars
Principles
Policy
Governance
Training, Certification &
Tools
Global Marketing
15. SMaC Talk
Unconferences:
Social Media Live!
15 Confidential Global Marketing
16. ROI = A Mosaic of Value
16 Confidential Global Marketing
17. Considering ROI
• Value has to be expressed in Value can be:
the context of your • Direct Sales
organization.
• Indirect (Relationship) Sales Support
• Value will be multi- • Cost Reduction
dimensional. • Influence on Purchase
• There in no single silver • Increased Attention by Customers / Prospects
bullet number. ( & no • Increased Loyalty
shortcuts)
• Increased Presence
• Content Creation
• Customer / Market Insight
• Impacts to CSR / Sustainability Initiatives
• Cost of NOT Participating
Global Marketing
18. Social Media ROI:
Popular assertions/beliefs vs. Dell findings to date:
Popular notions about Social Our Findings
Media
Works only for Consumer Impacts each of the Dell Businesses: Consumer,
Public, SMB, LE and Services
Relevant only for “top of the funnel” – good for Impacts every part of the marketing funnel. Being
brand awareness, not effective at acquisition harnessed for lead gen and driving conversion
Cannot impact Brand building Social listening, support and research content
establishes brand credibility.
Can be measured (Social Net Advocacy)
Social Media ROI cannot be measured as a Run-the-business metrics can be applied on
business metric – is more like PR – can “assist”, Social Media and integrated into business
but cannot be tied to revenue operations. Has been tied to Consideration and
Revenue
Global Marketing
20. Blogs
Independent
Communities
Mass Social
Independent Media
Blogs
(Facebook,
Blogs
You Tube,
Discussion
Groups
LinkedIn…)
Community
“Portal”
Local User
Groups
Corporate
Site Local User
Groups
Idea
Generation
Local User
Groups
Online Community Building
Global Marketing
21. Business
2. Balance goals • Intention
vs. Customer • Value
• Risks
Needs • Staffing / Overhead
• Leadership / Culture change
Customer
• Where are they currently
• Perceptions of brand
• Needs / Expectations
21 Online Community Strategy & Planning Global Marketing
22. 3. Prioritize based
on opportunity
22 Online Community Strategy & Planning Global Marketing
23. Engagement Planning
4. Community • Content, Content, Content
Engagement is (did I mention content?)
Oxygen • Engagement Calendar
• Active Community
Management
• Regular Communication
• Acknowledge Contributions
“Sorry it took so long for me to • Feature Members
vote on this one. I haven't been
on here much lately. This site
had so much potential but • Reputation Management
Dell doesn't seem to want to
support it properly. I feel bad
for the mods who put a lot of • Incentives
effort into the site.”
Cy Jervis (jervis961)
23 Online Community Strategy & Planning Global Marketing
24. 5. External
Communities External
Community
External
Community
Articulate
the Vision. Customer
Communities Customer
Vibrant External Communities External
Community Community
communities Promoters &
Promoter & VIP VIPs
inside & out Communities
Experts drive
-Internal Communities Internal
Dell community
Communities of
of Practice Practice
Community engagement.
of Practice
- Exclusive Promoter &
VIP Communities Community Management & Moderation
Community
- Segment-based Platform &
Community Platform
Customer Operations
Communities
- Priority “Outpost” Insights, SCRM & Social Analytics &
Communities Measurement & e-commerce
Insight
Profile
Social Data
24 Confidential
Global Marketing
25. Looking forward:
Reputation Management
Advocacy
Federation
Social Value Measurements &
Standards
25 Confidential Global Marketing
26. A new era of business is
dawning, powered by
the social web.
Participation in the
social web is at critical
mass.
With planning, your
“network of
relationships” can be
one of your most
valuable business
assets.
Image courtesy of
Online Community Strategy & Planning
26
http://www.flickr.com/photos/michaelholden
Global Marketing
27. Thank You!
Recommended Resources Contact Info
• “The Power of Pull” – Hagel & • Bill_Johnston@Dell.com
Brown • @BillJohnston
• “Connected” – Christakis & • http://www.BillJohnston.net
Fowler
• “Web Reputation Systems” –
Farmer, Glass
• “Spend Shift” – Gerzema
• #TheCR, #octribe, #cmtychat
tags
27 Confidential Global Marketing