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context mapping TUDelftmei2009 pecha kucha Christa van Gessel
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context mapping TUDelftmei2009 pecha kucha Christa van Gessel
1.
WEL COME!
strategic product design Christa van Gessel
2.
Gradu ation Project Insight
driven innovation reflected for radical innovation at Philips on case study: televisi
3.
Gradu ation ProjectFOCUS
ON LOOKING BACK linear observation process products validation problems
4.
Gradu ation ProjectFOCUS
ON LOOKING FORWARD iterative aspiration process context inspiration opportunities
5.
Working at
abbing With erik roscam brand driven innovation tion vision driven innova Insight dr iven innov ation
6.
Contextmapping connects by
… creating deepening involving immersing communicating
7.
creating
Inspiring insights “I prefe r magazin so I can es to int relax on erne the couc t, h!”
8.
deepening
authentic insights morning alone, “I relax on Sunday pers around me!” but I need the slee
9.
involving
usable insights ing on holiday? Help “Priva and client ping countries!” people in develo
10.
immersing
understandable insights “When I’m feelin g sad, I dress nice. When I’m ha ppy, I don’t care .”
11.
co mmunicating
relevant insights “I’m not tha t good at d Fatboy help oing nothing s me with t , hat.”
12.
Thank you!
Strategy as a designer thanks to contextmapping christavangessel@hotmail.com www.zilverinnovation.com