The document outlines key elements to include on a homepage to encourage visitors to activate accounts and use the product. These include clearly highlighting the ideal persona and value of the product, having a very low barrier to entry, offering a low-ask offer for visitors to take, including 3 case studies and identifying 3 needs the product satisfies. It also recommends including guided onboarding, a template library for ease of use, and making account creation and upgrading easy with perks and pricing transparency.
6. GUIDED ONBOARDING
Step 1 - Choosing a Template and
getting the ‘aha’ moment with the
product
Homepage
7. VIEW of TEMPLATE LIBRARY
Helps with the ‘ease of use’ messaging and
removes onboarding friction.
Homepage
8. EASY ‘ACCOUNT
CREATION’
With a laundry list of perks and benefits
included by starting free. It’s not a
watered down account.
Plans page
9. Plans page
MONTHLY FEE CALCULATOR
Price transparency that reduces anxiety.
Especially useful for people importing large
lists.
10. Choose a template page
TEMPLATE LIBRARY -
easy to filter by category and
begin using.
11. Choose a template page
TEMPLATE PREVIEW FIRST
YOU CAN PREVIEW AND CUSTOMIZE A
TEMPLATE YOU LIKE BEFORE CREATING AN
ACCOUNT
12. Choose a template page
‘CREATE AN ACCOUNT’ POPUP
**triggered when saving a template**
Email Asked at the most high-intent point of the
user journey. Just after they’ve had an ‘aha’
moment.
