As structured authors, we can no longer think in terms of linear documents. Readers access various formats, on different platforms, and may only see parts of what’s been written. For them to resolve a problem or discover new product features, they may access various types of information; click links for more background or further details; or follow apt, personalized suggestions. As writers, we can shape that journey intelligently and scalably, using the new tools of taxonomy-enriched structured content.