EFASHION- designing mobile shopping & fashion experiences on mobile that ins...The Valley
views
This is the presentation we gave at efashion amsterdam that was organised by emerce and textilia
[DUTCH]
Jerry Lieveld neemt je mee op reis door het huidige en toekomstige mobiele landschap en zal zijn passie met je delen door inspirerende fashion brand experiences die merken relevant en tastbaar maken in de handen van consumenten. Naast de belangrijkste trends zal Jerry ook ingaan op welke wijze je mobile kunt inzetten binnen je marketing communicatie mix en shopping experiences kunt creëren die playful en delightful zijn en die consumenten zullen omarmen.
Jerry is een digital professional met internationale ervaring in strategische rollen in digitaal en mobiel. Jerry onderscheidt zichzelf door zaken simpel te houden en is bovendien consistent, optimistisch en gefocussed op het leveren van mobiele experiences die speels zijn en de gebruiker positief verrassen. Jerry is een gepassioneerd leider die anderen motiveert en toegewijd is aan de revolutie in digital en mobile ecosysteem. Ervaring in mobile, digital marketing, digital media, design en user experience stellen Jerry in staat om organisaties te helpen met hun mobiele uitdagingen en strategie.
The webinar covered various social media platform updates and advertising features, including Facebook Collections, Instagram carousels and shoppable posts, LinkedIn matched audiences, and Pinterest search ads. It also provided examples of social media campaigns from AirBnB, Bacardi, and Coca-Cola and discussed tools for social listening and audience tracking from Crowd Capture and Infomous.
Developing Your Omni Channel Strategy in the Digitally Fast-Paced Worldsusanprater
Digital media consumption is rising year over year. We are not spreading out our usage across more devices, we’re actually consuming more. As we think about our customer experience, we often forget that they are not reading every word, are not ready to subscribe, set up an account, download our app. If we want to succeed on a large scale, with prospects who are not engaged, we need to surround them with our message, and make it easy for them to interact with us, however and whenever they choose.
More brands feel they are “lagging behind” in omni-channel – If your omni-channel strategy isn’t among the elite, don’t fret because you are not alone. In a recent study by SPS Commerce over 37% of businesses feel as though they are still exploring their omni-channel options and have not developed a long term strategy.
This presentation will teach you:
1. How to develop your own omni channel strategy
2. How other brands have embraced an omni channel strategy
3. How to leverage your data to create a meaningful customer journey with your brand on the customer’s own terms
This document discusses the concept of "Deep Social" as the next phase of social media. Deep Social involves three key shifts for brands: 1) Moving from a marketing to a publisher mindset by becoming culturally relevant content creators, 2) Transforming superficial content into great stories and experiences to excite customers, and 3) Shifting from aimless connections to meaningful conversations and advocacy through precision targeting and bonding with customers. Examples are provided of brands implementing Deep Social strategies through insights, inspiration, innovation, precision targeting, and meaningful conversations to achieve business goals like increased revenue, engagement, and customer loyalty.
As we plunge further into 2016, we’ve identified ten of the most important Digital Marketing Trends that matter to New Zealand organisations this year.
You can view our presentation of the top ten trends by following the link at the bottom of the page but here are some of the highlights:
KEY TREND: ONLINE VIDEO
More and more consumers, both locally and globally, are watching and sharing online videos. Already, Kiwis are spending twice as much time watching videos online as they do watching live TV – and that trend is only going to increase.
KEY TREND: MARKETING AUTOMATION
77% of Kiwi marketers are planning to increase expenditure on marketing technology in the next 12 months. No wonder – Marketing Automation allows companies to market more effectively across multiple channels online, delivering personalised, highly-targeted messages to consumers in near-real-time.
KEY TREND: FIRST-PARTY DATA
First-party data – information that you and your organisation have collected about your customers – is the foundation for understanding your customers, because the data is based on their actual interactions with your brand.
MYTH-BUSTING SOCIAL MEDIA ADVERTISING - Convertro social media_report_final2Abdallah Nabulsi
Social media advertising can be effective, but its impact depends on factors like whether ads are paid or organic, the specific social network, and the product category. Paid social media tends to drive more new customers and sales than organic posts. YouTube and Facebook are generally stronger for introducing products and driving conversions. The impact also varies by industry, with subscription and health/beauty products benefiting more from social ads. Carefully optimizing campaigns across different touchpoints is important to maximize ROI from social media.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
EFASHION- designing mobile shopping & fashion experiences on mobile that ins...The Valley
views
This is the presentation we gave at efashion amsterdam that was organised by emerce and textilia
[DUTCH]
Jerry Lieveld neemt je mee op reis door het huidige en toekomstige mobiele landschap en zal zijn passie met je delen door inspirerende fashion brand experiences die merken relevant en tastbaar maken in de handen van consumenten. Naast de belangrijkste trends zal Jerry ook ingaan op welke wijze je mobile kunt inzetten binnen je marketing communicatie mix en shopping experiences kunt creëren die playful en delightful zijn en die consumenten zullen omarmen.
Jerry is een digital professional met internationale ervaring in strategische rollen in digitaal en mobiel. Jerry onderscheidt zichzelf door zaken simpel te houden en is bovendien consistent, optimistisch en gefocussed op het leveren van mobiele experiences die speels zijn en de gebruiker positief verrassen. Jerry is een gepassioneerd leider die anderen motiveert en toegewijd is aan de revolutie in digital en mobile ecosysteem. Ervaring in mobile, digital marketing, digital media, design en user experience stellen Jerry in staat om organisaties te helpen met hun mobiele uitdagingen en strategie.
The webinar covered various social media platform updates and advertising features, including Facebook Collections, Instagram carousels and shoppable posts, LinkedIn matched audiences, and Pinterest search ads. It also provided examples of social media campaigns from AirBnB, Bacardi, and Coca-Cola and discussed tools for social listening and audience tracking from Crowd Capture and Infomous.
Developing Your Omni Channel Strategy in the Digitally Fast-Paced Worldsusanprater
Digital media consumption is rising year over year. We are not spreading out our usage across more devices, we’re actually consuming more. As we think about our customer experience, we often forget that they are not reading every word, are not ready to subscribe, set up an account, download our app. If we want to succeed on a large scale, with prospects who are not engaged, we need to surround them with our message, and make it easy for them to interact with us, however and whenever they choose.
More brands feel they are “lagging behind” in omni-channel – If your omni-channel strategy isn’t among the elite, don’t fret because you are not alone. In a recent study by SPS Commerce over 37% of businesses feel as though they are still exploring their omni-channel options and have not developed a long term strategy.
This presentation will teach you:
1. How to develop your own omni channel strategy
2. How other brands have embraced an omni channel strategy
3. How to leverage your data to create a meaningful customer journey with your brand on the customer’s own terms
This document discusses the concept of "Deep Social" as the next phase of social media. Deep Social involves three key shifts for brands: 1) Moving from a marketing to a publisher mindset by becoming culturally relevant content creators, 2) Transforming superficial content into great stories and experiences to excite customers, and 3) Shifting from aimless connections to meaningful conversations and advocacy through precision targeting and bonding with customers. Examples are provided of brands implementing Deep Social strategies through insights, inspiration, innovation, precision targeting, and meaningful conversations to achieve business goals like increased revenue, engagement, and customer loyalty.
As we plunge further into 2016, we’ve identified ten of the most important Digital Marketing Trends that matter to New Zealand organisations this year.
You can view our presentation of the top ten trends by following the link at the bottom of the page but here are some of the highlights:
KEY TREND: ONLINE VIDEO
More and more consumers, both locally and globally, are watching and sharing online videos. Already, Kiwis are spending twice as much time watching videos online as they do watching live TV – and that trend is only going to increase.
KEY TREND: MARKETING AUTOMATION
77% of Kiwi marketers are planning to increase expenditure on marketing technology in the next 12 months. No wonder – Marketing Automation allows companies to market more effectively across multiple channels online, delivering personalised, highly-targeted messages to consumers in near-real-time.
KEY TREND: FIRST-PARTY DATA
First-party data – information that you and your organisation have collected about your customers – is the foundation for understanding your customers, because the data is based on their actual interactions with your brand.
MYTH-BUSTING SOCIAL MEDIA ADVERTISING - Convertro social media_report_final2Abdallah Nabulsi
Social media advertising can be effective, but its impact depends on factors like whether ads are paid or organic, the specific social network, and the product category. Paid social media tends to drive more new customers and sales than organic posts. YouTube and Facebook are generally stronger for introducing products and driving conversions. The impact also varies by industry, with subscription and health/beauty products benefiting more from social ads. Carefully optimizing campaigns across different touchpoints is important to maximize ROI from social media.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
How social can drive your e commerce businessFalcon.io
Social media is a great forum for brands to advertise their products and influence the purchase decision. With recent developments in social e-commerce, social media now also allows consumers to purchase their favorite products seamlessly, and without leaving the social network of choice. This session will help you uncover the power of social e-commerce, and how you can implement it into your marketing strategy.
2020 Digital Marketing Trends Roadshow | MelbourneFalcon.io
What does 2020 have in store for digital marketers? So often marketers make bold claims that the upcoming year will be dominated by a single, exciting trend. But the reality is that today’s digital marketing landscape is far too multifaceted to be reduced to a single buzzword. In 2020, there are a plethora of new developments across the digital marketing spectrum aimed at better reaching, engaging with and serving both your potential and existing customers.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
FEED: The Razorfish Digital Brand Experience Report 2009 Key FindingsRazorfish
This document summarizes the key findings of the 2009 Razorfish Digital Brand Experience Report. It found that digital experiences have a significant influence on brand opinion and purchasing behaviors. 65% of consumers reported a digital experience changing their opinion of a brand, and 97% said such an experience influenced a purchase. The report also found that consumers are highly engaged with brands online, with 97% searching for brands and over 70% participating in various digital activities. Brands that excel at digital experiences, like Nike, Uniqlo, and Virgin America, are creating more customers through these interactive brand touchpoints.
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
Find out what the hottest topics for Digital Marketing are in the year ahead and beyond. Anything from 360 video, to social influencers and the role of big data.
What does "omnichannel" mean, really? It turns out it often means something different to marketers than it does to their consumers. HP's Morgan Chemij explores how the brand is trying to solve for this misalignment with a true one-to-one marketing goal. But where to start? He brings us through how HP assessed best practices, reassessed its internal strengths, and developed both short and long term plans for making omnichannel relevant to consumers.
The Next Big Things in social media for 2015Cult LDN
What are the NBTs for 2015? Here we give our predictions for the coming year in our latest trends presentation.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
This document provides an overview of social commerce and how brands can leverage influencer marketing and social media features to drive online sales. It includes expert advice from digital marketing professionals on how social commerce has helped various D2C brands engage customers and increase sales. Key topics covered include what social commerce is, how brands are using it to improve the shopping experience, the benefits of influencer marketing, and the future potential of social commerce.
This presentation was given by Mark Strella and Mike Massey of Locally at the June 2017 Grassroots Outdoor Alliance in Albuquerque, New Mexico. Mark and Mike covered the changing landscape of omni-channel shopping, and how brands can leverage their retailer network to effective serve this ever evolving breed of shopper.
Digital is at the core of everything in marketing today. It refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. To know more about digital marketing, visit https://gloriouspoint.com/
What do you need to succeed online with your business? Here it is... everything you need to know explained. The deck from BoxlessWorkshops.com's January Workshop.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
Here are some examples of poll questions:
- What is the most important factor when choosing a training provider? (Options: Reputation, Cost, Location, etc.)
- How did you hear about us? (Options: Referral, Google search, Facebook, LinkedIn, etc.)
- What topic would you most like us to cover in an upcoming webinar? (List several topic options)
- How likely are you to recommend our training to a colleague? (Scale of 1-10)
Polls engage users and provide useful feedback. Keep questions concise and limited to 4-5 options maximum.
Contests/Quizzes:
Run contests/quizzes related to
Mobile marketing is an important and growing marketing platform. Some key benefits of mobile marketing include personalization, immediacy, interaction, and targeting. However, there are also challenges like acceptance, privacy, strategy, and infrastructure. New mobile technologies discussed include smartphones, apps, QR codes, geolocation, NFC, and 4G. Social media is also significant for sports and entertainment marketers due to its massive reach and engagement. Statistics show the importance of platforms like Facebook, Twitter, YouTube, and how they can drive purchases and fan connections.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Low or Zero budget Startup Product and Enterprise MarketingIntale
This document outlines the journey of a product from its early days with low budget marketing like door-to-door sales and a pre-product website to building brand awareness through word of mouth, printed ads, and innovation awards. It discusses achieving a first customer base as people realized the product's value and were willing to pay for it, rebranding with a new logo and website, and growing a strong customer base through expo experiences, hundreds of customers by 2013, and differentiated marketing for enterprise customers.
This document discusses factors that influence consumer behavior and how understanding consumer behavior can help with marketing. It provides 3 key points:
1) Various personal, social, and economic factors can influence how consumers make purchasing decisions. Marketers need to understand what motivates consumers' choices.
2) There are different types of consumer purchasing behaviors that marketers should be aware of, such as complex purchases, dissonance-reducing behaviors, habitual behaviors, and variety-seeking behaviors.
3) Understanding patterns in consumers' purchasing locations, times, frequencies, and methods can provide useful insights for marketers. Effective consumer segmentation is important for customizing marketing strategies.
The document lists Allison Schlumper's top 10 things learned in her PR Publications class. These include learning the basics of Adobe InDesign and how to create publications, brochures, business cards, and letterheads. She also learned about design principles like contrast, repetition, alignment and proximity (CRAP). Additionally, she learned about printing processes, using different fonts, group projects, using Wordpress, Photoshop tips, and how to create various publications. Overall, the class prepared her with skills needed for future publications work in public relations.
How social can drive your e commerce businessFalcon.io
Social media is a great forum for brands to advertise their products and influence the purchase decision. With recent developments in social e-commerce, social media now also allows consumers to purchase their favorite products seamlessly, and without leaving the social network of choice. This session will help you uncover the power of social e-commerce, and how you can implement it into your marketing strategy.
2020 Digital Marketing Trends Roadshow | MelbourneFalcon.io
What does 2020 have in store for digital marketers? So often marketers make bold claims that the upcoming year will be dominated by a single, exciting trend. But the reality is that today’s digital marketing landscape is far too multifaceted to be reduced to a single buzzword. In 2020, there are a plethora of new developments across the digital marketing spectrum aimed at better reaching, engaging with and serving both your potential and existing customers.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
FEED: The Razorfish Digital Brand Experience Report 2009 Key FindingsRazorfish
This document summarizes the key findings of the 2009 Razorfish Digital Brand Experience Report. It found that digital experiences have a significant influence on brand opinion and purchasing behaviors. 65% of consumers reported a digital experience changing their opinion of a brand, and 97% said such an experience influenced a purchase. The report also found that consumers are highly engaged with brands online, with 97% searching for brands and over 70% participating in various digital activities. Brands that excel at digital experiences, like Nike, Uniqlo, and Virgin America, are creating more customers through these interactive brand touchpoints.
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
Find out what the hottest topics for Digital Marketing are in the year ahead and beyond. Anything from 360 video, to social influencers and the role of big data.
What does "omnichannel" mean, really? It turns out it often means something different to marketers than it does to their consumers. HP's Morgan Chemij explores how the brand is trying to solve for this misalignment with a true one-to-one marketing goal. But where to start? He brings us through how HP assessed best practices, reassessed its internal strengths, and developed both short and long term plans for making omnichannel relevant to consumers.
The Next Big Things in social media for 2015Cult LDN
What are the NBTs for 2015? Here we give our predictions for the coming year in our latest trends presentation.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
This document provides an overview of social commerce and how brands can leverage influencer marketing and social media features to drive online sales. It includes expert advice from digital marketing professionals on how social commerce has helped various D2C brands engage customers and increase sales. Key topics covered include what social commerce is, how brands are using it to improve the shopping experience, the benefits of influencer marketing, and the future potential of social commerce.
This presentation was given by Mark Strella and Mike Massey of Locally at the June 2017 Grassroots Outdoor Alliance in Albuquerque, New Mexico. Mark and Mike covered the changing landscape of omni-channel shopping, and how brands can leverage their retailer network to effective serve this ever evolving breed of shopper.
Digital is at the core of everything in marketing today. It refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. To know more about digital marketing, visit https://gloriouspoint.com/
What do you need to succeed online with your business? Here it is... everything you need to know explained. The deck from BoxlessWorkshops.com's January Workshop.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
Here are some examples of poll questions:
- What is the most important factor when choosing a training provider? (Options: Reputation, Cost, Location, etc.)
- How did you hear about us? (Options: Referral, Google search, Facebook, LinkedIn, etc.)
- What topic would you most like us to cover in an upcoming webinar? (List several topic options)
- How likely are you to recommend our training to a colleague? (Scale of 1-10)
Polls engage users and provide useful feedback. Keep questions concise and limited to 4-5 options maximum.
Contests/Quizzes:
Run contests/quizzes related to
Mobile marketing is an important and growing marketing platform. Some key benefits of mobile marketing include personalization, immediacy, interaction, and targeting. However, there are also challenges like acceptance, privacy, strategy, and infrastructure. New mobile technologies discussed include smartphones, apps, QR codes, geolocation, NFC, and 4G. Social media is also significant for sports and entertainment marketers due to its massive reach and engagement. Statistics show the importance of platforms like Facebook, Twitter, YouTube, and how they can drive purchases and fan connections.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Low or Zero budget Startup Product and Enterprise MarketingIntale
This document outlines the journey of a product from its early days with low budget marketing like door-to-door sales and a pre-product website to building brand awareness through word of mouth, printed ads, and innovation awards. It discusses achieving a first customer base as people realized the product's value and were willing to pay for it, rebranding with a new logo and website, and growing a strong customer base through expo experiences, hundreds of customers by 2013, and differentiated marketing for enterprise customers.
This document discusses factors that influence consumer behavior and how understanding consumer behavior can help with marketing. It provides 3 key points:
1) Various personal, social, and economic factors can influence how consumers make purchasing decisions. Marketers need to understand what motivates consumers' choices.
2) There are different types of consumer purchasing behaviors that marketers should be aware of, such as complex purchases, dissonance-reducing behaviors, habitual behaviors, and variety-seeking behaviors.
3) Understanding patterns in consumers' purchasing locations, times, frequencies, and methods can provide useful insights for marketers. Effective consumer segmentation is important for customizing marketing strategies.
The document lists Allison Schlumper's top 10 things learned in her PR Publications class. These include learning the basics of Adobe InDesign and how to create publications, brochures, business cards, and letterheads. She also learned about design principles like contrast, repetition, alignment and proximity (CRAP). Additionally, she learned about printing processes, using different fonts, group projects, using Wordpress, Photoshop tips, and how to create various publications. Overall, the class prepared her with skills needed for future publications work in public relations.
This document discusses how social media can be used for career and business development. It notes that social media has transitioned from a push medium to a two-way conversation. To get noticed, one needs to create relevant content and brand themselves as an expert through blogging, videos, social networks and more. The key is to listen to customers, tell your story with emotion, and regularly share useful information to build authority and expertise in your field.
The document discusses the importance of creating valuable content as the heart of a social media marketing strategy. It notes that 80% of business decision-makers prefer getting information from articles rather than ads, and that 70% feel closer to companies that provide useful content. The key aspects of creating content with heart are making it relevant, timely, personable, visual, and focusing on customer needs rather than just promoting products. Effective content includes stories, industry news, reviews, how-tos, lists and engaging customers through videos, contests and more. The overall message is that high-quality, useful content is essential to attracting and converting prospects into customers through social media.
The document discusses the importance of social media for companies in the travel industry. It notes that consumers now use social media extensively to research and plan trips, providing opportunities for travel brands. Specifically, social media allows companies to raise awareness of their brand, drive sales by sending customers to their websites, engage customers to boost retention and referrals, and improve customer service. Popular platforms for travel brands include Facebook, Pinterest, Twitter, and review sites like TripAdvisor. The presentation outlines best practices for travel companies to effectively utilize social media.
Online Visibility Worksheet for Social ProfilesYo! Yo! SEO
Online Visibility Worksheet for optimizing social media profiles and tracking profile information for a few of hundreds of profiles, including local business listings.
Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility at University of Phoenix.
The document discusses how to market to the "new consumer", referred to as Generation C. Generation C is always connected, communicative, content-centric, computerized, community-oriented, and always clicking. They thrive on community and want to engage with brands everywhere. They are energized by sharing content and want to become trusted advisors by providing valuable information to their specialized communities. Generation C craves authenticity from brands and seeks brands that provide meaningful content and opportunities to discover themselves and help others. The key to marketing to Generation C is to maximize reach by engaging loyal customers through a community of authentic content they will share.
The document discusses the purpose and structure of gifted and talented programs. It notes that the purpose is to recognize gifted students' exceptional cognitive abilities and provide them instruction tailored to their needs through acceleration and enrichment. Programs vary by district but commonly involve separate classrooms or grouping for parts of the day. Students are identified through achievement tests, cognitive tests, and teacher/parent feedback. The document outlines standards for teachers of gifted students, including understanding student characteristics, assessing learning, using assessments to plan curriculum, creating safe learning environments, addressing needs through programming, and ongoing professional development.
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
This document discusses using social media for lead generation. It provides tips for generating leads through Facebook, Twitter, and LinkedIn. On Facebook, compelling content with clear calls-to-action and promoted posts/ads work well. Twitter ads like promoted tweets targeted towards interests and events can also generate leads. LinkedIn allows networking and relationship building opportunities for leads. Overall, the document recommends focusing social media lead efforts on valuable content, offers, and calls-to-action tailored for each platform.
Cách làm Social media cho tầng lớp cấp cao/lãnh đạo của Marketo
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
This document discusses using social media for lead generation. It provides tips for generating leads through Facebook, Twitter, and LinkedIn. On Facebook, compelling content with clear calls-to-action and promoted posts are recommended. Twitter suggestions include promoted tweets targeted through interests and geography. LinkedIn is good for networking and influencer relationships. Overall, the document emphasizes engaging customers and prospects on social media to transform social media followers into qualified leads.
This document discusses using social media for lead generation. It provides tips for generating leads through Facebook, Twitter, and LinkedIn. On Facebook, compelling content with clear calls-to-action and promoted posts are recommended. Twitter suggestions include promoted tweets targeted through interests and geography. LinkedIn is good for networking and influencer relationships. Overall, the document emphasizes engaging customers and prospects on social media to transform social interactions into qualified leads.
Completo documento que ofrece toda la información necesaria para optimizar las redes y medios sociales (Facebook, Twitter, Linkedin, Google+, Slideshare) con el objetivo de generar leads.
This document discusses using social media, especially Facebook and Twitter, for lead generation. It provides tips for optimizing social media presence, including focusing on valuable content and calls-to-action. Facebook is recommended for its large user base and advertising options. Promoted posts and ads on Facebook can increase visibility and drive traffic. Twitter is positioned as a place for industry discussion and collecting leads. Promoted tweets, accounts, and trends are Twitter's advertising options for amplifying messages. Lead generation cards allow collecting leads directly from tweets. Tracking engagement is emphasized for optimizing social media marketing efforts.
Urban Style is an furniture company with declining sales and foot traffic. They are seeking ways to boost online marketing through strategies like branding, creating an engaging website, search engine optimization, social media marketing, and business blogging to reconnect with their target demographic of young urban professionals. Key aspects include developing content to attract and retain attention online for 8-15 seconds, building a sense of community, and establishing metrics to track success.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
SMITH Advertising had the pleasure of presenting these slides to the Charlotte Harbor Visitor's Convention Bureau and Chamber of Commerce. The presentation includes the top 10 digital & social media resources that are critical to be aware of when creating strategic marketing for business.
The document discusses using electronic word-of-mouth (eWOM) on social media to increase return on investment (ROI). It examines how to measure eWOM engagement and the types of content that sparks positive eWOM. Case studies on Zappos and Hokey Pokey ice cream show that building communities and incentivizing influencers to spread positive messages can lead to increased brand awareness, ROI, and sales revenue from social media campaigns. While many social media users are inactive, the document concludes that eWOM through true engagement and influential individuals within a community sense can directly impact a business's ROI.
This document discusses how social media can help B2B companies reach more customers online. It notes that over 90% of B2B purchases now have some online component, so companies need more than basic brochure websites. Social media allows for "pull marketing" where customers control when they engage, as opposed to traditional "push marketing". The document provides an overview of social media platforms like LinkedIn, Facebook, and Twitter that B2B companies can use to drive traffic, build relationships, and learn from customers. It stresses developing a social media strategy with measurable goals.
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellInsideView
Sales and marketing approaches have been flipped upside down with the explosion of social media. What worked 3 years ago, doesn’t work now. Social media has brought with it a profound global shift in communications that favors relationships over contacts, eliminates cold calling, and puts the buyer in control of the sales process. Capitalize on some simple, but practical “how to” ideas for engaging buyers and customers in a digital economy. During this session we will discuss:
• Why bother? A look at the numbers
• Evolution of sales and how social media applies
• Benefits of social selling
• Creating value in advance of the sales opportunity
• What executives want you to know
• Building loyalty and retention
• How to use social media for lead generation
• Lead generation from current networks
Are you serious about building and promoting your brand online? Do you want to reach out to and more important engage with your target audience? Want to build a live and engaging community around your brand? Ultimately, scale up your revenues & profits and move ahead of your competition!
If yes then this guide on building a community on Social Media (especially Facebook) will be quite relevant to you.
Business Bridge to Success: Winning With Web 2.0Ronan Keane
This presentation given by Ronan Keane, marketing consultant to small business owners and sponsored by the Town of Purcellville describes the why, what and some of the how for social media and reputation management.
Similar a Creating Remarkable Social Conversations for Your Connected Customers (20)
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
3. “FINANCIAL CRISES CREATE PARADIGM SHIFTS” (Rachel Botsman, Collaborative Consumption) “CONSUMERS ARE INCREASINGLY POWERFUL AND UNPREDICTABLE”( John Gerzema, Spend Shift) “Brands, which for so long told their story with the massive voice of one-way advertising, now find consumer conversations about their products are happening in big, public, uncontrolled ways”(Steven Rosenbaum, Curation Nation) 2
4. “FARMERS MARKETS AND FACEBOOK FEED THE SOCIAL SELF WHICH HAS BEEN NUMBED BY AN AGE OF MASSIVE INDIVIDUALISM” (Rachel Botsman, Collaborative Consumption) “your potential customers are educating themselves By researching purchases online before they make them. 3 out of 5 of them are using search engines first”(Ann Handley & CC Chapman, Content Rules) 3
5. What drivers are behind this consumer shift? COST CONCERNS / THE ECONOMY ENVIRONMENTAL CONCERNS / DESIRE TO DO GOOD / BUY GOOD RESURGENCE OF COMMUNITY THE SPEED OF TECHNOLOGY 4
6. “By not competing for attention, you’re absent from the hearts, minds, & buying decisions of your customers” (Brian solis, engage!) ENGAGE YOUR CUSTOMERS AND FIRE-UP YOUR BUSINESS! 5
7. The proof for Engagement (Social) marketing is in the numbers 6 Look how far we’ve come in just 5 years: All ages use social network sites in increasing numbers!
8. The proof for Engagement marketing is in the numbers 7 Social media and search are now a significant part of consumers’ purchase decisions.
9. The proof for Engagement marketing is in the numbers 8 User Reviews (aka ‘user-generated content’) and Facebook lead to purchase decisions more frequently, with Youtube not far behind.
13. The value of a Facebook “share” = $14; a Facebook “like” = $8; a tweet = $5, and a Twitter “follow” = $2. [Source: Gross revenue per action by ChompOn, 2011]The proof for Engagement marketing is in the numbers 9
14. AND NOW, CONTENT IS KEY TO SEARCH ENGINE FINDABILITY 10 FOR IMMEDIATE RELEASE GOOGLE ANNOUNCES UPDATE IN SEARCH ALGORITHM Rank Doesn't Matter; Reach Matters (Mountain View, CA, January, 2011) With the latest release from Google, rank officially died as a metric to obsess over. It no longer matters if you rank in the top slot for a certain keyword, because Google is quickly scaling personalized and social search. This means a big part of getting traffic from search engines now is distributing great content through social media channels. Google is building off our inclination to trust a recommendation from our connections far more than that of Google search bots.
15. Create a community. Everybody wants a tribe. The most successful email subject line EVER written (95% open rate)? “You are not alone.” 11
18. creating (or curating) and giving away original media content that doesn’t look like advertising but functions like advertising. 14 [Def.] Content Marketing aka Inbound Marketing aka Social Marketing
19. Blog, tweet, facebook (yes, its now a verb), write customer success stories, white papers, ebooks, “behind-the-scene” interviews, surveys, backstories, email, newsletters, produce videos, webinars, podcasts, and livecasts. 15
30. Why are you doing this? (e.g., awareness, sales, loyalty?) Its best to focus on one.Develop a social marketing strategy 24 Want help with this? Email me at carla@3to5marketing.com.
47. How does your audience use social media? (Inactives, spectators, joiners, collectors, critics, creators –from The Forrester Social Technographics Ladder)
48. What are your keywords and your current search engine status?
49. How will you be authentic?Develop a social marketing strategy 26 Want help with this? Email me at carla@3to5marketing.com.
55. For heaven sake, write compelling headlines. No, “check out my new blog post!”. It all about driving action in a few words.
56. Two tools you MUST use: URL shorteners and great photos.Want more tips? I have tons of frame-breaking ideas to get your social marketing efforts buzzing. Email me at carla@3to5marketing.com. CARLA’S FAVORITE tips FOR SOCIAL MARKETING 28
58. • Write remarkable, head-snapping stories to create, enhance, and sell your brand. • Create SEO-optimized content for all your inbound marketing and social media efforts. • Write email campaigns, landing page content, blog posts, and press releases to generate or nurture your leads. • Produce webinars, livecasts, and other events to gain maximum exposure for your brand. • Train you and your team in the critical foundations of social marketing. So, What can I do for you? 30 Email me today at carla@3to5marketing.com.
66. Successfully launched corporate Web site, www.citizensbank.com, transforming a formerly information-only site into a results-driven, ecommerce site, receiving 1 million unique visitors and over 10,000 online account applications per month. If you like these kinds of traditional business resumes, awash in detail and data, you’ll want to read more at linkedin.com/in/carlagates. why me? 32
67. 33 Marketing Your Business Sales THE THEORY OF EFFECTIVE FREQUENCY: Consumers need to hear/see things 3 to 5 times for it to affect a behavior change. (Krugman, Naples, et al) Oh, and how about THAT BUSINESS name?
68. LEARN MORE ABOUT CREATING REMARKABLE CONVERSATIONS FOR YOUR CONNECTED CUSTOMERS AT 3TO5MARKETING.COM FOLLOW ME ON TWITTER @CARLAGATES247 Ladies and Gentlemen, Start your conversations! 34