Talent Base: Master Data Management (MDM) - mistä siinä on kyseLoihde Advisory
Mitä MDM (Master Data Management) tarkoittaa? Mitä hyötyä Master Datan hallinnasta on? Lue lisää MDM-palveluistamme: http://talentbase.fi/index.php/palvelut/avaintiedon-hallinta-mdm
The document discusses the new EU General Data Protection Regulation (GDPR) which provides stricter rules around data protection and privacy for all EU member states. Some key points:
- The GDPR replaces all current EU data protection laws and provides a two year transition period for businesses to comply.
- It strengthens individual rights around access to personal data and how it is processed.
- For businesses, it establishes one consistent law for all EU states and tougher sanctions for non-compliance up to 4% of global revenue.
- Businesses must demonstrate accountability and compliance with principles like data minimization, security safeguards, and breach reporting within 72 hours.
Kuinka toimitaan oikeammin kun havaitaan tietoturvapoikkeamaNixu Corporation
Kuinka toimitaan oikeammin kun havaitaan tietoturvapoikkeama. Esitetty NamesDays -seminaarissa 2.10.2014 (c) Nixu Oy, Jussi Perälampi
Lue Nixun sivuilta lisää tietoturvapoikkeaman hallintapalvelustamme: https://www.nixu.com/fi/ratkaisut/nixu-csirt
Phish, Spoof, Scam: Insider Threats, the GDPR & Other RegulationsObserveIT
What in the world does insider threat have to do with the GDPR?
In this webinar, Neira Jones, one of Britain’s most well-known information security professionals, will discuss the major challenges presented by the new European General Data Protection Regulation (GDPR) with an emphasis on Insider Threats.
After viewing this informational webinar, you will understand:
• The new risk landscape and how working with European businesses will change
• The definition of insider threat and how it impacts the required preparations for the new GDPR
• Malicious vs. Unintentional risks
• How to enforce policies using ad-hoc education
• How the new regulation will force companies and employees into less risky behaviours
Talent Base: Master Data Management (MDM) - mistä siinä on kyseLoihde Advisory
Mitä MDM (Master Data Management) tarkoittaa? Mitä hyötyä Master Datan hallinnasta on? Lue lisää MDM-palveluistamme: http://talentbase.fi/index.php/palvelut/avaintiedon-hallinta-mdm
The document discusses the new EU General Data Protection Regulation (GDPR) which provides stricter rules around data protection and privacy for all EU member states. Some key points:
- The GDPR replaces all current EU data protection laws and provides a two year transition period for businesses to comply.
- It strengthens individual rights around access to personal data and how it is processed.
- For businesses, it establishes one consistent law for all EU states and tougher sanctions for non-compliance up to 4% of global revenue.
- Businesses must demonstrate accountability and compliance with principles like data minimization, security safeguards, and breach reporting within 72 hours.
Kuinka toimitaan oikeammin kun havaitaan tietoturvapoikkeamaNixu Corporation
Kuinka toimitaan oikeammin kun havaitaan tietoturvapoikkeama. Esitetty NamesDays -seminaarissa 2.10.2014 (c) Nixu Oy, Jussi Perälampi
Lue Nixun sivuilta lisää tietoturvapoikkeaman hallintapalvelustamme: https://www.nixu.com/fi/ratkaisut/nixu-csirt
Phish, Spoof, Scam: Insider Threats, the GDPR & Other RegulationsObserveIT
What in the world does insider threat have to do with the GDPR?
In this webinar, Neira Jones, one of Britain’s most well-known information security professionals, will discuss the major challenges presented by the new European General Data Protection Regulation (GDPR) with an emphasis on Insider Threats.
After viewing this informational webinar, you will understand:
• The new risk landscape and how working with European businesses will change
• The definition of insider threat and how it impacts the required preparations for the new GDPR
• Malicious vs. Unintentional risks
• How to enforce policies using ad-hoc education
• How the new regulation will force companies and employees into less risky behaviours
When people are your most important asset: Data Governance, Privacy & UXAnn Wuyts
Note: quality render, readable version available on Speaker Deck at http://bit.ly/1Bs9Gcz
Data, knowledge about your customers, is the only durable competitive advantage for organisations. People expect personal experiences and data-fuelled smart devices and - soon - agents. Shareholders expect data-driven business and decisions. At the same time, regulatory pressure is increasing (long live the GDPR), customers demand they can trust you with their data, and internally all departments need to be able to trust the quality of the data exchanged. So how do you balance this? Good Data Governance, and for that you need to involve and engage a wide network of people across all departments which work with customer and business data. And let's face it, nowadays, that's every department. From maintenance to marketing to the more obvious IT. A short presentation about getting everybody on board - from enlisting the data scientists dealing with big data for agile data governance, to empowering your existing Stewards more.
Pilvipalvelut - vääjäämättömyys vai mahdottomuus –ISACA 17.2.2011Petri Aukia
Pilvipalvelut - vääjäämättömyys vai mahdottomuus käsiteltynä tietoturvan, arkkitehtuurin sekä tarkastuksen näkökulmista. Esitetty ISACA Helsingin kuukausikokouksessa 17.2.2011.
Impact of GDPR on Canada May 2016 - Presented at IAPP Canada SymposiumConstantine Karbaliotis
The GDPR will impact Canadian companies that do business in Europe in several ways:
1. Canadian companies will face new obligations around data protection and privacy to comply with the GDPR, including requirements for obtaining consent from individuals and providing certain privacy rights.
2. The GDPR may impact Canada's status as having adequate privacy laws as determined by European regulators. Canada's privacy laws may need to be strengthened to maintain this status and allow for continued data transfers between Europe and Canada.
3. Canadian companies will need to analyze how the GDPR's new requirements around areas like data breaches, international transfers, and individual rights will operationally impact their business practices and data handling. They may need to make changes to
Key highlights of the General Data Protection Regulation (GDPR), which organisations will need to consider when preparing for its coming into force on 25 May 2018.
This thesis examines business models for platform operators in a MyData-based ecosystem for preventive healthcare. MyData approaches give individuals control over their own personal data. The thesis identifies four roles for platform operators: as an agent representing individuals and service providers, as a facilitator enabling value co-creation, as a data aggregator providing a personal data store, and as a trust framework creator building a trusted network. Platform operators create value through these roles by providing representations, facilitating interactions, offering data storage, and establishing trust between actors. The research contributes to understanding of networked business models and identifies models where platform operators create value as agents, facilitators, data aggregators, and trust framework creators in a MyData-based preventive healthcare
GDPR and NIS Compliance - How HyTrust Can HelpJason Lackey
This document discusses how HyTrust Workload Security can help organizations address challenges related to the EU's General Data Protection Regulation (GDPR) and Network Information Security (NIS) Directive. It outlines key areas like privileged user misuse, data breaches, audit compliance that are affected by these regulations. HyTrust provides capabilities like encryption, logging, and policy enforcement across multiple clouds to help ensure data protection, demonstrate compliance, and respond rapidly to incidents in a way that reduces organizations' GDPR and NIS-related risks and pain points.
This webinar covers:
- An overview of the regulatory landscape
- Territorial scope
- Remedies, liabilities and penalties
- Security of personal data
- Data protection officer
View the webinar here: https://www.youtube.com/watch?v=u285y9hhgOo
Uusi EU henkilötietosuoja-asetus tullee voimaan 2016 alkupuolella ja velvoittaa kaikkia organisaatioita, joissa ylläpidetään henkilötietoa sisältäviä rekistereitä. Varautuminen ajoissa kannattaa.
www.tieto.fi/euhenkilotieto
GDPR will replace national data protection laws of all 28 EU member states in May 2018 and is applying to any organization that processes data of EU data subjects.
The General Data Protection Regulation: Why do people say yes to marketing?
There is a dichotomy between respect for private lives and the data-driven demands of marketing. Hyper personalisation, profiling and programmatic marketing’s ability to deliver pinpoint accurate messaging, must surely drive greater return on marketing investment; but at what cost to an individuals’ right to privacy.
What if a law demanded absolute honesty, total disclosure, a revelation of the true intimacy of the data collected, a cathartic proclamation of the true depth of our knowledge, the value of this data, and the profit earned?
Never mind what if; it’s here and will be in force in less than two years.
This event is about what you can, and should be doing to profit from changes in law and attitudes precipitated by the General Data Protection Regulation. Marketers and agencies must now ask; if people were made to understood what we did in terms of tracking, segmenting, profiling, augmenting, scraping and trading in data about them, would they actively, unequivocally, continually CONSENT to it?
If you think the answer is no, you might want to place this question at the top of your to-do list; why people say yes to marketing?
The document discusses the General Data Protection Regulation (GDPR) which will replace data protection laws in the EU in May 2018. It will fundamentally change how companies manage personal data, imposing fines up to 20 million Euros for noncompliance. The document outlines key terms like personal data, sensitive personal data, data controllers and processors. It provides questions companies should ask themselves to assess readiness and an example roadmap for a company to implement a GDPR compliance program.
Modelling the General Data Protection RegulationSabrina Kirrane
The document discusses modelling the General Data Protection Regulation (GDPR) using the Open Digital Rights Language (ODRL) model. It analyzes the 99 articles and ~350 relations defined in the GDPR. It then proposes using ODRL to model the GDPR as a policy, with duties, constraints, and other features represented as ODRL entities. Specifically, it models 31 articles, 91 paragraphs, and identifies 48 duties and 144 constraints that could be represented in this ODRL profile of the GDPR.
The document discusses the General Data Protection Regulation (GDPR) which takes effect in May 2018. It provides an overview of the GDPR and its key requirements, including data subject rights, security obligations, accountability, and potential fines for noncompliance. It then discusses technical and architectural preparedness, offering a framework for GDPR compliance. Finally, it outlines initial steps organizations can take, such as data mapping, discovery, and risk assessment.
When people are your most important asset: Data Governance, Privacy & UXAnn Wuyts
Note: quality render, readable version available on Speaker Deck at http://bit.ly/1Bs9Gcz
Data, knowledge about your customers, is the only durable competitive advantage for organisations. People expect personal experiences and data-fuelled smart devices and - soon - agents. Shareholders expect data-driven business and decisions. At the same time, regulatory pressure is increasing (long live the GDPR), customers demand they can trust you with their data, and internally all departments need to be able to trust the quality of the data exchanged. So how do you balance this? Good Data Governance, and for that you need to involve and engage a wide network of people across all departments which work with customer and business data. And let's face it, nowadays, that's every department. From maintenance to marketing to the more obvious IT. A short presentation about getting everybody on board - from enlisting the data scientists dealing with big data for agile data governance, to empowering your existing Stewards more.
Pilvipalvelut - vääjäämättömyys vai mahdottomuus –ISACA 17.2.2011Petri Aukia
Pilvipalvelut - vääjäämättömyys vai mahdottomuus käsiteltynä tietoturvan, arkkitehtuurin sekä tarkastuksen näkökulmista. Esitetty ISACA Helsingin kuukausikokouksessa 17.2.2011.
Impact of GDPR on Canada May 2016 - Presented at IAPP Canada SymposiumConstantine Karbaliotis
The GDPR will impact Canadian companies that do business in Europe in several ways:
1. Canadian companies will face new obligations around data protection and privacy to comply with the GDPR, including requirements for obtaining consent from individuals and providing certain privacy rights.
2. The GDPR may impact Canada's status as having adequate privacy laws as determined by European regulators. Canada's privacy laws may need to be strengthened to maintain this status and allow for continued data transfers between Europe and Canada.
3. Canadian companies will need to analyze how the GDPR's new requirements around areas like data breaches, international transfers, and individual rights will operationally impact their business practices and data handling. They may need to make changes to
Key highlights of the General Data Protection Regulation (GDPR), which organisations will need to consider when preparing for its coming into force on 25 May 2018.
This thesis examines business models for platform operators in a MyData-based ecosystem for preventive healthcare. MyData approaches give individuals control over their own personal data. The thesis identifies four roles for platform operators: as an agent representing individuals and service providers, as a facilitator enabling value co-creation, as a data aggregator providing a personal data store, and as a trust framework creator building a trusted network. Platform operators create value through these roles by providing representations, facilitating interactions, offering data storage, and establishing trust between actors. The research contributes to understanding of networked business models and identifies models where platform operators create value as agents, facilitators, data aggregators, and trust framework creators in a MyData-based preventive healthcare
GDPR and NIS Compliance - How HyTrust Can HelpJason Lackey
This document discusses how HyTrust Workload Security can help organizations address challenges related to the EU's General Data Protection Regulation (GDPR) and Network Information Security (NIS) Directive. It outlines key areas like privileged user misuse, data breaches, audit compliance that are affected by these regulations. HyTrust provides capabilities like encryption, logging, and policy enforcement across multiple clouds to help ensure data protection, demonstrate compliance, and respond rapidly to incidents in a way that reduces organizations' GDPR and NIS-related risks and pain points.
This webinar covers:
- An overview of the regulatory landscape
- Territorial scope
- Remedies, liabilities and penalties
- Security of personal data
- Data protection officer
View the webinar here: https://www.youtube.com/watch?v=u285y9hhgOo
Uusi EU henkilötietosuoja-asetus tullee voimaan 2016 alkupuolella ja velvoittaa kaikkia organisaatioita, joissa ylläpidetään henkilötietoa sisältäviä rekistereitä. Varautuminen ajoissa kannattaa.
www.tieto.fi/euhenkilotieto
GDPR will replace national data protection laws of all 28 EU member states in May 2018 and is applying to any organization that processes data of EU data subjects.
The General Data Protection Regulation: Why do people say yes to marketing?
There is a dichotomy between respect for private lives and the data-driven demands of marketing. Hyper personalisation, profiling and programmatic marketing’s ability to deliver pinpoint accurate messaging, must surely drive greater return on marketing investment; but at what cost to an individuals’ right to privacy.
What if a law demanded absolute honesty, total disclosure, a revelation of the true intimacy of the data collected, a cathartic proclamation of the true depth of our knowledge, the value of this data, and the profit earned?
Never mind what if; it’s here and will be in force in less than two years.
This event is about what you can, and should be doing to profit from changes in law and attitudes precipitated by the General Data Protection Regulation. Marketers and agencies must now ask; if people were made to understood what we did in terms of tracking, segmenting, profiling, augmenting, scraping and trading in data about them, would they actively, unequivocally, continually CONSENT to it?
If you think the answer is no, you might want to place this question at the top of your to-do list; why people say yes to marketing?
The document discusses the General Data Protection Regulation (GDPR) which will replace data protection laws in the EU in May 2018. It will fundamentally change how companies manage personal data, imposing fines up to 20 million Euros for noncompliance. The document outlines key terms like personal data, sensitive personal data, data controllers and processors. It provides questions companies should ask themselves to assess readiness and an example roadmap for a company to implement a GDPR compliance program.
Modelling the General Data Protection RegulationSabrina Kirrane
The document discusses modelling the General Data Protection Regulation (GDPR) using the Open Digital Rights Language (ODRL) model. It analyzes the 99 articles and ~350 relations defined in the GDPR. It then proposes using ODRL to model the GDPR as a policy, with duties, constraints, and other features represented as ODRL entities. Specifically, it models 31 articles, 91 paragraphs, and identifies 48 duties and 144 constraints that could be represented in this ODRL profile of the GDPR.
The document discusses the General Data Protection Regulation (GDPR) which takes effect in May 2018. It provides an overview of the GDPR and its key requirements, including data subject rights, security obligations, accountability, and potential fines for noncompliance. It then discusses technical and architectural preparedness, offering a framework for GDPR compliance. Finally, it outlines initial steps organizations can take, such as data mapping, discovery, and risk assessment.
Vierailuluento Tampereen Teknillisen Yliopiston kurssilla - Tietohallinto ja sen johtaminen.
Esityksen sisältöä:
- ICT strategia osana liiketomintastrategiaa
- ICT organisaation missio
- ICT hallintomalli (strategia, roadmap,
projekti-/hankeportfolio, sovellus-/prosessialuetaso)
- ICT roolit ja vastuut
- ICT peruspalvelujen ulkoistuskokemuksia
- Case : Tiedolla johtaminen/raportointi - kehityshanke
- Case : Digitaalisten palveluiden kehitys : Ennustavan
huollon/laitemonitoroinnin IIoT kehityshanke
- Tietohallinto PK-yrityksessä - hyvät ja huonot puolet
A presentation in Finnish kept in Finland\'s SAP user group meeting. A high level overview to certain aspects of MDM. (presentation time was just 15 minutes, therefore brief..)
Helsingin ekonomien Business Performance Management -seminaarissa 4.10.2012 pidetty esitys tietoperustaisen suorituskyvyn johtamisen kehittymisestä organisaatioissa
Miten Master Dataa voi käyttää apuna Big Datan hyödyntämisessä? Mitä uutta Big Data voi tarjota Master Datalle?
- Käytä master dataa laadukkaan ja standardoidun tiedon lähteenä
- Sovella master datan hallinnan periaatteita Big Dataan
- Elinkaari
- Omistajuus
- Hyödynnä samoja data quality työkaluja ja periaatteita
- Määritä laatukriteerit
- Estä huonolaatuisen datan pääsy prosessiin
- Käytä samoja työkaluja
- Valitse sellaiset työkalut, jotka pystyvät käsittelemään isoja määriä ei-rakenteista dataa
Kaikki kelmut eivät valitettavasti näy tässä oikein, mutta anti mennä :) Vielä beta-vaiheessa oleva, termiviidakon selviytymisopas kaikille, jotka ovat koittavat ymmärtää mitä se kaikki datahöpinä tarkoittaa. Tullaan elävöittämään myöhemmin vielä esimerkkien avulla.
The study was conducted by Avaus Marketing Innovations, a leading data-driven marketing agency, together with ISS, a leading marketing research company. We asked Swedish and Finnish CMO’s, CTO’s and COO’s to assess the state of data and analytics in their companies, in four major areas:
1. Strategy and business objectives
2. Investments
3. People, processes and leadership
4. Tools and technologies
Download the full study for free here: https://www.avaus.fi/en/state-of-analytics/
Scott Brinker - Navigating the Marketing Technology landscapeAvaus
Scott Brinker is a co-founder and CTO of an interactive content company and editor of a blog on marketing and technology. He is also the program chair of a marketing technology conference. The document discusses the rapidly expanding landscape of marketing technologies, with over 3,500 technologies identified in 2016. It emphasizes that technology changes quickly but organizations adapt slowly. It also examines how marketing can learn from software management to better navigate this shifting environment.
Data är makt - varför CRM chefen är nästa CMOAvaus
The document discusses the changing role of the Chief Marketing Officer (CMO) and why the CMO position is at risk. Nearly 50% of CMOs at large US retailers left their jobs in the past year due to rising demands for business results. Modern CMOs are expected to have a more data-driven approach to marketing. The role of the CMO is transforming from focusing on campaigns and channels to creating customer experiences that drive revenue through the use of customer data and analytics. To succeed, CMOs need to build a marketing technology stack that leverages different data sources and channels, and focuses on metrics that track business impact over time.
Data är makt - varför CRM chefen är nästa CMOAvaus
En traditionell CMO bör svettas av att inte har tillräckligt med insikter om all data ni har tillgänglig. Här finns en stor potential att få en ännu bredare påverkan i marknadsarbetet. Att kombinera data, teknologi, content och growth hacking kommer att krossa de flesta traditionella marknadsinsatserna.
Här får du de 5 nödvändigaste verktygen för att möjliggöra ett framgångsrikt CRM arbete.
– Hur förvandlar du data till personlig kundkommunikation på riktigt?
– Hur bör er “marketing stack” se ut för att möjliggöra planen?
– Hur blir du personlig oavsett kanal (inklusive köp av media)?
– Hur leder du förändringsarbetet med ditt team och din ledningsgrupp?
– Hur skapar du resultat varje dag?
Emma Storbacka, VD Sverige, Avaus.
This document discusses how Avaus helps companies drive sales growth through personalized marketing. It summarizes that:
1) Avaus is on a mission to make marketing personal by connecting with customers as individuals through ongoing marketing programs across channels.
2) Avaus believes in building 1-to-1 relationships through personalized marketing enabled by an agile, cross-competence team.
3) Avaus' approach involves discovering customer insights, building platforms and programs, and driving business results through collaboration with client teams.
Asiakkuusindeksi 2016 tutkimuksen tuloksia - Tom NickelsAvaus
27.9.2016 Helsingissä järjestetyssä gaalassa palkittiin Asiakkuusindeksi 2016-tutkimuksen voittajat.
Vuoden 2016 ilmiöt:
1. Asiakkaat moniavioisia – lojaliteetti pitää ansaita joka päivä
2. Asiakaskeskeisyys luo oikeasti kasvua - melkein kaikilla toimialoilla asiakaskeskeiset haastajat ovat voimakkaassa kasvussa
3. Riittääkö “Säilyttävä” strategia markkinajohtajilla – vai onko syytä lähteä rohkeasti uudistamaan asiakaslähtöisesti?
Rethinking the marketing function in a world of accelerating change - Tom Nic...Avaus
This document discusses agile marketing and the need to rethink the traditional marketing function. It provides an overview of Avaus, an agile marketing firm, and outlines some of the key shifts needed from traditional to agile marketing approaches. Specifically:
1. The pace of change is accelerating, requiring marketing to be more agile and able to quickly respond to changes rather than rely on long-term plans.
2. Marketing and software are merging, so agile marketing combines creativity with iterative software processes.
3. An agile approach focuses on customer needs, uses data and feedback for continuous improvement, empowers cross-functional teams, and prioritizes responding to changes over following rigid plans
9 + 1 steps to get your Marketing Transformation rolling - Emma Storbacka, AvausAvaus
Ten (9+1) requirements for digital transformation of B2B marketing. Presentation from Emma Storbacka, Head of B2B at Avaus Marketing Innovations. Presented during Avaus Sweden's event B2B Marketing Transformation (2016/02/25) in Stockholm.
May the Marketing Hub be with you - Nicholas Christensen, MarketoAvaus
Presentation from Nicholas Christensen, Account Executive at Marketo. Presented during Avaus Marketing Innovations Sweden's event B2B Marketing Transformation (2016/02/25) in Stockholm.
Avaus Marketo Hacks: Using purchase history to personalize follow-up communic...Avaus
This document discusses how the Finnish National Opera uses Marketo to personalize communications with customers based on their purchase history and show attendance. Specifically, it describes how:
1) Welcome emails sent before shows are segmented based on the show name from CRM data, with different content and images for each show.
2) Thank you emails sent after shows also segment based on show name to personalize content and call-to-action links.
3) Show reviews collected via a form include a hidden field to capture the show source via a UTMS parameter, allowing reviews to be matched to specific shows in Marketo.
4) Review data is collected and combined with show name in Marketo before being published
Kemira: Creating the global foundation for local digital marketing programsAvaus
Marketing Automation Success -aamiaisseminaari 16.4.2015 @ Avaus Marketing Innovations: Success case: "Creating the global foundation for local digital marketing programs"
Marja Jokinen, Director & Sini Koskinen, Senior Specialist, Marketing Communications
Kemira Oyj
Suomen Asiakastieto: Ensimmäinen vuosi markkinoinnin automaation parissa, hyö...Avaus
Success case: Ensimmäinen vuosi markkinoinnin automaation parissa: hyödyt ja opit
Nina Härkönen, markkinointipäällikkö, Suomen Asiakastieto Oy
Aamiaisseminaari, Avaus Helsinki, 16.4.2015
Suomen Asiakastieto: Ensimmäinen vuosi markkinoinnin automaation parissa, hyö...
Data Management / MDM - Avaus Open
1. February 1st, 2012
STRATEGY
Data
Avaus Open
Management &
Governance
Erkka Niemi & Sakari Jorma
“ Data isn’t consumed with use like other assets.
Instead, it creates more value when its on the move.
2. Yleisiä heikon tiedonlaadun ilmentymiä
• IHMISET EIVÄT LÖYDÄ TIETOA
• 30% ajasta etsimiseen, puolet tästä turhaan
• VÄÄRÄÄ TIETOA
• 10-25% tiedoista sisältävät virheitä
• HEIKOT TIEDON MÄÄRITELMÄT
• Usein tulkintavirheitä, estää osastojen välisen tiedonvaihdon
• YKSITYISYYDENSUOJA JA TIETOTURVA
• Tiedon menettämisen vaara, mahdollisuus identiteettivarkauksiin
• EPÄJOHDONMUKAISUUS DATAN LÄHTEIDEN VÄLILLÄ
• Etenkin moniprosessiympäristössä, sisältää duplikaatteja
• LIIAN PALJON DATAA
• Puolta ei koskaan käytetä, kontrolloimatonta päällekkäisyyttä
• ORGANISATORISTA EPÄSELVYYTTÄ
• Mikä data on tärkeää? Kuinka paljon sitä on?
Data Management & Governance
3. Kaikki yritykset ovat
informaatioliiketoiminnassa
• Yritykset aloittivat investoimalla fyysiseen
omaisuuteen, työntekijöiden tuottavuuteen ja
taloudelliseen ohjaukseen
• Nyt edes teknologiainvestoinnit eivät tuo
kilpailuetua
• Informaation hallintaan investoimalla
edelläkävijöillä on huomattava
liiketoimintapotentiaali
Data Management & Governance
4. Tiedon laadun maturiteettimalli MAAILMAN
YKKÖSET
1%
HAASTAJAT
1%
VALAISTUNEET
8%
JÄRVEN
PUHDISTAJAT
TIETÄMÄT-
TÖMÄT
50%
40%
Lähde: Thomas Redman (The Data Doc)
Data Management & Governance
5. Yrityksen normaalit prosessit
Liiketoiminta ja niiden prosessit
Myynti ja Materiaali- Toimitus- Ylläpito
Tuotanto
markkinointi hankinta logistiikka & tuki
Myydään!
Suunnitellaan
myynti
Ostetaan
materiaalit
Valmistus!
Toimitetaan!
Korjaus &
yläpito
Data Management & Governance
6. Organisaation arvoketju
Tuote on..
Asiakas on.. Toimittaja on..
Informaation hallinta ja
käsittely Jaettu
tietämys
Liiketoiminnan Koneet ja systeemit
järjestelmät HR-systeemien hallinta Tukifunktiot
Tekninen kehitys
Hankintatoimi
Liiketoiminta- Materiaali- Toimitus- Ydin-
Myynti ja Tuotanto Ylläpito
prosessit markkinointi hankinta logistiikka ja tuki toiminnot
(Michael Porter´s Value Chain)
Meidän tekijöitä ovat.. Kuluttaja on.. Myyntiasiakas on..
Data Management & Governance
7. MDM:n määritelmä?
Mikä informaatio on se
joka yhdistää kaikkia
liiketoimintaprosesseja?
Miksi tämä tieto on tärkeää?
Mitä Master dataa meidän
tulisi hallinnoida?
Data Governance
Data Management & Governance
8. Tällä tavoin?
Lähde: http://family.webshots.com/photo/1083367422043920209zgNTqO
Data Management & Governance
9. Vai näin?
Avaus Data Management Framework
DATA
GOVERNANCE
Säännöt, prosessit, r
oolit ja vastuut
tiedonhallintaan
DAMA
DATAN DATA
LAATU STANDARDIT
Monitorointi, raportoi Sisällön, rakenteen,
nti ja korjaavat tarkoituksen ja
toimenpiteet käytön määrittely
Informaationhallinta on
80% ihmisiä ja prosesseja
Data Management & Governance ja 20% teknologiaa
10. Informaatiostrategian osa-alueet
DATA GOVERNANCE DATAN LAATU
• Tiedon liiketoiminta-arvo • Mittaaminen, raportointi, korjaavat
• Organisatoriset roolit ja vastuut toimenpiteet
• Liiketoimintaprosessit
TEKNOLOGIA
DATA STANDARDIT • Business Intelligence ja
• Datan määritelmät ja mallinnus tietovarastot
• Tietoturva ja yksityisyyden suoja • Teknologiavalinnat
• Master data ja referenssidata • Datan integroinnit
• Metadata
• Dokumenttien ja sisällön hallinta
• Strukturoimaton data
Data Management & Governance
11. Liiketoiminnallinen hyöty
Hyöty Kuvaus Hyöty / vuosi
LIIKEVAIHTO Uusia liiketoimintamahdollisuuksia x EUR
Parempia tuotteita paremman tiedon
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Data Management & Governance
12. February 1st, 2012
STRATEGY
Avaus Open
Kiitos
erkka.niemi@avaus.fi
040 713 1568
Sakari Jorma
050 383 9479
Notas del editor
ACCURACY: correctly reflects the real world object (eg address is real, bank account balance correct)COMPLETENESS: expected attributes are providedCONSISTENCY: in synch across the enterpriseDUPLICATION: within or across systemsTIMELINESS: data delayed is data denied, meets expectations, online or nightly batch can both be ok
As a result of data quality improvement and efficient sharing across enterprise, planning and decision making are easier, operative processes are running smoothly, marketing is accurate, and there’s increased sales potential. => products are more desirable. Several systems are acting as ”data hub” and distributing data and groupings to multiple systems with weak processes and ownerships. Through MDM both IT functionality (overlapping system functionality, several integrations) and architectural simplifications gained. => Savings in implementation and use costs.Less people needing to maintain same data in different systems, or same people maintaining same info at several systems => Through MDM certain amount of these tasks could be replaced or focusing people to do other tasks.Through accurate data it is possible to avoid information leakages => Controlled Management of ecosystem will bring competitive advantage.