An overview of next-gen ad tracking and the consumer reactions to Ubiquitous computing, looking at inevitable shift to NFC and RFID in advertising as we embrace the Internet of Things.
Keynote presentation for EGTA 2015. A review of H1 changes to TV focussed around Game of Thrones being the game changer for TV distribution models and finally the division of TV and online coming to an end. New ideas for TV / Second Screen as well as predictions for Facebook TV.
2020 Television: Evolution or Revolution? Dean Donaldson
Fragmented. Expensive. Inflexible. Disingenuous. Obese. That’s reality TV for the new millennial viewer. The simple pleasure of TV viewing has been hijacked - and we are all being held hostage. TV’s evolved into paying huge amounts for bargain basement content, hidden behind ridiculous firewalled interfaces, with the caveat you can watch it on a mobile – it’s totally and utterly unsustainable. Technology was supposed to make our lives simple! Maybe it will, but first we need a revolution. And it need to start now…
“A call to arms to create clarity and choice for the 21st Century TV consumer.”
1. Smart TV is anything but. How do we think smarter about TV?
2. Are there any new technologies that are about to excite TV viewers?
3. What should we expect future TV viewing to look like?
Iste 3 out of 5 tech trends that bend 2-2014 finalJason Ohler
5 Technological Trends that Bend: Big Data, Augmented Reality, Semantic Web and Web of Things, xTreme BYOD, and Transmedia Storytelling. Seen through the lens of digital citizenship, and how they will impact the world of education, living, working, playing. Delivered February 13, 2014 for ISTE's Virtual Conference. This presentation was made at ISTE 2013, then at the ISTE Virtual Conference, February, 2014, and will be delivered at ISTE 2014, June 29th, 4:14PM. Review at: http://ow.ly/tIsD2
This is my presentation at DDD eXchange New York, about Event Storming and the broader concept of Model Storming and the various modeling and problem solving techniques that we've been experimenting in the last months.
New Media Mavericks Will The Revolution Be SpideredGoogleTecTalks
Paul Colligan gave a presentation on new media and the podcast revolution. He discussed how new technologies like smartphones, e-readers, and streaming services are enabling new forms of content consumption and delivery. He presented statistics showing large audiences and commercial success for several podcasts and new media companies. Colligan argued that the numbers demonstrate new media's viability and that both new and traditional media can thrive by leveraging these new channels and technologies.
The evolution of media:
TV is powerful, but people learn through play. The digital landscape has changed and so have the ways of measuring it. Digital video is set to enhance the capability for brand recall within consumers at a much deeper level then media to date – and is challenging the very concept of mass-media. From BlueRay Live to digital signage the penetration of personal mobile media is about to change our concept of paper. It will offer far more value to advertisers than mere clicks. As the pioneer in rich media and the largest global distributor of video advertising, Dean Donaldson of Eyeblaster will show what we have learned over the last ten years, how brands are now penetrating web 2.0 and a glimpse into where digital media is going next.
Flash Forward to the Future: Media Innovation: China Dean Donaldson
The document is a collection of slides in Chinese from MediaMind Technologies discussing concepts in digital advertising and media. The slides cover topics such as targeted advertising, data analysis, social media marketing, video advertising, and user engagement metrics like click-through rates and dwell times. Graphics show statistics on internet and mobile usage. The overall document discusses emerging trends in online advertising and how brands can optimize their digital marketing strategies.
Keynote presentation for EGTA 2015. A review of H1 changes to TV focussed around Game of Thrones being the game changer for TV distribution models and finally the division of TV and online coming to an end. New ideas for TV / Second Screen as well as predictions for Facebook TV.
2020 Television: Evolution or Revolution? Dean Donaldson
Fragmented. Expensive. Inflexible. Disingenuous. Obese. That’s reality TV for the new millennial viewer. The simple pleasure of TV viewing has been hijacked - and we are all being held hostage. TV’s evolved into paying huge amounts for bargain basement content, hidden behind ridiculous firewalled interfaces, with the caveat you can watch it on a mobile – it’s totally and utterly unsustainable. Technology was supposed to make our lives simple! Maybe it will, but first we need a revolution. And it need to start now…
“A call to arms to create clarity and choice for the 21st Century TV consumer.”
1. Smart TV is anything but. How do we think smarter about TV?
2. Are there any new technologies that are about to excite TV viewers?
3. What should we expect future TV viewing to look like?
Iste 3 out of 5 tech trends that bend 2-2014 finalJason Ohler
5 Technological Trends that Bend: Big Data, Augmented Reality, Semantic Web and Web of Things, xTreme BYOD, and Transmedia Storytelling. Seen through the lens of digital citizenship, and how they will impact the world of education, living, working, playing. Delivered February 13, 2014 for ISTE's Virtual Conference. This presentation was made at ISTE 2013, then at the ISTE Virtual Conference, February, 2014, and will be delivered at ISTE 2014, June 29th, 4:14PM. Review at: http://ow.ly/tIsD2
This is my presentation at DDD eXchange New York, about Event Storming and the broader concept of Model Storming and the various modeling and problem solving techniques that we've been experimenting in the last months.
New Media Mavericks Will The Revolution Be SpideredGoogleTecTalks
Paul Colligan gave a presentation on new media and the podcast revolution. He discussed how new technologies like smartphones, e-readers, and streaming services are enabling new forms of content consumption and delivery. He presented statistics showing large audiences and commercial success for several podcasts and new media companies. Colligan argued that the numbers demonstrate new media's viability and that both new and traditional media can thrive by leveraging these new channels and technologies.
The evolution of media:
TV is powerful, but people learn through play. The digital landscape has changed and so have the ways of measuring it. Digital video is set to enhance the capability for brand recall within consumers at a much deeper level then media to date – and is challenging the very concept of mass-media. From BlueRay Live to digital signage the penetration of personal mobile media is about to change our concept of paper. It will offer far more value to advertisers than mere clicks. As the pioneer in rich media and the largest global distributor of video advertising, Dean Donaldson of Eyeblaster will show what we have learned over the last ten years, how brands are now penetrating web 2.0 and a glimpse into where digital media is going next.
Flash Forward to the Future: Media Innovation: China Dean Donaldson
The document is a collection of slides in Chinese from MediaMind Technologies discussing concepts in digital advertising and media. The slides cover topics such as targeted advertising, data analysis, social media marketing, video advertising, and user engagement metrics like click-through rates and dwell times. Graphics show statistics on internet and mobile usage. The overall document discusses emerging trends in online advertising and how brands can optimize their digital marketing strategies.
Preparing for an uncertain Future - Riding the wave of changeJustus Wilde
This document discusses trends in e-commerce and technology, including the rise of mobile usage and social media influence. It notes that 70% of traffic now comes from mobile and tablet devices. International brands are increasingly invading domestic markets. The document advocates for brands to embrace cloud technologies, adopt fluid designs for multiple devices, and put customers and data at the center of their strategies to keep up with these trends.
Whether it’s adopting DevOps, Agile, or full-blown “digital transformation”, any IT leader will tell you the hardest part is changing an organization’s culture. But what does it really mean to change a culture? Part of the reason it’s so hard is because culture can seem, well, kind of squishy to define in the first place.
Culture is less about how much fun people have at the holiday party, or what perks are available to employees. It’s more about what happens when things go wrong. Are people looking for someone else to blame, afraid for their careers? Are issues swept under the rug as soon as services are back online?
In this talk, Dormain Drewitz draws from her history studies, mindful leadership practices, and examples from customers and other organizations. She explains three steps that must be taken to evolve a culture, focusing on outages and failure as the ultimate flashpoint of culture.
The document outlines an agenda for a workshop on technology and learning. The workshop covers several topics: an introduction to the future of learning according to an Ericsson report, best practices for researching, relating and returning content online, concepts related to information design and personalization, and hands-on tutorials for setting up social media profiles and integrating different platforms. The overall goal is to discuss how technology can be used to change the world together.
Digital Transformation - Cultuur ConnectJo De Ridder
Digital transformation keynote given during a Cultuur Connect workshop in Belgium. The keynote was about the future of libraries and how to survive in a digital world. (brought by Jo De Ridder of Duval Union Consulting)
Model storming - a different approach to collaborative model discovery (Vilni...Alberto Brandolini
Many complex problems aren't properly managed because they aren't properly seen. To visualise them you need a lot of space and unusual techniques that help you model the unknown, in an interactive and extremely productive fashion.
All the Data You Need for the Perfect Summer VacationWebtrends
Webtrends Summer Finale Fun Planner
There’s sun. There’s warm air. There’s the unflinching desire to go DO something. Start now with this handy infographic. It’s packed with helpful tips you really need to know. READY? We have all the data you need to plan the perfect vacation before summer is gone.
The document discusses how businesses can embrace the "groundswell" phenomenon, where people use technologies to get things from each other rather than traditional institutions. It advises businesses to profile their audience, define objectives, and outline a strategy that incorporates social media and picks the right technologies. While social media is not free and requires people, technology, and time, the document argues businesses should plug into the groundswell to turn a revolt into a reformation and discusses resources and tools to help do so.
Henry Ford once said, "The only real mistake is the one from which we learn nothing." So how can we learn the most from system failures? In this session, we move beyond "blameless" postmortems to show how we can use data to mitigate future failures. We share best practices for gathering systems-related and people-related data, and we discuss how to use that data to formulate actionable response plans and avoid repeating failures.
The Opportunity Beyond The Social Media Comfort ZoneTomash Devenishek
The document discusses getting young people to step out of their digital comfort zones. It argues that while young people are experts with technology, they mostly use social media for peer interactions and lack clear ways to engage with institutions. To motivate youth, it suggests providing them with tools to start engaging ("Where do I start?") and ways to take next steps in their involvement ("What can I do?"). Examples like coffee meetups and challenge activities are presented as ways to bridge the gap between youth and industry leaders to their mutual benefit. The document concludes by suggesting that if organizations facilitated more connections between youth and their members through activities like coffee chats, it could help co-create meaningful impacts.
FREEways to Making Teaching & Learning MobileMichael M Grant
This document discusses how mobile technologies like cell phones, QR codes, and Twitter can be used to engage students in learning. It provides examples of polling students in real-time with their phones, translating words via text, and encoding web content and audio clips into QR codes. Guidelines are offered for managing cell phone use in the classroom, and additional resources on the educational uses of mobile technologies are referenced.
The document discusses the role and risks of social media. It notes that 67% of online adults use social networking platforms like Facebook, Twitter, and Pinterest. Social media can be used for customer service, brand awareness, and product promotion. However, there are also risks like negative customer comments, security issues, and compliance problems. The document provides recommendations for financial institutions to develop social media strategies that establish goals and metrics while also planning for potential problems and training employees.
The document discusses social media and networking. It provides an overview of popular social networking sites and forums, how businesses can benefit from social media, and tips for an effective social media strategy and presence. Key points include the top social networking sites, using social media for market research, branding, and viral marketing, establishing goals and understanding your target audience for social media, and the importance of consistency and authenticity.
Your place in the new trust ecosystem for UCD Gathering 20202Ian Forrester
A look at the near future ecosystem for data and trust. What are the new type of challenges for designers, how do you prepare for these challenges and how does it benefit both sides?
All will be explored in a keynote which will give plenty to take away and explore.
https://www.ucdgathering.net/programme/your-place-new-trusted-data-ecosystem
This document provides an overview and analysis of web design trends for 2013-2014. It examines 11 major trends, including the era of content-centric design, storytelling, responsive websites, flat design, parallax scrolling, video backgrounds, and non-standard navigation. For each trend, 15 examples of websites demonstrating that trend are provided and analyzed. The document suggests that these trends reflect an increased focus on usability, content, and adapting to different devices and screen sizes. It aims to identify popular patterns that can inspire web designers.
Imagining a Green Sustainable Comox Valley, 2034Guy Dauncey
The document presents Guy Dauncey's vision for a green and sustainable Comox Valley, BC in the year 2034. It outlines 10 themes for how the region has transitioned to more sustainable systems, including developing a cooperative green economy, eliminating poverty through measures like basic income, and transitioning to transportation without fossil fuels through widespread walking, cycling and electric vehicles. The vision depicts a future with thriving local businesses, social equity, and harmony between the economy and the environment.
Back to Basics: What Really Matters NowDean Shareski
The document is a slideshow presentation by Dean Shareski on the topic of what really matters now in education. It discusses ideas like focusing on building community, practicing mindfulness, finding joy in learning, and valuing human connections over technology. Images and quotes are provided throughout to illustrate these concepts. The presentation encourages educators to have their students teach each other, ensure learning from others, and make schools places of community and joy rather than just rigor.
The document discusses several topics related to technology trends on the edge including:
1. The decline in usage of Google Reader and the rise of Twitter.
2. The massive growth of data, with 2.5 exabytes of data created daily and 90% of data created in the last two years.
3. Developments in wearable computing from early devices to modern smartglasses.
4. Changes in higher education around issues of cost, value of degrees, and potential new models of competency-based learning.
In a disinter-mediated world, where 50% of today’s jobs will have been automated, what will the role and relationship of brands, agencies and publishers be? How will we humans survive and succeed in the future where technology prevails across all media and processes? If you want to be viable beyond the next decade – and beyond the Digital age – it will take a radical rethink in contextually relevant creativity.
This presentation looks at the role of BlockChain, AI and Genetics to show how predictive Advertising and Content will evolve beyond big data...
Presented at EGTA, CEO Summit in Madrid 17/5/18.
The New Media Rockstars: A back-stage pass into real-time relevanceDean Donaldson
Online marketers are faced with a conundrum in this fast-paced modern world where targeting consumer ads also means targeting consumer lifestyles. It’s not just exposing new products in new channels, but following multiple data points; such as sharing product reviews with friends through social media, mobile devices and blogs before making a purchase on affiliate sites. The organic process of following a consumer’s habit through data is possible through technological advancements like media buying, creative optimization and trading. But, it’s more than just about monetizing the long tail. These new advanced tools will radically alter the media purchase decisions on cross-channel premium sites and allow marketers to become the true rock stars that they were destined to be. Dean Donaldson offers 360 insights on how to find a new creative relevance within advertising.
Preparing for an uncertain Future - Riding the wave of changeJustus Wilde
This document discusses trends in e-commerce and technology, including the rise of mobile usage and social media influence. It notes that 70% of traffic now comes from mobile and tablet devices. International brands are increasingly invading domestic markets. The document advocates for brands to embrace cloud technologies, adopt fluid designs for multiple devices, and put customers and data at the center of their strategies to keep up with these trends.
Whether it’s adopting DevOps, Agile, or full-blown “digital transformation”, any IT leader will tell you the hardest part is changing an organization’s culture. But what does it really mean to change a culture? Part of the reason it’s so hard is because culture can seem, well, kind of squishy to define in the first place.
Culture is less about how much fun people have at the holiday party, or what perks are available to employees. It’s more about what happens when things go wrong. Are people looking for someone else to blame, afraid for their careers? Are issues swept under the rug as soon as services are back online?
In this talk, Dormain Drewitz draws from her history studies, mindful leadership practices, and examples from customers and other organizations. She explains three steps that must be taken to evolve a culture, focusing on outages and failure as the ultimate flashpoint of culture.
The document outlines an agenda for a workshop on technology and learning. The workshop covers several topics: an introduction to the future of learning according to an Ericsson report, best practices for researching, relating and returning content online, concepts related to information design and personalization, and hands-on tutorials for setting up social media profiles and integrating different platforms. The overall goal is to discuss how technology can be used to change the world together.
Digital Transformation - Cultuur ConnectJo De Ridder
Digital transformation keynote given during a Cultuur Connect workshop in Belgium. The keynote was about the future of libraries and how to survive in a digital world. (brought by Jo De Ridder of Duval Union Consulting)
Model storming - a different approach to collaborative model discovery (Vilni...Alberto Brandolini
Many complex problems aren't properly managed because they aren't properly seen. To visualise them you need a lot of space and unusual techniques that help you model the unknown, in an interactive and extremely productive fashion.
All the Data You Need for the Perfect Summer VacationWebtrends
Webtrends Summer Finale Fun Planner
There’s sun. There’s warm air. There’s the unflinching desire to go DO something. Start now with this handy infographic. It’s packed with helpful tips you really need to know. READY? We have all the data you need to plan the perfect vacation before summer is gone.
The document discusses how businesses can embrace the "groundswell" phenomenon, where people use technologies to get things from each other rather than traditional institutions. It advises businesses to profile their audience, define objectives, and outline a strategy that incorporates social media and picks the right technologies. While social media is not free and requires people, technology, and time, the document argues businesses should plug into the groundswell to turn a revolt into a reformation and discusses resources and tools to help do so.
Henry Ford once said, "The only real mistake is the one from which we learn nothing." So how can we learn the most from system failures? In this session, we move beyond "blameless" postmortems to show how we can use data to mitigate future failures. We share best practices for gathering systems-related and people-related data, and we discuss how to use that data to formulate actionable response plans and avoid repeating failures.
The Opportunity Beyond The Social Media Comfort ZoneTomash Devenishek
The document discusses getting young people to step out of their digital comfort zones. It argues that while young people are experts with technology, they mostly use social media for peer interactions and lack clear ways to engage with institutions. To motivate youth, it suggests providing them with tools to start engaging ("Where do I start?") and ways to take next steps in their involvement ("What can I do?"). Examples like coffee meetups and challenge activities are presented as ways to bridge the gap between youth and industry leaders to their mutual benefit. The document concludes by suggesting that if organizations facilitated more connections between youth and their members through activities like coffee chats, it could help co-create meaningful impacts.
FREEways to Making Teaching & Learning MobileMichael M Grant
This document discusses how mobile technologies like cell phones, QR codes, and Twitter can be used to engage students in learning. It provides examples of polling students in real-time with their phones, translating words via text, and encoding web content and audio clips into QR codes. Guidelines are offered for managing cell phone use in the classroom, and additional resources on the educational uses of mobile technologies are referenced.
The document discusses the role and risks of social media. It notes that 67% of online adults use social networking platforms like Facebook, Twitter, and Pinterest. Social media can be used for customer service, brand awareness, and product promotion. However, there are also risks like negative customer comments, security issues, and compliance problems. The document provides recommendations for financial institutions to develop social media strategies that establish goals and metrics while also planning for potential problems and training employees.
The document discusses social media and networking. It provides an overview of popular social networking sites and forums, how businesses can benefit from social media, and tips for an effective social media strategy and presence. Key points include the top social networking sites, using social media for market research, branding, and viral marketing, establishing goals and understanding your target audience for social media, and the importance of consistency and authenticity.
Your place in the new trust ecosystem for UCD Gathering 20202Ian Forrester
A look at the near future ecosystem for data and trust. What are the new type of challenges for designers, how do you prepare for these challenges and how does it benefit both sides?
All will be explored in a keynote which will give plenty to take away and explore.
https://www.ucdgathering.net/programme/your-place-new-trusted-data-ecosystem
This document provides an overview and analysis of web design trends for 2013-2014. It examines 11 major trends, including the era of content-centric design, storytelling, responsive websites, flat design, parallax scrolling, video backgrounds, and non-standard navigation. For each trend, 15 examples of websites demonstrating that trend are provided and analyzed. The document suggests that these trends reflect an increased focus on usability, content, and adapting to different devices and screen sizes. It aims to identify popular patterns that can inspire web designers.
Imagining a Green Sustainable Comox Valley, 2034Guy Dauncey
The document presents Guy Dauncey's vision for a green and sustainable Comox Valley, BC in the year 2034. It outlines 10 themes for how the region has transitioned to more sustainable systems, including developing a cooperative green economy, eliminating poverty through measures like basic income, and transitioning to transportation without fossil fuels through widespread walking, cycling and electric vehicles. The vision depicts a future with thriving local businesses, social equity, and harmony between the economy and the environment.
Back to Basics: What Really Matters NowDean Shareski
The document is a slideshow presentation by Dean Shareski on the topic of what really matters now in education. It discusses ideas like focusing on building community, practicing mindfulness, finding joy in learning, and valuing human connections over technology. Images and quotes are provided throughout to illustrate these concepts. The presentation encourages educators to have their students teach each other, ensure learning from others, and make schools places of community and joy rather than just rigor.
The document discusses several topics related to technology trends on the edge including:
1. The decline in usage of Google Reader and the rise of Twitter.
2. The massive growth of data, with 2.5 exabytes of data created daily and 90% of data created in the last two years.
3. Developments in wearable computing from early devices to modern smartglasses.
4. Changes in higher education around issues of cost, value of degrees, and potential new models of competency-based learning.
Similar a Addressable Advertising in UbiCom World (20)
In a disinter-mediated world, where 50% of today’s jobs will have been automated, what will the role and relationship of brands, agencies and publishers be? How will we humans survive and succeed in the future where technology prevails across all media and processes? If you want to be viable beyond the next decade – and beyond the Digital age – it will take a radical rethink in contextually relevant creativity.
This presentation looks at the role of BlockChain, AI and Genetics to show how predictive Advertising and Content will evolve beyond big data...
Presented at EGTA, CEO Summit in Madrid 17/5/18.
The New Media Rockstars: A back-stage pass into real-time relevanceDean Donaldson
Online marketers are faced with a conundrum in this fast-paced modern world where targeting consumer ads also means targeting consumer lifestyles. It’s not just exposing new products in new channels, but following multiple data points; such as sharing product reviews with friends through social media, mobile devices and blogs before making a purchase on affiliate sites. The organic process of following a consumer’s habit through data is possible through technological advancements like media buying, creative optimization and trading. But, it’s more than just about monetizing the long tail. These new advanced tools will radically alter the media purchase decisions on cross-channel premium sites and allow marketers to become the true rock stars that they were destined to be. Dean Donaldson offers 360 insights on how to find a new creative relevance within advertising.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can have mental and physical health benefits over time by reducing stress levels and promoting relaxation.
Living in a Material World: Keynote from DG MediaMind's Inspire 2012 in Munich looking at the need for technology to disappear into the environment organically to be more acceptable by consumers to address marketing concerns and build a symbiotic relationship between brand and consumer.
Looking at media convergence from a Chinese perspective and highlighting the impacts that will effect television as it crashes with digital transparency and social media...
The document discusses the challenges and opportunities of embracing mobile marketing globally. It notes that more people in Japan now surf the web from mobile phones than PCs. It also highlights opportunities for growth in mobile advertising spending and the increasing replacement rate of mobile devices compared to other technologies. Overall, the document promotes capitalizing on the rising popularity of mobile to drive marketing opportunities worldwide.
Convergence or Collision: Traditional Media Crashed with Emerging TechnologiesDean Donaldson
We are standing at the crossroads of converging channels. As we prepare to embrace Smart TV, we will witness optical media going the way of the floppy-disc. In our ever-increasing world without wires, pulling content from the cloud across multiple devices via proximity is just the beginning. Are we truly ready for a sudden impact of addressability across screens and data visualisation across devices?
The document appears to be a presentation on media innovation and the future of digital advertising. It discusses concepts like tracking consumers across different devices and media, measuring the impact and flow of digital advertising, targeting consumers with addressable ads, and improving ad quality and metrics to maximize effectiveness. It also references challenges like distinguishing accidental clicks from genuine interest and ensuring ads reach the right audience.
Flash Forward to the Future: Media Innovation Dean Donaldson
The document discusses the growing importance of social media and user-generated content in advertising. It notes that word-of-mouth is the most powerful form of advertising, and that consumers are more likely to trust peer recommendations than advertisements. The document also discusses how new technologies allow advertisers to better track consumer engagement across different platforms and media types.
The document discusses the growing importance of mobile advertising. It notes that mobile internet usage grew 28% in 2008 and that more people in Japan now surf the web from mobile phones than PCs. The presentation outlines how media consumption is migrating across devices and discusses opportunities for targeted, integrated advertising across online and mobile channels. It also introduces Eyeblaster's Cross-Channel for Mobile product to help agencies manage global mobile ad campaigns.
Spending quality time with your audience:
Times have changed. Consumers have a voice and are dictating where and when they want to be entertained. It is no longer sufficient to build a brand offline and drive response online. How can an industry that has built itself up around measuring user response now assist advertisers in effectively developing quality brand time in an ever increasing digital world where consumers have a voice? With a rise of new metrics focussing on the user’s environment against their position within the customer life cycle, Dean Donaldson will highlight how brands can now confidently begin to embrace, influence and measure the impact of branding online. We will look at practical examples of how brands are utilizing the latest advertising technology to maximize media dollars and illuminate intelligent insights into a consumers’ purchase intent.
Overlapping a creative strategy with actionable analytics:
With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learning’s into carefully constructed advertising strategies? By mapping advertising delivery against a consumer life-cycle, we can now begin to develop more targeted and relevant messages that will ensure a higher conversion rate and a greater ROI for your media outlay. Dean Donaldson will demystify the online metrics and show how to get closer to delivering those DR objectives, even revealing how to justify a campaign even with a 0% CTR!
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
In a ubiquitous world:
As we enter the third wave of computing known a UbiComp, technology will shrink in size, increase in power and ultimately disappear into the background of our every day lives. A whole new infrastructure will see using miniature remotely powered wireless computers interfaced with sensors as opposed to keyboards. As RFID gets set to link every product on the planet to the Net through near field communication and GPS, it will allow the collation of unparalleled levels of data of consumer habits both in and out of the home. Always connected and always aware, privacy could become a thing of the past. What does this mean for the future of contextual and location-based advertising; where are we at and what can we expect? Will this finally bring the utopia that is being sought by marketers to answer conclusively which 50% of their media dollars are being wasted - and if so at what price to humanity? The writing is on the wall...
See http://NothingToHide.Us
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.