2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Índigo Energía e Industria No. 16 |Tradicionalmente, las estaciones de servicio han sido vistas sólo como puntos de suministro de combustible para vehículos. Sin embargo, en la actualidad, estos espacios experimentan una transformación significativa hacia la sostenibilidad y la incorporación de tecnologías verdes.
En este ejemplar también encontrarás:
#Entrevistas
Ignacio Contreras Andrade, director del área oil and gas de Vicer
Carlos León Martín, presidente de Onexpo Puebla
Oscar Del Cueto, presidente de CPKC México.
José Luis del Corral, vp ejecutivo de STRACON y director de operaciones en Dumas.
#Opinión
Dra. Alicia Zazueta Payán, presidenta de la AMPES
Dr. Leonardo Ramos, subgerente operativo de anteproyectos hidroeléctricos de la CFE
Por Julio Zugasti, asociado senior de Hogan Lovells
Coberturas
BYD SHARK: potente, eficiente y amigable con el medio ambiente
IV Foro de Biogás fomentan el uso de Biometano
Takeda celebra 60 años de presencia en México con inauguración del ICC
AMID presenta decálogo para mejorar la salud y la economía de México
#Noticias
CFE adquiere crédito para desarrollar la primera central solar flotante de Latam
Sempra Infraestructura dona 7 mdp a la Cruz Roja Mexicana
Histórica multa de COFECE a gasolineras
Mantenimiento garantiza el óptimo funcionamiento de estaciones de servicio: Petrogas
Destacada participación de AMPES en UNITI Expo 2024
Gilbarco mostrará equipos y soluciones en los GVR Tech Days
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
Índigo Energía e Industria No. 16 |Tradicionalmente, las estaciones de servicio han sido vistas sólo como puntos de suministro de combustible para vehículos. Sin embargo, en la actualidad, estos espacios experimentan una transformación significativa hacia la sostenibilidad y la incorporación de tecnologías verdes.
En este ejemplar también encontrarás:
#Entrevistas
Ignacio Contreras Andrade, director del área oil and gas de Vicer
Carlos León Martín, presidente de Onexpo Puebla
Oscar Del Cueto, presidente de CPKC México.
José Luis del Corral, vp ejecutivo de STRACON y director de operaciones en Dumas.
#Opinión
Dra. Alicia Zazueta Payán, presidenta de la AMPES
Dr. Leonardo Ramos, subgerente operativo de anteproyectos hidroeléctricos de la CFE
Por Julio Zugasti, asociado senior de Hogan Lovells
Coberturas
BYD SHARK: potente, eficiente y amigable con el medio ambiente
IV Foro de Biogás fomentan el uso de Biometano
Takeda celebra 60 años de presencia en México con inauguración del ICC
AMID presenta decálogo para mejorar la salud y la economía de México
#Noticias
CFE adquiere crédito para desarrollar la primera central solar flotante de Latam
Sempra Infraestructura dona 7 mdp a la Cruz Roja Mexicana
Histórica multa de COFECE a gasolineras
Mantenimiento garantiza el óptimo funcionamiento de estaciones de servicio: Petrogas
Destacada participación de AMPES en UNITI Expo 2024
Gilbarco mostrará equipos y soluciones en los GVR Tech Days
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. Vengo desde el ayer desde el pasado oscuro y olvidado con las manos atadas por el tiempo con la boca sellada desde épocas remotas.
3. Vengo cargada de dolores antiguos, recogidos por siglos, arrastrando cadenas largas e indestructibles.
4. Vengo desde la oscuridad, del pozo del olvido con el silencio a cuestas, con el miedo ancestral que ha corroído mi alma desde el principio de los tiempos.
5. Vengo de ser esclava por milenios, esclava de maneras diferentes: sometida al deseo de mi raptor en Persia, esclavizada en Grecia bajo el poder romano, convertida en vestal en las tierras de Egipto, ofrecida a los dioses en ritos milenarios vendida en el desierto o canjeada como una mercancía.
6. Vengo de ser apedreada por adúltera en las calles de Jerusalén por una turba de hipócritas, pecadores de todas las especies que clamaban al cielo mi castigo.
7. He sido mutilada en muchos pueblos para privar mi cuerpo de placeres y convertida en animal de carga, trabajadora y paridora de la especie.
8. Me han violado sin límite en todos los rincones del planeta sin que cuente mi edad madura o tierna o importe mi color o mi estatura.
9. Debí servir ayer a los señores, prestarme a sus deseos, entregarme, donarme, destruirme, olvidarme de ser una entre miles.
10. He sido barragana de un señor en Castilla, esposa de un marqués y concubina de un comerciante griego, prostituta en Bombay y en Filipinas y siempre ha sido igual mi tratamiento.
11. De unos y de otros siempre esclava, de unos y de otros dependiente, menor de edad en todos los asuntos, invisible en la historia más lejana y olvidada en la historia más reciente.
12. Yo no tuve la luz del alfabeto. Durante largos siglos aboné con mis lágrimas la tierra que debí cultivar desde mi infancia.
13. He recorrido el mundo en millares de vidas que me han sido entregadas una a una .
14. Y he conocido a todos los hombres del planeta. Los grandes y pequeños, los bravos y cobardes, los viles, los honestos, los buenos, los terribles.
15. Mas casi todos llevan la marca de los tiempos. Unos manejan vidas como amos y señores, asfixian, aprisionan y aniquilan.
16. Otros dejan almas comercian con ideas, asustan o seducen, manipulan y oprimen.
17. Yo los conozco a todos, estuve cerca de unos y de otros, sirviendo cada día, recogiendo migajas, bajando la cerviz a cada paso, cumpliendo con mi karma.
18. He recorrido todos los caminos he arañado paredes y ensayado silencios tratando de cumplir con el mandato de ser como ellos quieren mas no lo he conseguido.
19. Jamás se permitió que yo escogiera el rumbo de mi vida. He caminado siempre en una disyuntiva ser santa o prostituta.
20. He conocido el odio de los inquisidores que a nombre de la santa madre iglesia condenaron mi cuerpo a su servicio y a las infames llamas de la hoguera.
21. Me han llamado de múltiples maneras: bruja, loca, adivina, pervertida, aliada de satán, esclava de la carne, seductora, ninfómana, culpable de los males de la tierra.
22. Pero seguí viviendo, arando, cosechando, cosiendo, construyendo, cocinando, tejiendo, curando, protegiendo, pariendo, criando, amamantando, cuidando y sobre todo amando.
23. He poblado la tierra de amos y de esclavos, de ricos y mendigos, de genios y de idiotas, pero todos tuvieron el calor de mi vientre, mi sangre y su alimento y se llevaron un poco de mi vida.
24. Logré sobrevivir a la conquista brutal y despiadada de Castilla en las tierras de América pero perdí mis dioses y mi tierra y mi vientre parió gente mestiza después que el amo me tomó por la fuerza.
25. Y en este continente mancillado proseguí mi existencia cargada de dolores cotidianos, negra y esclava en medio de la hacienda me vi obligada a recibir al amo cuantas veces quisiera sin poder expresar ninguna queja.
26. Después fui costurera, campesina, sirvienta, labradora, madre de muchos hijos miserables, vendedora ambulante, curandera, cuidadora de niños o de ancianos, artesana de manos prodigiosas, tejedora, bordadora, obrera, maestra, secretaria, enfermera.
27. Siempre sirviendo a todos, convertida en abeja o sementera cumpliendo las tareas más ingratas moldeada como cántaro por las manos ajenas.
28. Y un día me dolí de mis angustias un día me cansé de mis trajines, abandoné el desierto y el océano, bajé de la montaña, atravesé las selvas y confines y convertí mi voz dulce y tranquila, en bocina del viento en grito universal y enloquecido.
29. Y convoqué a la viuda, a la casada, a la mujer del pueblo, a la soltera, a la madre angustiada, a la fea, a la recién parida, a la violada, a la triste, a la callada, a la hermosa, a la pobre, a la afligida, a la ignorante, a la fiel, a la engañada, a la prostituida .
30. Vinieron miles de mujeres juntas a escuchar mis arengas, se habló de los dolores milenarios, de las largas cadenas que los siglos nos cargaron a cuestas.
31. Y formamos con todas nuestras quejas un caudaloso río que empezó a recorrer el universo ahogando la injusticia y el olvido.
32. El mundo se quedó paralizado los hombres y mujeres no caminaron se pararon las máquinas, los tornos, los grandes edificios y las fábricas ministerios y hoteles, talleres y oficinas, hospitales y tiendas, hogares y cocinas.
33. Las mujeres, por fin, lo descubrimos. ¡Somos tan poderosas como ellos y somos muchas más sobre la tierra! ¡Más que el silencio y más que el sufrimiento! ¡Más que la infamia y más que la miseria!
34. Que este canto resuene en las lejanas tierras de Indochina en las arenas cálidas del África, en Alaska y América Latina, llamando a la igualdad entre los géneros a construir un mundo solidario –distinto, horizontal, sin poderíos- a conjugar ternura, paz y vida, a beber de la ciencia sin distingos.
35. A derrotar el odio y los prejuicios, el poder de unos pocos, las mezquinas fronteras, a amasar con las manos de ambos sexos el pan de la existencia.
36. La Agencia de Noticias Coránicas de Irán destacaba en una entrevista con el teólogo islamista Musa Gunes, quien afirmaba que "Occidente trata de desviar a las mujeres de su papel principal y real en la sociedad, presionándolas con lemas vanos sobre libertad e igualdad". También añadió que una de las tácticas que utilizan es apartar a las mujeres de sus familias, atrayéndolas al mercado laboral. QUE ESTE TIPO DE COMENTARIOS NUNCAS MAS SE VUELVAN A ESCUCHAR.